Upload
others
View
2
Download
0
Embed Size (px)
Citation preview
Mount Wachusett Community College
School of Business
MKT142 MARKETING Marketing - - MKT 142 - Room: Time: Day:
Professor
Link to the MWCC School of Business web site: business.mwcc.edu
Office Hours:
Or by appointment
Welcome to the exciting world of marketing…Marketing is part of all of our lives and touches us every day.
To be successful each company that deals with customers on a daily basis must not only be
customer-driven, but customer-obsessed. The best way to achieve this objective is to develop a sound
marketing function within the organization. Marketing is defined as “a social and managerial process by
which individuals and groups obtain what they need and want through creating and exchanging products and
value with others.” Marketing is a key factor in business success. The marketing function not only deals with
the production and distribution of products and services, but it also is concerned with the ethical and social
responsibility functions found in the domestic and global environment.
Learner teams will be formed early in the course. Each team of learners will give a 45-minute interactive
oral presentation of a Marketing Plan. The teams will need to answer questions from the class during and
after the presentation. Your team will use handouts, posters, PowerPoint, and/or overheads. I will complete a
formal evaluation of the presenting team; a copy of the evaluation form is attached to this syllabus.
MWCC Catalog Course Description
MKT142 MARKETING
This course introduces the basic factors involved in implementing the “marketing concept” with emphasis on the
four elements of the marketing mix: product planning, promotion, pricing, and distribution. Also covered are the societal,
legal, economic and competitive environments within which the modern marketing organization functions. Prerequisites:
MAT100, RDG100, or placement.
Course Materials (The assigned text is required for this class.)
Marketing, 14E, Kotler; Armstrong 0-13-216712-3
Optional: Principles of Marketing v2.0 John F Tanner, Jr. and Mary Anne Raymond eISBN:
978-1-4533-4499-6 Flatworld Knowledge
https://students.flatworldknowledge.com/course/1426951
Objectives: To build an understanding of the scope of Marketing Leadership decision making.
To demonstrate the relationship between Marketing Leadership and other functional disciplines.
To enable the student to approach a variety of problem situations commonly encountered in business.
To gather and organize the information necessary to formulate and evaluate alternate strategies.
To select an appropriate strategy and to defend the strategy orally and in writing.
This is a demanding educational experience with rigorous expectations for class participation, active involvement,
and strong academic performance.
Teaching Procedure: The course will be comprised of lectures, discussions, as well as in – class individual and group projects. Textbook
readings will further be supplemented and enhanced by handout material. Please be advised that some material that is
covered in class may not be in your textbook. Learners are responsible for obtaining copies of materials distributed in class
and for lecture material.
People are led out of a foxhole not managed.
This course will focus on fundamental Marketing concepts and methods critical to on-the-job leadership
and success in upper level undergraduate business topics. We will place an emphasis on the practical application
and understanding of fundamental Marketing concepts and methods.
The use of the text will provide the student with an excellent resource for marketing fundamentals and a
rich resource for essential case study work.
The in-class assignments will provide the student with the opportunity to link the leadership lessons
discussed in class with key Marketing concepts from the text. Hopefully you'll take lessons from this class that
will serve you the rest of your life.
Teaching philosophy
To maximize the return from this course, each student must take the perspective of the practicing
manager rather than a mildly interested onlooker. Since this course is application oriented, the learning experience
is heavily dependent upon adequate student preparation, in class presentations and discussion.
I believe in “active learning” which involves the learners in doing things and thinking about the things
they are doing.
There is less stress on transmitting information and more on developing learners' skills and exploration of
their own attitudes and values. My role will be that of a facilitator helping you learn. Look upon me as a resource
person you can make use of while trying to learn about Marketing.
On-line class exercises This class will include various on-line exercises and learning aids to support the student. Learners will be required
to have access to a PC. The college library has PC’s available for any student that does not own a PC.
