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Mountain Living 2013 media kit
Citation preview
mediakit 2013
AN AFFLUENT, ENGAGED AND GROWING AUDIENCE
LONGEVITY AND BRAND LOYALTY: 19 YEARs IN ThE mARkETpLACE
sUpERIOR EDITORIAL CONTENT pRODUCED BY WORLD-CLAss phOTOGRAphERs AND WRITERs
LOCAL NETWORkING OppORTUNITIEs IN EVERY mAjOR mOUNTAIN mARkET
THE LEADER IN MOUNTAIN HOME DESIGN
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photo by david o. marlowcover photo by emily minton redfield
just like your business, the Mountain Living brand continues to innovate with the changing times. as always, our dedication and investment is in you, our advertising partners.
We take great pride in our role as your marketing consultant. Our team is highly committed to you. We listen to your needs, EDUCATE YOU ABOUT ThE EVOLVING mEDIA spACE , help you define your marketing message, and customize a program that helps you reach your goals.
For 2013, we’ve created unique new OppORTUNITIEs to put you in front of your next customer—more than any other brand in the mountain home design space.
We are your LONG-TERm pARTNERs with one goal in mind: your success. So sit back, relax and know that your investment in Mountain Living is the right choice for your business.
thank you for your business. We look forward to working with you.
Best Regards,
Holly Scott
p.s. Finalize your media plan by december 21, 2012, to REsERVE YOUR spOT in our new digital inventory and lock in your rates for all of 2013!
FROm tHepuBliSHeR
WhAT WE DOMountain Living features the most
inspiring homes in the American West
and captures the spirit and style of the
people who inhabit them. Through our
multimedia channels, we deliver an
audience of affluent consumers who
are actively searching for home-design
products and services, and connect
them with our advertisers—some of the
most respected businesses in the luxury
mountain marketplace.
2 m O u n ta i n l i v i n g
32%
OF ML ReadeRS plan tO Buy OR Build a HOme in tHe mOuntainS
in tHe next 12-24 months.
58%
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READER ENGAGEmENT
91% took action as a result of seeing advertisements and editorial content
79% visited a website for more information
66% saved an advertisement or article for future reference
14% visited the social media site for a product or service
Readers typically keep each issue an average of 14 months.
source: Ad-Q harvey Research study, 2012
2013 reader profiLe
of ML readers plan to remodel their homes in the next 12-24 months.
aveRage age 52Female 65%male 35%maRRied 84%COllege gRaduate 92%
INCOmE/NET WORThaveRage HOuSeHOld inCOme $353,500aveRage net WORtH $2,019,094
pROFEssIONAL sTATUsOWneR/paRtneR in BuSineSS 52%memBeR OF BOaRd OF diReCtORS/tRuSteeS 30%
ReadeR pROFile
2013
Welcome to Mountain Living, where the high country meets high design. We have been attracting mountain enthusiasts and prospective home-buyers for 19 years, making us the most established, well-respected mountain home-design brand in the West.
m O u n ta i n l i v i n g . C O m 3
SoUrCeS *print audience includes pass-along. Readership of 3.5 per printed copy. 2012 Ad-Q harvey Research studies.** Google Analytics 2012. mL sends eight e-newsletters per month to a database of 14,349 recipients.*** mL makes a minimum of one social media impression per fan per day.
tap intO ML’S tOtal BRand By inveSting in OuR multimedia pROgRam. OuR pRint, digital and SOCial media CHannelS
ReaCH mORe tHan 490,000 aFFluent COnSumeRS.
