Monthly News Bulletin

MATTERS Monthly News Bulletin September 2015

Monthly News Bulletin September 2015

2 | KCT Business School

Content

Industry Institute Connect 04

Academics 06

Entrepreneurial Initiative 14

Faculty Zone 15

Research & Publishing 17

Student World 17

Leagues 18

Special Days 20

Placement and Training 22

Performance Metrics (Nos. ) –September 2015

Guest Lectures 05 Certification Program 05

Workshop 03 External Expertise 04

Paper Publications 02 Leagues 05

Entrepreneurial Initiative 02 Placement Training 02



Chairman’s Visit

Dr. B.K. Krishnaraj Vanavarayar, Chairman visited KCT Business School campus and during his interaction with the faculty shared a few pointers for the growth of the Institution on September 16, 2015. The key thoughts shared were

Sustainability

o Building the EQ, the right attitude and passion of the students Understanding students' individual needs

o Enhancing the confidence and communication skills of the students o Building the alumni network to benefit the current students

Understanding the Market

o Start new programs based on market needs o Bringing in more adjunct faculty

Visibility

o Build the visibility of the Institution o

It will be our constant endeavour to bring out operational plans to implement these strategic views.



INSTITUTION-INDUSTRY CONNECTS

Guest Lectures Business Across Cultures by Ms. Shobhana Madhavan, Author of Cross Cultural

Management- Concepts & Cases on September 10, 2015

A Guest Lecture on ‘Business

Across Cultures was

presented to the HR students

of II MBA, by Ms. Shobhana

Madhavan Associate

Professor Amrita School of

Business and author of Cross

Cultural Management-

Concepts & Cases

on September 10, 2015. The

global business scenario was

well discussed that it brought insights into the importance of Cross Cultural Management as a part of personal

and professional life. Ms.Shobhana Madhavan’s experience and knowledge about the culture of countries across

the globe threw light onto the course ‘Cross cultural management’ grasping the attention of all the students. Her

in depth discussion gave virtual global exposure to the students and helped them think beyond national

boundaries. On the whole, her practical view on business cultures, education, languages, lifestyle, food habits in

different countries around the world gave the students a holistic view of cultural dimensions and its

importance. This event was coordinated by Dr. Hemanalini R, Assistant Professor (SRG) CoH

Capital Markets & Mutual Funds by Mr. K. Thangaraj, Trainer ,Lotus Knowlwealth Pvt. Ltd.Mumbai, on September 12, 2015

A Guest Lecture on Capital Markets & Mutual

Funds was organized and conducted on

September 12, 2015 for 24 Core Finance

Students of II MBA (Batch 2014-16), 10

Students from I MBA (Batch 2015-17), and 4

Engineering Students (BE EEE 3rd Year),

KCT Mr. K. Thangaraj, the resource person

facilitated the session on Capital Market

Awareness and the overview of the

Securities Market. The session gave an

overview of Capital Market and Securities

Market including Mutual Funds, Operation of the Capital Market, Investing V/S Trading, and the Financial

Planning and the types of Mutual Funds and the advantages through investing in Mutual Funds. Finally the guest

concluded the session by telling that Investing is a Full Time Activity and There Is No Shortcut to Making Money.

Senthil Kumar A, Assistant Professor (SRG), CoF was the program coordinator



Employee Outsourcing through Job Portals by Mr. Kapilan Chakravarthy,

(HR&Admin) Greeno Tech Solutions, Coimbatore, on September 14, 2015

The Centre for HR organized a guest lecture on Employee Outsourcing through Job Portals on September 14,

2015 for HR specialization, students of II MBA (Batch 2014-16). The session was led by Mr. Kapilan

Chakravarthy, (HR & Admin) Greeno Tech Solutions, Coimbatore. The interactive session covered the latest

trends in the recruitment industry, the role of the recruiter in corporate and consultancy and also sourcing

through portals. The session covered different types of staffing done in recruitment industry which included

permanent staffing, temporary staffing and others such as RPO .Role of a recruiter in corporate and in

consultancy was also discussed during the session. The lecture the highlighted the current trend of social media

sourcing and professional networks used. The presentation illustrated the real time examples on how employee

sourcing is done by online job portals such as Naukiri.com, Monster.com and Timesjob.com etc. The speaker

highlighted the future of recruitment industry and answered the queries raised by students. This event was

coordinated by student coordinator Gitanjali (II MBA Batch 2014-16) and Dr. Kirupa Priyadarsini M, Associate

Professor & Centre Head, CoH

Institutional and Trade Credits by Mr.Sarath Nair, Cluster Head - HDFC Bank

Ltd, Agri Business Credit- Working Capital Financing, Tamil Nadu, on September 21,

2015 A guest lecture on Insti

tutional and Trade

Credits was

organized on

September 21, 2015

for II MBA (2014-2016

batch) Finance

students as a part of

the course -

International Financial

Management. Mr.Sarat

h Nair, Cluster Head -

HDFC Bank Ltd, Agri

Business Credit-

Working Capital

Financing, Tamil Nadu

was the resource person. He shared practical inputs related to institutional and trade credits.

