View
1.159
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
ResidentialResidential Metal Roofing Metal RoofingYour Next Big Opportunity in Home Improvement
December 4, 2008
Looks Great. Lasts Great. Builds Great Businesses.
Metal roofing today is where vinyl siding
was 20 years ago…a growth market poised to take off for first movers.
Metal Roofing Now
Looks Great. Lasts Great. Builds Great Businesses.
Residential metal roofing share has
tripled since 1998 and now exceeds 10
percent in replacement applications
Looks Great. Lasts Great. Builds Great Businesses.
Metal roofing contractors report gross margins of
60 percent or even more
Looks Great. Lasts Great. Builds Great Businesses.
Metal roofing is available in a wide range of styles and
colors that look great and last many years
longer than other roofing materials.
Homeowners love the product!
Looks Great. Lasts Great. Builds Great Businesses.
Metal roofing is ideally suited to take advantage
of the movement to “green” products
Looks Great. Lasts Great. Builds Great Businesses.
In the next few minutes, we’ll show
you how to take advantage of this
great business opportunity by
working with the MRA.
Market Size
Metal Roofing Market Share
3.50%
6.33%
7.92%
7.18%
9.76%
5.37%
2.00%
5.00%
8.00%
11.00%
1998 2003 2004 2005 2006 2007
Metal Roofing Demand (Squares)
14,844,171
12,518,756
13,381,20813,211,816
13,046,254
10,934,369
9,757,284
8,000,000
9,000,000
10,000,000
11,000,000
12,000,000
13,000,000
14,000,000
15,000,000
16,000,000
2003 2004 2005 2006 2007 2008 2009
CONSUMERS
MetalRoofing.com
Find a Contractor
MRAManufacturers
ROOFING CONTRACTORS
LeadRetrieval
ContractorTool Kit
Online Advertising
TV andRadio
Consumer Magazine
PR and Promotions
CONSUMER SALES
Investment Grade Roofing:A Unifying Idea
MetalRoofing.com as a TargetOver $2M/yr. Drive Consumers Online
MRA Contractor Member Benefits
• National Marketing Program—a proven success
• www.metalroofing.com—over 1.3 million visitors per year
• Contractor Referrals—a steady flow of leads
• Training DVD Library—all facets of your business
• Contractor Toolkit—Marketing templates and “how to” lists
• Co-op Materials—television, radio, print, direct, on-site signage
• Contractor Segmentation Kit—50,000 “metal favorable” households in your marketing area
• AppliCAD Software Discounts—significant savings
Realtor Radio Lifetime Radio
National Print Ads
Media Impressions Continue to RiseMedia Impressions Continue to Rise
• 2006 Impressions: 28 million
• 2007 Impressions: 90 million
• 2008 Impressions: 112 million
• 2009 Impressions: 230 million!
MRA’s PR Attracts a Lot of Attention
MRA Earned Media Impressions
214,112,399
114,080,993
138,789,215
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
2005 2006 2007
The MRA Works!• MRA programs send
over 1.3 million people a year to metalroofing.com
• Research shows that 43 percent of those who use Find a Contractor have a metal roof installed within 1 year
• MRA Contractors are succeeding!
• Most importantly, new Dodge/McGraw Hill data shows metal market share has reached 9.8% and crossed 10% in re-roof applications
Now Is The Time
• Tremendous growth opportunity• Add a new revenue stream to your existing business• A natural “next step” for your current customers• A steady stream of leads from the MRA• Strong national support to grow the market• Local programs to help you build your business
• It’s all there for you, with the MRA
Current Manufacturer MembersCurrent Manufacturer Members