All quizzes for this class will be on-line unless other methods are announced. Each quiz will have an expiration
date after which the quiz will no longer be available on-line. Learners may retake each quiz as many times as they wish up
until the expiration date for each quiz. The last grade earned for each quiz will be the official grade for each quiz entered up
until the quiz expiration date. All grades are final with no exceptions or make up provisions.
Other on-line exercises and assignments may be assigned as the class needs require week to week. Learners are
responsible for completing all new on-line assignments if and when they are assigned.
Weekly Assignments – Introducing the “case analysis” process, real world problems - real world solutions
Preparation for class discussion of a case will include: understanding the facts, identifying the main issues presented by the
case and clustering the facts around those issues, using concepts in the field for analysis, laying out feasible alternatives for
action, and choosing the one that improves the company’s competitive position into the future. The class as a whole will
participate in discussing the case.
(1) Weekly Individual Written Case Analysis (Assignments found in the text)
All papers must be submitted in paper form at the start of each class. Electronic or emailed copies will NOT
be accepted. Late papers will not be graded.
Each student is required to individually prepare and submit written analyses based on weekly assignments.
Although learners are encouraged to discuss assignments with colleagues outside of class, each student is expected to
prepare his or her own written response. Additional details and requirements will be discussed in class.
• On target performance is for each student is expected to submit answers to each question at the end of each
case.
• Above target performance is where a student answers each question and goes beyond what is asked to offer
additional perspectives about the case as well as including attachments or appendix items that support the
learners writing.
All cases must be submitted in paper form at the start of each class. It is your responsibility to make sure you have
access to basic technology such as a printer that works and a PC. PC’s and printers are provided here at the college. Please
plan to create multiple format PC storage of your work (thumb drive, CD ROM, Email to yourself) for each assignment.
Late or missed assignments which are the result of any technological printer, storage or PC issue will not be graded. Not
having access to a PC is not an option for not completing an assignment. Bring printed copies of all your case presentations.
You must use the BUSINESS MEMO format in preparing your assignment each week. See below.
To: Prof.
From: John Doe (Enter your name here)
Subject: Case: 3M post-it ( Enter Week number and Case numbers here)
Date: Friday, September 12 (Enter the due date – day and date - here)
Class: MWF (Enter MWF if your class is a MWF class or TR if your class meets Tues and Thurs)
All papers must be submitted in paper form at the start of each class. Late papers will not be
graded. All papers must be posted weekly in our class BlackBoard classroom prior to coming to
class. Your groups must use our BlackBoard classroom to conduct all group communications
and post your work in progress as well as your final deliverable.
(2) In Class Group Presentation (from text)
The typical on-target case presentation consists of the following:
1. Review of key terms related to the case, and a chapter overview
2. Brief case situation analysis and problem statement
3. Development and analysis of alternatives and recommended courses of action.
4. In addition, there must be an implementation section that proposes a clear, actionable plan that explains how the
student team would put the recommended course(s) of action into practice.
5. Have fun!
Outstanding above-target case analyses will meet or exceed these criteria:
1. Neatly organized and prepared using PowerPoint or similar PC based presentation software. (Submit a paper copy
of your group’s presentation to me the day you present, I will use this to make any grading notes etc.)
2. Includes some type of class involvement or class participation.
3. Includes use of the internet.
4. Ability to handle interruptions and questions by me during your presentation.
5. Includes hand out(s).
Presentations should take approximately 30 minutes to fully present. Please arrive at the classroom before class
starts to load your presentation on the in-class PC and to make sure you are fully prepared to start as soon as you are asked
to begin.
The presentation grade is assigned based on the quality of the content (problem statement, development and
analysis of alternatives, selection and justification of an alternative, and suggestions for implementation) and the quality of
the presentation (quality of illustrations and exhibits, smoothness and clarity of the presentation, presenters’ ability to
handle questions from the floor, and overall professionalism). Learners not presenting the in-class presentation will be
responsible f o r submitting t h ei r individual cas e as described in (1) above and for directing thoughtful qu es t i on s to the
presenting g r o u p . Learners not presenting will be evaluated on the quality of questions and interaction. The in-class
presentation cases are to be presented to the entire class.
