MONTEVIDEO 20 ASIPI SEMINAR€¦ · Welcome to ASIPI Montevideo! March 8 to 10 ASIPI SEMINAR DIGITAL BUSINESS, THE NEW FRONTIER MONTEVIDEO20 20 The year 2020 takes us to the beginning

March 8 to 10

ASIPI SEMINARDIGITAL BUSINESS, THE NEW FRONTIER

MONTEVIDEO2020

INDEXWelcome Letter

Welcome from the Host Committee

Convention Center Distribution

Seminar Program

Conferences

Social Program

Where to go

Sponsors

Useful Information

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Leonardo Correa / MINTUR Uruguay

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Enrique Pérez / MINTUR Uruguay

WELCOME LETTER FROM THE PRESIDENT OF ASIPI

Elisabeth Siemsen do AmaralPresident - ASIPI

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Dear ASIPI members, colleagues, guests and friends:

Welcome to ASIPI Montevideo!

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The year 2020 takes us to the beginning of a new decade and with it, the expectations of knowing what this new cycle has in store for us. The evolution of technology makes us transform the way we work and live. Companies, aware of this situation, are expanding their frontiers to make way for digital business, which will bring about a great transformation that will open up a range of possibilities, challenges and rewards for those who know how to take advantage of the digital potential to the fullest.

On behalf of the Executive Committee of ASIPI we welcome you to Montevideo.

This first meeting of the year brings us together in the Uruguayan capital, a city that harmoniously combines modernity and tradition, providing it with a unique identity. The Hyatt Centric Montevideo, located in an enviable spot of the city, is waiting for you to enjoy its incredible views of the Rio de la Plata and the famous Rambla Montevideana, the access balcony to more than 30 kilometers of coast where its inhabitants usually go to drink mate and go for long walks.

"Digital Business, the New Frontier" is the title of this Seminar in which we will be fortunate to have, on Tuesday morning, Dr. Manuel Desantes, Professor of Private International Law, as Key note speaker with "The lawyer of the future, how to reinvent in the digital age" who will talk about the importance of the lawyer nowadays and the profession in general adjusting to technological realities so as not to be left behind.

We will also have the participation of national and foreign guests of first level who will give us excellent presentations on topics that will help us to ensure great results in our professional life.

We will have topics such as the impact of AI on traditional industries, the use of AI, fashion law and e-integration, the use of technology in the Olympic Games, Fintech, how to reinvent yourself in the digital age, use and management of IP rights in over-the-top (OTT) media services, technology as a tool for defending IP rights, use of Big Data and celebrities and the protection of their digital rights. We hope to exceed your expectations on these current issues, showing not only the technical side of intellectual property, but also providing a business view.

We also have contemplated the aspect of human relations in order to get the best out of networking; we have planned meetings where, through recreation and fun, relating with others will be a perfect opportunity to establish and strengthen fraternal ties. On Saturday we will enjoy the sunset cocktail to welcome everyone; on Sunday, the opening cocktail; on Monday, the cocktail offered with much affection by the Uruguayan firms at Viña Varela Zarranz; and on Tuesday we will close the event with "chivitos y pizzas" at Hacienda Williman.

In addition, prior to the start of our Seminar we will have the opportunity to attend an activity on the legal protection of video games which we have organized with the Center for the Study of Intellectual Property of the University of the Republic of Montevideo.

And once the event ends, from March 11 to 13, ASIPI together with WIPO organized a workshop on the Drafting of Patent Applications with the objective of training trainers who can then carry out trainings at a national level for practitioners of the profession.

It is our desire that, from this new meeting, we all obtain new knowledges that will help us to continue achieving great results in our professional and social life.

AUTHORITIES - Executive Committee

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PresidentElisabeth Siemsen do Amaral

Brazil

Vice-President 1Enrique Díaz

Mexico

Vice-President 2Jorge Chávarro

Colombia

SecretaryLuis Henriquez

Venezuela

TreasurerMatías Noetinger

Argentina

Director 1Marco Antonio Palacios

Guatemala

Director 2Ricardo Fischer

USA

Director 3Juli Gutierrez Zanelli

Peru

Past PresidentMaría del Pilar Troncoso

Dominican Republic

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WELCOME FROM THE HOST COMMITTEE

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Juan Vanrell

Welcome to Uruguay

We are a small country of America, that’s for sure, YES we are!! We are small in surface and small in number of inhabitants, so you might wonder why come to Uruguay?

