Most popular display ads - gemiusAdMonitor report, Q3 - Q4 2014

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  • Most popular display ads

    gemiusAdMonitor report, Q3 - Q4 2014

    www.gemius.com

  • 2

    About the report 3

    Results for CEE countries 6

    Most popular ad format types 12

    Most popular ad formats 26

    Methodology and definitions 54

    Content

  • 3

    About the report 3

    Results for CEE countries 6

    Most popular ad format types 12

    Most popular ad formats 26

    Methodology and definitions 54

    Content

  • 4

    About gemiusAdMonitor report

    gemiusAdMonitor is a periodical report prepared by Gemius. The source of data are gemiusDirectEffect and AdOcean ad server,

    which are the leading online advertisement monitoring systems in the CEE region.

    This wave of gemiusAdMonitor presents a ranking of the most popular forms of online advertising and click-through rate for

    them.

    What can be found in this report?

    Average CTR and CTR by country

    Average CTR by country and advertising type

    CTR by country and advertising type

    Campaign share by country and advertising type

    Impression share by country and advertising type

    Most popular ad format types by country

    Average CTR and CTR for most popular ad format types

    Top 5 most popular ad formats

    Average CTR and CTR for top 5 most popular ad formats

  • 5

    Analyzed countries

    Bulgaria Croatia Czech Rep. Hungary Latvia

    Lithuania Poland Romania Serbia Slovakia Slovenia

    Estonia

  • 6

    About the report 3

    Results for CEE countries 6

    Most popular ad format types 12

    Most popular ad formats 26

    Methodology and definitions 54

    Content

  • 7Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Average CTR and CTR by country

    0.49%

    0.35%

    0.28%

    0.33% 0.33% 0.33%

    0.42%

    0.68%

    0.40%

    0.16%

    0.38%

    0.49%

    0.21% 0.20%0.23%

    0.10%

    0.16%

    0.09% 0.09%

    0.30% 0.31%

    0.14%

    0.38%

    0.25%

    0,00%

    0,10%

    0,20%

    0,30%

    0,40%

    0,50%

    0,60%

    0,70%

    0,80%

    Bulgaria Croatia CzechRepublic

    Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia

    Average CTR CTR

  • 8Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Average CTR by country and advertising type*

    (*) advertising types are defined in the methodology and definitions section of the report

    0.29%0.22% 0.22%

    0.30%0.23% 0.21%

    0.27% 0.30% 0.26%

    0.13%0.23% 0.20%

    1.29%

    0.52%

    0.39% 0.39%

    1.15%

    1.37% 1.33%

    0.86%

    1.18%

    0.38%

    1.74%

    1.08%

    0,00%

    0,20%

    0,40%

    0,60%

    0,80%

    1,00%

    1,20%

    1,40%

    1,60%

    1,80%

    2,00%

    Bulgaria Croatia CzechRepublic

    Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia

    Regular Banners Rich Media

  • 9Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    CTR by country and advertising type*

    (*) advertising types are defined in the methodology and definitions section of the report

    0.11% 0.11%0.16%

    0.11% 0.10%0.06% 0.08%

    0.13%0.19%

    0.09%0.15%

    0.10%

    0.83%

    0.48%

    0.33%

    .0,11%

    0.41%0.37%

    0.51%0.46%

    1.04%

    0.30%

    1.18%

    0.47%

    0,00%

    0,20%

    0,40%

    0,60%

    0,80%

    1,00%

    1,20%

    1,40%

    Bulgaria Croatia CzechRepublic

    Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia

    Regular Banners Rich Media

  • 10Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Campaign share by country and advertising type*

    (*) advertising types are defined in the methodology and definitions section of the report

    89%82% 84%

    96%

    87%92% 92%

    41%

    92%87%

    82%

    97%

    36%42% 42%

    10%

    34%

    12%

    22%

    84%

    25%21%

    27%

    10%

    0,00%

    20,00%

    40,00%

    60,00%

    80,00%

    100,00%

    120,00%

    Bulgaria Croatia CzechRepublic

    Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia

    Regular Banners Rich Media

  • 11Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Impression share by country and advertising type*

    (*) advertising types are defined in the methodology and definitions section of the report

