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Power Point for Marketing and Advertising decision makers.
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PROSPECTS.This is what you want fromyour interactive marketing.
This is what you are getting.
And only a few become customers.
Web Visibility
Becoming Visibleto Your
Prospects
Becoming Visibleto Your
Prospects
Becoming Visibleto Your
Prospects
CorporateWebsite
Corporate Website Navigation
Find A Club
List of States
GilbertHealthClub
List of Clubs
“Brand” Seeker
Only
5-10% of Health Club
Prospects
Mosquito Navigation
Find A Club
List of States
GilbertHealthClub
List of Clubs
“Brand” Seeker
List of LTF
Clubs
Search Engine User
80-90% of Health Club
Prospects
How do you getyour page found?
10,100,000 Pages
Paid Versus Free Traffic
89% of Clicks Happen
Here
Pay Big Money To Be Here
Search Advertising
This is how much you want to spend.
This is how much you’re actually
spending.
This is how much you want to spend.
This is how much you’re actually
spending.
GOOGLE ADWORDSGOOGLE ADWORDS
.10
PerClick
.10
.10
1.25
PerClick
4.107.72
SelfServe
SelfServe
Keyword 1
Keyword 2
Keyword 3
Keyword 1
Keyword 2
Keyword 3
51 MPG8 MPG
MOSQUITOPPC
PPC REACHES ONLY
11% OF PROSPECTS
WHO USE SEARCH
ORGANIC REACHES UP TO
89% OF PROSPECTS
WHO USE SEARCH
ALL PROSPECTSWHO USE SEARCH
Slicing up theprospect pie
PPC
ORGANIC
PPC can never scorea touchdown by itself.
BUT... the competition for that 80% is fierce.
And that’s just for the exact search term“organic search engine optimization.”
There can beHUNDREDS
of search terms forthe same thing.
search engine optimizationorganic search engine optimizationorganic seoorganic seo servicessearch engine optimization servicesseo in minneapolisseo in seattleaffordable seo companywebsite seo
natural search engine optimizationseo naturalnatural seonatural organic seo servicesseo services in miamiphoenix seo companyprofessional search engine optimizationexpert seocertified seo professional
If you optimize a web page for more than one search term,
you are not optimizing.
You are compromising.
Arizona Health Club
Arizona Gym
Arizona Fitness Club
Arizona Athletic Club
Phoenix Health Club
Phoenix Gym
Phoenix Fitness Club
Phoenix Tennis Club
Phoenix Weight Loss
Phoenix Personal Trainer
Southwest Fitness
Arizona Health Club Arizona Gym
Arizona Fitness Club Arizona Athletic Club
Phoenix Health Club Phoenix Gym
Phoenix Fitness Club Phoenix Tennis Club
Phoenix Weight Loss
Phoenix Personal Trainer
The Powerof the
SWARM
To get top ranking and reach more prospects
you need
one pageoptimized for
eachsearch term.
You may need
hundredsor
thousandsof these
“landing pages”.
Impractical for PPC
Unworkablefor humans
The Powerof the
SWARM
Like every mosquito,each page zerosin on a human
TARGETONLINE MARKETING WITH BYTE
Fitness clubin Phoenix
The Perfect Swarm
MosquitoSwarm
Website“Swarmlet”
WebFootprint
MosquitoFootprint
WebsiteFootprint
9,000 Keywords
140 Keywords
Like Calling Australia An Island
Australia Tourism67,400 Useful Keywords
Many Competitors
With Small Nets
You...With A Big Net
Lead Generation
Landing Page Lead Pool
Dashboard
Lead Generation
Lead Pool Dealer /Distributor
Search Engine RankingsGives you visibility to your search engine rankings for your targeted keywords.
Test Your SearchYou can trigger any search to view the results.
View Placement HistoryYou can view the history of your ranking placement online.
Sources Of Traffic > EnginesSee what exact search engines are driving the most prospects to your mosquito site.
Sources Of Traffic > TypesSee what types of online sources are driving the most prospects to your mosquito site.
User TrendsSee what time of day, and day of week people are searching for your products and services online.
Inbound Visitor DataSee exactly what keywords and engines drove traffic to your site – even at a campaign level.