Mowjow Business Brief 12052011a English

8/6/2019 Mowjow Business Brief 12052011a English

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BUSINESS BRIEF & STRATEGIC MANIFESTAn overview presentation of Mowjowsbusiness, markets, strategy and forecasts

Provided by Mowjow Plc - May 12th 2011


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Mowjow has the required people, systems and experience available or ast expansion andcorresponding growth o a highly protable business. Mowjows gaming system incorporatesattractive viral marketing capabilities by a tailored sharing unctionality; as well as a ullyautomated payment gateway. Mowjow is prepared to capitalize on the great opportunity that lies in

combining online gaming with the amazing viral spreading power o social media and wordo mouth. Mowjow has to date been nanced by its ounders with accumulated equity investments oabout EUR 1.5 million. Mowjow is in the cusp o a commercial launch with corresponding high valuecreation; thereore Mowjow is a antastic investment opportunity that is expected to tenold over thenext year.Mowjow is currently introducing itsel to the Frankurt Stock Excange and is oering itsshares to external investors in order to raise additional capital or commercial launch, marketing

campaigns and operations. We welcome you to invest with us in Mowjow to mutually capitalize onthis great opportunity!


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Contents01 Business02 Corporate

03 Organisation04 Systems05 Game06 Marketing07 Financials


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Welcome

MOWJOW has strategically identied a great disruptiveopportunity in one o the largest and astest growingentertainment industries - interactive money games -to create a giant global social money game. Overthe past years we have invested in excess o1.5 million o private capital combined with animmeasurable amount o time and eort to developMowjow into an extremely exciting company with atremendous potential.

With innovative technology and an attractive product,coupled with novel marketing schemes, Mowjow isready to capitalize on the emerging trends in interactivegaming and social marketing.

Mowjows vision is to become the benchmark insocial money games helping it generate excitement andmarketing buzz, combining it with top quality customerservice that has a reputation or saety and security,while also upholding the interests o the stakeholders.

Mowjows target audience is people who dontconsider themselves gamblers. This is a relativelyuntapped, but still a massive and accessible market.

The Mowjow social money game is distributed through aproprietary and highly protable system or sharing, andwith the help o viral and social marketing, Mowjow willsoon become the worlds leading social money game.

The people who work with Mowjow deserve much credit.They are talented, proessional and equally committedto the success o Mowjow. All o our team members willhave stakes and benets in the uture success.

With these substantial oundations, as well as greatmomentum that has been building, Mowjow is ide-ally placed to deliver strong, sustainable growth andshareholder prots. It is hard to think o a more excitingbusiness to be involved in.

I welcome you to Mowjow and thank you or yourcontinued support and sincerely look orward to years omutual progress and protability.

Sincerely yours,Andreas ChristensenFounder, Chairman & CEO


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Business

Successully owning core systems

Viable concept. Viable goals.

BUSINESS CONCEPT The Mowjow concept is to pro-vide consistently rewarding and socially entertain-ing money games or people who dont considerthemselves gamblers. This is done by providinginnovative low stake games to be played online viainternet or mobile. Mowjows vision is to become thebenchmark within the low stake social money gamesegment by positioning itsel as a riendly, innovativeand socially acceptable gaming company.

BUSINESS STRATEGY Mowjows mission is to spreadexiting and protable social money games all overthe world. And by this, position itsel as a uniqueconsumer brand that delivers protable experiences.Mowjow adheres to control the complete value chain

and business systems, and to operate withtransparency, integration, ownership and control.Mowjow protects the equity o its players andmanages these relationships responsibly.

BUSINESS GOALS Mowjow has aggressive, buthighly tangible goals. Mowjow is in the process ocommercially launching a social money game thathas the ability to spread like wildre amongst ourtarget demographic. All transactions are handled

electronically and there are very ew, i any,bottlenecks that can hinder Mowjow in a rapid andprotable expansion. Mowjow aims to reach 200,000active subscriptions by the end o 2011.


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INCORPORATION | LICENSES | ACCOUNTS

CORPORATE


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Incorporation

Onshore credible and reputable presence

European Union structure. European Union taxation.

INCORPORATION The Mowjow group is incorporatedand have operations in Malta and the UK. The group

holding company is Mowjow Plc which is listed onthe Frankurt Stock Exchange and ully owns theentire group. The operating subsidiaries are MowjowTechnology Limited, Mowjow Gaming Limited andMowjow Markets Limited. All companies are dulyincorporated within the European Union.

SHARE CAPITAL The issued and ully paid equitycapital in the group holding company Mowjow Plc isEUR 2 million divided into 20 million ordinary shares.Currently the ounder and partners hold 15 millionshares and the company hold 5 million shares intreasury or uture nancing purpose. The authorizedshare capital is EUR 10 millions divided into 100 millionordinary shares. There are only one share class.

TAXATION Incorporated in UK and Malta, Mowjowenjoys avourable taxation within the EuropeanUnion. The eective taxation is only 5% with onlynon-resident shareholders. Shareholders will be liableor domicile taxation or dividends and share prots.However, UK have an extensive network o tax treatiesto avoid double taxation.

MOWJOW PLC | MOWJOW LIMITED | MOWJOW TECHNOLOGY LIMITED | MOWJOW GAMING LIMITED | MOWJOW MARKETS LIMITED


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Licenses

White listed European Union licenses

Strict regulations. Strict gameplay.