SuBSCRiBeRSneWSStand
/iSSue
*pRint audienCe
7,0008,10024,900140,000taRgeted diStRiButiOn
(events, trade, luxury hotels)
e-neWSletteRaudienCe
WeBSite tRaFFiC/mOntH
/mOntH
**digital audienCeIncludes digital edition readers
14,34920,796135,588
/mOntH
***SOCial media audienCe
215,130
490,718 total audience
/mOntH
tOtal BRand ReaCH
tWitteR FOllOWeRS
4,263FaCeBOOk
FanS
2,908
YOUR pOTENTIAL BUYERsOuR ReadeRS, viSitORS, FanS and FOllOWeRS aRe
4 m O u n ta i n l i v i n g
coloRado· aspen/Basalt/Carbondale· vail/Beaver Creek/avon/edwards· Summit County/Breckenridge· Copper/Frisco/keystone· telluride/mountain village· Steamboat Springs· Winter park/granby· Crested Butte
WYominG· Jackson/teton village
utah· park City/deer valley
ML‘S COntent & diStRiButiOn FOCuSeS On tHeSe key mOuntain maRketS:
montana· Big Sky/Bozeman· kalispell/Whitefish· missoula
neVada/caliFoRnia· tahoe/incline village/truckee
idaho· Sun valley/Hailey/ketchum· mcCall/Boise
neW meXico· Santa Fe/taos
canada· Whistler, B.C.· vancouver, B.C.
leading diStRiButiOn lOCatiOnS:
united states· Colorado· California· texas· Florida· illinois
· montana· utah· Washington· Oregon· arizona
canada· Calgary· edmonton· toronto · vancouver
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ML magazine newsstand reach ML key mountain markets
nationwide reach
ML’s distribution is precisely targeted to reach every major mountain market and key feeder market where ML readers have primary homes. This distribution strategy provides our advertisers with an audience of affluent readers who desire a mountain home or want to improve their own mountain residence.
NEWssTAND DIsTRIBUTION: includes wholesalers at major airports, private airports, Hudson news, Barnes & noble Booksellers, City markets and other mountain retailers.
pAID sUBsCRIBERs: our loyal subscribers are some of the wealthiest homeowners in the country, as well as professionals in the architecture, interior design, furniture, real estate and travel industries.
TARGETED DIsTRIBUTION: requested distribution in luxury mountain resorts and hotels, high-profile events, home tours, wine and art festivals, design showrooms and real estate offices
diStribUtion profiLe
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MoSt freqUent onLine viSitorS by geography:
source: Google Analytics, 2012
Colorado,California, Texas, New York, Florida, Illinois, Georgia, pennsylvania, Washington and North Carolina
m O u n ta i n l i v i n g . C O m 5
have a great Story idea yoU want to Share?
send your great ideas here:MaiL
pROJeCt SuBmiSSiOnS mOuntain living 1780 S. BellaiRe StReet, Suite 505 denveR, CO 80222
eMaiL [email protected]
We’re always on the lookout for stunning homes to feature, from luxurious mountain
retreats to smart small spaces, with styles that range from traditional to contemporary.
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* Editorial content is subject to change
editORial
hoMe featUreS: look inside some of the most stunning homes in the high country, created by the West’s top talent and showcasing design styles ranging from mountain- modern to rustic to traditional.
Shopping: What’s new in shops, showrooms and online, from furnishings and fabrics to fabulous finds, and home furnishings that reflect the latest trends in home design and fashion. plus new high-country boutiques and galleries.
MatChMakerS: ML editors pick a hot new furnishing, and designers tell you what to pair with it.
peopLe: the West’s top tastemakers share their design advice and ideas with readers, plus a few of their favorite things.
traveL: a travel guide for the design enthusiast. Where to stay, eat, shop and play in the high country’s dreamiest locations.
inStant Upgrade: products and design solutions for stylish home improvement.
reaL eState: House of the moment, what you get for the money, new developments and more.
get the Look: Find products inspired by the furnishings featured in each issue’s homes
in their wordS: On our last page, stylish and creative people offer the last word on all things home design.
