Embed Size (px)
Citation preview
Most pasta makers and many pasta industry decision makers are men;
Most pasta products are bought by women;
Women influence most of the other purchasing decisions.
~ 80% Pasta
~ 70% Bread & Cakes 1. President presidê[email protected] 2. Lawyer jurí[email protected] 3. Food Engineer té[email protected] 4. Financial & Administrative [email protected]
Press Office
Dry
Noodles
Fresh
80%
15%
05%
9 © Kantar Worldpanel
99.7
98.8
30.2
90.9
71.2
40.7
99.6
98.7
29.9
90.9
71.3
44.8
Total Massas
Massa Seca/Caseira
Massa Fresca
Massa Instantânea
Pão Industrializado
Bolo Pronto Industrializado
2011 2012
Cake
Bread
Noodles
Total Pasta
Dry Pasta
Fresh Pasta
Atkins Diet
South Beach
Zero Flour
Zero Gluten
Beverly Hills Diet
Blood Type Diet Moon Diet
Bride Diet
“Mama mia”, until the Italians are cutting the pasta to not fatten.
By Manuela Mesco | The Wall Street Journal
“Until the Italians cut the pasta of the diet”
By Manuela Mesco | The Wall Street Journal
Ten years ago, the Italian families ate an average of 40 kg of pasta per year. The consumption of pasta in Italy dropped to 31 kg per family. Cinzia Marchetti, director of consumer research Barilla SpA, the largest pasta producer in the world, whose sales fell 3% last year, says the situation is serious. "A number of factors were already taking shape for some time, but now everything is exploding," he says. Barilla seeking to expand overseas market to compensate for the erosion in the Italian market. She recently signed an agreement with the network of McDonald's fast food to produce a new series of noodle dishes, hoping to win over young consumers
Signatories:
Sara Baer-Sinnott - United States
1. Nuno Borges, PhD - Portugal 2. Hector Bourges, MD, PhD – Mexico 3. Sergio Britos - Argentina 4. Rosamaria Da Re, PhD - Brazil 5. Marta Garaulet Aza, PhD, Dr.PH - Spain 6. Oscar F. Herrán, MSc - Colombia 7. Cyril Kendall, PhD - Canada 8. Vanderli Marchiori, Nutritionist - Brazil 9. Kathy McManus, MS, RD - United States 10. Pietro Antonio Migliaccio, MD - Italy 11. Gülden Pekcan, PhD - Turkey 12. Jaime Rozowski, PhD - Chile 13. Maria Teresa Strumendo, MD - Italy 14. Emilce Ulate, MSc - Costa Rica 15. Nidia Solbeyh Vargas, Nutricionist - Venezuela
www.saúde.abril.com.br DEZ2011 – Edição: 345
www.revistamaxima.com.br JAN2012 – Edição: 20
www.revistavivasaude.com.br MAR2012 – Edição: 31
www.revistashape.com.br MAR2012 – Edição: 31
www.saúde.abril.com.br FEV2013 – Edição: 361
www.vivamais.com.br 12ABR2013 – Edição: 706
www.penseleve.com.br JUN2013 – Edição: 251
www.plasticaebeleza.com.br JUN2013 – Edição: 133
www.revistavegetarianos.com.br JUN2013 – Edição: 80
www.revistashape.com.br JUL2013 – Edição: 47
www.penseleve.com.br JUL2013 – Edição: 252
www.vogue.com.br AGO2013 – Edição: 420
www.epoca.com.br 12AGO2013 – Edição: 794
www.gula.com.br AGO2013 – Edição: 246
Espaguetômetro I Espaguetômetro II
Local: Brasília – September 2014
www.pastafits.org
Wheat field. You will find a crop field and a vegetable garden with explanations about different wheat types and produces that we normally eat in pasta dishes. You will be able to play an interactive game where tradition and state-of-the-art mechanisms compete against each other in a wheat field. Furthermore, you will be able to identify the differences between fruits and vegetables and learn about several cultural practices
The house of nutrition. Good eating habits are taught at home. You will interact with basic nutritional concepts through multimedia tools; including a 3D gourmet dish that will challenge your skills to classify food in the three main food groups, supplemented by a digital program that will ask you to identify the elements of a label with nutritional information and other activities as choosing the right food regardless the package.
Metabolic center of nutritional studies. You will find information about metabolism and digestion, while learning in a fun way concepts such as the glycemic index of different food products and pasta nutritional contribution. Besides, you will be able to calculate your body mass index and reflect upon the danger of having overweight problems.
Pasta factory. A small manufacturing world where you will unveil the secrets of pasta production processes, from durum wheat, pasta's raw material, until final packaging, going through gluten analysis and the control of kneading variables under stringent sanitation practices. You will even be able to pack pasta in a fun contest against the clock!
Al dente restaurant. Pasta is eaten around the world in many and delicious dishes. Our Chef, a pasta expert humanoid, can give you advice on how to cook this food. You will be able to help him dressing pasta dishes and to guessing the nationality of the guests.
Library. History has a delicious taste. The library will provide information about pasta ancient history while testing your knowledge in a giant crossword puzzle.