AUTHORITIES Gaming activities undertaken in orrom Malta are regulated under the provisions o theRemote Gaming Regulations, whereby the Lotteryand Gaming Authority (LGA) issue licenses subjectto a certain comprehensive process o qualiying themain shareholders, management, as well as gamingtechnology, business- and capital projections.

CLASS 4 Mowjow Technology Limited holds the groupsClass 4 license. This license relates to the sotware andhardware that comprise the certied gaming system.The Class 4 license provides gaming system servicesto the Class 1 operation. The yearly tax costs or thislicense is EUR 55,200. The license is renewable every5 years, next time in November 2012.

CLASS 1 Mowjow Gaming Limited holds the groupsClass 1 license. This license relates to oer end usergaming services to the players. The operation isbased on the system provided by the Class 4 license.The yearly tax costs or this license is EUR 14,400.The license is renewable every 5 years, next time inNovember 2012.

LICENSE CLASS 1: LGA/CL1/273/2006 | LICENSE CLASS 4: LGA/CL4/273/2006


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Accounts

Financially committed ounders

Substantial investments. Substantial commitment.

MOWJOW has not yet started commercial operation and the consolidated proormamanagement accounts thereore represents the nancial investments made in licenses,sotware, hardware and all other general operational expenses incurred in the project.Mowjow has completed substantial development and all investments to date h ave beennanced by ully paid equity and shareholder loans rom the ounders. These pro-orma accounts represents the nancial position o the Maltese holding companyMowjow Limited as the new group holding company Mowjow Plc not yet has preparedconsolidated accounts or the group.

Prot & Loss* 2010 2009 2008

Operating income 32,600 12,000 17,609Total income 32,600 12,000 17,609

Operating expenses 6,017 9,303 11,000

Total expenses 6,017 9,303 11,000

Prot or the period 26,583 2,697 6,609

Balance Sheet* 2010 2009 2008

Investments 1,467,282 1,360,145 1,238,924

Cash in hand and at bank 13,069 1,248 12,100

Total assets 1,480,351 1,361,393 1,251,024

Share capital 1,200,000 1,200,000 1,200,000

Accumulated results 31,898 5,315 2,618

Total equity 1,231,898 1,205,315 1,202,618

Shareholder loans 77,228 61,108 35,500

Trade creditors 171,225 94,970 12,906

Total liabilities 248,453 156,078 48,406

Total equity & liabilities 1,480,351 1,361,393 1,251,024

* Consolidated proorma management accounts or the Maltese holding company Mowjow Limited


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STRUCTURE | KEY PEOPLE | KEY ALLIANCES

ORGANISATION


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Structure

A virtual organisation model

Flexible structure. Flexible capacity.

DIRECTORS Directors are responsible or the overall corporate strategy and compliance,oversee the nancial and operational mana gement, as well as ensure proper corporategovernance. The current directors are the ounders and related parties.

CORPORATE Corporate is the executive management responsible or the overallactivities and strategy. Corporate is also responsible or identiying, developing andmanaging new business opportunities, partnerships and communications.

TECHNOLOGY Technology manages all technological aspects related to businessoperations and systems. Technology is also responsible or overseeing the technicalplatorms and development o all new business initiatives and services.

OPERATIONS Operations manages the production and distribution o all servicesand ensures that they are handled eciently and eectively. Operations are alsoresponsible or customer support services and customer surveys.

MARKETING Marketing leads the customer ocused business strategies o the companymaintaing the continuity o brand identities across all activities. Marketing is also incharge o bonus activities, advertising and marketing partnerships.

FINANCE Finance manages all nancial operations like payments, invoicing, cashmanagement, reporting and accounting across the business. Finance also oversees allthe legal aspects, regulatory compliance and quality assurance.

ALLIANCES Mowjow has over the past years developed a broad network within theindustry and is continually seeking constellations, partners and subcontractors withgenuine experience and connections that could acilitate and add value to Mowjow.

MOWJOW is structured with a close team o highly skilled and dedicated people thatcontrol all critical business systems and processes. In addition, Mowjow draws on theincredible knowledge rom its highly skilled suppliers and strategic alliance partners.


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Key people

ANDREAS CHRISTENSEN Andreas (42) iseducated rom MSc Business &Economics studies. His experienceranges rom shipping and brokering, toventuring internet and mobiletechnology related start-ups. He is theounder o Mowjow with a specialpassion or innovation and technology;his execution ocus coupled with astrong and enthusiastic personality,

makes him a viable driving orce asChairman & Chie Executive Ocer.

Experienced people available

Available knowledge. Available capacity.

Anders HedegrenMobile developer

Raymond J. VellaAuditor

Alex SakotaMarketing/SEO

Desa DejanMedia productions

Jesper SchlgerMobile developer

Alan AldenCompliance & QA

Olga FinkelLegal advisor

Ren SpiteriBrand developer

Raphael J. ArnoldMarketing advisor

Other resourceful people that contribute in making Mowjow a success

ANDREW ALAN HART Andrew (38)is educated BSc (Hons) ComputingMathematics and is a certied projectmanager. He has more than 10 years oexperience managing and developinghigh-end online commercialtechnologies, with particular emphasison databases, sales and commissioninrastructures and server systems.Andrew holds the position as

Chie Technology Ocer/Key Ocial.