onLine: a preview of exclusive content at mountainliving.com
DEpARTmENTs & FEATUREs
BRINGING ThE spIRIT OF ThE hIGh
COUNTRY hOmE
6 m O u n ta i n l i v i n g
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dReam homesCOnteSt: Home of the year winner revealed!ad materials due: september 12, 2013 on newsstands: october 29, 2013
jANUARY/ FEBRUARY
mARCh/ApRIL
mAY/jUNE
jULY
AUGUsT
sEpTEmBER/ OCTOBER
NOVEmBER/ DECEmBER
2013 stYle Guide: decoRatinG noWad materials due: november 19, 2012 on newsstands: january 1, 2013
the local lookad materials due: january 10, 2013 on newsstands: february 26, 2013
liVinG laRGe in small spacesad materials due: march 14, 2013 on newsstands: april 30, 2013
summeR liVinGad materials due: may 9, 2013 on newsstands: june 25, 2013
aRt & antiquesINsIDE: Jackson Hole Fall arts Festival program ad materials due: june 13, 2013on newsstands: july 30, 2013
What the pRos knoWthe list: top mountain architects & interior designersINsIDE: Summit County parade of Homes programad materials due: july 18, 2013 on newsstands: september 3, 2013
* Editorial calendar subject to change
AT mOUNTAIN LIVING, WE BELIEVE...· Every home should have a sense of place· One style—or size—never fits all· A small home can be a luxury home· Good design is sensitive design· Innovation and tradition can happily coexist· A home should capture the spirit of the people who live there
editORial CalendaR
m O u n ta i n l i v i n g . C O m 7
www.gracehomedesign.com
Jackson Hole, WY
307.733.9893
INTERIOR DESIGN
by Jennifer Prugh Visosky
Clients Come to you for… A sophisticated sense of scale and proportion, as well as my many years of experience coordinating all aspects of design, from conceptual drawings to construction and selection of furnishings and accessories. My vast knowledge and approachable personality keep clients coming back and referring their friends.
your design philosophy is… The packaging and presentation of a space is what evolves into a sense of home. I like to view a project in its entirety while simultaneously paying attention to all the small details that complete a space. It’s also critical to establish goals at the beginning of a project and see to it that they are carried out.
the most inspiring thing you’ve seen lately is… Colorado residents coming together to support each other during this difficult year. It inspires us to be better people and to help out our neighbors.
To learn more about Genesee Fireplace company, visit geneseefireplace.com.
your personal style is most influenCed by… Southern style and tranquil simplicity. I love combining light colors, warm woods, metals and old architectural accents and, of course, large arrangements of fresh hydrangeas. When I’m working in the mountains, I give some of these elements a twist so they blend with the mountain grandeur everyone comes here for.
A MOUNTAIN LIVING SPECIAL SECTION
dESIGN dIrECTIONS all the latest trends highlighted by the region’s top experts
amy Wraygenesee fireplace company
fireplacesModern to traditional indoor and outdoor fireplaces
have become a must-have in any space.
genesee fireplaCe Company
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luxury Products and services for your home
design finds
A MOUnTAin LiVing sPeCiAL seCTiOn
woodland creek furniture Let the artisans at Woodland Creek handcraft a unique piece of furniture for you. designs range from modern mountain to elegant rustic, and custom furniture is our specialty. see more than 2,500 proprietary furniture designs at woodlandcreekfurniture.com
Grace Home desiGn interior designer Jennifer Visosky creates spaces dripping in color and imaginative pattern play. Her fresh vision and eye for the details have launched her design work all over the country. Visosky shares with her clients the ideas and resources that she finds exciting and inspiring. Her firm, grace Home design, inc., offers consulting and full-scale interiors. gracehomedesign.com
Hammerfine Hammerfine Hardware offers a wide range of architectural forge work to complement any decor, from unique door and cabinetry hardware to stylish kitchen and bath accessories, stair railings and more. each quality handcrafted piece is designed to last a lifetime, and custom designs are available. To learn more, visit hammerfine.com.
cedar mountain We Finish What Mother Nature Started.
Cedar Mountain creates one-of-a-kind, heirloom-quality vanities, kitchen islands, fireplace mantels, tables and more for the home.
no two pieces are ever alike, and each is customized to your specifications and handcrafted in the United states. sinks start
at $1,999. Call us at 877-423-7686 or visitcedarmountaincollection.com
pRint adsthe core of any multimedia program.Full-page and half-page ads available.
oUr print aUdienCe iS... aFFluent, diSCeRning and aCtively SeaRCHing FOR pROduCtS and SeRviCeS FOR tHeiR mOuntain HOmeS. We deliveR tHiS RaRiFied audienCe tO yOu.
COntaCt uS tO customiZe a Rate paCkage tHat meetS yOuR unique BuSineSS needS.
desiGn diRectionsan advertorial special section featuring the latest trends highlighted by the region’s top experts.
desiGn Findsan exciting way to showcase your luxury products and services to ML’s affluent readers.
