Moscow, May 16th 2008Moscow, May 16th 2008

THE 4 ACTORS

CREATORS Sellers of Creativity (including Students :)

PLANET The market

BRANDS Buyers of Creativity

The platform

HOW THE SYSTEM WORKS

That’s “Unlimited Creativity” ;)

Brands (Companies)Publish their creative Briefs on www.BootB.com that can be seen from each corner of the planet (12 languages :)

11

Creators(including Students :)Read the Briefs & can Publish their creative Solutions

22

Brands

Choose the Best Solution that flies ootB (out of the Box :)

33CreatorsCatch the real money appropriated by the Brand as the Budget.

44

$

WHO IS

On Brands get ootB Creativity and Creative talents get challenge and real money

is the on-line

Pitching Engine that brings Brands and

Brains together all around the

Planet.

CREATORS

Segment 4:Local Agencies (small 2 medium)

Segment 3:Professionals (in Top Agencies)

Segment 2:Freelancers

Segment 5:Multinational Networks

Segment 1:Creative talents (students, … :)

PASSPORTS

Passports are T-Shirts. With a front and a back page. Inside is the most creative thing… you!Everybody can choose online an ootB (out of the Box :) passport!Front:

Back:

CREATORS

> 7 500 from 116 countries

QUANTITY

QUALITY

Growth trend:

WHY JOINING

To have the possibility to run Global Creative Pitches (tenders) from their offices

For Companies (Brands)

For Students

To have the possibility to simultaneously Learn and Earn (receiving Insight and Income! :)

To use a new powerful teaching system that provides:- Best-practices on how to create marketing services- A motivating tool giving students learning by doing (and doing while earning :)

For Marketing Professors

IT’S SIMPLE TO JOIN

Re-gister

1 2 3

BRANDS

BRAINS

Publi-sh

Ca-tch

Brief

Solution

Onwww.BootB.c

om

Onwww.BootB.c

om

BestCreativi

ty$

(the Budget :)

Buyers ofCreativity

Sellers ofCreativity

FREE FREE

1 rule only:

WHAT CAN CREATE

( + Your own desire on request :)

Total 45 services

Brands ProductsConcepts Advertising PR

DesignPromotion

Copywriting

Video-Photo

Décor

PORTFOLIO

Example of services inside a category:

Web

Advertising:

5 services

Video

Radi

o

Pri

nt

Outdoor

Brands ProductsConcepts Advertising PR

DesignPromotion

Copywriting

Video-Photo

Décor

PR strategy,

PR event –

Peugeot

Packaging design –

Alpenliebe (India), Gancia

(Italy)

Advertising campaigns –

Grazia (China), LEGO, Disney

In-store promo ideas – Auchan

Fundraising concepts –

UNICEF

RUSSIAN TRACE IN

Russian Brands and Russian Winners

WHAT DO THEY SAY ABOUT

      Mads NipperLEGO – Executive Vice President – Market & Products

      Martin LindstromBranding Guru

“BootB is one of the most exciting projects I have come across for years. It holds fantastic potential to open an entire world of creative talent to companies like ours that work with creativity as a core brand value. I am impressed with the way BootB is inspired by children in their limitless and curios way of thinking and acting.”

“ BootB plans to bring creative talent and buyers together. It bypasses obstacles to creative communication and reaches across the world with ‘out-of-the-box’ thinking. When I established my own advertising agency at the age of twelve, even having staked a claim in notoriety, it was tough selling ideas in an adult world. I was too young to be worth listening to. The BootB concept gives new talent an audible voice. It opens doors to untapped creative talent, and to new consumer insights, enabling clients and sellers to meet in unexplored territory and introducing brands to powerful new dimensions.”

WHAT DO THEY SAY ABOUT

      Richard BeightonUNICEF Geneva - Head of Fundraising Services, PSD

“BootB gave us access to a great width of different creative options that would have been impossible with a traditional agency. Usually you will be presented with 4 or 5 ideas - with BootB we had over 110! And for a global organization like ours it is great to be able consider ideas that are truly from around the world and that reflect so many different perspectives and views.”

      Jérôme SaigotPeugeot Russia - Marketing Director

"BootB will certainly be for us a thrilling and innovative Marketing tool. We are convinced that, through this new marketplace, we will get access to new creative tendencies, which will quickly and timely respond to our needs. This opportunity opens doors to new talents, which Peugeot Russia, with its definitely "out of the Box" spirit, surely doesn't want to miss!"

a Creator

Now you can become

and…

Squeeze

(For a better price :)

your Brain!

& ready to hear your o.o.t.B. questions

! & ?

Thanks for attention

?

!