1

MOST TRUSTED PARTNER IN DIGITAL

M E D I A K I T

2

OUR COMPANY PURPOSE

1 0 0 %

B R A N D S A F E

P R E M I U M

A T S C A L E

P A Y I N G

I T F O R W A R D

U N P A R A L L E D

S U P P O R T

P I L O T X

PERFECTING OUR CRAFT FOR OVER A DECADE

I N N O V A T I V E

& U N I Q U E

V A L U E

3

We Invest in Technology & Talent

Launching in 2019, PilotX.tv had a simple vision in mind – to create a premium digital media company that provides transparent, effective advertising solutions. Realizing that

success is built upon a foundation of top talent and cutting edge technology, we set out on a global search for the industry’s brightest.

In a rapidly evolving digital ecosystem, our dedicated staff is here to help navigate through the noise and provide innovative strategies and product.

Our uncompromised commitment to quality has earned the trust of even the most discerning clients. We collaborate with today’s technology leaders to ensure we utilize the

most sophisticated tools available. PilotX’s Brand Safety Ambassadors promise viewable, brand safe traffic.

We believe that our clients should never expect (or pay for) anything less.

We’re in it for the long haul.

OUR BUSINESS PHILOSOPHY

P I L O T X

4

PREMIUM

at

SCALE

PILOTX IS ONE OF THE LARGEST PRIVATE DIGITAL MEDIA PROVIDERS

VIDEO AD

ECOSYSTEM

Media Metrix Multi-Platform US, September 2017

UNDUPLICATED

REACH

TOP

2

RANKING FOR TOTAL

UNIQUE VIEWERS

US and Canada

DIGITAL PROPERTY

PARTNERSHIPS

OUR COMPANY IN NUMBERS

1ST AND 3RD PARTY

243MM

+

MULTIPLATFORM

UNIQUE VIEWERS - US

+BILLIONDATA POINTS

TOP

100

5

P R O M O T I O N

T Y P E S

STREAMING DEVICESC O N N E C T E D T V A P P S

FeaturedCBS

A L L D E V I C E S

( S M A R T T V ,

C O N S O L E S & C T V )

✓ Roku

✓ AppleTV

✓ AndroidTV

✓ FireTV

✓ XBox

✓ Smart TVs

✓ Pre-Roll, Mid-Roll,

Post-Roll

✓ Menu Static

Banners

✓ Ad Pods coming soon!

F U L L S C R E E N 9 0 % + C O M P L E T I O N R A T E S T V W I T H D A T A

6

F U L L S C R E E N 9 0 % + C O M P L E T I O N R A T E S T V W I T H D A T A

Attractions Magazine is the only

publication that covers all the

major theme parks and

attractions. Over 600,000

Subscribers on YouTube!

The Rolling Stone app provides fans with

an all access pass to their favorite video

content from the iconic brand covering

today’s most relevant and impactful topics.

Loyal audience of MacRumors

attracts a broad audience of both

consumers & professionals

interested in the latest

technologies & products.

E X C L U S I V E C T V A P P S

7

CROSS CHANNEL ADVERTISING

Source: Tribune Company Multiplatform Ad Effectiveness Study, 2014; 2016 NAA Advertising Planbook

CONSUMERS ARE 75% MORE LIKELY TO TAKE ACTION WHEN THEY’VE VIEWED AN ADVERTISEMENT ON MORE THAN ONE PLATFORM

M A S S I V E , U N D U P L I C A T E D R E A C H

RANKED

TOP 2MULTIPLATFORM

Unique Visitors

US & CANADA

G L O B A L

A U D I E N C E

D A T A

D R I V E N

M E A S U R A B L E

S U C C E S S

F L E X I B L E

S T R A T E G Y

Media Metrix Multi-Platform US, September 2017

8

F O R M A T

HTML5/JS/FL ASH

Sound On

E X E C U T I O N

A V G K P I S

+75% VCR

A D U N I T S

400px + P layer S i zes

Pre/Mid/Pos t Ro l l

Above the Fo ld

VIDEO PLACEMENTSD E S K T O P

Ins t ream

User or Auto In i t i a ted

In-V iew On ly

9

V I D E O

HTML5 / FL ASH

VPAID

E X E C U T I O N

1 0 0 %

I N - V I E W

C U S T O M I Z E

P layer S i ze

Vo lume Cont ro l

Pos i t ion ing

OUTSTREAM PLACEMENTSC O - P I L O T

I n -Ar t i c le *

VidS l ide r

Over lay

`

I n V i e w

an

ch

ore

d

10

D E V I C E S

Smar tphones

Tab le t s

O P E R A T I N G

S Y S T E M SiOS

Andro id

L A N D S C A P E

& V E R T I C A L

MOBILE PLACEMENTS

S M A R T E R & M O R E C O N N E C T E D T H A N E V E R

L O C A T I O NLat i tude/Long i tude

Wi-F i Hot Spot

W E B

I N - A P P

S O C I A L

DIGITAL AUDIO

2,000+

SHOWS &

HOST READS

30MM+

R E A C H I N G

MONTHLY

LISTENERS

INCLUDING

U.S. HISPANICS

Y o u r a d s a r e h e a r d a c r o s s a l l p l a t f o r m s :