Class Participation Participation in class activities is an important learning element in this course. Your participation will include
commenting on the readings, taking a position in the case discussion, and contributing to the in-class exercises we will be
using. Caution: A low grade in class participation will lower your overall grade. I assess the quality of your participation
each week. And will from time to time mention your participation quality openly in class.
Participation is not an option in business. Your training in this course will reflect the real demands of the business
world. Coming to class each week is the same as reporting to work for your job. Excessive absences are not tolerated on-
the-job and they will not be tolerated in this class. You are subject to drop if you miss three or more classes. You must be
present in the full class period the day all assignments are due. In order for your assignment grade to counted into your
grade for the class. Late papers, missed assignments will not be entered on your grade report. I may grade your late paper in
order to provide you with guidance only at my discretion.
If you do not feel that you are grasping the weekly topic I encourage you to speak up and ask questions. Sitting
silent each week because you feel confused makes it difficult for you to learn and impossible for me to help you. Please
speak up and ask questions. I am very supportive and I am here to help you, if you give me a chance. You do not have the
option of not speaking up and participating because you may not understand the week’s topic. The fact that you do not
grasp any week’s topic is perfectly natural and very good reason why you should participate!
Exam Format The exam format may include, but is not limited to essays, short answers, multiple choice, and definition of terms.
Please refer to your syllabus for the exam dates. Exams may be on-line or in-class. Only in extenuating circumstances that
are made known to the instructor prior to the examination will make - up examinations be allowed. Learners who fail to take
an examination will be given a grade of “0” for that particular examination.
Attendance This course is designed for student growth which requires group interaction and active participation. Therefore,
learners are expected to attend each class. Nevertheless, circumstances beyond the student’s control (health, family
emergencies, etc.) may arise which prevent the student from attending. For this purpose, THREE (3) absences are allowed
without penalty. FOR EACH ABSENCE AFTER THE THIRD, THREE (3) POINTS WILL BE DEDUCTED
FROM YOUR FINAL GRADE.
Learners are responsible for all material covered in class whether in attendance or not. Learners are also expected to
be in class on time. Occasionally, circumstances beyond control may prevent the student from being punctual. In such cases,
please enter as quietly as possible to prevent disturbing other learners. Likewise, learners who must leave class early must do
so as inconspicuously as possible. Repeatedly arriving late or leaving early is unfair to the other class members and is not
acceptable.
Service Learning Service-learning is an educational experience that enhances classroom learning. It encompasses: (1) a service
project that meets identified community needs, and (2) reflection and other assignments that promote greater student
understanding of both the subject-matter and themselves. Or “Service Learning is an educational method under which
learners learn and develop through active participation in thoughtfully organized service experiences that meet actual
community needs."
Learners with above average performance in class will be offered the opportunity to work with a group of fellow
advertising learners on a service learning project designed by the learners and approved by Prof. Eubanks
Successful completion of a service learning project will earn the student an extra credit grade.
Student’s with a 90 or above average grade on the last week of class and have also completed a service learning
project that has been approved by Prof. Eubanks will be excused from taking the final exam. Learners who score a perfect
100 on all on-line quizzes (or other formatted quizzes that may be required) will be excused from taking the final.
Academic Support Resources
MWCC is committed to the academic success of every student. The Academic Support Center, located in Room
116, provides free tutorial and other services to learners seeking help with their coursework. The center is open Monday –
Thursday, 8:00 A.M. to 7:00 P.M. and Friday, 8:00 A.M. to 4:00 P.M. The phone number is 978 – 630 – 9333.
Finally… This is an intense participatory course. A few minutes at the beginning of most class periods will be devoted to
cover current topics of importance to business careers. You are encouraged to mention a current business topic in class.
