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Moving from statistics to analytics_ J. Boye Web & Intranet Conference 6-8 November 2012, Aarhus
Can I buy your website ?
How much is it worth_?
Basic analytics_
Track
Report Analyze
Op2mize
Get data_
Track
Report Analyze
Op2mize
Tell the story_
Track
Report Analyze
Op2mize
Look at the damn thing_
Track
Report Analyze
Op2mize
Do it better_
Track
Report Analyze
Op2mize
It’s not a perfect world_
So to often_
Track
Report Analyze
Op2mize
Downsize and upsize_
Track
Report Analyze
Op2mize
All the buzzwords_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Business objectives_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Business objectives_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Increase revenue Decrease costs
KPIs_
Business objective
KPI
Driver Driver
KPI
Driver Driver
KPIs_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Online sales vs. total sales
KPIs_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Self service vs. call center
Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Conversion rate
Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Visitors
Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
Online forms
Drivers_
Business objective
KPI
Driver Driver
KPI
Driver Driver
?
Let’s run an online campaign_
Campaign
Media
Banner Banner
SEM
Adword Adword
Link Link
Campaign
Media
Banner Banner
SEM
Adword Adword
Link Link
Campaign
Media
Banner Banner
SEM
Adword Adword
Link Link
Conversions_
Break it up_
Reach Media Share
Click rate Leads CPC
Conversion rate CPA
ROMI
vs
Quality Quantity
