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® Adtran, Inc. 2010 All rights reserved Moving the Ball: Driving Carrier Sales with Converged Services Christie Holder, Product Manager IP Business Gateways 2010

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Page 1: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

® Adtran, Inc. 2010 All rights reserved

Moving the Ball: Driving Carrier Sales with Converged Services

Christie Holder, Product Manager IP Business Gateways

2010

Page 2: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

2® Adtran, Inc. 2010 All rights reserved

Enterprise Networks Division

Value-driven, high-performance communication solutions for business users

– Solutions Designed to Address the Needs of Businesses, Enterprises, Distributed Enterprises, Branch Offices

– Primary Vertical Market Solutions:

Education, Retail, Healthcare, Government

ADTRAN solutions enable:– IP Telephony and VoIP

Hosted VoIP

Business Trunking

– Unified Communications

– Branch Office Connectivity

– LAN Switching

– Internet Access

– Wireless Access

Increase Services forBusiness Customers

Page 3: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

3® Adtran, Inc. 2010 All rights reserved

Enterprise Networks Solution Portfolio

• IP Business Gateways (IPBGs)

• Integrated Access Devices (IADs)

• Access Routers

• GPON

• Unified Communications

• Premises-based IP PBX

• IP Phones

• LAN Switches

• Wireless Access Points (WAPs)

Converged Access Solutions Unified Business Solutions

Best products, extensive portfolio, performance, management, diagnostics, value

Page 4: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

4® Adtran, Inc. 2010 All rights reserved

ACES Professional Services Enables Delivery of Total Solutions

Install and maintain full line of EN products– Quick delivery to market (new/complex technologies)

– Easy to quote

Flexibility– Standard and custom solutions

Helps ensure customer satisfaction– Project management

– Professional deployment

– Lifecycle Support

Priority technical support access

Advanced replacements

On-site technicians

Move, Add, Change support

Support for future growth

Page 5: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

5® Adtran, Inc. 2010 All rights reserved

Hosted IP Telephony

& UC

Premises-based IP Telephony &

UC

SIP Trunking to Legacy Systems

Business Voice & UC Solutions

Page 6: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

6® Adtran, Inc. 2010 All rights reserved

Hosted IP Telephony

& UC

Premises-based IP Telephony &

UC

SIP Trunking to Legacy Systems

Business Voice & UC Solutions

Page 7: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

7® Adtran, Inc. 2010 All rights reserved

Solutions for Every Business Need

Process-centric

applications (CEBP)

Add UC to Existing

PBX

75 – 2,000 users per

location

10 – 100 users per

location

Unified Communications Prospects

NetVanta Enterprise

Communications Server

NetVanta 7000 Series &

Business Communications System

NetVanta Business

Applications Server

NetVanta Unified

Communications Server

Page 8: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

8® Adtran, Inc. 2010 All rights reserved

IP Communications Platform

NetVanta 7100

x

Enables Converged Services

Page 9: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

9® Adtran, Inc. 2010 All rights reserved

Multiple business

locations

NetVanta at each

location

One Solution Scales….

Single Site Multiple Sites

One location with up

to 100 stations at that

site

Up to 10 sites can be

interconnected

Each site has

100 stations or

less

Vertical Markets:

• Banking and Brokerage, Government, Healthcare and Medical, Insurance, Legal,

Manufacturing, Media and Entertainment, Non Profit, Professional Services, Real Estate,

Retail, Technology, Transportation, Utilities, Wholesale & Distribution, and more

Larger sales revenues

Reduce Customer’s

Costs

Improve Customer’s

Productivity

Distributed Enterprise

Page 10: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

10® Adtran, Inc. 2010 All rights reserved

NetVanta 7000 Feature Summary

100 VoIP stations

3000 voicemail messages (50 hours)

Multi-level Auto Attendant

Supports Analog phones, FAX, modems

Supports Analog, T1, PRI trunks

Integrated Stateful Firewall & VPN (7100)

