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DeCA Update. Mr. Richard S. Page, Chief Operating Officer. Sergeant Merlin German, USMC November 15, 1985 – April 11, 2008 “Got 3% Chance of Survival, what ya gonna do?” A). Fight Through B). Stay Strong C). Overcome Because I Am a Warrior D). All of the Above. - PowerPoint PPT Presentation
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The ‘Miracle’ Marine
Nickname "Miracle Man"
Place of birth New York, New York
Place of death San Antonio, Texas
Allegiance United States of America
Service/branch United States Marine Corps
Years of service 2003-2007
Rank Sergeant
Unit 2nd Battalion, 11th Marines
Battles/wars Operation Iraqi Freedom
Awards Purple HeartCombat Action Ribbon
Sergeant Merlin German, USMC
November 15, 1985 – April 11, 2008
“Got 3% Chance of Survival, what ya gonna do?”A). Fight ThroughB). Stay StrongC). Overcome Because I Am a WarriorD). All of the Above
“A veteran - whether active duty, retired, National Guard, or Reserve - is someone who, at one point in his or her life, wrote a blank check made payable to The 'United States of America', for an amount of 'up to and including my life.'”
(Author unknown)
Sales • YTD through May: $3.853B (+ $178M)
Costs• 2008 Goal: $1.267.7B • Actual (through March): $617.3M (48.7%
execution)
Patron Satisfaction• 4.60 (out of 5.0)
American Customer Satisfaction Index• National average for commercial grocers: 76• DeCA’s score: 77
Benefit Value• Target: 30% Actual: 31.9%
Clean Audit Opinion: 6th straight yearHighest score in DoD for FY 2007 Statement
of Assurance for internal controls—Second year in a row
• Best Commissary– MCAS New River, NC – Best Large Commissary in the
U.S.
– NAS Key West, FL – Best Small Commissary in the U.S.
– Patrick AFB, FL – Best Superstore
• Outreach– Fort Drum, NY – Guard/Reserve
• Best Merchandising– Fort Eustis, VA – Large Store in the U.S.
– NAS Patuxent River, MD – Small Store in the U.S.
• COMEX – Promotional Display Compliance– Fort Myer, VA – Best Store
– Zone 29 – Best Zone
• Average weekly sales for U.S. stores with sales over
$2M per year for CY 2007
– DeCA: $527, 679 Retail: $294,454
• Average sales growth—Identical store DeCA: 2.2%
Retail: 0
• Shrink percentages for CY 2007
– DeCA: -.40% Retail: -1.52
• Food Safety—Best in Class!
• Information Assurance—Best in Class!
• Leadership Development—We face the same
challenges!
• Partnerships—Best in the business!
• Average weekly sales for U.S. stores with sales over
$2M per year for CY 2007
– DeCA: $527, 679 Retail: $294,454
• Average sales growth—Identical store DeCA: 2.2%
Retail: 0
• Shrink percentages for CY 2007
– DeCA: -.40% Retail: -1.52
• Food Safety—Best in Class!
• Information Assurance—Best in Class!
• Leadership Development—We face the same
challenges!
• Partnerships—Best in the business!