Compatible business situations and examples helped the students to gain practical exposure on the topic. This

insightful session on Institutional and Trade credit was highly appreciated by the participants. The faculty

coordinator for the guest lecture was Mohanamani P, Assistant Professor and the student coordinators for this

guest lecture were Aravind and Nisha, II MBA (2014-2016 batch).



Supply Chain Management by Mr. D. Eregamani, Asst General Manager & Head

– TQM, Carborundum Universal Ltd., (Murugappa Group), Hosur on September 23, 2015

Mr. D. Eregamani, Asst General Manager

& Head – TQM, Carborundum Universal

Ltd., (Murugappa Group), Hosur

delivered a lecture on the topic ‘Supply

Chain Management’ on September 23,

2015 at KCTBS. The speaker made an

elaborate presentation on the

importance of managing the supply

chain and how it benefits the suppliers

and customers. The speaker discussed

the concepts with a case of his own

organization and how efficient supply

chain is to keep the costs low and

maximize supply chain profitability

across the chain. He emphasized that organizations should view all the suppliers as business associates rather

than a mere supplier. 60 II MBA students of operations specialization (Batch 2014-16) attended the lecture. Dr.

Jaisankar S, Associate Professor CoO, coordinated the program.

ACADEMICS

Certification Program

Digital Marketing by ACT IIT Kharagpur and Tech Bharat Consulting, on

September 12-13, 2015 Centre for Marketing, has

offered a certification on

Digital Marketing and Social

Media, ACT IIT Kharagpur and

Tech Bharat Consulting for II

MBA (Batch 2014-16). The

program covered various

aspects in Digital Marketing

which included domain

creation, creating blogs, social

media marketing and other

tools to promote sales and to

start business by starting a

domain. The students learning

outcome included creation of



Digi space on their own and how to understand the various international market with the help of Google

research. The resource person was Dondapati Hari Babu, an entrepreneur and a Digital Marketing Professional

with more than 10+ years of industry experience. He is presently working as digital marketing consultant and

trainer from Hyderabad for the program. The session was conducted on September 12-13, 2015 and the session

was coordinated by Dr.Nalini P, Assistant Professor CoM

Fundamental Warehousing by CII – Institute of Logistics, Chennai, September

14-16, 2015

Issues in warehousing

have conspicuously

driven the domain of

logistics and supply

chain management

during recent times.

Although viewed by

some as simply a place

to store finished goods

its inbound functions

provide significant

economic and service

benefits to both business

and to its customers.

Understanding its

cognizable relevance, Center of Marketing – KCT Business School had hoisted a three day certification

programme in Warehousing from 14th to 16th September 2015. The course was organized and conducted by

KCT Business School and CII – Institute of Logistics, Chennai with latter sharing its resources. Although

projected to be a niche function conventionally, this three day certification course articulated various

imperatives Warehousing Management and techniques in the current digital era. The students were not only

engaged conceptually but supported with online and offline games. The topics which were vividly covered

included Compatible E commerce Warehouse operations, Warehouse site, selection, design and layouts, Third

and Fourth Party logistics, Games on warehousing scenarios, Material handling and Customs and Goods and

Services Act provisions upon warehousing. Finally students were assessed through an examination for

certification. The course was coordinated by Mr. V.Kaarthiekheyan Associate Professor- KCTBS.

Lean Six Sigma Green Belt by Juran Connecticut, USA, September 14-18, 2015

Centre for Operations organized “Lean Six

Sigma Green Belt Certification Program" for

II MBA students (2014 - 16 Batch) from

September 14-18, 2015. It was conducted by

Mr E. Johanan Daniel, MD & Principal

Consultant, Juran having its headquarters at

Connecticut, USA. Twenty-four students

attended the program. Students were

trained on using mathematical, graphical



and statistical process control tools like Flow Charts, Pareto Charts, Cause and Effect Diagrams and Histograms.

This program also included case studies and examples from service, manufacturing and other industries.