PBX & Key System Modes

Integrated Messaging – Voicemail to email

Basic ACD, E911 support

Find me Follow me/Simul Ring

Zone Paging, Find Me/Follow Me

Integrated WAP controller

Integrates with NetVanta UCC

End user and network administration

• ADTRAN Delivers on What’s Important to the SMB and Enterprise

– Price/Cost

– Relationship

– Service, Support

– Easy to Use

– Scalability

– Flexibility

Page 11: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

11® Adtran, Inc. 2010 All rights reserved

Ease of Use

End User Interface

Admin Interface

Page 12: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

12® Adtran, Inc. 2010 All rights reserved

ADTRAN IP Phone Total Solution Alliance Partners

ADTRAN/Polycom Series of Cobranded IP Phones

ADTRAN and Polycom partnership

Interoperates with NetVanta 7100 and 7060

Complements ADTRAN IP 700 series

Supported models from Polycom: 321, 331, 450, 550, 560, 650, 670,

5000, 6000

Page 13: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

13® Adtran, Inc. 2010 All rights reserved

Managed IP PBX

Page 14: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

14® Adtran, Inc. 2010 All rights reserved

Multi-Site, Multi-National Customers

• Up to 100 stations @ each location

• Least Cost Routing

• 3-4 Digit Dialing Between Sites

• Local PSTN Call Routing

• Remote PSTN Access

• Local Voicemail and Auto Attendant

Page 15: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

15® Adtran, Inc. 2010 All rights reserved

NetVanta 7000 Enables Carrier Revenue

NetVanta 7000 Advantages

All in One, “cookie cutter” configuration

Met firewall/router PCI requirements

Integrated Wireless Access Points

ACES professional services for installation

Up to 500 sites

Consumer Electronics

Store ChainLandscape

Architecture Firm

NetVanta 7000 Advantages

•Centralized IT and remote

management

•Easy installation for multiple

sites

•All-in-One Solution

•ACES professional services

for installation and

maintenance

National Health Club

NetVanta 7000 Advantages

•Integrated Wi-Fi capabilities

•Utilized NetVanta Total

Solution Alliance Partner’s

Wireless DEC T phones

Page 16: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

16® Adtran, Inc. 2010 All rights reserved

Hosted IP Telephony

& UC

Premises-based IP Telephony &

UC

SIP Trunking to Legacy Systems

Business Voice & UC Solutions

Page 17: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

17® Adtran, Inc. 2010 All rights reserved

• Business-class IP router

• Integrated analog and digital SIP gateway• FXS, FXO, PRI & RBS T1

• Variety of models to meet customer applications

• Single T1, quad T1, ADSL2+ & Fast Ethernet WAN

• SIP aware firewall and VPN appliance

• SIP transparent proxy and B2BUA

• Remote site survivability and intelligent call routing

• IP phone support and management for migration to hosted PBX service offerings

Total Access 900/900e SeriesIP Business Gateways

Page 18: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

18® Adtran, Inc. 2010 All rights reserved

Voice & Data Connectivity for Transitioning Networks

Line and Trunk Side Business Trunking

Page 19: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

19® Adtran, Inc. 2010 All rights reserved

DSP Resources– G.729ab, G.711a, G.711µ CODECs

– G.168 Echo Cancellation

– Adaptive and Static Jitter Buffers

Voice Features– SIP and MGCP support

– Remote survivability for IP phones

– Transparent SIP proxy and B2BUA

– Voice Quality Monitoring and SIP media loopback support

– ADTRAN Switchboard technology for advance call routing

– Call admission control

– Special handling of emergency calls

– VAD & CNG

– T.38 support

– Internal 3-way conferencing

ADTRAN IP Business Gateways

Page 20: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

20® Adtran, Inc. 2010 All rights reserved

Router Features– Routing Protocols: Static, RIP, OSPF & BGP

– QoS capability: Low Latency Queuing, WFQ & CBWFQ , per-traffic class

– Multi VRF CE support

– Stateful Inspection Firewall with denial of service prevention

– IP Sec VPN support

– Industry Standard CLI, Telnet, HTTP/HTTPS, SSH, SNMP, FTP and TFTP

– Integrated TFTP and DHCP server

– Integrated Wireless Access Point Controller

– Integrated Traffic Monitoring– NetFlow 9 Export

– Top Talkers

– Most visited web sites

ADTRAN IP Business Gateways

Page 21: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

21® Adtran, Inc. 2010 All rights reserved

• IP Business Gateways for Business Trunking, Hosted PBX Service Offerings and Native SIP Trunk service offerings

