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Workshop on Mission Vision
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Vision,Mission, Goal
& ObjectivesPlanning phase
June 7, 2014
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Learning outcomes
By the end of this session we will be able to ;
Develop our understanding regarding vision and
mission statement.
Differentiate between vision and mission
statement.
Develop vision and mission statement for MPC
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A pathway leading to results
1. Create a shared vision
2. Develop a mission statement
3. Identify goals
4. Set objectives5. Determine projects and
activities
6. Establish a plan of action
7. Create a detailed work plan
8. Assign resources
9. Implement work plan
10.Evaluate results
11.Report accomplishments12.Review mission
13.Reaffirm mission
14.Repeat from Step 3.
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Core Values
Basic underlying foundation for both the visionand mission are our core values. Core values: principles and standards at the very center of
our character, and from which we will not budge or stray.
Core values form the basis for our beliefs about life,ourselves and those around us, and the human potential of
ourselves and others.
Values and beliefs form our attitudes and guide our
behavior.
The behaviors we engage in are what people around us
see, along with our skills and actions.
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Core Values
Defining your core values first will help you get
your priorities in order (vision, mission, goals,
objectives)
Example of a farm businesses core values:
efficiency
family
safety
respect for others
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Values
Values are beliefs that your organizationsmembers hold in
common and endeavor to put into practice
Values guide your organizations
members in performing their work
They answer the question What are
the basic beliefs that we share as an
organization?
Adherence to the organizationsvalues,walking the talk, fosters individual and
organizational integrity
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Strategy Sequence
Vision
Mission
Long term goals
Strategy
Short term goals
Action plan
Values&
Culture
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Vision
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The vision(dream)
The vision embodies
peoples highest values andaspirations. It inspires
people to reach for what
could be and to rise above
their fears and
preoccupations with current
reality.
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Vision
A Vision is a guiding image of success
Vision
Inspiration
MotivationGuidance
Begins with intuition and ideas
Evolve through discussion
Result in a shared sense of
direction and motivation
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Vision
It answers the question What
will success look like?
It is compelling
It challenges and inspires thegroup
It focuses first on the client
It describes what the
organization will look like when
functioning effectively.
Examples
A just world without poverty
To become a world leader at
connecting people to wildlife and
conservation
To become the most influential
bridge between investors and
entrepreneurs
To refresh the world, inspiremoments of optimism and
happiness and make a difference
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Vision
Vision is a concept, that refers to ones
mental image of the future. Vision
refers to the optimum future state of
affairs that one can imagine for an
individual or for an institution. (Wallace,Engel et al, 1997)
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Vision
description of something in the future
mentalperception of the kind of environment an
individual, or an organization, aspires to create
within a broad time horizon and the underlyingconditions for the actualization of this perception
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Vision
description of something in the future
mentalperception of the kind of environment an
individual, or an organization, aspires to create
within a broad time horizon and the underlyingconditions for the actualization of this perception
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Coming together
The success of a group may depend uponbringing people together, both physically andphilosophically.
Our view of the world is influenced by the values
we hold (individual and collaborative values). Values become the basis for our personal vision,
mission, goals, objectives and actions.
Group needs to reconcile differing perspectives,
find common ground and create a shared vision
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Vision
A vision is an outline of a desired state to beattained within a specific period, although itis a statement about an ideal, it isnevertheless expected to be achievable
because it is based on sound understandingof prevailing conditions together with realisticassessment of the interventionist capabilitiesof the organization.
(Harlech-Jones, n. d.)
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Example of Vision statement
Crescent Girls School Singapore The vision of the Tablet PC program at the Crescent Girls
School in Singapore is to connect teachers and students with
a systematic and comprehensive use of technology
combined with a rigorous and relevant curriculum and a
career preparation component. Tablet PCs serve as thecatalyst in the transition from traditional learning to a student
centered, problem solving, project-driven approach that will
carry students well into the next century. Laptops enable
learning to go beyond the school walls and provide access to
worldwide resources.download.microsoft.com/.../1-Plan_MS_1to1_vision-statement.pdf
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Cont Beaufort County School District South Carolina,
United States In a voluntary program, students will use notebook
computers in the classroom and at home to expand
their learning opportunities beyond the traditional
schoolhouse walls and beyond the traditional schooday, to help them open new windows on the world.