RateS
pRint menu
8 m O u n ta i n l i v i n g
custom publishinG inseRtsthese high-quality inserts are written, designed and formatted for your company or special event. Overruns of the inserts can be distributed at your business, home tour, event or trade show.
01 vertical arts architecture Your home is what we will craft together; living spaces both inside and out designed to echo the character and soulfulness that color your world. Situated in the heart of America’s mountain country, Vertical Arts is a team of hand-selected, highly talented architectural, interior and landscape professionals inspired by a shared devotion to creativity and finesse. vertical-arts.com
A MOUNTAIN LIVING SPECIAL SECTION
ArChITECT & dESIGNEr fINdS
l u x u r y a r c h i t e c t s a n d d e s i g n e r s
02 complements for your home Complements for Your home is the Vail Valley’s fresh source for contemporary to transitional home furnishings and interior design services. Located in Edwards, Colorado, our retail showroom and full-service design firm offers the inventory and expertise you need to create a design that reflects your family and lifestyle. We look forward to helping you achieve your unique vision. complementsvail.com
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mountain
house collection
WESTERN SPIRIT
Set in the Striking landScape of Steamboat SpringS, colorado, the Wild Goose Ranch is an authentic interpretation of Western tradition infused with modern-day amenities. With a nod to ranch homes of a bygone era, the residence comprises three buildings connected by light-drenched enclosed walkways. Renewable energy sources and energy-efficient design elements are in place throughout the project. Agricultural ponds dot the property, referencing its history, while nearby, a timber-frame barn hosts a variety of community events sponsored by the civic-minded homeowners. Kelly & Stone Architects created the original master plan for this energy-efficient showpiece, as well as the design for the main residence and barn. A member of the United States Green Building Council, the award-winning firm is dedicated to incorporating sustainable building solutions into their residential and commercial projects. Stunning examples of their work can be seen throughout the mountain west.Visit www.ksaarch.com or call 970.875.0590
wild gooSe ranch in Steamboat SpringS
PHOTOGRAPHY BY TIM STONE
A MOUNTAIN LIVING SPECIAL SECTION
home design
wine & cuisineauto
fashion
BROUGHT TO YOU BY
SEPTEMBER 14 & 15, 2012
PUBLISHED BYMOUNTAIN LIVING
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MOUNTAINLIVING
®
cover.qxd:Layout 1 9/5/12 4:54 PM Page 3
aRchitect, buildeR & desiGneR Findsa customized business profile designed to showcase your design and construction services.
mountain house collectiona unique opportunity to feature your mountain project–and highlight the other design professionals who contributed to the residence–with a high-impact integrated branding campaign.
TIm sTONE, kELLY & sTONE ARChITECTs, INC.
“Spending money on and attempting to track marketing efforts for a small design business is a very nebulous prospect. But i have to say that the good pRoJect leads we have received through advertising in Mountain Living and the press they have brought to us have been incredibly valuable. very often, when i ask a potential client where they heard about us, they say, “We saw your beautiful ad in Mountain Living.” What else do i need to say? this magazine is in the hands of the people we want to reach.”
m O u n ta i n l i v i n g . C O m 9
1. CReateS linking OppORtunitieS2. dRiveS leadS tO yOuR BuSineSS3. enHanCeS ORganiC SeaRCH and tRaFFiC 4. geneRateS mORe WayS tO inteRaCt WitH qualiFied COnSumeRS
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in front of potentiaL bUyerS now
COnneCt WitH Savvy, edUCated, highLy engaged onLine ConSUMerS
viSitORS SeaRCH OuR Site FOR inSpiration, deSign ideaS, reSoUrCeS and profeSSionaLS
put yOuR BuSineSS
why is digital advertising
effective?
digital menu
diSCOveR tHe neW
.COm
why you’ll love our new websitethe new mountainliving.com offers better functionality, more lead-
capturing, a stronger Web presence for your business, enhanced traffic from organic and referral search, cleaner design elements,
and more opportunity for you to reach your potential CuStOmeRS.