ASIPI is the answer, an association very linked to Uruguay and to the professionals of intellectual property. ASIPI chose Montevideo to celebrate this seminar and we are proud to offer you not only an interesting academic program, but also the possibility of getting to know Uruguay.

“A happy little country ..." said Einstein when he visited us in 1925, and that is what we are, surrounded by two powers we got stronger and created our own identity, we are URUGUAYANS and we are waiting for you to share our food, landscapes, traditions and our special way of friendship and brotherhood.

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Federico Fischer Mercedes CastellsGustavo Fischer

Gustavo Larrosa Victoria Fox Marcos Lapenne Victoria Pereira Marcela Cikato

Alejandro Alterwain

Academic Committee

Natalia Paladino

Host Committee

PresidentJuan Vanrell

CoordinatorMartín Pittaluga

Logistic Committee

CoordinatorVerónica Vanrell

CoordinatorAgustina Fernández

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DISTRIBUTION

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BALLROOM - FLOOR 1

BALLROOM A & BOpeningPlenary

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DELMIRA and JUANAWork Committees

Lunch - Monday and Tuesday

MARÍA EUGENIA - Executive Committee

DELMIRA JUANA

MARÍAEUGENIA

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DISTRIBUTION OF ACTIVITIES AND AREAS

1st FLOOR

Opening ceremonyPermanent CoffeeAdministrative CouncilCommercial ExhibitionPlenarySecretary

3rd FLOOR

Lunch - Monday and TuesdayWorking Committees Executive Committee

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Events TowerVIP RoomOpening Cocktail – Echevarriarza Terrace

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Rooms TowerSunset – Terraza 180 (Saturday)

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COMMERCIAL EXHIBITION

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EDITORIAL

DBEF

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SCHEDULE

Secretariat:

Foyer of the Ballroom Hotel Hyatt Centric

Saturday, March 7:

Sunday, March 8:

Monday, March 9:

Tuesday, March 10:

from 9:00 am to 5:00 pm




Commercial Exhibition:

Foyer of the Ballroom Hotel Hyatt Centric

Sunday, March 8:

Monday, March 9:

Tuesday, March 10:




DRESS CODE

Administrative Council, Working Committees: Casual

Plenaries: Business Casual

Sunset Terraza 180: Informal

Open Ceremony and Cocktail: Formal

Local Law Firms Reception “Asado (Barbecue) and Tannat”: Casual

Chivitos and Pizzas After Party: Casual

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SEMINAR PROGRAM

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9:00am - 12:00pm Administrative Council Meeting – Hotel Hyatt - Room Ballroom B

1:00pm - 3:00pm Working Committees – Hotel Hyatt - Room Delmira and Juana

7:00pm - 8:00pm Opening Ceremony – Hotel Hyatt - Room Ballroom “Making Possible the Impossible” Keynote Speaker: Alexis “Pulpo” Viera, ex soccer player (Uruguay)

8:00pm - 10:00pm Opening Cocktail – Hotel Hyatt - Echevarriarza Terrace – 3rd. Floor

Sunday, March 8

Monday, March 9 – Plenary Sessions - Room Ballroom

PANEL 1 9:00am - 10:15am Fashion Law and E-Integration (Omni channels, Virtual mirrors and use of AI) Speakers: Anthony V. Lupo, Arent Fox (USA) Florencia Jinchuk, The Chemist Look (Uruguay) Moderator: José Juan Méndez, Méndez + Cortes, SC (Mexico)

PANEL 2 10:20am - 11:35am Olympic Games in the Digital Age Speakers: Fernanda Magalhaes, Kasznar Leonardos (Brazil) Aldo Fabrizio Modica, Bareiro Modica Abogados (Paraguay) Jorge Da Silveira, Sports Journalist (Uruguay) Moderator: Ricardo Gordó Llobell, Gordó Llobell & Asociados (Argentina)

PANEL 3 11:40am - 12:10pm Special Presentation “The Olympic Athlete in the digital age” Speaker: Isabel Swan, Olympic Medalist (Brazil) Moderator: Ricardo Fischer, Director ASIPI and Partner at Arent Fox LLP (USA)