Believing that technology should serve all, a non-
profit community foundation will provide subsidies t
ensure that all students have equal access tocomputers, so that participation is based on the
desire to learn, not the ability to pay
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Examples
BSNL Vision Statement
Tobecom e the largest telecom service provider in
Asia.
Walt Disney vision Statement
Makepeople happy
Stokes Eye Clinic, Florence, South Carolina
Ourvision is to take care of your vision.
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Examples
ADMU
Aman for others.
Microsoft vision Statement
AComputer in Every Home
OLFU
Improvingman as a man.
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Benefits of having a vision
Good visions are inspiring and exhilarating.
Good vision foster long term thinking.
Good vision foster risk-taking and experimentation.
Good vision help in the creation of a common identity
and a shared sense of purpose.
Good visions are competitive, original and unique.
Good visions represent integrity, they are truly genuine
and can be used for the benefit of people.
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Vision Statement
A vision statement answers the question,
What will success look like?
The pursuit of this image of success is what motivates
people to work together.
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Example of vision statement
I nfosys
Vision To be a globally respected
corporation that provides best-of-breed
business solutions, leveraging technology,
delivered by best-in-class people."
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VISION
Our Vision is to be the worlds mobilecommunication leader enriching customers
lives, helping individuals, businesses and
communities be more connected in a mobile
world.
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Mission
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Mission
Organizations relate their existence to satisfying a
particular need of the society. They do it in terms of
their mission.
Mission is a statement which defines the role that
an organization plays in a society.
It refers to the particular need of that society for
instance, its information needs.
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Defining Mission
essential purpose of the organization, concerning
particularly why it is in existence, the nature of thebusiness it is in, and the customers it seeks to serve
and satisfy.
purposeor reason for the organizationsexistence.
mission is an enduring statement of purpose that
distinguishes one firm from other similar firm.
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Mission
Mission describes the overarching purpose of the organizationthe reason it exists.
Who are you, as an
organization?
Why do you exist?
What do you do?
Who do you serve?
Purpose: sentence that describe the end result
An infinitive that indicates a change instatus
An identification of the problem or
condition to be changed
A description of the primary means used to
accomplish that purpose
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In short the mission describes the
product, market and technological areas
of emphasis for the business.
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Create your mission statement
What is the problem that exists to be solved?
Who is affected by the problem?
How would the community be improved, changed or different if your
organizations efforts were successful?
What is the purpose of your organization?
Why does it exist?
What is the ultimate outcome or result you are hoping to achieve?
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Create your mission statement
What business are you in? What do you do to fulfill your purpose?
What is the broadest way in which you could state your work?
For whom do you work?
Who is your target population, your audience, your market?
Where do you work?
What are your geographic boundaries?
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Mission
The mission statement of an organization isnormally short, to the point, and contains thefollowing elements: Provides a concise statement of why the organization
exists, and what it is to achieve; States the purpose and identity of the organization;
Defines the institution's values and philosophy; and
Describes how the organization will serve thoseaffected by its work.
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Cont.
Unlike the vision statement, a statement focusing on
the future, the business mission statement focuses
on the current farm business. The business mission
statement outlines who we are, what we do, and for
whom we do it. It provides a concise summary of the
farm businesss purpose. The mission statement
deals with what the farm business is about and why.
www.purdue.edu
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Example Mission Statement:
NewPort News Shipbuilding
We shall build good ships hereat a profit
if we canat a loss if we must but always
good ships
Example of Mission Statements
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Example of Mission Statements
Mission Statement
Our mission is to develop young men with active
and creative minds, a sense of understanding and
compassion for others, and the courage to act on
their beliefs. We stress the total development of
each child: spiritual, moral, intellectual, social,emotional, and physical.Princeton Academy of the SacredHeart101 Drake's Corner Road Princeton, NJ 08540
Example of Mission Statements
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Example of Mission Statements
Mission StatementCommunity School recognizes that each child is
an individual; that all children are creative; that all
children need to succeed. Therefore, Community
School respects the individual needs of children;fosters a caring and creative environment; and
emphasizes the social, emotional, physical,
intellectual development of each child. CommunitySchool7815 Williamson Rd. Roanoke,
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Characteristics
1. Feasible2. Precise
3. Clear
4. Motivating
5. Distinctive
6. Indicates major components of strategy
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Need for an explicit mission
To ensure unanimity of purpose within the organization.