Please bring copies of recent news articles, etc. and initiate discussion. You will enjoy, as I do, the active involvement by
learners in all areas of the course and invite you to help make this a fun and rewarding learning experience for all of us.
Rules of the game MWCC current policies regarding student conduct can be found in your Student's Handbook.
1. Honor Code. Class members are invited to study and prepare together for most aspects of the course, but where
individual effort is expected, it must be unique for each person and without consultation. Refer to MWCC honor code.
2. Papers and assignments are due at the beginning of the class period for which they are assigned. Late papers,
assignments, etc. will not be graded.
3. Regular attendance is expected. Any absence will affect your grade. Learners with three or more absences
may be dropped from the class at the discretion of the Professor.
Academic Honesty Learners enrolled in MWCC’s courses are responsible for academic honesty. Cheating, plagiarism (any forms of
presenting someone else’s work as one’s own), and fabrication are serious offenses and will not be tolerated. Learners must
read, and comply with, the academic honesty policy in college literature, including the library’s website. Learners must also
become knowledgeable about what constitutes cheating, plagiarism, and fabrication by asking the instructor and consulting
with t h e A c a d e m i c Support Center. Learners are instructed to resolve questions or confusion about appropriate
documenting and referencing techniques before submitting assignments. The instructor reserves the right to fail learners
who cheat, plagiarize, or fabricate.
Alpha Beta Gamma National Business Honor Society To be eligible for Alpha Beta Gamma, the national Business Honor Society, a student must:
1. Be enrolled in a business curriculum in a junior or community college, or a two-year accredited program within
a college or university;
2. Have completed 15 credit hours with at least 12 hours of his/her work taken in courses leading to a degree
recognized by his/her institution; and, 3. Have established a 3.0 QPA or its equivalent in business courses as well as a 3.0
overall average. Please contact the ABG advisor Prof. Linda Bolduc if you have any questions about joining ABG.
You can become a “Who’s Who-er”… Who's Who in American Junior and Community Colleges
The college participates in the national publication, Who’s Who in American Junior and Community C o l l eges .
MWCC learners are selected for this honor by a committee in the winter term and are listed in the national publication
which i s p ri n t ed a n n u a l l y . General criteria for this selection are based on active participation in student clubs
and organizations, scholarship, leadership, and contribution to the college and community. To be eligible, you must
participate in at least one on-campus college co-curricular activity, meet grade point average requirements, and meet the
criteria for sophomore status.
Bookstore (Barnes & Noble) The text for this class is required for continued attendance in class.
Books and supplies may be purchased from 8:30 a.m. to 4:00 p.m. Mon. through Thurs., or 8:30 a.m. to 3:00 p.m.
on Fri. The bookstore is also open evenings during the first two weeks of each semester. Evening hours are posted outside
of the store. Cash, checks, and MasterCard, Visa, American Express and Discover credit cards are accepted for purchases.
Checks should be made payable to: MWCC Bookstore. Clothing, candy and snacks are also available.
Library hours Please contact the reference librarians at 978-630-9338 (888-884-6922 toll free) or email [email protected].
All learners are strongly encouraged to use the library collections in completing research assignments. During the
academic year, the library is open Monday-Thursday from 7:30 a.m. to 8:30 p.m. and Fridays from 7:30 a.m. to 4:00 p.m.
To see a complete listing of library hours, as well as dates the library is closed, please visit the library’s Web page at
http://library.mwcc.edu.
Blackboard and WebConnect Access
Please Note: All Student Account Logins have been changed!
If you don't have a username and password go to www.mwcc.edu and click on the Activate your Account link.
If you have forgotten your username or password, or need to have your password changed, go to www.mwcc.edu/current
and click on the Account Access Issues link.
If you have any issues creating your account, please contact the Helpdesk at (866)520-7129. When you are finished using
WebConnect, please exit and close your browser to protect your privacy.