Students were also trained on DMAIC (Define-Measure-Analyse-Improve-Control) methodology which is used

for the product or process already existing in the company when they fall below specifications and need

incremental improvement. Hypothesis Testing, Formulating the Null and Alternative Hypotheses, ANOVA,

Nonparametric Testing and Correlation and Regression formed a part of the program. An examination was

conducted and the students have to undertake a project as a part of the certification program. The above

certification program was coordinated by Dr.V.Kannan, Associate Professor & Centre head CoO

Corporate Taxation by Institute of Computer Accountants (ICA), September 14-

19, 2015 Centre of Finance along with Institute of

Computer Accountants (ICA) offered

a certification program on

“Corporate Taxation" for forty one II MBA

(Batch 2014-2016) students of the Finance

vertical from September 14-19, 2015

at KCT.BS. The program comprised of 35

hours of teaching including Group

Discussion followed by online exam. The

course was facilitated by Mr. Razad,

Faculty, ICA. Areas covered included

Direct Taxes - Salary, House property,

Capital gains, Income from Business or

Profession income from other sources and Indirect taxes - Excise duty, Costumes duty and VAT. All the 41

participants cleared the online exam. This Certification Course was coordinated by Dr.V.R.Nedunchezhian,

Professor & Centre Head and Mohanamani P Assistant Professor, CoF.

Project Management by Accumenta, September 18-19, 2015

A Certificate Program on Project

Management, CAPM was organized by the

Centre for Operations at KCT Business

School for 2014-16 Batch MBA students.

The program objective was to impart

knowledge and skills essential for a

project manager. In addition, on

completion of the program the

participants can attempt for a global

certification which adds value to their

career development.

The program was structured for two days

with six modules starting from September 18 to September 19, 2015. The program covered the Project

Management terminologies, global standards for project management, fundamental practices needed to achieve

organizational results and excellence in the practice of project management. Mr. Girish, a PMP Certified Trainer

http://kct.bs/



and Founder Director-Accumenta, was the resource person for the program. The resource person made an

elaborate presentation with live examples on the topics covering the functional areas required for a Project

Manager to know in managing projects effectively. Another resource person was Ms.Rajana, Program Manager,

TCS, Coimbatore. 21 students participated in the program. Dr. Jaisankar S Associate Professor, CoO coordinated

the program.

Workshop

Stock Market Investments by Mr.Annamalai, Director Annamalai Capital

Services (P) Limited, Coimbatore, on August 31, 2015

A workshop on Stock Market

Investments was facilitated

by Mr.Annamalai Director,

Annamalai Capital Services

(P) Limited, Coimbatore and

attended by 53 finance

elective II MBA students of

batch 2014-16. The session

gave conceptual and working

knowledge on the basics of

stock market, how technical

analysis charts and patterns

help in timing the investment.

The workshop was

coordinated by Senthil

Kumar A, Assistant Professor (SRG), CoF. The student coordinators for the workshop were Ms.Pavithra Vanshi.S

and Ms.Sowmya Lakhsmi.N, Mr.Masi Periyannan, Ms.Preethi Saranya and Mr.Akash Jaiswal of Batch 2014-16

HR Analytics by Mr. SoudhakarElumalai, Senior Business Analyst, Flipkart.com Bangalore on September 12 -13, 2015

Two days’ workshop on HR Analytics was

organized for students of II MBA (Batch

2014-16). The session was facilitated by

Mr. Soudhakar Elumalai, Senior Business

Analyst at Flipkart.com Bengaluru. The

session started with the Introduction to HR

Analytics, Why HR analytics? Who does it?

Knowing HR systems HRMS/ HRIS,

Controlling HR decision part I, How to

create a HR cockpit? and making a HR

cockpit. Hands on experience were given



to the students with live data on employee management. The students were taught to work on live project

through which HR initiatives and effectiveness was analyzed followed by testing the effectiveness of HR

initiatives - Pre & Post. The most important part for an HR is Budgeting; data was given to the students and Head

count forecasting and other costing prediction techniques. The workshop concluded with case study discussion

.This program was coordinated by Lakshmi Subbramani Assistant Professor, CoH

Building Brand Equity by Ms. Nisha Raman, Account Manager, GS farm Tazza Produce Pvt Ltd, Bangalore on September 23, 2015