To provide a basis for motivating the use of the
organizations resources.
To develop a basis, or standard, for allocating
organizational resources.
To establish a general tone or organization climate.
To serve as a focal point for those who can identify with
the organizationspurpose and direction.
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How to develop vision statement
1. Get the right people on the bus
2. Preparation
3. Determine appropriate "input" to the vision.
4. Set the stage.
5. Create and use a process that ensures full participationcreativity, and efficiency.
6. Re-convene the group and review the draft vision
statement.
7. Communicate the vision and begin to make it a reality.
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How to develop mission statement
To create your mission statement, first identify your
organization's "winning idea".
This is the idea or approach that will make your organization
stand out from its competitors, and is the reason that custome
will come to you and not your competitors (see tip below).
Next identify the key measures of your success. Make sure yochoose the most important measures (and not too many of
them!)
Combine your winning idea and success measures into a
tangible and measurable goal.
Refine the words until you have a concise and precise
statement of your mission, which expresses your ideas,
measures and desired result.
Vision vs Mission
http://www.mindtools.com/pages/article/newLDR_90.htm5/25/2018 MPH Mission Vision Goals Objectives
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Vision vs. Mission
The vision is more broad and future orientedthe goal on
the horizon
The mission is more focusedhow you will get to the
horizon
A mission statement tells what business you are in and
what products and services you will offer. It is a clear
statement of purpose. A mission statement may last fordecades.
A vision transforms the organization. It provides a picture of
what could be. It is a catalyst that can impel an organization
to move toward that dream. As dreams come true or
realities change, visions change. It is a goal of the highestorder.
www.beyondresistance.com
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Importance of vision and mission
An exciting, inspirational vision
Challenges and motivates workforce
Arouses strong sense of organizational purpose
Induces employee buy-in
Galvanizes people to live the organization
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. Food for thought
If you think of vision and mission as an
organization's head and heart, the
values it holds are its soul.
Buzotta
http://www.finestquotes.com/select_quote-category-Mission-page
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Objectives
Objectives represent a managerial commitment to achieve
specified results in a specified period, of time. They clearly
spell out the quantity and quality of performance to be
achieved, the time period, the process and the person who is
responsible for the achievement of the objective.
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Objectives are end results of planned
activity
Objectives state what is to be
accomplished by when and should be
quantified if possible.
Example Objectives
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Example Objectives
Minnesota Mining & Manufacturing (3M)
Financial objectives
1. To achieve 10% growth in earnings per
share.
2. To achieve 20% - 25% return on equity.3. To achieve 27% return on capital employed.
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Characteristics
1. Objectives form a hierarchy
2. Objectives form a network
3. Multiplicity of objectives
4. Long and short range objectives
Areas of objectives
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Areas of objectives
1. Markets
2. Productivity
3. Innovation4. Product
5. Profitability
6. Financial resources
7. Physical facilities
8. Organization structure and activities9. Manager performance and development
10. Employee performance and attitude
11. Customer service
12. Social responsibility
Importance of objectives
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Importance of objectives
1. Objectives help to define the organization in its environment
2. Objectives help in coordinating decisions and decision-maker
3. Objectives help in formulating strategies
4. Objectives provide standards for assessing organizational
performance
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Objectives of BSNL
National Plan Target of 500 million subscriber base for thecountry by December 2010.
Broadband customers base of 20 million in the country by 2010
as per Broadband policy 2004.
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Factors affecting Objectives
1. Forces in the environment
2. Internal forces
3. The value systems of the top executives
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oals
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Goal
Goal is defined as an intermediate result to be
achieved by a certain time as part of the grand plan .