6:30pm - 8:30pm Sunset Terraza 180 – Hotel Hyatt

Saturday, March 7

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12:10pm - 1:05pm Networking Lunch – Rooms Delmira and Juana

PANEL 4 1:10pm - 2:25pm Electronic Services: The Use and Impact of Artificial Intelligence on Traditional Industries Speakers: Matías Rodríguez, ANTEL (Uruguay) Guillermo Carey, Carey (Chile) Theo Messerer, Moeller IP (Argentina) Moderator: Felipe Claro, Claro & Cia. (Chile)

PANEL 5 2:30pm - 3:45pm Fintech, the Intersection of IP, Technology and Banking Speakers: Diego Fernández, ITechLaw (Argentina) Leandro Elduayen, Koibanx (Argentina) Moderator: Victoria Beckman, Frost Brown Todd LLC (USA)

PANEL 6 3:50pm - 4:30pm A good Samaritan and social media : Javier Artigas Herrera, Connectus Medical Group, Emotional Skills & Intelligence (EMSI)Keynote Speaker y MobilCue Ltd. (Uruguay) Moderator: Juan Vanrell, Vanrell Propiedad Intelectual and Past President of ASIPI (Uruguay)

7:00pm - 11:00pm Local Law Firms Reception “Asado (Barbecue) and Tannat” – Viña Varela - Zarranz

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PANEL 7 9:00am - 10:00am The Lawyer of the Future, how to reinvent in the digital age Speaker: Manuel Desantes, University of Alicante (Spain)

PANEL 8 10:05am - 11:20am Over – the- Top (OTT) Media Services, Use and Management of IP Rights Sponsor by: Arent Fox LLP y Olivares & Cia. Speakers: Luis Schmidt, Olivares (Mexico) Fernando Epstein, Producer (Uruguay) Moises Chiver, Producer (Mexico) Moderator: Agustina Fernández, Fernández Secco & Asociados (Uruguay)

PANEL 9 11:25am - 12:50pm Technology as a tool for defending IP rights Speaker: Gabriela Fernández, Criminal Prosecutor's Office of Montevideo of Narcotic Drugs (Uruguay) Moderator: Natalia Paladino, Cervieri Monsuarez & Asociados (Uruguay)

12:50pm - 1:50pm Networking Lunch – Rooms Delmira and Juana

Tuesday, March

PANEL 10 1:55pm - 3:10pm E PTO. Use of big data and technology platforms by WIPO and local PTO to improve access and affordability to and of IP rights Speakers: Loreto Bresky, INAPI (Chile) Ivo Gagliuffi, INDECOPI (Peru) Moderator: Gustavo Fischer, Fischer Abogados (Uruguay)

PANEL 11 3:15pm - 4:30pm ¿How are celebrity protecting their digital rights? Speakers: Fernando Tomeo, Abieri Fracchia & Tomeo Abogados (Argentina) Filipe Cabral, Dannemann Siemsen (Brazil) Rodrigo Velasco, Alessandri Abogados (Chile) Moderator: Alejandro Alterwain, Ferrere (Uruguay)

6:15pm - 9:15pm Chivitos and Pizzas After Party – Hacienda Williman

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Alexis Viera was born on October 18, 1978, debuted as a professional at age 16 at Racing Club of Montevideo (1995). Gregorio Pérez, at that time coach for Peñarol, adds him to the main team where he acquired experience along with a large group of professionals, becoming a Uruguayan champion.

In 1998, the club that saw him grow, took him again and after a 4-year campaign in which he stood out and was a figure, he went on to defend the colors of Uruguay’s River Plate where coach Martín Lasarte gave him confidence and became a team figure. This campaign earned him that in 2006, National hired him where he is remembered for having saved two penalties against Boca in Argentina and eliminating them from the South American Cup. His brilliant performance made him an unforgettable idol for the powerful América de Cali, where he won over his fans and team captain.

In 2010 the Ñublense de Chile team hired him to reach the division of privilege and after a historic campaign they achieved promotion, but his big and noble heart took him back to Cali to help his former team reverse a difficult sporting moment and although leaving everything they did not achieve the objectives, he leaves the club to continue in Deportivo Cali until 2015 where his life took unexpected changes.