The Centre for Marketing conducted a

workshop on "Building Brand Equity"

for the Marketing students of II MBA

(Batch 2014-16) on September 23,

2015. The facilitator was Ms. Nisha

Raman, Account Manager; GS Farm

Tazza Produce Pvt Ltd, Bangalore. 40

students specializing in Marketing

from batch 2014 – 2016 participated

and benefited out of this program. The

students were introduced to the

concept of Brand equity through

experiential learning by involving

them in activities. The session

provided practical exposure to the participants on the concepts and strategies in building Brand Equity. This

workshop was coordinated by Latha A, Assistant Professor, CoM

Reality Learning

Real Time Online Share Trading Program on August 31, 2015

Real-time Online Share Trading

Programme (ROSTP) was launched on

August 31, 2015. Mr. K. Annamalai,

Director, Annamalai Capital Services

(P) Limited, Coimbatore facilitated the

session. ROSTP is a reality learning

platform for students to learn and

invest in stock markets. The share

trading partner for ROSTP is

Annamalai Capital Services (P)

Limited and banking partner is Axis

Bank. Twenty two students of batch

2014-16 have enrolled and were part

of the ROSTP. Mr.Annamalai officially launched the ROSTP for the batch and highlighted the relevance of the

initiative in improving the knowledge and skill of MBA students. This learning initiative was coordinated by

Senthil Kumar A, Assistant Professor (SRG), CoF. The student Coordinators for the ROSTP was Sumangala V,



Jaiprakash.R, GowriManohari.E, Bhuvana Chandriga.S, Boggarapu Nikhil, PavithraVanshi S and Sowmya

Lakshmi.N of batch 2014-16.

National Institute of Securities Markets Certification in Securities

Markets on September 11, 2015

The NISM (National

Institute of Securities

Markets Certification

in Securities Markets)

is an online

certification

examination for

finance conducted by

the National Institute

of Securities Markets,

Mumbai to prepare

qualified capital

market participants.

KCT.BS students

specializing in finance

have taken proactive

steps to equip

themselves with conceptual clarity and application knowledge in capital markets through their appearance in

NISM certifications. In total, 62 participants appeared for the exam (40 finance elective students of batch 2014-

16 and another 22 participants from other academic institutions and industry) for the NISM-Series-XII:

Securities Markets Foundation Certification Examination which was conducted on September 11, 2015. Out of

the 40 students from KCTBS, 19 students secured above 60% marks and qualified for the certificate. The top 3

performers in the exam were:

Roll No. Name Top 3 Qualified Marks

14MBA081 RAMYA. A.P. 82 %

14MBA027 SUMANGALA. V 77 %

14MBA093 ARAVIND KUMAR. J 76 %

Senthil Kumar A, Assistant Professor (SRG) CoF was the faculty coordinator for the NISM initiative. KCT.BS

congratulates and wishes these students and others to scale up to higher NISM modules.



Experiential learning for Business Statistics for Batch 2015-17 - J5 on

September 28, 2015

During the Business

Statistics class, the

concept of

correlation was

explained by an

activity involving

students of J5(Batch

2015-17)Samuel

Arunkumar R, set up

a temporary retail

outlet selling two

favorite brands of

chocolates - Dairy

Milk and Milky Bar.

These chocolates

were sold to the

students.

Promotions were

made to sell these chocolates and the sales made by each team of students were recorded. This

resulted in team-wise data with two variables viz., Sales of Dairy Milk Chocolates and Sales of Milky

Bar Chocolates. The data thus collected was analyzed by Nivedhitha, V for the magnitude and direction

of association between these two variables. The result was -1 and it was interpreted that Sales of Dairy

Milk and Sales of Milky Bar are strongly negatively correlated. Pravin, K. concluded that when the sale

of one brand increases the sales of the other brand decreased. The activity was facilitated by Dr.

B.Poongodi Assistant Professor , CoM for the class of J5, Batch 2015-17 on September 28, 2015.

Experiential learning for Business Statistics for Batch 2015-17 – J3 on

September 28, 2015

Students of J3 (Batch 2015-17) Shyaam

K, Sharan K, Keerte M, Shunmathi M,

Vishnu Sakravarthy and Rajkumar V

K - J3 students staged a skit during the

Business Statistics class on September

28, 2015 to explain the concept of five

number summary and Box-Whisker

plot. The play was based on placement

activities in an engineering college in



Tamil Nadu. The whole class was divided into two groups- one group was asked to play the role of

Documentary Film Producers and another group took the role of Film Distributors. After the short

play performance the Film Producers and Distributors were asked to record their responses based on

some pre- determined questions .The collected data was compared and analyzed using Five number

Summary and Box-Whisker plot using Microsoft Excel. It was concluded that the distribution was not

normal for the variables 'Estimated Investment Amount' by Producers and Distributors. The session

was facilitated by Dr.B.Poongodi Assistant Professor , CoM.

Mind Mapping for Batch 2015-17 – J1,4 & 6, September 2015

Mind mapping is a highly effective way of

getting information in and out of our brain.

