Marketing Solutions

Online Marketing

that encourages audience and engages

Creativity

that sparks a reactionOffline Marketing

that delivers on online

commitments

We’re your partners in online and offline marketing. We enhance brand reputation by continuously working on core competencies. We

build a close relationship with customers to open-up new horizons. We synchronize offline marketing practices with online.

WHY DO BUSINESS WITH US?For integrated marketing and brand promotionsolutions

We challenge brands to push the boundaries and seek new

frontiers. Our aim is to create brand-specific digital and

offline marketing campaigns that put organizations right into

the action.

OUR VIEW POINTWe give your brand a unique voice and presence

Brands should invest in building and developing communities.

The offline channels shall not be forgotten - for they make the real

conversation happen.

Connect with new & existing audience on similar values the brand

is built upon.

The Common InsightThis is the core philosophy on which Morfiction delivers. Our

working methodology is based on 3 simple steps.

Research

We build a base for any creative

thought from cold hard facts. Not just

ideal situations.

Relate

The final step comes in making the seen

unseen. An insight which cuts the clutterin

communication and execution.

Collate

For any good idea, it’s important to have a

roof that encapsulates all the other ideas.

In a nutshell, a common theme.

OUR APPROACHWe synergize our efforts withyours.

OURSERVICES

ONLINE MARKETING

OUR SERVICES

Email ,SMS & Whatsapp Marketing

We can create effective email marketing campaigns

that drives traffic and results. We consider creativity to

be the deciding factor of positive ROI.

Pay Per Click Marketing

We select the high performing keywords, incorporate

them into a specially-designed marketing program and

craft specific landing pages to drive online traffic

Mobile ApplicationDevelopmentGetting the creative and commercial aspects right is

the primary objective of our mobile app development

team. We can execute the plan flawlessly from

imagination to virtual reality

Website Design and Development

We ensure that every page adds to the overall appeal

factor of your website. We study consumer behavior

before finalizing design and other crucial aspects.

Social Media Marketing

Our social media team knows the importance of

creating different marketing strategies for each

channel like Facebook and Twitter etc. We can get

the best ROI by narrowing it down to potential

audience

Search Engine Optimization

Our SEO strategy focuses on strengthening the brand

image. We follow a wider approach from offering

feedback on web content to designing landing pages

PR & Events

Morfiiction- will help in increase your brands

visibility through smart communication and PR

concepts. Event marketing solutions for all types

of galas and events

CreativeAdvertising

We offer creative solutions to help brands penetrate

into newer markets. Our marketing philosophy is

based on creating a unique identity that matches to

customer’sexpectations

Brand Identity

Is the collection of all brand elements that the

company creates to portray the right image of itself to the consumer.

OFFLINE MARKETING

OUR SERVICES

Brand Management

We provide strategic assistance to help brands

maintain the right image. We oversee all aspects that

help customers understand the brand better

Pay Per Click (PPC)

We design campaigns to be optimized quickly, scaled based on client needs, and managed to maximize results.

Through custom dashboards and reporting, we quantitatively show our clients the performance of their campaigns.

Customer segmenting and optimization based on factors such as time of day, device type, network, and location.

PPC platforms include Google Adwords (including Shopping PLA’s), Bing Ads, Adroll, Yahoo Native, Programmatic.

Search Engine Optimization

SEO Website Audit - We conduct extensive SEO audits on your website to find issues that are needed to be addressed as

soon as possible. This will also provide site recommendations in order to have an SEO-friendly website.

On-Site Optimization - This involves optimizing title tags, headers, meta data, URLs, codes, and website content. Removing

duplicate content and proper keyword placement are also essential part of onsite SEO.

Off-Site Optimization - Building links to your website is one of the most tedious tasks that we perform. A link serves as a vote

for your website, so it is very important that you have great sources of inbound links. Gaining quality back links is vital to having

strong search engine rankings.