KEYNOTE SPEAKER

Sunday, March 8

Alexis “Pulpo” VieraEx soccer playerUruguay

“Making Possible the Impossible”

Today he has a Sports School in Cali and gives Motivational Talks around the world, providing his life experiences and collaborating with those who always request it. He is proud to be the Godfather of the Civil Association El Palomar who works with children with motor difficulties.

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SPEAKER: Anthony V. LupoArent FoxUSA

Partner at the firm Arent Fox. Recognized as the “Father of fashion law” by Forbes, Anthony Lupo represents and/or serves on the boards of brands such as: DVF, YSL, Valentino, Lacoste, Diesel, Jimmy Choo, Tesla, and Discovery.Anthony’s practice is primarily focused in the areas of entertainment, fashion, and technology. His diverse client base includes Diane von Furstenberg, Yves Saint Laurent, Valentino, Fila, Lacoste, Diesel, and Jimmy Choo in the fashion industry; Discovery Channel, Pixar, and Oprah Winfrey Network in entertainment industry; and Tesla, PlayStation, and LG in the technology space. For fashion and retail industry clients, Anthony often acts as their US general counsel. For entertainment and technology industry companies, Anthony’s work is focused on intellectual property and advertising. He also serves as a member of the firm’s executive committee, co-chairs the Intellectual Property practice, and chairs the Fashion, Luxury Goods & Retail group.

Fashion Law and E-Integration(Omni channels, Virtual mirrors and use of AI)

Monday, March 9

SPEAKER: Florencia JinchukThe Chemist LookUruguay

Founder/Director of The Chemist Look. Responsible for the development strategy and design of formulas/products. She leads the R&D within the company and is in charge of the Content team to

José Juan Méndez Cortés has been professionally practicing for more than 25 years in Intellectual and Industrial Property in matters concerning trademarks, patents, trade secrets, e-commerce, copyright, unfair competition, franchising, domain names and litigation.He is a former President of the National Association of Corporate Lawyers, Bar Association (ANADE), an active member of the Mexican Bar Association, the Mexican Association for the Protection of Intellectual Property, the International Trademark Association (INTA), The Inter-American Association of Intellectual Property (ASIPI), the Brazilian Intellectual Property Association (ABPI), the American Intellectual Property Law Association, Licensing Executive Society LES and the American Bar Association, and is legal chapter of IBLS (International Business Law Services) in Mexico in Electronic Commerce and Intellectual Property.He has participated as a speaker in several national and international forums, as well as a columnist in multiple media regarding Intellectual Property issues. He is widely recognized nationally and internationally by his clients, colleagues and associations, as one of the leading lawyers in Mexico for his extensive legal capacity and analysis.At the end of 2018 he made his debut as conductor of the “Perspectiva” program broadcast by the Judicial Channel, where every week the program looks at a different Law Theme.

MODERATOR: José Juan MéndezMéndez + Cortes, SCMexico

collaborate in the scientific curatorship. She also leads the Communication team and is in charge of planning and defining the company’s strategies in the local and international markets. Bachelor of Science in Chemistry at Dickinson College with a Master in Cosmetic Science from Fairleigh Dickinson. She completed a Certification Program in Business Excel lence, Entrepreneurship and Competitiveness in Latin America (ECLAC) at Columbia Business School.

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CONFERENCES

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SPEAKER: Fernanda MagalhaesKasznar LeonardosBrazil

At Kasznar Leonardos since 2019, Fernanda leads their Marketing Law & Entertainment Practice. She earned her law degree from the Pontificia Universidade Católica do Rio de Janeiro (PUC-RIO) and her LL.M in Intellectual Property, Technology & Commerce from Franklin Pierce Law Center – University of New Hampshire. Fernanda has over 18 years of domestic and international in-house and private practice experience advising clients on strategic business practices, marketing, advertising and branding matters. Fernanda is licensed to practice law in the United States and Brazil and held positions at Coty Inc., and Mars Inc. Fernanda also served as Foreign Legal Counsel for Arent Fox in Washington, D.C., and worked in renowned Brazilian law firms such as Dannemann Siemsen e Montaury Pimenta, prior to moving abroad. Back in Brazil since 2014, Fernanda acted as Chief Intellectual Property Counsel for the Rio 2016 Olympic and Paralympic Games Organizing Committee where she was responsible for providing legal support to key areas of the event such as brand protection, marketing & communications, ceremonies and torch relay. Fernanda is a member of Brazilian´s CONAR´s Ethics Committee, INTA’s Right of Publicity Committee (17-21), Coordinator of ABPI’s Intellectual Property Rights in Sports of ABPI, and Chairperson of AmCham Rio Intellectual Property Committee.