Mind mapping is a creative and logical means

of note-taking and note-making that literally

"maps out" your ideas. A good Mind Map

shows the "shape" of the subject, the relative

importance of individual points, and the way

in which facts relate to one another. This

means that they're very quick to review, as

you can often refresh information in your

mind just by glancing at one. In this way, they

can be effective mnemonics – remembering

the shape and structure of a Mind Map can

give you the cues you need to remember the

information within it. When created using colors and images or drawings, a Mind Map can even resemble a work

of art. As a part of innovative teaching pedagogy in Organization Behavior course for IMBA (Batch 2015-17), the

students of J6, J4 and J1 - were taught to create mind mapping on the topics “Attitude, personality and

perception”. This method has helped the students to learn subjects with fun and colors. This pedagogy was

adopted by Lakshmi Subbramani, Assistant Professor CoH

Local Market Visit, September 2015

As part of Economics course, students of Batch 2015-17 visited various markets in Coimbatore during

the second week of September 2015. The markets explored by the students were Fish market, RS

Scrap market, MGR Vegetable market, Thudiyalur vegetable market, Coimbatore and Mettupalayam

Flower market, Mettupalayam vegetable market, Coimbatore Rice market, Kovilpalayam Vegetable

market, Gold Jewellery market – Town Hall, Saibaba colony vegetable market, R.S.Puram Uzhavar

Sandhai , Onion Market – Mettupalayam, T.K. Provisional, Market – Coimbatore, Fruit market - K.G.,

Street Coimbatore ,Vegetable Market –Thudiyalur, Book Market - Ukkadam Coimbatore markets etc.,

Sunday market to learn about Modus operandi, Market structures, Products dealt, Types of product,

Customer retention, Reason for choice of products sold, Promotion strategy, Price determination,

Innovative strategies adopted, Substitutes, Marketing strategy, Sellers selling skills, Distribution,

Negotiation skills sets, Cost determination, Inventory management, Profit , Procurement techniques,

Demand and Supply Estimation. This learning process was coordinated by the course facilitators of

Economics.



Rural Visit and MGNREGA, September 2015

As part of Economics course, students of Batch 2015-17 visited various villages to study the effect

of Mahatma Gandhi National Rural Employment guarantee Act (MGNREGA) over the rural

employment, livelihood and agriculture. The students explored the General occupation practiced

in the village, Gender wise categorization, Type of task carried out, Type of job (other than 100 days),

Areas of Improvement, Specialty of village, Advantages and disadvantage of the program, Effectiveness

of the program, Type of task performed in 100 days scheme, Societal Impact, Impact on Agriculture,

Projects undertaken and completed, Amount of Wages received, Benefits received, Problems faced,

Satisfaction level, Modus operandi. The villages visited by students are Thekkampatti

village, Purandampalayam, Vellanaipatti, Vellakundapuram, Behratty, Veerakulam,

Sultanpet, Sengalipalayam, Devarayapuram , Bandisholai , Kurudampalayam, Ikkarai Boluvampatti,

Yeddapalli etc. This learning process was coordinated by the course facilitators of Economics.

ENTREPRENEURIAL INITIATIVES

Young Inspiring Talk by Mr.Santosh Karnananda founder and director of

meraenglish.com on September 10, 2015

The speaker for the day was Mr. Santosh

Karnananda, founder and director of

meraenglish.com. 200 students and faculty

members of KCT and KCTBS participated in

the event. The talk was on how one should

choose his or her career and how to bridge

the gap between education and

employability. The biggest myths about

career -earning money or drawing a fixed

monthly salary were discussed. The basic

definition of career was then explained

briefly with the help of the Maxwell’s

Hierarchy which comprised of the basic

needs, safety needs, social needs, esteem

needs and self-actualization. This was

followed by the examples of alternative

careers like Entrepreneurship, Training and Teaching, Search Engine Optimization and Web Designing. The

session continued by explaining few skills that is needed, to be successful in one’s career. Some important

factors that were mentioned were Practical know-how, Adaptability, Networking, Emotional Quotient and

Communication. The program helped students to understand how to choose a job based on one’s passion. Know

that one should be able to come out of all these myths and follow his heart. Identify skills that are needed to

succeed in a campus which is completely different from the skills needed to succeed in a career and to use social

media to network & connect. The program was coordinated by the LakshmiMeera BL, Assistant Professor &

Center Head- CoE and Praveenkumar and A.C.Vijay II MBA and Sneha I MBA were the student coordinators



en-talk: real people, real stories on September 16, 2015

Another new initiative of KCT.BS, en-talk - a weekly talk

series, spear headed by Lakshmi Meera BL Assistant

Professor & Centre Head CoE was launched from

September 16, 2015. Mr. Gopala Krishnan, CEO Visual

Marketers, shared his entrepreneurial experiences with

the aspiring entrepreneurs of KCT.BS and KCT. 23

engineering and management students actively

participated in the same. Mr. Gopala Krishnan energized

the audience with his experience and journey as an

entrepreneur. From a school boy who couldn’t draw his

biology records to an introvert in college into a visual

marketer and motivational trainer.