JOHN MAYFIELD John (46) is educatedwith an MBA rom Craneld Schoolo Management, a BSc (Hons) andextensive additional accountingcertiactions. He has more than25 years o experience in accounting,audit and nancial management rommajor companies like Pannel Kerr,UBS Phillips & Drew, Time Warner,KPMG, CDC Capital Partners. John holds

the position as Chie Financial Ocer.

VACANT POSITION This candidate hasgood adequate education, competenceand experience to be a strong orce inmanaging Mowjows daily marketingand operations. The ideal candidate isprobably in his/hers mid thirties andpossesses a proven track record withinternational experience and deepknowledge o digital marketing.This candidate will hold the valuable

position as Chie Operating Ocer.


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Key alliances

DEVELOPMENT Mowjow develops andcontrols all business critical systems inhouse. Third party suppliers are usedto provide additional componentsand services. Novasa in Copenhagendevelops quality mobile applications,Bpovia in Shanghai, help makewebsite elements. Our outstandinghosting partner BMIT in Malta keeps usalways well online.

Experienced resources available

Valuable partners. Valuable services.

FINANCIAL Payment processing is one othe most important parts o an onlinegaming operation. For card processingMowjow partners with leading aquirerslike Pago (Deuche Bank), Wirecard andB+S Card Service, while MoneyBookersand Neteller are the ewallet solutionsbeing utilised. The business bankingand player unds deposit accounts arehandled by Bank o Valletta in Malta.

OPERATION Mowjow is duly licensedand relies on knowledgable partnersin Malta to comply with all local rulesand regulations. Kyte Consultants areone o the most respected names ingaming operations and assitst in allcompliance and security matters. Legalmatters are handled by WH Law. Therm Raymond J. Vella handles all theaccounting and audit requirements.

MARKETING The success o Mowjow isstrongly tied to clever and innovativemarketing. Winners are good marketers;with this in mind Inside Mobile inLondon is consulted. With over adecade o experience in the mobileindustry they advise on allaspects o attracting, retaining andcultivating player and brand equity.Alex Sakota handles the SEO.

CANADA | CHINA | DENMARK | MALTA | NORWAY


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HARDWARE | SOFTWARE | SECURITY | INTERNATIONAL

SYSTEMS


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Systems

HARDWARE SYSTEMS The gaming servers are hostedin the most comprehensive acility in Malta an d enjoysthe highest standards o security, power supply andconnectivity. In addition, backup servers are utilisedin the UK. The structure consists o our high grade HPservers with double switches and rewalls to ensurecomplete redundancy. The servers operate on theWindows Server platorm, and have very highprocessing capacity, as well as also being modularlyconrgured or easy clustering and expansion.

SOFTWARE SYSTEMS The certied gaming systemincorporates a patented empowering algorithm ordynamic generation o game tickets utilizing acentral game processor. The system uses certiedProtego RNGs to determine winner tickets, andoperates on the ASP.NET platorm. The communicationgateway uses leading solutions rom Ericsson IPX andClickatell. The system is developed and operated inhouse by Mowjows technicians. Mowjow have ullvertical ownership and rights to all systems.

SECURITY SYSTEMS Security is paramount andthereore all systems are ully certied andprotected. The servers and operations are ully PCI DSScompliant, and are tested daily tested by McAeeSecure against hacker attacks. All payment inormationis transerred under the solid protection o theextended validation SSL certicate provided byVerisign. Only restricted personnel have access toplayers data and appropriate disaster recovery plansare duly in orce.

A proprietary gaming system

High capacity. High security.


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International

MULTILANGUAGE The systems and website aredesigned to handle all international languagesand characters based on the ISO 8859-1 and UTF-8standard. The website language is database drivenand automatically detected based on the players IPaddress or mobile number. This eature ensures localadoption and easy international expansion.

MULTIDESIGN The website is designed withdatabase driven design pictures based on theplayers IP address or mobile number. With thiseature the website will always imagewise adopt tolocal culture and preerences. There is also a localrandom rotation eature to ensure requent localupdates and fexibility.

MULTICURRENCY The gaming system is designedto handle all relevant international currencies. Betsand winnings are always denominated in roundednumbers in local currencies in order to adopt to theplayers best preerences. The gameplay is aggregatedinto global prize pools in Euro to ensure high gameliquidity and requent prizes.

A true global gaming system

Local preerences. Global interactions.


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GermanyGerman - EUR

AustriaGerman - EUR

BelgiumFrench - EUR

CyprusGreek - EUR

FinlandFinnish - EUR

FranceFrench - EUR

GreeceGreek - EUR

IrelandEnglish - EUR

ItalyItalian - EUR

LuxembourgFrench - EUR

NetherlandDutch - EUR

PortugalPortugese - EUR

SlovakiaSlovak - EUR

SloveniaSlovenian - EUR

SpainSpanish - EUR

InternationalEnglish - USD

MexicoSpanish - MXN

ThailandThai - THB

TaiwanMandarin - TWD

New ZelandEnglish - NZD

PhilippinesPhilipino - PHP

CanadaEnglish - CAD

AustraliaEnglish - AUD

BrazilPortugese - BRL

ArgentinaSpanish - ARS

ChinaMadarin - CNY

IndiaHindi - INR

Czech RepublicCzech - CZK

BulgariaBulgarian - BGN

United KingdomEnglish - GBP

RomaniaRomanian - RON

NorwayNorwegian - NOK

SwedenSwedish - SEK

DenmarkDanish - DKK

SwitzerlandGerman - CHF

RussiaRussian - RUB

EstoniaEstonian - EEK

LatviaLatvian - LVL

LithuaniaLithuanian - LTL

PolandPolish - PLN

HungaryHungarian - HUF

IcelandIslandic - ISK

Supported Euro zone Supported European currenciesSupported international currencies

One global prize pool repository

Play local. Win global.