How to compute your grade for this class:
Grade Value
Group Case Presentations 20
Individual Weekly Assignments 40
Quizzes 10
Final Exam 20
Class participation 10
Total grade value 100
MWCC Grading System The college uses the following grading system:
Letter Grade Value Quality Points
A 93 - 100 4.00
A- 90 - 92 3.70
B+ 87 - 89 3.30
B 83 - 86 3.00
B- 80 - 82 2.70
C+ 77 - 79 2.30
C 73 - 76 2.00
C- 70 - 72 1.70
D+ 67 - 69 1.30
D 63 - 66 1.00
D- 60 - 62 0.70
F 59 - 0 0.00
Class Schedule (subject to change)
Marketing 142 Prof. E-mail: Office:
A course outline is included below. Changes may be made to this syllabus at any time. Assignments and presentations are due Wed each week for all MW/ classes.
Week
Due Wed. Week of
Chapter
Individual
Assignment
Group #
Case
1
9/4
Chapter 1: Marketing: Creating and Capturing
Customer Value
Welcome to class!
2
9/9
Chapter 2: Company and Marketing Strategy In Class
(1) Trap-Ease
Pg. 62
3
9/16
Chapter 3: Analyzing the Marketing Environment Q: 2 Pg. 92
(2) Jet Blue
Page 94
4
9/23
Chapter 4: Managing Marketing Information Q: 6 Pg. 127
(3) Harrah’s Pg. 129
5
9/30
Chapter 5: Consumer Markets and Consumer Behavior
Q: Technology or
Video Case
(4) Porsche
Pg. 162
6
10/7
Chapter 6: Business Market and Business Buyer
Chapter 7: Customer-Driven Marketing Strategy
Pick one Pg. 185
Case: Cisco 187
Pick one Pg. 218
(gr 1-3) (gr 5) Cisco (gr 4 and 6)
7
10/15
Chapter 8: Products, Services, and Brands
Pick one
pg. 255
(6) Las Vegas Pg. 255
8
10/21
Chapter 9: New-Product Development Focus on Ethics
Pg. 284
(1) Samsung Pg. 285
9
10/28
Chapter 10/11: Pricing Focus on Tech
Pg. 308
(2) Southwest
Pg. 310
10
11/4
Chapter 12: Marketing Channels Chapter 13: Retailing and Wholesaling
Expedia Pg. 369
(3) Netflix Pg. 369
11
11/12
Chapter 14: Communicating Customer Value Q 3 Pg. 430
(4) Tesco Pg. 403
12
11/18
Chapter 15: Advertising and Public Relations
McDonald’s pg. 459
(5) Ogilvy Pg. 460
13
11/25
Chapter 16: Personal Selling and Sales Promotion
Dell Pg. 523
(6) EBAY Pg. 524
14
12/2
Chapter 17: Direct and Online Marketing:
International Paper
Pg. 611
(1)
15
12/9
Chapter 20: Sustainable Marketing: Social
Responsibility and Ethics
Marketing Plan
Presentations
16
12/16
Final
Pg. 160-161
How to use your WebConnect account to register and view your grades
The Mount Wachusett Community College’s student information system is available to learners through
the WebConnect system. Student email accounts have been provided for all learners. Access is available to you
once you have registered for enrollment in credit courses.
Registering Using WebConnect: 1. At the Main Menu for WebConnect. Click on the “Student and Financial Aid” link, the options will
include Registration (to register/get class schedule), Student Records (grades/transcript), and Financial
Aid.
2. From the “Student and Financial Aid” page, click on the “Registration” link to get to the registration
menu.
3. Select the term from the drop down box. Click submit.
4. Click on the “Add or Drop Classes” link. Enter the CRN numbers of the courses you have selected. If
you click on the “Add to Worksheet” button, the course will be transmitted to your registration form,
BUT NOT ADDED to your course schedule officially. Once you have entered all of the CRNs, click on
the “Submit Changes” button to complete your registration.