• Military Resale Industry / ALA
• DoD / Military Services
− TRICARE
− Military OneSource
− DoDDS
− Mental Health Self Assessment Program
(MHSAP)
• Military Associations
• Non-profit organizations
• Military Exchanges
• Military Resale Industry / ALA
• DoD / Military Services
− TRICARE
− Military OneSource
− DoDDS
− Mental Health Self Assessment Program
(MHSAP)
• Military Associations
• Non-profit organizations
• Military Exchanges7
• Joint Communications
− Customer lined to AAFES via
www.commissaries.com
− Mailers, weekly ads, radio, catalogs
• Joint Construction
− Town Center Concept
• Joint Business Processes– Exploring and leveraging promotional affinities
– WOW – Europe
– Sister Service Report Viewer (SSRV)
• Joint Communications
− Customer lined to AAFES via
www.commissaries.com
− Mailers, weekly ads, radio, catalogs
• Joint Construction
− Town Center Concept
• Joint Business Processes– Exploring and leveraging promotional affinities
– WOW – Europe
– Sister Service Report Viewer (SSRV)
1.8% Inflation1.8% Inflation
3% Growth
3% Growth
May figures will change slightly as all accounts not closed
Region Sales % Change
DeCA East $1,807,827,448 4.80%
DeCA Europe $324,801,848 1.01%
DeCA West $1,721,140,716 5.63%
Total $3,853,770,012 4.83%
Region Transactions % Change
DeCA East 26,620,887 1.6%
DeCA Europe 7,189,271 -3.0%
DeCA West 27,926,067 2.3%
Total 61,736,225 1.4%
Region $/Transaction % Change
DeCA East $67.91 3.14%
DeCA Europe $45.18 4.08%
DeCA West $61.63 3.21%
Total $62.42 3.41%
Sales Results Sales Forecast Attainment Status thru 8 Months (2/3 of
Year)
RegionProjected
Sales
East
$ 2,714,580
,498
Europe
$ 463,485,7
14
West
$ 2,559,433
,788
Total
$ 5,737,500
,000
Year Units % Change Dollars % Change
2003(S) 1,072,866 N/A $5,391,897 N/A
2004(S) 1,936,651 80.5% $9,986,974 85.2%
2005(S) 2,886,471 49.0% $14,064,224 40.8%
2006(S) 4,195,379 45.3% $23,116,284 64.4%
2007(S) 5,176,154 23.4% $32,108,584 38.9%
2005(W) 1,568,386 N/A $8,342,999 N/A
2006(W) 2,053,793 30.9% $12,151,444 45.6%
2007(W) 2,354,648 14.6% $18,326,513 50.8%
2008(W) 2,932,568 *24.5% $18,863,015 *2.9%
*3 MONTH SALES VS 4 MONTH SALES FOR 2007*3 MONTH SALES VS 4 MONTH SALES FOR 2007
• DeCA East 19.5% Increase
– May 2008: $8.46M
– May 2007: $7.08M
• DeCA West 32% Increase
– May 2008: $6.12M
– May 2007: $4.63M
• DeCA Europe - 5.8% Decrease
– May 2008: $730K
– May 2007: $775K
• DeCA East 19.5% Increase
– May 2008: $8.46M
– May 2007: $7.08M
• DeCA West 32% Increase
– May 2008: $6.12M
– May 2007: $4.63M
• DeCA Europe - 5.8% Decrease
– May 2008: $730K
– May 2007: $775K
• Major undertaking to deliver benefit to G&R
• Industry is a key player
• Over 100 this year—expand to up to 400 by 2010
• Activations to remain at current levels indefinitely
• This is the right thing to do for our customers!!
• Guard/Reserve Sales Status
– FY 2007: Sales at 21 Guard/Reserve locations
• Sales were $1.63 million
– FY 2008: 124 sales planned
• 36 completed, 48 scheduled, 40 planned but dates TBD
• Sales for the 36 completed sales are over $2.1 million
• Expanded Access
– On-site Sales
• Partnership (DeCA, Industry, Installation) Success
• Communicate “Quality of Life” commissary benefit
• Hire military family members
– Guard/Reserve On-site Sales System
– Virtual Commissary
• Outreach
– “Discover Your Benefit” Campaign
Commissary Onsite Sales: Delivering the Benefit!Commissary Onsite Sales: Delivering the Benefit!
• Workforce of the Future
• NSPS
• Military family members
• Wounded Warrior Program
• Intern Program
• Leadership Development
• Employee Quality of Life
• Workforce of the Future
• NSPS
• Military family members
• Wounded Warrior Program
• Intern Program
• Leadership Development
• Employee Quality of Life
Deployment Status•On track to fully deploy 259 commissaries by August 2008• SCOs account for 29% of total lanes • Follow on deployment begins Fall 2008 to adjust lane configurations at select commissaries as recommended by operational community
– Prioritized by operations as funding is available
System Support• Availability goal of 98%• Balancing Help Desk support with deployments is a primary issue• Improvement Progress:
– Fine tune Tier 1– Establish IBM Region POC– Publish CARTS newsletter– Establish Field Review Board
What is it?