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Premises

Always available or everyone

Anytime. Anywhere.

GAME AUDIENCE The Mowjow game is targeted atpeople who dont consider themselves gamblers.Its a paradox, but ts perectly with the mindseto our target audience, who will deny they gamble,in spite o regularly purchasing lottery tickets.Mowjow is positioning itsel as socially acceptableby demonstrating an overt stance against problemgaming through strict and responsible measures.The audience or these non-gamblers is potentiallymuch larger than or traditional gambling games.

GAME EXPERIENCE The Mowjow concept is built onthe extensive experience o its ounders within thegaming and mobile content industry in Scandinavia.Mowjow has the same principle o traditionallotteries where you buy tickets, which represents yourentries into the game. However, the ticketing processis handled automatically by a unique, secure andcertied electronic gaming system. You just signup or a monthly subscription and the systemautomatically issue the electronic gaming tickets.

GAME WINNINGS Mowjow is modern social moneygame with hassle-ree participation and exceptionalhigh chances o winning. Mowjow returns more than80% o the betting to its players through winningsand commissions, and is truly surpassing all stateoperated counterparts. Mowjow is truly a globalgame, and with the collective magnitude o playersrom all over the world, it represents a new era insocial money games. Mowjow is created to becomethe worlds preerred social money game.


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Playing

Instant payments to your card

Easy access. Easy playing.

EASY ACCESS The Mowjow website and gamingsystem is easy accessible rom webenabled deviceslike mobile phones, computers and tablets. Resultsand statistics is primarily communicated by textmessages in order to reach the player instantly. Textmessaging works on all handsets and is well knowamong all type o users. For security reasons playersneed to sign up using a webdevice. However, to urtherollow the game and the statistics, you only needa mobile phone that can receive text messages.

EASY PAYMENTS To sign up to Mowjow each playerhas to register online with personal details and a Visaor MasterCard in order to create a player account. Allcash prizes are immediately transerred to your playeraccount and in the account section you couldeasily require withdrawal to your desired paymentcard or bank account. A transer takes normallyonly one banking day within Europe. There are norestrictions on transers and a small transer ee oEUR 2.50 is deducted rom all transers.

EASY PLAYING When a subscription is activated,the system automatically activates 10 gaming ticketsthat are distributed into the ongoing gam e. The gameis played in rounds o only 100,000 tickets generatedby only 10,000 subscribers. When one round isnished, a new game round starts automatically.This unique gaming conguration maintains thevery high chances o winning even with increasednumber o subscribers. There are just more gamesbeing played, and there is always one active game.

Mobile phones Computers Tablets


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Winning

A really good chance o winning

Always 10% chance. Always 1,111 winners.

PRIZE FINANCING All the Mowjow game prizes areduly nanced by the players bets in each game round.Thanks to this eature Mowjow isnt exposed to anynancial gaming risk, and the company does not needto provide extensive nancial guarantees towardsthe gaming authorities. Furthermore, the modelallows or immediate payout o prizes based on thecash fow rom the incoming bets. This is one o theremarkable eatures that distinguish the Mowjowgame concept rom other gaming models.

PRIZE FREQUENCY A large number o cash prizes isimportant to maintain interest in the Mowjow game.Each game round have more than 1,111 cash prizes,which always give the players more than a stunning10% chance o winning. In addition, there is a goodchance to win the great jackpot that is accumulatedup to over 10 games and could reach the antas-tic value o EUR 100,000. All prizes are availableimmediately in cash and ree rom any restrictions.

PRIZE WINNINGS The Mowjow game has only cashprizes subordinated in the players chosen currency. INeach game round consists o the ollowing cash prizes;

In addition all players participate or the ultimatejackpot o EUR 100,000 that plays or every 10th gam e.

- 1 prize o 10,000 at odds 1:10,000- 10 prizes o 1,000 at odds 1:1,000- 100 prizes o 100 at odds 1:100- 1,000 prizes o 10 at odds 1:10


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Sharing

Increased social equity

Sharing experiences. Sharing prots.

MEDIA DEVELOPMENT The past years success o newsocial media platorms have changed the waysconsumers approach media, circumventing traditionalmarketing channels such as television and print mediain avor o social media sites that provide easy accessto inormation, advice and recommendations. Peoplego online to socialize and be entertained. Duringthat process, these connected customers are activelybuilding and rening their own trusted personalnetworks. People trust riends.

MEDIA OPPORTUNITY The opportunity is very clear.Mowjow integrates social media deeply into itsconcept and will ocus on succeeding in motivating it smembers to share with their networks, andthereby create a powerul channel or increasing theMowjow brands infuence in the marketplace.Social media is all about the ability or the m embers tocreate personalized signals that they can plug into.When members nd a new product or a great deal,they love to share it with others to obtain social status.

