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MRD & SCM JRAP Meeting Greater ChinaKeith IpGC SCM Product Solutions
Agenda
• Summary of Product Solution Challenges for Discussions• Challenges for SCM and MRD in GC
• Market• Our Solutions
• Strategic Enhancement • Innovation for SCM Product Solutions• Catch Up• Industry Based Solution
CHALLENGES FOR GC SCM & MRD
Now and FutureIDC Apps Prediction for PRC
0.000
500.000
1000.000
1500.000
2000.000
2500.000
2006
2007
2008
2009
2010
2011
2012
TIME
RE
V (
US
Mil
) Product Supply ChainApplications
ERM Applications
CRM Applications
17% CAGR
20% CAGR20% CAGR
15% CAGR15% CAGR
20% CAGR20% CAGR
Assuming Oracle expects 30+% growth……
Gen more demand, win more over SAP, in areas where they suck
What SAP did when entering China?• Enter China in 1991, SAP China established
in 1995, Key wins of Lenovo and Haier in 1998
• Lighthouse Accounts – Invest in working with leading companies by industries (Investing in Sinopec for 3-4 years without any rev before signing a 10M deal)
• Heavily invest in partners – Granting 30% margin to partners
• Create Strong Eco-system in key industries – Oil & Gas, Chemical, Tobacco, Traditional Mfg, Metal, Auto, etc…
• Strong Partner Eco-system• Build up the Brand of Industry Solutions
SAP Today• A large pool of install base of upsell add-on license• Enough funding for other smaller companies as well as dropping
price when competing against us• Leverage their brand to sell more ERP
• With our brand legacy, it takes time for learning curve in order to penetrate into SAP install base
• SAP is building their specialization teams (PLM, SRM, EPM)• SAP is pushing their +1 Minimize Oracle’s Differntiators • Time Window is closing
ERP Landscape in China – Winning ERP with EDGE/Industry Solutions
Time
Ad
op
tio
n
MNC
Hi Tec
h
Telco
Large
Banks
Emer
ging
Indust
ries
Govern
men
t
SASAC
Mid
Mar
ket
ERP
+
EDGE / Industry Solutions ERP Replacement
EDGE / Industry Solutions
SAP IB
So What’s Next for Oracle?
• ERP is commodatized but still a foundation for companies to adopt – win ERP with EDGE and strategy
• Holistic x-LOB Investment Plan for Strategic Development in Multi-Dimensions• Industries
• Segment
• Cities
• Accounts
• Product Solutions
• Growth• Think out of the box
• True collaboration
Product Solutions Initiatives• Key Product Solutions Initiatives
• EDGE Applications by industries
• Key x-Product Solutions Initiatives• Service Part Management (APS + Siebel/EBS Service)• Enterprise PLM (Agile + PIM)• Total Customer Centric Logistics Management (Quote-to-Cash – Siebel
OM, OTM, Oracle FIN)• Integrated Financial Planning (Hyperion Planning + Demantra S&OP)
Challenges of Oracle Products
• Integration among Products• Time to Market of various AIA• More concrete content and material• Apps Integration with other GBU or Tech products like Retek,
Stellent, AutoVue, SPL• Time-To-Market for Local Language Support
• Chinese for Demantra and PS• More Clear Roadmap on SCM Analytics and Integrations with
Apps• More Clear Roadmap on How to Leverage Interlace• Pricing
• Agile list price is higher than pre-acquisition• OTM FUM is high enough to set the barrier for some customers. For
example, some ocean line companies may just want Supply Chain Visibility but the FUM will prevent from this type of customers. It also hurts when customer looks at 5- year investment plan especially when FUM grows rapidly.
Strategic Enhancements
Innovation for SCM Product Solutions
&
Catch up
Innovations
• Direct Material Sourcing with SRM Spend Analysis and Supplier Score Card• Start from Concept in PLM to Supplier Performance
Evaluation before inviting them for the tendering in Agile
• NPI in PLM with Demantra Simulation for the New Product’s Demand based on Attributes from History
• Integrated Design & Manufacturing via Project for Process
• Routing Design Support with Mfg Cost Estimation in PLM (like Costimator)
Catch Up
• User Friendliness of EBS (ajax?!, Web2.0 In R12x)• Attributes Based Planning in ASCP• Street Level Routing & Scheduling• Business Flow Modeler for OTM (Viewlocity)• SRM and Spend Management: Spend Planning Integrated
Procurement Transaction (Supplier Score Card linked with Survey, Spend Analysis & Supplier Performance linked with Tendering Package Preparation)
• Transportation Capacity Planning in OTM• WMS for 3PL (Acquisition?)• Bonded Warehouse
Industry Based Solutions (Need more feedback from GM)
• EMS Solutions in Various Domains• APS for Foxconn whom we can learn from• PLM for Foxconn
• Rail Solutions