− CAO Order Forecast will run daily vs. weekly for every item
Why do we need it?
− Provides for a much more accurate forecasting capability
− Resolves issues for stores with a 7 day order lead-time or longer
When will we get it?
− Beta Testing at Pearl Harbor and Fort Lewis
• Scheduled to begin around October 31, 2008
• Testing will last two weeks, or longer if needed
− Deployment to rest of Hawaii two weeks later
− Rest of CoNUS stores to follow
• Listening to our customers
• Earth Friendly Days promotion featuring “Go Green”
products
– April 17-30, 2008 promotion
– Coincided with Earth Day (April 22) and Arbor Day
(April 25)
• Leveraging explosive category growth for green and
organic products – tripled SKUs in the last six months
• Reusable grocery bags
– Over 1 million DeCA imprinted non-thermal bags
sold Oct 2007 to date
– Over 500,000 non-imprinted thermal bags sold 2005
to date
• Operations—reducing our ecological footprint
– Reducing utility consumption and exploring alternative fuels
– Equipment, HVAC, fleet, alternative lighting and power
supplies
• Daylight harvesting (skylights) – San Diego & Little Creek
• Solar Power – Los Angeles
• Evaluating in partnership with DOE, fiber optic lighting in
closed door freezer cases and LED technology for walk-in
freezer lighting – Fort Meade
– Waste management program – reducing solid waste
• Recycled more than 20,000 tons of cardboard and 7,000
pallets since Oct 2007
• Developing plastic recycling program
• Operations—reducing our ecological footprint
– Reducing utility consumption and exploring alternative fuels
– Equipment, HVAC, fleet, alternative lighting and power
supplies
• Daylight harvesting (skylights) – San Diego & Little Creek
• Solar Power – Los Angeles
• Evaluating in partnership with DOE, fiber optic lighting in
closed door freezer cases and LED technology for walk-in
freezer lighting – Fort Meade
– Waste management program – reducing solid waste
• Recycled more than 20,000 tons of cardboard and 7,000
pallets since Oct 2007
• Developing plastic recycling program
Project Awarded: September 2005 DeCA Cost $12,900,00Total Project Cost: $29,659,785 Overall Store 54,896 SFGrand Opening November 9, 2007
- New Commissary - Joint construction with NEXCOM - Complete sales area includes “Grab & Go” area - Project is sited in an area master planned as a Community Center - Project included parking area, sidewalks, storm drainage and landscaping - Force protection
Sales Increase:Sales Increase:
Project Awarded: February 21, 2006DeCA Project Cost: $13,500,000Overall Store: 34,210 SFGrand Opening: April 8, 2008 - New commissary - General sales area with “Grab & Go” area-Energy efficient Heating and Air Conditioning system- Heat recovery system-Return air reclaims cold display case spill-over-Automatic refrigeration monitoring and control system- Force Protection
Sales Increase:Sales Increase:
Grand Opening: March 25, 2008
Total Project Cost: $1.2M
Overall Store: 86,101 SF
Sales Area: 44,000 SF
- OSD approved October 29, 2007
- BX Mart to Commissary
- Exchange turned over building on
March 16, 2008
- Projected monthly sales $1.8M
Sales Thru 6-12Sales Thru 6-12
Project Awarded: July 2, 2007
Total Project Cost: $18.7M
Overall Store: 66,910 SF
Project Awarded: July 2, 2007
Total Project Cost: $18.7M
Overall Store: 66,910 SF
Grand Opening:Grand Opening:
Grand Opening:Grand Opening:
Project Awarded: Sep 25, 2007
DeCA Project Cost: $8.0M
Overall Store: 20,277 SF
•
Projected SalesProjected Sales