why advertise on our new website?We offer numerous ways to highlight your business to our active, affluent and engaged online visitors. When a consumer comes to our website searching for home design ideas, they find our relevant content and your brand message.
the next generation of mountainliving.com launches november 2012
10 m O u n ta i n l i v i n g
top leaderboard
bottom leaderboard
bottom rectangle
top rectangle
ResouRce poRtFoliosOur Online design center is the go-to source for visitors searching for products, services and professionals. prime upper-right-rail placement on our home page and subsequent landing pages is searchable by category/alpha
poRtFolio includes:» 20 photos» 250-word bio» logo and contact info including website» Brands, products and affiliations» ask a question/get a quote functionality$2,000/YeaR
pRemieR poRtFoliosprime tile placement on home page and all subsequent landing pages in rotations of six (except other portfolio pages)
poRtFolio includes:» unlimited photos» 250-word bio» logo and contact info including website» Brands, products and affiliations» ask a question/get a quote functionality» Social media connections: “visit us on Facebook” and “Follow us on twitter”» video upload capability$3,000/YeaR
inSpiration, deSign ideaS, reSoUrCeS and profeSSionaLS
diGital displaY adVeRtisinG (new!) get 25% of site page views!
leadeRboaRd & medium RectanGle ads:» gain exclusivity as one of only 16 display advertisers on our site. your display ad will rotate in groups of 4 advertis-ers in a 4-time rotation.» your ad will appear on the home page and every category page of our site (home page top leaderboard excluded). » limited to 16 advertisers only. 6-month minimum commitment required$500/month
46,285 pageviews/month
* statistics subject to change
437,348 advertiser impressions/month
pRemieR poRtFoliosResouRce poRtFoliosdiGital displaY ads
m O u n ta i n l i v i n g . C O m 11
Video pRoduction and sponsoRship campaiGns
Sponsor a video or let us produce a customized video tailored to your marketing goals. videos are
uploaded to our site and youtube for one year. Social media announcement included. two-week
promotion on the homepage; all videos are archived at www.mountainliving.com.
$2,500/peR supplied 2-minute Video $5,000/peR pRoduced 2-minute Video
(additional charges may apply)
eXpeRt q&aa unique opportunity to show your expertise at www.mountainliving.com. your photo, expert tips, contact info, web link and videos (additional charges may apply) are highlighted on our expert q&a panel page for one year.$2,000/YeaR
“Win this” sWeepstakes pRoGRamthis customized sweepstakes program offers lead-capturing (data collection) for your future marketing efforts. you provide the prize and we do the rest. design, execution and social media announcement included. Four-week promotion.$1,500/peR contest
digital menu
Video pRoductioneXpeRt q&a “Win this” sWeepstakes pRoGRam
12 m O u n ta i n l i v i n g
e-neWsletteR skYscRapeR adSponsor a skyscraper ad on our weekly e-newsletter, which highlights design trends, events, decorating tips, travel, luxury real estate and more.$425/each oR $1,500 FoR a FliGht oF FouR
ML paRtneRsCurrent print advertisers and their site links are included in rotation on our site. complimentaRY
dedicated e-neWsletteRyour opportunity to create your own mini feature story to
share with our e-newsletter subscribers. this is your chance to shine by sharing advice and insights only you can offer.
$1,750/each
ML readers are on the movedid you know that more than 80% of mL readers use mobile devices (including phones and tablets) to access home-design-related information?
dedicated e-neWsletteRe-neWsletteR skYscRapeR adML paRtneRs
54% of ML readers are interested in accessing ML through digital channels.
m O u n ta i n l i v i n g . C O m 13
social media pResence Facebook and twitter programs will be developed to ensure the
broadest visibility and exposure for your customized content.
customiZed bloG• two posts per week: participate as much as you like• product and project galleries• e-commerce functionality• Customized categories and posts• email list building and lead capturing
package includes 1-4
digitaL SherpadiSCOveR tHe pOWeR OF digital SHeRpa, a COmplete SOCial media
pROgRam deSigned tO gROW yOuR WeB tRaFFiC, dRive leadS and ReFeRRalS, inCReaSe yOuR SaleS and Save yOu time.
americans who use social media interact with
companies on social media sites.