Conversion Analysis - Traffic to your site is useless if it is not converting. You need to make adjustments to your site for

improved conversion. These include tweaking your site design, adding call to actions and forms, just to name a few.

Traffic Analysis - Analyzing your traffic source is very important since it gives you an idea on how visitors reach your website.

We use this data in re-organizing our current strategies and capitalize on areas where we can get more results.

Rank Analysis - This is important in determining how your keywords are performing in search engines. It gives us insight into

which keywords we should prioritize and which ones need extra attention.

Competitive Analysis - You should also be aware with what your competitors are doing. We use SEO tools to retrieve data

from your competition. This data is used to formulate new strategies and keep up with the competition.

Social Media Marketing

Develop Brand Awareness (Followers): Growing your followers on social media will help you increase word of mouth and

referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that

your followers match the demographics, interests, and behaviors of your typical customers.

Build Relationships (Engagement):When you build a strong connection through engagement with your audience, they are

more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The

more engagement you have, the stronger your connection is with your audience.

Increasing Website Exposure (Traffic):Increasing your website traffic will directly influence leads and sales. We will focus on

developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we

can add-on retargeting ads to stay in front of recent website visitors.

Reporting and Communication: Know how your paid search advertisements are performing. Your ad specialist will prepare

monthly reporting for you to review. In addition, we will install conversion tracking on your advertisements. This will report the

amount of conversions we are generating with our social media advertising services.

Mobile Application Development

The accessibility of Mobile Phones, the affordability and availability of better connectivity and 3G, 4G networks has increased

the volume of Mobile internet users in India and spreads across a much bigger geographic and demographic market.

A recent study shows that more users are beginning to use Mobile Apps rather than websites to transact and interact digitally.

Our dedicated Mobile App Design and Development Team will guide you step-by-step and build you a functional mobile app

that will help you reach your Digital goals.

iOS App Development

We have team of experienced

professional who take advantage of the

variety of device features and capabilities

that are accessible when developing on

the iOS platform, we can create custom

apps for these mobile devices that will

enhance the user-experience.

Android App Development

We utilize the Android SDK platform to

create innovative and dynamic

applications for Android mobile devices.

Using creative design and cutting edge

technologies our Android app

developers deliver Android app

according to your requirement

TYPES OF MOBILE APPLICATION

Website Design & Development

Learn your business and design preferences: You will work with a website designer on our Morfiction web design team to

build your website. To understand your website needs and preferences, we will send you a questionnaire. On this

questionnaire, you can clarify what features you want to be integrated on your website.

Setup website hosting and choose website platform: We will need access to your hosting account to design your website. If

you do not have one, we recommend using Bluehost or GoDaddy. Once you provide us with access, we will start developing

your website .

Develop a rough draft of your website: In about 20-25 days, we should have a rough draft of your website complete. Upon

completion, we will submit the rough draft to you to revise. We will give you an opportunity to review the draft and develop a list

of edits. Once received, we will make the changes and complete your website design.

Launch the live version of your website: Once you approve the website design, we will launch the live version of it. We will

move it from the temporary location and place the website on your primary domain. Now, you can reap the benefits of a new

website and enjoy a better user experience.

Maintain the website: Some of our clients have the time and general knowledge to maintain their website. Some of them do

not. We offer website maintenance plans to assist you with routine updates and security of your website. Whether you need us

on an “as needed” or monthly basis, we will be here to support you.

Website Design & Development

Web Development Services

Open Source Development

Ecommerce Web Service

CMS Website Package

Website Maintenance

Web Portal Development

News & Information Web Portal

E-commerce Portal Development

Job Portal Development

Online Travel Portal Development

Real Estate Portal Development

Website Design Services

Custom Website Design

Redesign Website

Flash Website designing.

Open Source Integration & Customization

PHP/ MySOL

Microsoft.NET

HTML5 & CSS3

WordPress & other CMS

Bootstrap/ node JS

Email,SMS & Whatsapp

Marketing

SMS Marketing Service: Providing solutions for sending bulk SMS to a large number of customers. We also provide our clients

customized solutions for retail, health, education, real estate and various other sectors.