FACULTY ZONE

Knowledge Sharing with Outside world

Dr. Poongodi B, Assistant Professor Dr. Poongodi B, Assistant Professor, CoM addressed 450 HSC students of PSGR Krishnammal Hr. Secondary School, Coimbatore on "Indian Economy - Then and Now"on September 3, 2015. The guest lecture was organized as part of the commerce association activities in the Golden Jubilee Year Celebrations at the school.

Deepa Manickam, Assistant Professor

Deepa Manickam, Assistant Professor, CoH was one of the Chair person for Kendriya Vidyalaya Air force Station

Sulur’s Vidyalaya Management Committee Meeting on September 15 , 2015, the Committee meets quarterly to

discuss on various developments regarding the school’s Academic and Co -curricular activities .

Dr. Vijila Kennedy, Director

Dr. Vijila Kennedy, Director, was a member of the panel and

speaker on “ Technology as an enabler in teacher Empowerment “

in the National Summit on Quality in Education at CII Institute of

Quality on September 22-23 at Bangalore



Sangeetha. S Assistant Professor Sangeetha. S Assistant Professor (SRG) CoF, delivered a Guest Lecture on the topic 'Cost Output Relation' at The TIPS GLOBAL Institute on September 28, 2015. She spoke on the relevance of learning cost output relationship in order to keep up with the industries in competition

Knowledge and Information Sharing Dr. Mary Cherian did a KIS session on August 18, 2015 on "Case Teaching & Analysis". She spoke of how cases need to be analysed from a student's perspective, how the case needs to be handled in class from a teacher's perspective and the preparation needed to handle and analyse a case. She also gave handouts on Case Learning and templates for a written analysis of a case.

Knowledge Enhancement Ms. A.Latha, Assistant Professor, CoM , has successfully completed a series of courses Under Digital Marketing Specialization through Massive Open Online Course offered by the University of Illinois at Urbana-Champaign, US on

“Marketing in a Digital World”, June 25, 2015 “Digital Analytics for Marketing Professionals: Marketing Analytics in Practice” July 30, 2015 “Digital Analytics for Marketing Professionals: Marketing Analytics in Theory”, August 9, 2015

FDPs /Workshop Organized

Session on SYSTAT on September 21, 2015 A session on SYSTAT was organized on September21, 2015 for the faculty members of KCT BS. SYSTAT is a

comprehensive statistical software package. SYSTAT is a high value, integrated desktop statistics and graphics

software package with features from basic to advanced statistics. SYSTAT brings to you an experience of over 28

years in making analysis simpler and more meaningful for researchers worldwide. The demo session on the

most comprehensive statistical software package SYSTAT 13 which is very useful in research and analysis of

data enabled faculty in understanding the different options of analysis available in SYSTAT in comparison with

SPSS. Not only does SYSTAT offer common procedures like Linear Regression, Analysis of Variance and Non-

parametric Tests but also advanced methods like Mixed Model Analysis, Advanced Regression (e.g. Robust, Non-

linear, Partial Least Squares, etc.) Design of Experiments, Multivariate Analysis, General Linear Models, Path

Analysis, Cluster Analysis, Decision Trees, Simulation techniques like Response Surface Methods. Mr.Gokul

Talele, Data and Statistical Analyst was the facilitator for the session. This session was organized by Dr. Kirupa

Priyadarsini M, Associate Professor & Centre Head CoH



FDPs /Workshop Attended Dr.Poongodi B, Assistant Professor, CoM participated in a one day Faculty Development Program on

"Structural Equation Modelling" on September 2, 2015 organized by GRG School of Management, Coimbatore.

Scatter plot, Correlation Analysis, Simple Linear Regression, Multiple Linear Regression by Step Method, Viusal

PLS and AMOS were the topics covered under structural equation modelling on workshop mode. Dr.Sriprabha

and Dr.J.Anitha were the resource persons for the sessions.