APPLE PODCASTS GOOGLE PODCASTS ST ITCHER POCKET CASTS OVERCAST

11

PODCAST STATISTICS

A d v e r t i s e r s f i n d i n g t h e i r p r e m i u m a u d i e n c e a c r o s s q u a l i t y p o d c a s t s :

12

$1B 63%67MM 2x

67 million Americans have

listened to a podcast in the

last month, growing

substantially every year.

Projected amount of podcast

ad spend by 2020 - growing

85% year over year. The secret

is out, podcast ads work!

A survey of 300,000 listeners

found that 63% of people

bought something a host had

promoted on their show.

Podcasts drive twice the ad

awareness of Facebook.

13

D I S P L A Y

JS TAG

STAT IC IMAGE

H I G H I M P A C T

A V G K P I S

. 25% CTR

MOAT V iewab le

A D U N I T S

Standard IAB S i zes

Take Over s

DISPLAY PLACEMENTS

Rich Med ia

Sponsor sh ips

D E S K T O P

14P I L O T x P O T E N T I A L R E A C H

171MM

96MM

67MM

128M

M

A 2 1 +

L E G A L D R I N K I N G A G E

W E N T T O M O V I E

T H E A T E R I N L A S T 6 M O

5 3 % T O T A L R E A C H

B O O K T R A V E L

O N L I N E

A D V I S E P E E R S

O N B U Y I N G H A B I T S

7 1 % T O T A L R E A C H

AUDIENCE PROFILES

Video Plan Matrix Key Measures, US, 2017

131M

M

P E T S

I N H O U S E H O L D

7 2 % T O T A L R E A C H

105M

M

P A R E N T S

1 + C H I L D R E N

5 8 % T O T A L R E A C H

9 4 % T O T A L R E A C H

83MM

H H I N C O M E $ 7 5 K +

15

DIRECT PURCHASE POWER

M I L L E N I A L M U L T I C U L T U R A L C O R D - C U T T E R S

WE SPECIALIZE IN PUBLISHER DIRECT & EXCLUSIVE INVENTORY ACCESS

16

PAYING IT FORWARD

When you partner with PilotX, a

percentage of each RTB transaction within

the PilotX platform is donated to St. Jude’s

Children’s Research Hospital to provide

hope, support and pay forward the

opportunities we’ve been afforded.

17

TESTIMONIALSP I L O T X

“The Team at PilotX provides an enormous benefit to

publisher partners across our network. They are fluid and

responsive in all aspects of ad operations and campaign

setup, as well as managing inventory expectations and

reporting analytics. They are swift and delightful to work

with! We customize national and programmatic

advertising offerings for our client partners, and

collaborate with the folks at PilotX to provide a best-in-

market experience, and jointly we both provide a great

return from our relationship.”

JASON TATE | Frankly, Inc.

Director, Programmatic & Advertising Sales

PREMIUM

PUBLISHER“Quantum 11 has been working with OCIG since 2009. In that

time we have partnered on numerous campaigns and have

been very pleased. OCIG, now PilotX, puts an emphasis on

exceptional campaign management, which directly impacts

the positive performance of each of our client’s goals. Their

knowledge of the space and understanding of the client’s

needs allows them to build, run and optimize each campaign

to high levels of success. They have an outstanding team

that is proactive, insightful and constantly working on

bringing extra value to every one of our clients. For 9 years

we have worked with OCIG because Brand Safety is

paramount, our campaigns continue to exceed our expected

goals and the customer service we receive is second to none.”

DAN BEALEY | Quantum 11

Sr. Director, Advanced TV & Programmatic

AGENCY CLIENT

18

L O C A T I O N

4 6 5 F o r e s t Av e .

S u i t e C

L a g u n a B e a c h , C A 9 2 6 5 1

H O U R S

2 4 / 7

W h i t e G l o v e S e r v i c e

C O N T A C T U S

Pa t r i c k L a r k i n | C E O

Pa t r i c k @ P i l o t X . t v

9 4 9 . 5 2 4 . 8 8 7 5