• Integrated business-class IP router

• Analog and digital SIP gateway– FXS and FXO options, T1 & ANSI/ETSI PRI

• Modular network interface and voice interface

• SIP aware firewall and VPN appliance

• Integrated wireless access point controller

• Remote site survivability and intelligent call routing

• IP phone support for Hosted PBX and hybrid applications

NetVanta 6300 Series IP Business Gateways

Page 22: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

22® Adtran, Inc. 2010 All rights reserved

• NetVanta 6310 (pictured): – 1 T1/E1 PRI and two NIM2 slots

– 2 10/100 Base T interfaces

• NetVanta 6330 Series: – 8,16 or 24 FXS ports

– 2 FXO ports

– 1 NIM2 slot

– 2 10/100 Base T interfaces

NetVanta 6300 Series IP Business Gateways

Rear view: NV6310, PRI base unit with two slots to accommodate NIM2 modules

Page 23: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

23® Adtran, Inc. 2010 All rights reserved

NetVanta 6310 Application

• Targets EFM-based solutions

• Integral SIP gateway, router, and security

• Dual 10/100Base-T interfaces for routing, DMZ,

or Ethernet-fed WAN

• Integral PRI/PRA T1/E1 for PBX connectivity

• 8-24 analog interfaces

• Voice Quality Monitoring (VQM)

Page 24: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

24® Adtran, Inc. 2010 All rights reserved

Hosted IP Telephony

& UC

Premises-based IP Telephony &

UC

SIP Trunking to Legacy Systems

Business Voice & UC Solutions

Page 25: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

25® Adtran, Inc. 2010 All rights reserved

Hosted Unified Communications

Telephone Network

Hosted UC

Hosted Unified CommunicationsDelivery of UC services from the cloud rather than from the equipment residing at the customer premises

Page 26: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

26® Adtran, Inc. 2010 All rights reserved

Hosted UC Drivers

Reduces the operational costs associated with managing and enhancing

the communications infrastructure

Gives service providers a stickier, higher-valued and more profitable

offering to sell

Businesses are becoming more willing to utilize hosted services (i.e.

SalesForce, Concur, Mozy, ADP eTime)

Typically valued by:

– Smaller enterprises (10 – 50) employees

– Geographically dispersed enterprises

– Businesses without an IT staff

– Enterprises without sophisticated business process integration requirements

Page 27: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

27® Adtran, Inc. 2010 All rights reserved

Migration from Business Trunking to Hosted UC

Includes:

– Business class router

– Ethernet or NxT1 WAN

– Analog SIP gateway (up to 24 ports)

– Digital SIP gateway (PRI/T1 CAS)

– QoS for VoIP priority

– Voice Quality monitoring

– T.38 Fax over IP

– SIP-aware stateful inspection firewall

– Remote survivability

• IP phone to IP phone

• IP phone to PSTN via FXO or PRI

– VPN appliance

– WAP Controller

Page 28: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

28® Adtran, Inc. 2010 All rights reserved

Large Hosted UC CPE SolutionsNetVanta 6355

Includes:

– Business class router

– Modular WAN interface (T1, xDSL)

– Single Fast Ethernet WAN interface

– 24-port PoE Ethernet Switch

– Two Gigabit Ethernet interfaces

– Analog and Digital gateway

– Broadsoft certified

– QoS

– SIP-aware stateful inspection firewall

– Remote survivability

• IP phone to IP phone

• IP phone to PSTN via FXO or PRI

– VPN appliance

– T.38 Fax over IP

– WAP Controller

– Voice quality monitoring

Page 29: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

29® Adtran, Inc. 2010 All rights reserved

Includes:

– Business class router

– Modular WAN interface (T1, xDSL)

– 24-port Ethernet switch with optional PoE

– QoS

– Voice quality monitoring

– SIP-aware stateful packet inspection firewall

– VPN Appliance

– Optional integrated Wi-Fi access point

Medium Hosted UC CPE Solutions

NetVanta 1335

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30® Adtran, Inc. 2010 All rights reserved

Includes:

– Business class router

– Modular WAN interface (T1, xDSL)

– 2 Fast Ethernet ports and 8-port Ethernet switch with optional PoE

– QoS

– Voice quality monitoring

– SIP-aware stateful packet inspection firewall

– VPN Appliance

– WAP Controller

Small Hosted UC CPE Solutions

NetVanta 3448

Page 31: Moving the Ball: Driving Carrier Sales with Converged Servicesportal.adtran.com/pub/Library/Channel Programs... · •IP Business Gateways for Business Trunking, Hosted PBX Service

31® Adtran, Inc. 2009 All rights reserved

® ADTRAN, Inc. 2010 All rights reserved 31

Summary

Why ADTRAN?

• Strong and stable business partner

• Certified platforms for all network

transformation and business CPE

• Business-class networking solutions that fit

current budgets

• Unique all-in-one platforms lowers TCO and

faster ROI

• Professional services enable complete

turnkey solution

• Innovative solutions support ease of use and

installation

• Commitment to quality to ensure reliability

• Industry-leading warranties

• World-class technical support