RESEARCH & PUBLISHING

Research Forum Meeting The research forum meeting for the month of September was organized on September 19, 2015. The Bytes of Knowledge session for the month was facilitated by Dr.Poongodi B, Assistant Professor, CoM, KCTBS on Using VPLS for the Path Analysis. There are various packages that are available to do Structural Equation Modelling and Path Analysis. And this was one such package, which was introduced to research scholars and faculty members. The facilitator discussed the basics of using VPLS, the need to clean the data and the options available for carrying out the analysis. The discussions were pertaining to a real time data set that was used to applying the statistical tool. Bytes of Knowledge session was followed by the presentation of the doctoral work by the scholars.

Publications by faculty

Dr. Nedunchezhian VR and Hemalatha K (2015) published a paper titled “An Analysis of Weak form

Efficiency in Sectoral Indices: A study with reference to National Stock Exchange” in Global Journal

for Research Ananlysis.Vol:4,Issue:7,July2015,pg41-44,ISSN:2277-8160. Impact factor-3.1218

Lakshmi Meera BL (2015) published an article titled - "Relationship between Lean adoption, Lean

SCM practices, ISO 14001 certification, Green SCM practices and Organizational performance an

exploratory study in manufacturing industries” in the Indian Railways Institute of Logistics and

Materials management Journal - Year 2015, Vol XVIII, Issue - 01

STUDENT WORLD

Student Association 2015 The second phase of selection for the Student Association for batch 2015 commenced from August 26, 2015. The

applications were received till August 31, 2015. The total

number of applications received was 63. The selection interview

was conducted on September 1-3, 2015. This selection panel

included the SA office bearers from batch 2014, who took the

lead. The faculty-in-charge for the over-all process was

PriyaDharshini A, Assistant Professor & Centre Head CoS. The

student Coordinator was Surabi. C, COO of batch 2014.



The list of SA Office Bearers from Batch 2015-17 are as follows

Sl.No. Position Name Roll. No.

1 Chief Communication Officer Sree Kumar.S 15MBA077

2 Placement Committee Member Saranya Devi.R.A 15MBA004

3 KCT Collaboration Coordinator Snegha.V.R 15MBA155

4 Alumni Coordinator Vishnu Sakravarthy.N 15MBA090

5 Official Designer Agnel Sujin.A 15MBA094

Batch Coordinators

6 Batch Manager- J1 Shangeetha.R 15MBA186

7 Batch Manager- J2 Dharsha.K.S 15MBA112

8 Batch Manager- J3 Vinothini.V 15MBA126

9 Batch Manager- J4 Abirami.M 15MBA172

10 Batch Manager- J5 Linksha Veni.S 15MBA174

11 Batch Manager-J6 Pradeep.S 15MBA053

League Coordinators

12 Community Roselin G 15MBA019

13 Environment Abinaya.M 15MBA091

14 Adventure & Photography Aravind.M.S 15MBA115

15 Cultural Adheena Mohamed 15MBA160

16 Sports Nirmal Harindiran 15MBA049

Student Achievement

Hareesh Kumar.M (J2) and Sudharson (J1) of I MBA (Batch 2015-

17) won the second place in the Business Standard Quiz at

Sri Krishna Institutions, Coimbatore. The duo won a cash prize of

Rs.3500. Congratulations!!

LEAGUES

Community League

“An awareness program on Organ and Blood donation" was conducted on September 12, 2015 Mr. Pradeep

Krishnaraj, Co-Chairman - Health Vertical, Yi Coimbatore Chapter & Director, General Motor Products and Mr.

Saran S, Executive Member Yi Coimbatore Chapter facilitated the program. 135 students of KCT BS attended the

session. The facilitators enlightened the students on the myths & benefits and the process of Organ donation.

Students also volunteered to donate the organs and registered for the same. This program was coordinated by

Community League Coordinator Dr. Hemanalini R, Assistant Professor (SRG) along with the student league

coordinators



Cultural League

The inauguration of the Cultural League was held on

September 12, 2015. The objective of this event was

to bring out the talents of the new batch of students.

16 contestants from I MBA (Batch 2015-17) took part

in the event, which included solo & group singing,

dance and games. Faculty Coordinator of Cultural

League Lakshmi Subramani along with Cultural

League Executive S.Sowmya II MBA and Cultural

League Coordinator Adheena Mohammed – I MBA

Environmental League

The environmental league activity was conducted on

September 12, 2015. A "Drawing competition" on

four different themes related to environment was

organized. The themes included topics such as

Deforestation, Beauty of Nature, Verge of Extinction

and Future 2050.The participants brought out their

piece of art based on the themes which they had

chosen. The best drawing was displayed on the notice

board. 18 students of I MBA participated in the event.

