Mr. Nipon Thaboonyathipho (Team leader)

Mr. Lou Yuqiang ( Note )

Mr. Liao Yongjian ( Camera)

Mr. Anousone Phimmasane (Translator)Mr. Anousone Phimmasane (Translator)

DescriptionSriviroj farm co.. Ltd, major layer

producer in Khon Kaen.The investment in a new egg

packing is a strategic decision aimed at elimination the risk of cross-contamination.

plastic trays designate for farm use have different colors from those used for delivering eggs to markets.

The machine graded based on weight . the eggs are sorted into seven grades, starting from 45 to 70 gram.(labeled No.0,1,2,3,4,5,6)

the eggs are packed on 30-egg trays.the grading machine call “Nabel

exn3000” can capable of sorting 30,000 eggs per hour.

another grading machine call “oracion 6000” with a 60,000 eggs grading per hour capacity.

now the plant will be capable of grading up to 150,000 eggs per hour.

the plant’s cold room can store up to 5 million eggs at 2-6 to maintain optimum eggs freshness.

the total production of around 1.2 million eggs a day, 80% of production is sold to whole sales in the northeastern area, 15% countrywide , 5% exported to HongKong.

the eggs are delivered to customers throughout the country within 24 hours by refrigerated trucks.

the company have to turn over 1,800 million Baht per year.

they have employee 800 persons in five plants.

the company has ISO9001:2000, GMP and HACCP certifications.

The Egg price

4. Reflection on the visita). Success factors Do business based on your expertise

(downstream position) Use high technology Build your own branding ( SF food) (SF farm SF factory SF food) Build network with suppliers and

customers

b). Lessons learned Expert in grading eggs Human resource is the most

important No one experts in all variety of

businesses then it should concentrate on core business

Build a wider affiliation to support farmers in producing eggs

C. ApplicabilityFind markets for domestic

consumption and international export Working with university to develop

new projects such as extract albumin as a food supplement for diabetes patients.

Doing in core business, cutting the business that does not make a profit in bottom line.

Simple management (more efficient)

D. Best practicesBe professional eggs gradingContinue on product branding

developmentWin-win strategic management with

business partnerships Be flexible for business survival and

growthUse high technology and efficient

production system

Seven Product Sizessize0 (large-sized)= 2.65 B/unit.size1 (large-sized)= 2.55 B/unit.size2 (large-sized)= 2.45 B/unit.size3 (large-sized)= 2.35 B/unit.size4 (large-sized)= 2.25 B/unit.size5 (large-sized)= 2.15 B/unit.size6 (large-sized)= 2.05 B/unit.

Thank you for GMS

COOPERATION