Whatsapp Marketing Service: Our bulk whatsapp service provides you with high delivery ratio and rapid delivery of the same.

In our whatsapp marketing service you have flexibility to send text, image, audio and video file to market your product or

service.

E-mail Marketing Service: Providing solutions for sending bulk E-mail to a large number of customers. We also provide our

clients customized solutions for retail, health, education, real estate and various other sectors.

Creative Advertising

A creative design agency thrives on its creativity. And we, at Collateral, have a bunch of storytellers who are experts in weaving

out of the box stories for our clients.

For any brand, it is essential how its consumers perceive it. The storytellers at Collateral use this out of the box thinking to

assist a brand make its mark in the sea of today’s advertising gimmicks.

We believe every brand has a story to tell. And as a creative advertising agency, we craft communication stories that are

creative, effective and precise.

We extend our creative services into Print, TVC, Radio, Outdoor, Direct Marketing, Exhibitions, Events and promotions and

everything you name. We pride ourselves in using these media to execute our campaigns and create maximum mileage for our

clients.

Brand Identity

Logo design - It is one among our approaches to give a separate identity to businesses through logos that define the services in

the best way

Brand Guidelines – Brand Guidelines (also commonly referred to as “brand standards”, “style guide” or “brand book”) are

essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: An

overview of your brand's history, vision, personality and key values.

Website Design & Development - Your website is one of the most representative aspects of your brand identity

Business cards - A well-designed card offers the chance to reinforce a positive opinion of yourself in the eyes of potential

clients or customers

Email design - Email is a great way to engage your customers and drive business

Product packaging - If your product is a physical one, then product packaging is key to attracting the right customers.

Brand Management

When it comes to promote you over the podium your brand, our managers do it right both personally and professionally. We

explore the best possible media platforms that we can use to promote your brand and enhance its reach. Though we also value

the digital marketing mix popular nowadays, we don't underestimate the traditional mode of advertising as well. With a little

effort, our managers bring more prominence to your brand entity.

Feedback Forms, business cards, flyers

Trade shows, conferences, networking events

Signs, billboards, marquee boards

TV / Radio Commercials

Banners, brochures and other materials

Transit advertising at transports, terminals and subway

Yellow page, magazine, tabloid advertisements

PR & Events

Morfiction division of PR & Events offers a full range of professional PR & Events services to companies, brands and individuals

across a wide range of industries, particularly in the consumer field.

It has planned and executed numerous events including product launches, corporate outings, weddings and fundraising events

to name a few. You can count on us to generate event concepts which are creative and excite your imagination.

Challenge us with your Event and let us surprise and delight you with our approach.

Morfiction spend a lot of time on breaking down the products/services through the history of a company. We search for that nucleus

that has held the brand and services through time. It brings us closer to understanding the brand and audience. The result is that we

would have better chances of picking-up the ‘most suitable idea’ when it comes across our way. The idea is to have ten different

concepts ready on the table before we pick the right one.

WE PERSONIFY BRAND IDEOLOGY INTO IDEAS.

HOW DOES THIS WORK?We use our experiences to buildyours

We shoot off concepts that work. Morfiction comprises

of a core team of creative consultants who have had an

extensive experience in dealing with brands of all kinds

and briefs of every nature.

Weanalyzewebsitedesign, social profiles andcontent to identify

areasofopportunityandfixthemup

Westudybrandhistoryandevolutionpatternof the last fewyears

todevelopbrand-conscious andtarget-oriented strategies

Wefocusondevelopingauniquebrand identitybysyncingsocial

withallofflineandonlinemarketingprograms

Inthecaseofanewstart-up,welookfor ideologyandgoalsthe

company is builtupon

Our Clients

Contact us

Sales query -jafar@morfiction.com+91-9137363998

General query –vijay@morfiction.com+91- 8826903169

chaitali@morfiction.com+91-8073589345