1
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85%
sources: www.pingdom.com and Nielsen report (may 2010)
the average Facebook user is
44 years old.
of social media users thought companies should interact with their consumers through social media vehicles.
did you know?
6 out of 10
digital SHeRpa menu
14 m O u n ta i n l i v i n g
content manaGement digital Sherpa’s team will post fresh, frequent and unique content to your blog every week. topics and posts are based on a detailed assessment of your business and market position.
monitoRinG Comments and feedback will be encouraged and
monitored by digital Sherpa, ensuring the most professional look and feel
for your program.
analYtics digital Sherpa will provide regular measurement and reporting on traffic, audience interaction, leads and referrals.
seaRch enGine optimiZation Optimizing your google page-rank is a key benefit of this program. digital Sherpa will constantly assess and fine-tune your activities to maximize visibility and drive traffic.
campaiGn sheRpaBuild your social network,
brand loyalty and businesswith state-of-the-art integrated
contests and sweepstakes.
What CampaignSherpaDoes for You...
� Provide the campaign prize(s)� Establish goals for campaign� Provide criteria for eligibility and
campaign rules� Approve the campaign copy, images
and requirements� Promote via other channels (website,
on-site, email list, etc.)� Notify winner & deliver prize!
All You Have to Do(with our help)...
� Sweepstakes� Sign-up form� Survey� Photo Contest
� Video Contest� Quiz� Coupons� & more!
Campaign Types...
Brought to you by
design-sherpa.com
Case Study
For more information, contact Symon Sampleph: 000-000-0000 or email: [email protected]
Start Your Own Campaign Today!
=Success!
GOALS� Provide incentive for new & renewed leases� Increase Facebook following� Improve engagement with followers
CRITERIA� Refer, Renew or Sign a New Lease� Enter the sweepstakes to win an iPad
RESULTS� Facebook followers increased by 450%� New likes increased by 9,000%� Post views increased by 190%� Post feedback increased by 100%
� Evaluate goals and rules� Recommend style, length and frequency
of campaign� Integrate with all your social networks
and blog� Create custom graphics, promotions
and copy� Provide example contest rules
and requirements� Reporting on campaign progress� Build promotion with Digital Sherpa
marketing campaign� Provide materials to integrate campaign
with your website� Assist in winner selection� Provide reporting on campaign results
For a FREE consultation, contact a DesignSherpa representativeat 800-000-0000 or email [email protected]
3
4
For more information, please visit
digitalsherpa.com
m O u n ta i n l i v i n g . C O m 15
AUGUsTLUXUry hoMe toUr of park City | www.luxuryhometour.orgthis tour of spectacular luxury homes benefits the peace House of Summit and Wasatch Counties.
jUNE
eventS & partnerShipSMountain Living diStRiButeS BOnuS iSSueS and SpOnSORS tHe FOllOWing eventS:
jULY
aSid CoLorado Chapter awardS | www.asid.orgawarded by the american Society of interior designers (aSid) Colorado Chapter for excellence in their field.
jaCkSon hoLe wine aUCtion | www.jhwineauction.orgthis three-day event showcases the best of wine, food and Jackson Hole with exclusive tastings and a live auction and gala dinner.
Cherry Creek artS feStivaL | www.cherryarts.orgColorado’s signature arts event, held annually during the Fourth of July weekend, is a celebration of the visual, culinary and performing arts.
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event planneR
EVENT pREsENCE & DIsTRIBUTIONApRIL: taSte of vaiL | www.tasteofvail.org
jUNE:food & wine CLaSSiC | www.foodandwine.com/classicaSpen MUSiC feStivaL | www.aspenmusicfestival.com
AUGUsT: art aSpen | www.art-aspen.comSteaMboat aLL artS feStivaL | www.steamboat-chamber.comaSpen art CrUSh | www.aspenartmuseum.org
sEpTEmBER:denver food & wine | www.denverfoodandwine.comLiving at yoUr peak | www.livingatyourpeak.org
16 m O u n ta i n l i v i n g
SUMMit CoUnty parade of hoMeS | www.summitcountybuilders.orgthe Summit County Builders association presents a tour of its members’ finest work, from cozy cabins to fabulous estates.
teLLUride fiLM feStivaL | www.telluridefilmfestival.orgScreen breakthrough works and rediscovered classics, and enjoy tributes and one-of-a-kind discussions with actors and filmmakers.
weStern deSign ConferenCe | www.westerndesignconference.comCraftspeople, scholars, collectors, interior designers, architects and fashion designers gather at this celebration of all things Western.