MEDIA TOOLS Mowjow has integrated basic socialmedia sharing unctions into its services and will alsouse third party specialists to ully capitalize on theuseul aspects o the ast developing trends within thesocial marketing space. Mowjows marketing willocus a solution that allows creating social mediacampaigns that can be tracked measured andoptimized to maximize reach and ROI. Understandingthe hierarchy o social motivators that makes socialmarketing successul is als o imperative to Mowjow.


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Earning

Make commission rom sharing with riends and amily

Great downline. Great prospects.

SHARING SYSTEM Mowjow oers its players a greatopportunity to make good prot rom sharing andrecruiting other players. Players are paid 5% o allgross gaming bets in a six level downline. The samesharing system and terms is oered to businesses andorganizations that recruit new players to Mowjow.Players are tagged by their mobile number, whichensures long lasting recurring revenue. Its veryeasy to use; the player receives a text message witha unique link or code that could be orwarded toprospective players.

SHARING PAYMENTS Sharing commission is earnedthroughout the total lietime o a shared and taggedplayer. The sharer is eligible to its commission when theshared player successully completes a subscriptionpayment. This is a continuously ongoing process andthe sharer continuously receives credits into its playeraccount. The balance in the players account could bewithdrawn at any time directly to the playerspayment card or bank account. The withdrawal costsis EUR 2.50 and the unds will be available shortly.

SHARING PROSPECTS The Mowjow commission modelor sharing is highly protable. In the table above,monthly commissions earned are illustrated basedon how many the rst player shares with and recruit.In all levels below the rst sharing level a multipleo three is used to estimate the commissions. Thisbecause we believe everyone has at least three riendswith internet, mobile and payment card. Even at mod-est levels is easibile to make 1,000 a month, and ithe player are active he can make thousands o Eurosrecurring every month.

3 10 30 100Sharing

Level 1 2 5 15 50

Level 2 5 15 45 150

Level 3 14 45 135 450

Level 4 41 135 405 1,350

Level 5 122 405 1,215 4,050

Level 6 365 1,215 3,645 12,150

Total 546 1,820 5,460 18,200


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Prospects

An automated money making machine

Great protability. Great prospects.

GAME FINANCIALS From the players perspective thequantity and sizes o prizes are always the same inlocal currency. This makes it easier to explain andunderstand the game. For Mowjow the number otickets and prizes are always xed, but thenancial outcome o each game round will always varywith the currency distribution and exchange rates.Strict measures are deployed to monitor and ensurecontinued protability towards its Euro base currency.

GAME PROFITABILITY The players subscribe to tenmonthly tickets o EUR 1.00 each. Every game roundconsists o 100,000 tickets with total gross revenue oEUR 100,000. The cash prizes amounts to EUR 50,000and the direct gameplay prot is EUR 50,000 per gameround. In addition Mowjow incurs EUR 34,000in costs or sharing commissions, processing andcommunications costs. It is estimated that the protrom each game round will be around EUR 16,000.

GAME PROSPECTS The breakeven based on thestrategy outlined in this presentation is considered tobe around 100,000 active subscriptions. However, theoperation could be downscaled to maintain normaloperations at signicantly lower trading gures. In theother end o the scale the prot potential or Mowjowis very high. Considering more or less a global mar-ket potential Mowjow expects to expand rapidly andthereby quickly generate recurring revenue streams.

Total o 200,000 subscriptions

Net gaming revenue o EUR 320,000 per month

Total o 500,000 subscriptions

Net gaming revenue o EUR 800,000 per month

Total o 1,000,000 subscriptions

Net gaming revenue o EUR 1,600,000 per month


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BRANDING | COMPETITION | STRATEGY | WEBMOBILE | ROLLOUT 2011

MARKETING


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Branding

Consistently rewarding money games

Great branding. Great benets.

BRAND AUDIENCE The Mowjow brand ocuses onmeeting the needs o people who dont always havea regular gambling habit, but may have a tendency togamble based on stimuli or spontaneity. These peoplewill strenuously deny they are gamblers since theysee this term as a label. Games based on luck, not judgement appeals to this audience. They engage

in money games in order to escape rom everydaystress so the level o un and participation associatedwith the event is a big motivator. While winning is anadded bonus.

BRAND FOUNDATIONS The essence o the Mowjowbrand is low stake money games and its rame oreerence is mental rereshment. Mowjow promisesto deliver consistently rewarding money games toa niche market that will not normally gamble.Mowjows personality is honourable, riendly,un, modern and innovative. Mowjow will never

overlook the social welare o its players in thename o prot, and strives to eliminate the socialstigma associated with money games.

BRAND BENEFITS Mowjow makes lie easier or itsplayers by providing substantial and requent cashprizes. With its exciting unexpected anytimeanywhere game, Mowjow oers a relie romeverydays boredom. Through the great and protablesharing system, Mowjow provides social interest increating a massive gaming community. The requent

payouts provides the players with an emotional lit,and the low stakes limits eliminate the worry onancial peril.


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STRENGHTS Many gaming companiesare virtual non-asset based, whichallows fexibility and competitiveadvantage by having componentsto their business without increasedcosts. Other companies also have thecredibility and trust o a wellestablished brand, as well as largenancial resources.

WEAKNESSES Some gaming companiesare saddled with legacy and arereluctant to take risks with anythingdierent rom their current oering.It is also dicult to distinguish betweenmany gaming companies as they alllook and oer basically the same thingto the same audience.

