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Twenty TREP$ participants
learned about what it means to be
an entrepreneur by launching
their first business at AIS-R’s
elementary and middle school
campus on February 29, 2012.
Besides earning money, students
learned how to bring a good idea
through various levels of product
development. The culminating day
of the marketplace determined
the viability of the idea. Team-
work was a key component of the
program where students needed
to pool their expertise to create
a product from local materials
with start-up funds supported by
written loan agreements. Stu-
dents were dependent on their
team members to follow through
each step of the way from finding
materials, constructing products,
to tracking sales and inventory on
market day. It was hard work,
they took many risks, but all
agreed it was well worth the
effort of being an entrepreneur.
Booth Design– Sales
Every team designed a booth to
include a publicity poster where
the product name, pricing,
features and benefits were
stated. Entrepreneurs had to
make their table enticing to
their elementary and middle
school students as well as
elementary campus.
TREP$ Workshop Participants during 2012 Week Without Walls Learn Important
Lessons on Entrepreneurship from Product Creation to Sales
MS Business Club, Market Place Mania, and TREP$ Workshops
Prince Salman Science Oasis TREP$ Program
Make 9,000 SR at Marketplace
By Christine Wilson,
Marketplace Mania Business
Club Sponsor
TREP$ Marketplace Certificates
and Profitability of 8 Product Lines
Most Popular– Memem Custom T-
Shirts (Salman Khattak, Zaid El
Meleihi, Mohammad Butt)
Unusual Idea– Comic Book Bands
(Dania Ilyas, Hajar Khalid, Sabah
Munshi)
Management– Choco Blasters
(Daniel Ashley, Jon Beshara)
Innovation– Custom-U Photoshop
Images (Abdul-Raheem Khan,
Muneeb Khan)
Handicraft– FPC Facepainting and
Cupcakes (Che Rin Kim, Marie
Xhauflair, Anas Ahmad)
Foodstall– Blissful Brownies
(Maha Ahmed, Abdullah Al Ho-
maidhi, Juzer Nadri)
Best Business Idea– Eagle T-shirts
(Ronnie Tafesh/Jason Ingram
Teacher Mentor)
Decorated Stall– Desert Rush
(Abigail Hayes, Eman Fathala, Es-
ma Isik)
Profitability: 1st Prize/500 SR: Mememe
(Profit 2,185 SR), 2nd Prize/400 SR: Comic
Book Bands (Profit 2024 SR), 3rd
Prize/300 SR: Facepainting/FPC (Profit
1,320 SR), 4th Prize/100 SR: Custom-U
(Profit 945 SR), 5th Prize/100 SR: Blissful
Brownies (Profit 830 SR), 6th Prize/100
SR: Desert Rush (Profit 660 SR), 7th
Prize/100 SR: Eagle T-Shirts (Profit 520
SR), 8th Prize/100 SR: Choco-Busters
(Profit 469 SR).
AISR Marketplace Total Profit: 8,953
SR
To publicize the event, entrepreneurs introduced their teams’ products at both the MS Health
Day assembly and elementary homerooms. These presentations required students to employ
their speaking skills to convince the public that their products were of value.
products and 1 person about good products.
He reminded students that entrepreneurs
don’t have the luxury of a regular pay check
and must work hard to make a good idea into
a success that brings in money.
Dr. Taher reassured all of our students that
their ideas would pay off by working hard on
workshop challenges. Their final challenge
would be to make a product of service that
his own children would buy!
Custum-U used the skills
learned in MS Photoshop
class to create a profita-
ble product line.
Speakers: Amer Kayani, Minister Counselor for Commercial Affairs/US Embassy
and Dr. Taher, General Supervisor, Prince Salman Science Oasis
Amer. Kayani and Dr. Taher were two
distinguished guest speakers at the
TREP$ “Brown Bag Lectures”. Mr.
Kayani provided students with a focus
group, providing negative and positive
feedback on developing business
ideas. He provided many interesting
facts about businesses in today’s
economy that represented great
ideas . He also reminded students
that people talk to 10 people about bad
Page 2
Caption describing picture or graph-
ic.
MARKETPLACE FEEDBACK
“TREP$ was fantastic. I want
to go again. “ 8th Grade
Participant
”It was fun and educational. I
met a lot of people.” 7th
Grade Entrepreneur
“Amazing sales, even for
smaller products.”
Elementary School Buyer
“What Magical Mania! W e
really appreciated your
patience with our kids. The
products were great-
especially the ones that were
a direct product of our
classes (Custom-U Images).
The evaluation criteria is
very clear. “ ES Principal,
Jenny Canar and Assistant
Principal, Katie Ingram
Students had a number of business
challenges throughout the TREP$
workshops held at Prince Salman
Science Oasis requiring students to
work collaboratively on teams.
These challenges included pricing,
advertising, and marketing of prod-
ucts. All challenges were training
for the real market day.
An example of building business
skills was the Candy Bar Challenge.
Teams were asked to take an ordi-
nary candy bar and turn it into a
unique product by adding a name to
it, conceiving a new wrapper, ex-
plaining its features or benefits,
and creating a commercial which
teams had to present in 3 minutes.
Students competed against
each other to win a prize
voted on by workshop train-
ers and the participants
themselves. The challeng-
es tested students both on
completing tasks under a
deadline and working togeth-
er to create something
unique out of an ordinary
item. Presentations were an
important part of the chal-
lenge. Each member of the
team had to speak to the
product and how it was
better than other products
at the marketplace.
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Workshop Challenges @ TREP$
Page 3 MS Business Club, Market Place Mania, and TREP$ Workshops
Sales for Mememe custom shirts and Eagle T-Shirts were a hit
at the marketplace for both elementary and middle schoolers.
TREP$ Workshop
Prince Salman Science Oasis
Ehsan Zafer, Program Manager
Middle School Marketplace
Mania Business Club
Christine Wilson, Club Sponsor
TREP$ , standing for EnTREPreneur, is a
program designed for students ages 7– 15 to provide hands on experience of
launching a business through workshops and a marketplace for selling student products and services.
This program runs out of Prince Salman Science Oasis located in Riyadh, within the Diplomatic Quar-
ter. For further information, please contact Ehsan Zafer.
Marketplace Mania Business Club began its first year in the Middle School using TREP$ workshops and
teacher mentors to guide students on a variety of product lines, often tied to a class, where skills learned from the class are adapted to a product. The Marketplace Moodle page allows for online or-
dering as well as providing resources for young entrepreneurs. The marketplaces included Family Fun
Day for Fall 2011, Week Without Walls Health Day in Spring 2012, and other marketplaces located
throughout Riyadh.
Completing the Pricing Challenge involved calcu-
lating the revenue minus the expenses to determine
a profit for a prototype of a product. If the profit is
positive, then students have determined the “right
price”. If the profit is negative, students would need
to reconsider the costs involved in making their
product.
Comic Bands’ slogan was “Why read a comic book when you can
wear one? “