    84%80%

    71%

    95%

    84%

    97% 96%

    49%

    87% 89%

    83%

    95%

    16%20%

    29%

    5%

    16%

    3% 4%

    51%

    13% 11%

    17%

    5%

    0,00%

    10,00%

    20,00%

    30,00%

    40,00%

    50,00%

    60,00%

    70,00%

    80,00%

    90,00%

    100,00%

    Bulgaria Croatia CzechRepublic

    Estonia Hungary Latvia Lithuania Poland Romania Serbia Slovakia Slovenia

    Regular Banners Rich Media

  • 12

    About the report 3

    Results for CEE countries 6

    Most popular ad format types 12

    Most popular ad formats 26

    Methodology and definitions 54

    Content

  • 13Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Most popular ad format types Bulgaria

    88.5

    0%

    21.1

    2%

    8.21

    %

    7.03

    %

    1.99

    %

    1.57

    %

    0.47

    %

    2.54

    %

    83.6

    8%

    8.52

    %

    0.88

    %

    5.65

    %

    0.35

    %

    0.18

    %

    0.02

    %

    0.73

    %

    0,00%

    1,00%

    2,00%

    3,00%

    4,00%

    5,00%

    6,00%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    RegularBanners

    Wallpaper Video Article Expand Preroll Videostitial Other RichMedia

    Campaign share Impression share Average CTR CTR

  • 14Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Most popular ad format types Croatia

    81.6

    3%

    32.4

    9%

    5.95

    %

    4.34

    %

    3.73

    %

    80.2

    6%

    15.3

    1%

    1.35

    %

    1.97

    %

    1.12

    %

    0,00%

    0,20%

    0,40%

    0,60%

    0,80%

    1,00%

    1,20%

    1,40%

    1,60%

    1,80%

    2,00%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Regular Banners Wallpaper Video Expand Other Rich Media

    Campaign share Impression share Average CTR CTR

  • 15Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Most popular ad format types Czech Republic

    84.1

    6%

    18.0

    7%

    12.2

    9%

    11.5

    2%

    7.58

    %

    2.05

    %

    0.94

    %

    0.73

    %

    70.5

    2%

    7.66

    %

    8.13

    %

    6.69

    %

    0.92

    %

    0.14

    %

    0.20

    %

    5.73

    %

    0,00%

    0,50%

    1,00%

    1,50%

    2,00%

    2,50%

    3,00%

    3,50%

    4,00%

    4,50%

    5,00%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    RegularBanners

    Video Wallpaper Article Wideboard Preroll Interstitial Other RichMedia

    Campaign share Impression share Average CTR CTR

  • 16Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Most popular ad format types Estonia

    96.2

    5%

    3.90

    %

    2.77

    %

    2.75

    %

    2.09

    %

    0.14

    %

    95.2

    7%

    1.09

    %

    2.95

    %

    0.45

    %

    0.21

    %

    0.02

    %

    0,00%

    0,20%

    0,40%

    0,60%

    0,80%

    1,00%

    1,20%

    1,40%

    1,60%

    1,80%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    Regular Banners Video Expand Artyku Preroll Other Rich Media

    Campaign share Impression share Average CTR CTR

    Article

  • 17Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Most popular ad format types Hungary

    86.7

    2%

    9.62

    %

    7.89

    %

    6.56

    %

    6.46

    %

    4.16

    %

    3.36

    %

    1.36

    %

    1.20

    %

    0.80

    %

    1.73

    %

    83.6

    0%

    9.42

    %

    0.69

    %

    0.29

    %

    0.96

    %

    0.94

    %

    0.23

    %

    0.09

    %

    1.68

    %

    0.10

    %

    1.99

    %

    0,00%

    0,50%

    1,00%

    1,50%

    2,00%

    2,50%

    3,00%

    3,50%

    4,00%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    RegularBanners

    SponsoredLink

    Wallpaper Preroll Article Video Interstitial Toplayer xHtml Expand Other RichMedia

    Campaign share Impression share Average CTR CTR

  • 18Source: gemiusDirectEffect/AdOcean 2014 Q3-Q4

    Most popular ad format types Latvia

    92.3

    2%

    4.08

    %

    3.31

    %

    1.92

    %

    1.51

    %

    0.98

    %

    0.94

    %

    0.45

    %

    0.61

    %

    96.9

    0%

    0.84

    %

    0.34

    %

    0.23

    %

    0.08

    %

    1.37

    %

    0.18

    %

    0.03

    %

    0.02

    %

    0,00%

    1,00%

    2,00%

    3,00%

    4,00%

    5,00%

    6,00%

    7,00%

    8,00%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    90%

    100%

    RegularBanners

    SponsoredLink

    Video Expand Toplayer Article Wallpaper Interstitial Other RichMedia

    Campaign share Impression share Average CTR CTR

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