OPPORTUNITIES Social gaming is in itsinancy so there is an opportunity tobecome the benchmark within this in-dustry, thanks to rst mover advantage.Increased usage social media oers agrowing market. And a lack o industryinnovation presents an opportunity toreach previously untapped segments.

THREATS Trading is reliant on adequatestate licenses and compliance withstrict national regulations. Constraintson the payment systems due tonational blockades o payment togaming may impose threats to theservices. More innovative competitorsmay develop new and better products.

Competition

The benchmark in low stakes social money games

Great competitiors. Great opportunites.


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Strategy

Make people happy, anytime, anywhere

Great marketing. Great communications.

MARKETING STRATEGY Considering the widely denedtarget audience, Mowjow is acing a broad range opotential players rom all walks o lie and cultures.Makes people happy, anytime, anywhere is the mainmessage as Mowjow aspires to be regarded positivelyin peoples everyday lie. To strengthen and enhanceits credibility, ocus is also given to past winnings and

the protable reerral opportunities. In conclusion,all touch points towards Mowjow should communi-cate the same great happy protable winning eeling.

MARKETING CHANNELS The game concept is basedon mobile communications, and this will also bethe primary way to reach new players. The built insharing unction will potentially enable and igniteviral spreading o the game. Every player will beable to make great money by sharing riends andamily. With direct integration with the most popular

social networks Mowjow acilitates viral marketing.Mowjow aspires to run extraordinary campaigns thatbecome buzz among people.

MARKETING TERRITORIES Mowjow will launch itsgaming services in selected markets in Europe duringrst quarter 2011. Thereater the plan is to expandurther in Europe, but also open or certain extremelyattractive markets in Asia and South America.The main bottleneck or rapid expansion is primarilymarketing and administrative resources. Mowjow is

also continously seeking partnerships with companiesthat have adequate distribution channels available.


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Webmobile

Anyone, anytime, anywhere

Tremendous market. Tremendous opportunity.

WEBMOBILE ANYONE Everyone has at least one mobilephone in the developed countries. Even in developingareas, mobile phones are common and widely inuse. More than 4 billion people own a mobile phonetoday and this represents a tremendous market. Over90% o the people that owns a mobile phone dont gothrough the day without it, and it has become todays

liestring to riends and amily and business. With allthe contacts in the palm o your hand, the mobile isthe perect great tool or viral and social marketing.

WEBMOBILE ANYTIME The mobile is your secondshadow and is always with you. Its the rst thing youcheck in the morning, and the last thing you look atbeore going to bed. Its within arms reach 80%o your day. Text messaging still prevails as thepreerred method o communication. Its ast,convenient and available on all handsets regardless o

congurations. When a text message is received,peoples curiosity prevails. Its immediately read andresponse usually ollows.

WEBMOBILE ANYWHERE Mobile communication iswithin reach or people in all aspects o their dailylives. Either its at work with curious colleagues, orin the comort o their private home with riends oramily, people can be contacted. With requent mes-sages about winnings and commissions peoplewill generate their own buzz about the game. The

enjoyment o winning and earning easy money will beone you will want to pas s onto your riends. By word omouth and reerrals, the game will quickly spread.


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MexicoSpanish - MXN

New ZelandEnglish - NZD

CanadaEnglish - CAD

AustraliaEnglish - AUD

ThailandThai - THB

TaiwanMandarin - TWD

PhilippinesPhilipino - PHP

ChinaMadarin - CNY

BelgiumFrench - EUR

FranceFrench - EUR

PortugalPortugese - EUR

IndiaHindi - INR

InternationalEnglish - USD

United KingdomEnglish - GBP

NorwayNorwegian - NOK

SwedenSwedish - SEK

FinlandFinnish - EUR

GreeceGreek - EUR

LuxembourgFrench - EUR

SwitzerlandGerman - CHF

SlovakiaSlovak - EUR

SloveniaSlovenian - EUR

Czech RepublicCzech - CZK

RussiaRussian - RUB

BrazilPortugese - BRL

ArgentinaSpanish - ARS

EstoniaEstonian - EEK

LatviaLatvian - LVL

GermanyGerman - EUR

ItalyItalian - EUR

SpainSpanish - EUR

PolandPolish - PLN

BulgariaBulgarian - BGN

RomaniaRomanian - RON

LithuaniaLithuanian - LTL

HungaryHungarian - HUF

IrelandEnglish - EUR

NetherlandDutch - EUR

DenmarkDanish - DKK

IcelandIslandic - ISK

At least 200,000 subscribers by the end o year 2011

One year. One world.

Rollout 2011

Fourth quarter

200,000 subscribers

Third quarter

150,000 subscribers

Second quarter

50,000 subscribers


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Protability

A business model designed or rapid expansion

Fast growth. Fast prot.

OPERATIONAL REVENUES The rst years target is200,000 active subscriptions and a monthly grossgaming revenue o EUR 2 million and a monthly netgaming revenue o EUR 320,000. This represents 20complete game rounds every month. However, therst milestone is 100,000 active subscribers and a

monthly gross gaming revenue o EUR 1 million anda monthly net gaming revenue o EUR 160,000.Thisrepresents 10 complete gamerounds every month.Mowjow aim to reach this rst milestone in mid 2011.

OPERATIONAL EXPENSES The operational expensesconsist o general expenses and marketing expenses.The general expenses are costs o administration,development and gaming taxes. The marketingcosts are twoold with one variable and one xedpart. The variable part is fat 30% o the net gaming

revenue. The xed part is additional marketingresources o EUR 375,000 added during the rst yearto attract enough players to reach the critical level.The xed part is mainly used during the introduction.