A plan can, therefore have many goals.
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Goals are short term (one year or less) milestones or bench
marks that organizations must achieve in order for long
term long term objectives to be reached.
Goals should be measurable, quantitative, challenging,realistic, consistent and prioritized.
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A set of goals is needed for each
objective that is established in an
organization.
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Goalshave the following features
They:
1. Are derived from objectives
2. Offer a standard for measuring performance
3. Are expressed in concrete terms
4. Are time bound and work oriented.
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Goals are important in Strategyimplementation
Objectives are instrategy formulation
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Goals are an expected or desired outcome of
planning process. Goals are usually broad, generexpressions of the guiding principles and aspirations
an organization.
Objectives are precise targets that are necessary achieve goals. Objectives are detailed statements
quantitatively or qualitatively measurable results th
plan hopes to accomplish.
San Antonio Multi-Service Market
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Mission: Maximize Utilization of the Direct Care System in the San Antonio MultService Market Area
Vision: A World-Class, Multi-Service, Unified Health System Serving San Antonioand Referred Beneficiary Market
Goals:Optimize efficiency between direct and private sector care marketsEliminate duplicate servicesIncrease synergy and cooperation among San Antonio MTFsEnsure patient satisfaction with access and quality service
Strengthen Readiness by allocating appropriate mix of resourcesCollaborate support functions across the market
Objectives:Establish the Consult and Appointing Management OfficeIncrease RWPs / RVUs in the direct care system per the business planConsolidate logistical and contracting functions
Realign staff resources to meet patient demandEstablish enrollment sites to meet changing patient demographicsEnroll eligible beneficiaries up to capacity
Referred books
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Strategic Management- A book on business policy / Corporate planning
Francis Cherunilam
Strategic Management
J. David Hunger & Thomas L Wheelen
Strategic Management
Garth Salonee , Andrea Shepard & Joel Podolny
Article
Vision, Mission and Objectives of Business -
Shanmuga Rao. Pandala
Dr. N. V.S. Suryanarayana
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Questions
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WORKSHOPOUTPUT
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GROUP 1
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CORE VALUES:
IHELP
CORE VALUES
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CORE VALUES:
I - Innovation(our spirit)
H- Happiness(our attitude)
E - Excellence(our habit)
L - Love(our foundation)
P- Positivism(our culture)
VISION
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VISION:
An individual who is
successful, confident andresponsible.
MISSION
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MISSION:
Is to educate and to challengeall students in a safe positive
environment to become life longlearners and leaders in a digitaland global community
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With Teachers:
DotiMarivic
Marie
TEAM T.LUISA
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CORE VALUES
Love
Respect
Honesty and Integrity
Excellence
God-fearing
Discipline
(Emotionally-Mature)
Obedience
Humane
Compassionate
Vision
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Vision
BulacansLeading Institution forQuality Education
Leading Institution for Excellence inEducation
To become the Leading AcademicInstitution in the City of Meycauayan.
MISSION
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MISSION
To produce a graduate that is
functionally literate and holistically
developed armed with technical skillsand knowledge.
Slogan
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Slogan
Learn to live... Live to Excel... Excel
to become a productive citizen and
leader in the future!
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CORE VALUES:
Faith
ExcellenceDiscipline
Teachers: Mirriam, Gene, Girl, Julius
VISION
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VISION:We are a community of faith, excellence and
discipline.
MISSION:To provide God-fearing, disciplined, and
life-skilled citizens who have strong foundationthat will enable them to be part of a community
and of an advanced society excelling in their
chosen careers whenever they are.
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Sir Paul MerindoTchr. Belle De Real
Tchr. Chona O. IgnacioTchr. Thess Defuntorum
CORE VALUES
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CORE VALUES
EXCELLENCE
INTEGRITY
COMPASSION DISCIPLINE
VISION
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Produce individuals who are adept
to the fastchanging world
through technology while
maintaining compassion to God
and all His creations.
VISION
MISSION
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MISSION
Provide a technology-equipped and
compassionate environment that
facilitates holistic learning suitable to
the call of globalization.