Cody high StyLe | www.codyhighstyle.orgthis annual event includes an exhibition by artisans, furniture-makers and craftspeople working to preserve Western style and design traditions.
jaCkSon hoLe faLL artS feStivaL | www.jacksonholechamber.comJackson Hole, Wyoming, attracts discerning Western art collectors with this 10-day event that features more than 30 galleries exhibiting Western and wildlife art.
vaiL MoUntain SChooL hoMe toUr | www.vms.eduOffering exclusive access to some of the vail valley’s most spectacular homes, this tour benefits vail mountain School’s scholarship program.
beaver Creek LUXUry LifeStyLe feStivaL www.beavercreek.com/luxefestivalthis signature event celebrates the very best of luxury home design, fashion, art, wine, cuisine and automobiles in a series of exclusive events designed to inspire dreamers and buyers.
sEpTEmBER
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pLEAsE CONTACT Us IF YOU WOULD LIkE TO pARTICIpATE IN OR spONsOR ThEsE sIGNATURE EVENTs, OR ANY NEW EVENTs IN YOUR mOUNTAIN mARkET.
m O u n ta i n l i v i n g . C O m 17
these are the ideas that Mountain Living strives to communicate in every page of the magazine, from editorial to advertisements. each page contributes equally to a reader’s experience, so keep these ideas in mind as you create your advertisement for ML. Should you require assistance or just another set of eyes, please contact us. We’re happy to help!
sOphIsTICATION. ELEGANCE.
LUxURY.
pRint SpeCS
2-page SpRead Bleed18.25 x 11.125
Full-page Bleed9.25 x 11.125
1/2-page veRtiCal3.975 x 10
please note: all text/important graphics must be
inset .25” from the trim size (9 x 10.875)
please note: all text/important graphics must
be inset .25” from the trim size and .5” from
the gutter
1/2-page HORizOntal8.15 x 4.897
bleed size: 9.25 x 11.125;
this section of your graphics will be trimmed off after printing
trim size: 9 x 10.875; actual
edge of the final paper
safe size: 8.5 x 10.375;
no logos, text or important graphics beyond this line
specs for full-page-bleed ads
print ad sizes
digitaL fiLe reqUireMentS for print adS
if ad is submitted as a pdf (camera-ready):
» 300 DPI resolution, PDF “X1A” with a .125” bleed on all four sides and no crop marks (bleeds only apply to full-page ads and 2-page spreads)
if ML is designing your ad, please submit the following materials:
» 3-5 images: must be 300 DPI resolution and at least 4x5 inches» Logo: 300 DPI resolution and an EPS, TIFF or .AI file» Text and contact information: maximum of 20 words
production fees
» $100 late fee for ads turned in after ad materials deadline» $45 Minor adjustments to ad» $75 Major adjustments or resizing an ad
ads designed by ML*(price includes design and 3 proofs)
» $400 Full-page ad» $250 1/2-page ad» $299 Leaderboard and rectangle ads (online)*advertiser is responsible for providing text, logo, photos and color/layout preferences
Please contact Caroline Graf at [email protected] oR
303.248.2053 after you have emailed her your ad materials or uploaded
them to our FTP site.
CONTACT
how to SUbMit yoUr fiLeS:» Upload on the FTP site» Email if less than 8 MB in size» Send a CD
pLEAsE NOTE: mL doesn’t guarantee exact color matching without purchasing a pms color. mL is not responsible for errors on creative that is submitted “camera-ready.”
18 m O u n ta i n l i v i n g
INsTRUCTIONs drag and drop your file into the “mountain living” ads folder. please include your company’s name in the name of your file. all ad materials are to be uploaded to our Ftp site or emailed to Caroline graf at [email protected]. you must notify Caroline when your files have completely uploaded to the Ftp site.note: We recommend using software such as Cyberduck or Fetch to access our Ftp site rather than a web broswer.