OPERATIONAL RESULTS The operation is estimated toreach protability within the rst six months. In theinitial months o commercial launch the additionaluse o marketing resources will generate losses,however, subsequently the operation quickly expectsgenerate substantial prots towards a monthly level o

EUR 130,000 by the year end. The accumulatedestimated net operating result or the second year isEUR 3.5 million. With a continued growth towards500,000 subscribers the monthly net prot will be inthe close range o EUR 500,000 by the end o year two.

200 2,000

1,800 1,600

1,400

1,200

1,000

800

600

400

200

1 2 3 4 5 6 7 8 9 10 11 12

180160

140

120

100

80

60

40

20

Month o operation

Operational revenues | Active subscribers

250

225 200

175

150

125

100

75

50

25

1 2 3 4 5 6 7 8 9 10 11 12

Month o operation

Operational expenses 125

100

75

50

25

0

( 25)

( 50)

( 75)

( 100)

1 2 3 4 5 6 7 8 9 10 11 12

Month o operation

Operational results

General expenses

Variable marketing expensesFixed marketing expenses


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Liquidity

Strong cash accumulation in second hal year

Healthy cash fow. Healthy cash balance.

CASH FLOW The cash fow projections are based onthe protability estimates targeting 200,000 activesubscribers in the rst year o commercial operation.Further, the cash fow is based on an investments oadditional EUR 1,000,000. During the rst hal year ooperation the negative cash fow is directly related tothe marketing and commercial launch o the services.

Depending on available nancing and cash fow, thereis a possibility to add even more resources to expandquicker and thereby also achieve aster results.

CASH BALANCE The cash balance projections arebased on an investment o additional EUR 1,000,000and the estimated cash fow projections. Duringthe rst six months the operation will burn cash,then the trend will turn and steadily increase its cashbalance. Available cash resources are importantand the current estimate never leaves the cash

balance below a minimum level o EUR 300,000.The cash balance is strongly infuenced by thesettlement terms oered by the payment processors.

CASH RESERVES Payment processors sometimesrequires to keep a portion o the processed unds as arolling reserve to protect against potentialchargebacks. The terms o these reserves variessignicantly between the various processors.Currently, such cash reserves are not considered inthe cash fow and cash balance projections due to its

uncertainty. Above a high reserve rate o 10% isillustrated. Mowjow will have sucient cashresources to meet such potential requirements.

600

100 75

50

25

0

( 25)

( 50)

( 75)

( 100)

1 2 3 4 5 6 7 8 9 10 11 12

Month o operation

Cash fow

500

450 400

350

300

250

200

150

100

50

1 2 3 4 5 6 7 8 9 10 11 12

Month o operation

Cash balance

150

135 120

105

90

75

60

45

30

15

1 2 3 4 5 6 7 8 9 1 0 11 12

Month o operation

Cash reserves


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Investment

Great protability on the investment

High valuations. High dividends.

INVESTMENT VALUATION Based on the estimates madein the protability analysis, the orthcoming yearwill represent very high shareholder value creationby moving rom development to commercialisation.An investment o EUR 1,000,000 today is expected tomore than tenold to in excess o EUR 13 million inpotential market value within only three years.

The P/E ratio o 20 used, is considered to be normallyconservative, as the business segment and growthpotential could justiy ratios in the 30-40 range.

INVESTMENT DIVIDENDS Mowjow intends to havea strong ocus on dividend and will distribute asrequent as possible. Thereore the ongoing dividendcapacity is important. Mowjows expansion will beduly nanced through its operations, hence excessiveaccumulation o cash resources is not required.It is estimated that an investment o EUR 1,000,000

could calculate annualised dividends o about 10%ater one year, in excess o 30% in the second year andmore than 70% in the third year.

INVESTMENT SCENARIOS Considered a scenariowith a principal investment o EUR 1,000,000and a liquidation o shares at P/E 20 ater three yearso EUR 13+ million, the net present value o theinvestment will range rom EUR 2 to 8+ millionpending on the discount rate. Even at very high riskdiscount rates in the 30%-50% range the net pres-

ent value will be about protable EUR 2-4 million.In conclusion, Mowjow is highly protable!

750

675 600

525

450

375

300

225

150

75

Month o operation

Investment dividends

10,000

9,000

8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

10%

Investment scenarios

10,000

9,000 8,000

7,000

6,000

5,000

4,000

3,000

2,000

1,000

12 18 24 30 36

Month o operation

Investment valuations

5,000%

4,500%

4,000%

3,500%

3,000%

2,500%

2,000%

1,500%

1,000%

500%

75,0%

67,5%60,0%

52,5%

45,0%

37,5%

30,0%

22,5%

15,0%

7,5%

Discount rate40%20% 30% 50%

5,500%

6,000%

12 18 24 30 36


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Listing

Access to capital markets and trading opportunities

Listed in Frankurt. Listed in May 2011.

LISTING STATUS In May 2011 Mowjow becamea public listed company at the Frankurt StockExchange in the Open Market First Quotation Boardsegment. The listing was made through a reversemerger into a newly listed UK ormed public shellcompany with no ongoing business activities. Themotivation or becoming a public listed company is

access to the capital markets, as well as to createtrading opportunities or its shareholders.

