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MPRC District Roadshow May 2014Using Social Media to Market your ClubNick DrakeMPRC Chairman

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Using Social Media to Market Your Club

Social media is a fancy way to describe the billions of conversations people are having online 24/7.

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Using Social Media to Market Your Club

There are millions of reasons to be on social networks. There are

• 1.4 Billion Facebook users who use it at least once a month, and it’s the No. 3 site visited by users 65 and older – 31.5 million users in the UK.• 300 million LinkedIn users – more than 15 million in the UK• 645 million Twitter users – more than 15 million in the UK.

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Using Social Media to Market Your Club

Through social networks you can

• Listen to what’s going on in your community and with friends and family

• Spread awareness of Rotary• Amplify messages• Connect to your community and potential Rotarians

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Using Social Media to Strengthen Your Club

Add value

• Comment on blogs or news stories

• Interact on Facebook/LinkedIn/Twitter

• Tweet projects/activities

• Upload images or videos

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Using Social Media to Strengthen Your Club

Rotary’s social media goals

1) Strengthen the Rotary brand

Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary.

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Using Social Media to Strengthen Your Club

Rotary’s social media goals2) Connect

This helps • Listen to what Rotarians are saying• Connect Rotarians to resources• Connect Rotarians to what other Rotarians are doing

worldwide

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Using Social Media to Strengthen Your Club

Rotary’s social media goals

3) Collaborate and co-create

• This can help us develop more meaningful and engaging resources

• Create the Rotary message to spread it around the world.

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Using Social Media to Strengthen Your Club

www.facebook.com/rotary -- 281,000 likes

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Using Social Media to Strengthen Your Club

Twitter.com/rotary 233,000 followers

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Using Social Media to Strengthen Your Club

LinkedIn – 47,600 members

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Using Social Media to Strengthen Your Club

Before you start, ask• Why do you need a presence on social media?• How does it fit with your communications/public

relations plan?• Who is your audience?• What experience do you want your visitors to have?• What are your resources of time and abilities?

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Using Social Media to Strengthen Your Club

• Look at what other clubs/districts are doing• Update your page regularly• Designate more than one moderator• Look professional. Use spell check and the Rotary

emblem correctly.

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Using Social Media to Strengthen Your Club

Mobile

• Phones and tablets have apps that work with all major social networks

• Easy to stay connected• Useful for monitoring profiles• Easy to update on the move

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RIBI FACEBOOK PAGE

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ROTARY 1250 FACEBOOK PAGE

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CLUB EVENTS

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CLUB PAGES

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CLUB ENTITIES

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FINAL ADVICE

• Get your club on Facebook and Twitter• Update regularly with something• Use lots of pictures• Use circles to like other clubs and districts and

charities• Link back to a strong club website