If you would like to plan your schedule on-line, click on “Look-up Classes” from the Registration menu.
By first choosing a subject area in the first section, you may then search by any other variables (e.g. course
number, campus, instructor, days, etc . . .) When you have entered all of your variables, click on the “Class
Search” button to obtain your search results. To register for any of the courses in your search, click on the box
in the left hand column next to the course or courses you have selected. Click on the “Register” button to add a
course or courses to your schedule. Your confirmed course enrollment will appear after you have clicked on the
“Register” button. If there are errors with your schedule, they will appear below your schedule with a red
“Registration Errors” button. The course(s) appearing in the error section are NOT part of your schedule. A
link at the bottom of the page gives an Error Message Explanation describing each of the possible error. To add
additional courses to your schedule, you may continue to add classes in the lower section of the page or to
complete another search, click on the “Class Search” button.
5. Once you have selected all of your courses in the term for which you are registering, click on the link
at the bottom of the page to “Registration Fee Assessment.” A summary of the charges for this semester will
appear.
TEAM MEMBER PEER EVALUATION FORM - SAMPLE
Do not put your name at the top of this form, but do put your name in the spaces provided below. This
semester you worked with three other learners on preparing a comprehensive case analysis. Please rate
yourself and your team members on the relative contribution made to preparing and presenting the
case. Your ratings will be confidential and anonymous. Be honest on this evaluation.
In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above
average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for
yourself and the other group members. Put any comments you like on the bottom or back of this page.
Fold this sheet when you complete the ratings below. Thank you.
Put your name and your team members’ names in the spaces provided, one name at the top of each column.
Names:
Ratings:
On time for all group meetings:
Helped keep the group cohesive:
Number of useful ideas contributed:
Quantity of work done:
Quality of work done:
+ + + + +
Add Total Scores Here:
CASE PRESENTATION EVALUATION FORM - SAMPLE
Company: Date:
Presenting Team Members:
Place comments after each rating. Ratings (circle the appropriate numbers).
CONTENT
Poor
Below Average
Average
Above Average
Exceeds Expectations
1. Flow and transitions set up 1 2 3 4 5
2. Thoroughness, accuracy, and depth of analysis 1 2 3 4 5
3. Do your charts have “legs”? 1 2 3 4 5
4. Identification and evaluation of alternative strategies using matrices
1 2 3 4 5
5. Quality, quantity, feasibility, and relevance of recommendations
1 2 3 4 5
6. Justification and support for recommendations 1 2 3 4 5
DELIVERY
1. Organization of presentation; Flow and transitions execution
1 2 3 4 5
2. Professionalism of presentation 1 2 3 4 5
3. Use of visuals and internet (Handouts?) 1 2 3 4 5
4. Communication skills of team 1 2 3 4 5
5. Use of time (Start and stop on time?) 1 2 3 4 5
6. Handling of questions 1 2 3 4 5
OVERALL EVALUATION: 1 2 3 4 5
Page 13 of 14
Statement on Disabilities
Students with documented disabilities (physical, emotional, learning and /or others) who believe that they may need accommodation in this class are encouraged to contact the Coordinator for Student Disability Services in Room 139, extension 120, as soon as possible to arrange for such accommodations.
MWCC’s LaChance Library - Access information
Articles:
As an MWCC student, you have access 24 hours a day to all of the MWCC Library online article databases. To get to these
resources and search for journal and magazine articles, visit the Library's webpage, http://library.mwcc.edu and click on
the “Find an Article” icon. In order to access the Library's online databases from an off-campus location (home, your
office, another library, etc.) you’ll need to enter either your 8 digit MWCC student ID number or your 14 digit MWCC library card barcode number.