LISTING EXCHANGE Mowjow reviewed severaloptions to become a public listed company andconcluded to go public and list its shares on theFrankurt Stock Exchange. The FSE is the worldsthird largest stock exchange; in addition to itseasible listing requirements, it also provides world-wide recognized trading conditions. The act that

Mowjow is based within the EU, also acilitate suchlisting, with regard to legal and taxation aspects.

LISTING STRATEGY Mowjow will have an active andtransparent public strategy and aims to provide themarket and its shareholders with regular updateson both perormance and market developments.As Mowjows business matures, an advance to a moresenior exchange segment and/or secondary listingwill be evaluated and harmonized with other business

plans and actions in order to optimize access to capitalmarkets, shareholder values and trading liquidity.


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Conditions

Success through joined orces and collaboration

Attractive terms. Attractive capitalization.

INVESTMENT An investment in Mowjow is madethrough purchase o common shares through themarket. Mowjow will trade designated treasuryshares into working capital in order to execute itsbusiness plan. The shares will be delivered romexisting electronic positions at CREST/Clearstream,and will be transerred to the investor on T+3 terms.

Hence, an investment in Mowjow shares will beswitly available or trading in the market.

SUBSCRIPTION Subscription o shares in Mowjow ismade through certied brokerage rms trading onthe Frankurt Stock Exchange. The ticker code is MJW.Mowjow currerntly limits individual shareholdersto hold a maximum o 750,00 shares each dueto certain additional legal requirements realted to itsgaming licenses.

CAPITALISATION The current ully paid sharecapital in Mowjow is EUR 2 million divided into20 million common shares o par value o EUR 0.10each. Mowjow will actively market its share in orderto create liquidity or the sha re. Mowjows shareprice attrading will initailly be quoted at EUR 1.00, refecting amarket capitalization o EUR 15 million prior to any

issuance o the 5 million treasury shares held by thecompany.


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Risks

Continued risk assessment

Active risk strategy. Active risk control.

INDUSTRY RISKS Gaming services are oten subject torestrictions or legal challenges. However, theinitial majority o all expected core markets orMowjow are located within the European Union,and being duly licensed and established in Malta, a jurisdiction, which is a ull member o the EuropeanUnion, Mowjow benets rom the application o

certain undamental reedoms applicable to theEuropean Union. Further, Mowjows low stakes game sattract less interest than other gaming operations.

BUSINESS RISKS Mowjow is acing several businessrisks, however, the most important are realted tocompetition, product development and markets,personnel and growth, as well as nancial resources.There is erce competion rom large competitors,but Mowjow is targeting an untapped niche, and ispositioning itsel away rom the private compertitors.

Access to adequate nancial resources are importantand the inability to rise such nancing may impactand hinder Mowjows ability to grow in the uture.

INTERNAL RISKS Mowjow is not exposed to any risksrelated to its games. However. Mowjow is exposedto other risks like credit, chargeback and raud risks,as well as system ailures and security breaches.Mowjow has in place the best systems an d practises tominimise the possibillity and enhance the control andsecurity o its operations. All account and payment

transactions are duly protected by highest securityrom Verisign and McAee Secure, and Mowjow is ullyPCI DSS compliant to handle payment details.


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Conclusion

A global concept with a humongous target audience

Amazing concept. Amazing investment.

GREAT CONCEPT Mowjow oers an amazingconcept tailored towards a huge untapped targetaudience always available. There are no technologicalhurdles to overcome and the prospects or the ventureare astounding. With the substantial oundations,corporate setup, gaming systems and licenses,Mowjow oers a turnkey solution to instant

deployment and success to capture the audience andbecome the benchmark in social money games. Easyavailable automated gameplay coupled with novelmarketing schemes makes Mowjow highly protable.

GREAT MARKETS Mowjow is targeting a worldwideaudience where the playing terminal is any normalcomputer or mobile phone and the payment method iscommon and widely distributed. In a ddition Mowjowadapts to local languages and currencies and oers localpreerences with global interactions. Mowjow oersa true global gaming concept aimed at all the people

who dont consider themselves gamblers. Lets justcall them all the normal people. This target audiencecould be measured in billions o people worldwide.

GREAT INVESTMENT Mowjow is on the cusp o acommercial launch with corresponding high valuecreation. Thereore the timing o investing inMowjow is optimal. With a modest plan to reach200,000 subscriptions in the rst year, Mowjow oersgreat value creation on the shares, as well as greatdividend prospects already in 2012. Mowjow has

lowered all potential risks and oers an extremelyprotable proposition. An investment in Mowjow isexpected to ten-old in value over the next year.


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Notes


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Contact

REGISTERED OFFICE

11 Church Road - Great Bookham - Surrey - KT23 3PB - EnglandTel +44 207 617 7011 - Fax +44 207 617 7011

MALTA OFFICEPortomaso Business Tower - Level 8 Suite 4 - Portomaso STJ 4010 - Malta

Tel +356 2010 2020 - Fax +356 2010 2021

NORWEGIAN OFFICEHuiteldtsgate 11 - N-3116 Tnsberg - Norway

Tel +356 2010 2020 - Fax +356 2010 2021

CONTACT PERSONMr. Andreas Christensen

Tel +47 9155 2122 - +356 9910 2020 - Email: [email protected]


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Anytime. Anywhere.

Documents

Mowjow Business Brief 12052011a English