More than 700 clients Australia-wide

A brief history

Traditional

Digital

Intent Content

Paid inclusion

Free and/or performance based

4 step strategy

1. Website

2. Blog

3. E-newsletters

4. Social media

Morning tea

Website

1. Google-friendly

2. Convince users to take the desired action you require

Intent

Intent

Blogging for new clients

“Spray tank extensions”

“car yard barriers Perth”

“backguage metal bending Melbourne”

Intent

E-newsletters

Brand awareness“Would you like fries with that”“I didn’t know you did that”

Content

Social media

1. Facebook2. Google+3. LinkedIn4. Twitter

Content

Google Analytics™

1. Audience Overview2. Acquisition3. Landing Pages4. All Pages

What you need to do?

In the following priority:

1. Get your website right– Keyword-focused and SEO-friendly– Convince users to take the desired

action

2. Blog

3. Video – preferably YouTube

Thank you

1. facebook.com/goopwebdesign2. plus.google.com/+GoopAu3. linkedin.com/company/goop4. Find Karl on LinkedIn

au.linkedin.com/in/karlmorris