Books, Videos, CDs, etc.:
In order to look up books, videos, etc. on a topic, you will need to use the Library catalog. The MWCC Library catalog is
available from the Library's webpage (http://library.mwcc.edu), by clicking on the link to "Find Books and More" and is
also located at http://cmars.cwmars.org/search~S38/. If it is not convenient for Distance Learning students to visit the
MWCC LaChance Library to check out resources located through the catalog, items may also be sent to a local public
libraries throughout the state of Massachusetts. For out of state students, books may be sent in the mail as well.
If you do not have a MWCC Library card, you may want to request one. There are a number of ways to accomplish this:
1. Apply for your Library card via email by following the instructions at: http://www.mwcc.edu/Html/Library/distance.html
2. You can also call the Library at 978-630-9125 to request a card
3. If you prefer to fax, please fax your name, address, telephone number, student id number, and e-mail address you
prefer to use to: 978-630-9556
The library will contact you within one business day with your barcode number. Further instructions as well as the actual
library card will be mailed to you shortly thereafter.
For assistance in locating articles, books or other information sources please contact us:
By telephone - 1-888-884-6922 (toll free) Via email - [email protected] (account is checked at least once daily at 8 am, Mon-Fri)
Using chat - http://www.myPlugoo.com/38NVRVKR37T
In person, when the library is open – Spring/Fall semester hours are: Monday - Thursday, 7:30 am - 7:30 pm and Fridays,
8 am - 4 pm
Academic Support Center Information
Tutoring: Students in need of tutorial services are encouraged to contact the Academic Support Center. Tutorial services are
provided free of charge to enrolled students and include face to face and e-tutoring (online tutoring), drop in help with math and
writing, subject tutoring (sciences, business, accounting, etc.) as well as other services. If you have questions, or wish to set up an
appointment, you may contact: Administrative Assistant, Academic Support Center, 978-630-9333.
For Information about either library or tutoring services please contact Heidi McCann, Dean of Library and Academic Support
Services – [email protected] or 978-630-9126.
Page 14 of 14
Academic Honesty & Plagiarism:
Students are responsible for Knowing Mount Wachusett Community Colleges’ policy on academic honesty and plagiarism, found at
http://mwcc.edu/catalog/academic-and-grading-policies/ in sum; it is against policy to submit work with the deliberate intent to
deceive or to cheat. Plagiarism is not tolerated at the College.
Withdrawal from a Course:
You may formally withdraw from this course through the 60% point of the semester/cycle as indicated on the academic calendar –
the academic calendar is posted at http://mwcc.edu/academic/academic-calendar/. A grade of “W” will be recorded on your
transcript. A grade of “w” will count as credits attempted but not completed, but will not impact QPA. You are required to sp eak to
me or your assigned advisor before withdrawing from this course. The procedure for course withdrawal includes (Leominster,
Devens, Burbank), bringing the form to me or your assigned advisor, and returning the signed form to the Advising Center or
branch campus. Please be advised that ceasing to attend a class may result in me initiating the withdrawal from a class prior
to the 60% point of the semester/cycle. Course withdrawals will not be processed after the 60% point of the semester/cycle. If
you stop attending after the 60% point of the semester/cycle, you will receive an F grade. F’s are averaged into the QPA for all
students. Any withdrawal may affect progress toward degree and future eligibility to receive financial aid. Contact the record’s
office for information on your student records. Administrative Action Forms are available for withdrawal after 60% point for the
semester/cycle as a result of extenuating circumstances. Students may obtain an Administrative Action form in the records office or
online at http://mwcc.edu/wp-content/blogs.dir/1/files/2013/01/Administrative-action.pdf . Documentation of the extenuating
circumstance may be submitted with the form for the appeal to be reviewed.
Snow/Inclement Weather:
Please call Mount Wachusett Community College at (978) 632-6600 for accurate information. See your student handbook for more
details.
Campus Emergencies:
Please call Mount Wachusett Community College Police at (978)-630-9111 from your cell phone or 111 from a campus phone.