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hOsT: Ftp2.nCi.COmUsER: HOmedeSignpAssWORD: HOmedeSign6
FTp sITE
digitalSpeCS
digitaL fiLe reqUireMentS FORmat: .jpg, .gif, or .png files accepted; no Flash. please also provide hotlink.
leadeRboaRd ad • 728w x 90h in pixels, size under 30k
medium RectanGle ads• 300w x 250h in pixels, size under 30k
ResouRce poRtFolio• images: 20 total, 800w x 600h in pixels, Jpeg file under 30 mB • Copy: 250-word description of your company • logo: 250 pixels wide, Jpeg file under 30 mB
pRemieR shoWcase poRtFolio • Home page image: 160w x 110h in pixels, Jpeg file under 30 mB• main images (unlimited): 800w x 600h in pixels, Jpeg file under 30 mB• logo: 215w x 250h in pixels, Jpeg file under 30 mB • Copy: 250 words about project/product, contact information and a sentence about the project/product to be placed under the home page image
skYscRapeR (VeRtical) ad on e-neWsletteR • 160w x 300h in pixels, size under 30k
dedicated e-neWsletteR mateRials • main image: 380w x 200h in pixels• Secondary image: 160w x 600h in pixels• logo: 230w x 70h in pixels• Copy: Send a 4- to 6-word email subject line/headline, plus a well-written 200-word draft promoting events, tips or insights that will inform ML readers. neW: ML’s editorial staff will edit your draft, as a benefit to you, based on best practices that have been proven to work well for ML.
eXpeRt q & a• image: High-resolution (300 dpi) professional image of the expert in his or her work space. this must be a horizontal image. • Copy: Contact Caroline graf ([email protected]) for the questionnaire that best fits your industry and type your answers in a Word document.
Video sponsoRship
sUppLIED VIDEOs• Highest resolution video available: no smaller than 720w x 480h in pixels• if a digital camera is used, no smaller than five megapixels; a 9- to 12-megapixel camera is recommended.• video must be approximately 30 seconds in length and saved as a .mov file.• Fade-in must be incorporated at the beginning of each video clip.• Fade-out must be incorporated at the end of each video clip (fading in and out will create a smooth transition between all clips).• all voiceovers must be incorporated into video clip.
NON-sUppLIED VIDEOs• 6-8 digital images: 300 dpi, at least 4” wide • logo: 300 dpi• 30-second voiceover; if one is not supplied, send a 30-second script as a Word document that we will record as a voiceover to accompany your supplied image.
need desiGn help?
aSk uS, We Can Help.
m O u n ta i n l i v i n g . C O m 19
Sept/Oct 2012
MOUNTAINLIVING
®
INSIDE: THE OFFICIAL GUIDE TO COLORADO’S SUMMIT COUNTY PARADE OF HOMES
TOP MOUNTAINARCHITECTS &
INTERIOR DESIGNERS
ACROSS THE WEST
GREATDESIGN
PROS TOKNOW
FOR AD pRODUCTION, CONTACT:CaROline gRaF 303.248.2053 [email protected]
FOR sALEs, CONTACT:aSHtOn lynCH 303.248.2067 [email protected]
MoUntain Living Magazine1780 S. beLLaire Street, SUite 505, denver, Co 80222
lOCal 303.248.2060 tOll FRee 888.577.7702 Fax 303.248.2066
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our goal is simple: tO put yOu in FROnt OF pOtential BuyeRS, nO matteR WHat metHOd tHey’Re uSing tO SeaRCH FOR luxuRy pROduCtS and SeRviCeS.
V2.
ThE NATION’s LARGEsT pUBLIshER OF REGIONAL hOmE DEsIGN BRANDs AND sOCIAL CONTENT mARkETING
“Rkd architects designs high-end residential projects throughout the West. Mountain Living is the only magazine that can reach our clientele in the entire region. We elected to spend our mar-keting dollars with Mountain Living because of both the broad exposure they provide and the FiRst-class editoRial and photoGRaphY. it is an added bonus that for the better part of a decade they have been consistently great and fun to work with.”
jACk k. sNOW, RkD ARChITECTs, INC.