This event was coordinated by environment league

coordinator Sangeetha S, Assistant Professor (SRG),

CoF along with the student coordinators of environment league

Photography League

A workshop on “Basic Digital Photography " was

organized on September 12, 2015. The workshop

was facilitated by Mr. Ganesh Iyer, a Commercial

Photographer, and Mr. Prakash Ramakrishnan and

Mr. Krishnamurthy, Freelance Photographers.

Around 65 students of KCT BS attended the session.

Mr. Ganesh Iyer educated the photograph

enthusiasts on iso, flashlight, shutter speed; types of

photography like wedding, aerial, wildlife, etc. Mr.

Prakash a wildlife photographer exhibited many of

his photos for which he got "Sanctuary Asia" Award.

He explained about his experience on wildlife

photography. The facilitators also reiterated on the

different types of equipment to be used. This workshop was coordinated by photography league coordinator

Senthil Prakash P Assistant Professor, CoH along with student coordinators of Photography league



Sports League

The sports League of KCT BS organized a Chess

and Carrom competition between I & II MBA

students on September 19, 2015. The winners

of Chess are Mansoor – J5 (I MBA) and the

runner up was Vignesh R (II MBA). The winners

of the Carrom competition are Santhosh and

Samuel-J5 (I MBA) followed by Sreekumar S-J6

and Aravind M S-J4 (I MBA). This sporting event

was organized by Sports League Coordinator –

Priya Dharshini A, Assistant Professor CoS and

Sports Coordinator –Nirmal Harindran (Batch

2015-17)

A creative event I-VINAYAK was organized and conducted by the students of II MBA (Batch 2014-16). The

initiative and objective of the event was to create awareness on protecting the environment on the occasion of

Vinayaka Chathurthi. Students had to create eco-friendly, innovative images of Lord Ganesha. The winners of

the event are I Place, Swathi.J from J1 and Runner up Srilatha from J4 (Batch 2015-17).

SPECIAL DAYS

ONAM Celebration on September 1, 2015 Students of KCT BS in an effort to

make the existing culture

sustainable through informing

and celebrating Onam with all

aesthetic sense had a celebration

on September 1, 2015. Students

began the day with Pookolam by

students of I MBA Batch 2015-17.

This was followed by various

cultural events like song, skits and

dance in the traditional Kerala

way. This event was coordinated

by Lakshmi Subbramani

,Assistant Professor, Cultural

League Executive, S.Sowmya , II

MBA and Cultural League Coordinator Adhenna Mohammed – I MBA



Teachers’ Day

On September 4, 2015 students of

KCT Business School celebrated

Teachers Day by showing their

appreciation to the teaching & non-

teaching staff with a small token of

appreciation

Engineer’s Day

The Centre for Operations of KCT Business

School celebrated the 48th Engineer’s Day

on September 15, 2015 in association with

IQUBE and KCT. Various events were

conducted for the students to showcase

their talent and this year each department

conducted events for students based on

their specialisation.

KCTBS students participated in Solve- it

event. The event consisted of presenting a

business case and arriving at a solution. The participants found the event interesting and challenging.

30 students of 2015- 17 batch participated in the event that was coordinated by Dr.V.Kannan,

Associate Professor, KCT Business School



ASSESSMENT

Internship viva-voce

The students of Batch 2014-16 underwent one month Internship during the month of July 2015. The Internship

Viva Voce was scheduled on September 11, 2015. 166 students attended the viva voce. Project coordinator

Sangeetha S, Assistant Professor (SRG) coordinated the Internship and Viva Voce.

TRAINING & PLACEMENT

Placement Training batch 2014-16

During the month of September, 8 hours of aptitude training and 4 hours of Group discussion training was

conducted to prepare the students for the placement as part of the Placement Training for IIMBA students

(Batch 2014-16). Employability test was conducted on September 22, 2015 to test the employability skill of the

students by Dr. Gokilavani R, Lead Trainer

Company Specific Training

Apart from the regular training Mock interview was conducted on September 16 & 19, 2015 to prepare the

students for Colgate Palmolive campus hiring. Company specific training for Colgate Palmolive was initiated by

the Career Guidance Cell and Dr. Mary Cherian Professor & Centre Head CoM, conducted the training for 77 II

MBA students who had registered for the Colgate Palmolive campus hiring

Editorial Team

Ms. Sabita Johnson

Administrative Coordinator, KCT. BS

Mr. Boobal Achuthan

Office Manager, KCT. BS

KCT Business School Kumaraguru College of Technology

Coimbatore – 641 049

0422 221360/1365/1455

www. kctbs. ac. in

www. facebook. com/KCT. BS

http://www.linkedin.com/company/kct-business-school

http://www.facebook.com/KCT.BS

Documents

Monthly News Bulletin