Olympic Games in the Digital Age

SPEAKER: Aldo Fabrizio ModicaBareiro Modica AbogadosParaguay

Lawyer by the Catholic University of Asunción. Master in Intellectual Property Law from the Austral University of Buenos Aires. Master in Higher Education Teaching from the Catholic University of Asunción. PhD-in Law from the Austral University of Buenos Aires. Partner at

SPEAKER: Jorge Da SilveiraSports Journalist Uruguay

Jorge Urbano Da Silveira Silva, better known as “El Toto”, is one of the most recognized and experienced sports journalists in Uruguay. Although he is a lawyer by profession, he is a sports journalist by adoption.He debuted as a sports journalist in 1961 at Sarandí Radio in Montevideo and since then he has worked in a large number of radio, written and television media, both local and international. He has covered more than 100 highly competitive sporting events, including 14 World Cups (which makes him the second world-wide journalist in terms of World Cup coverage), 5 Olympic Games, 20 Copas América and about 60 Copas Libertadores.Throughout his career he worked with 23 soccer rapporteurs, worked in more than 30 medias and toured 58 countries.He currently has his own daily radio program called “A Fondo”, while on television he works on the “La Hora de los Deportes” program and continues to comment on the most important soccer matches in the country through Radio Galaxia FM.In 2018, Uruguayan writer Marcelo Inverso published his biography in a book entitled “Memories and Confessions of Jorge Da Silveira”.

Bareiro Modica Abogados. Research Coordinator at the Faculty of Legal and Diplomatic Sciences of the Catholic University of Asunción. Legal Researcher in Intellectual Property Law categorized by the National Council of Science and Technology of Paraguay. Professor of “Intellectual Property Law” at the undergraduate and postgraduate course of the Catholic University of Asunción. Chair of the Entertainment Law Committee and Paraguayan Delegate for ASIPI. General Secretary of the Paraguayan Association of Intellectual Property Agents (APAPI). Several articles published on intellectual property, sports and Olympic games.

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MODERATOR: Ricardo Gordó LlobellGordó Llobell & AsociadosArgentina

Lawyer. Specialist in Intellectual Property Law. Postgraduate from University of Buenos Aires.Member of ASIPI. AIPPI. INTA. AAAPI (ARGENTINA).Secretary of ASIPI Sports Law Committee. (2018/2020).Member of the Buenos Aires Public Bar Law Association. Argentina.University graduate professor. Author of several published articles.Co-author of the research project at the FRANCO-ARGENTINE COMPARATIVE LAW RESEARCH INSTITUTE from the UNIVERSITY of SALVADOR, for the Vin and Droit Program from the University of Reims Champagne-Ardenne, France. Presented at the “International Colloquium Vin and Droit” on November 21 and 22, 2012, at the Université De Reims, France. The research was awarded on 04.26.2013 in the World Intellectual Property Day Contest organized by the Association of Intellectual Rights of Argentina.

SPEAKER: Isabel SwanOlympic MedalistBrazil

Special Presentation “The Olympic Athlete in the digital age”

SPEAKER: Matías RodríguezANTELUruguay

Doctor in Law and Social Sciences from the “Universidad de la República” of Uruguay. He is General Counsel of ANTEL, having previously been Secretary General and Special Projects Manager. Possesses a degree in Telecommunications Management from “Universidad de San Andrés” (UDESA) and “Instituto Tecnológico de Buenos Aires” (ITBA). He studied specializations courses in High Technology Law at the “Pontificia Universidad Católica Argentina” (UCA), and in Promotion and Defense of Competition at “Universidad Torcuato Di Tella” of Buenos Aires (UTDT). Since 1991 he has participated in international academic activity in the topic of ICT and published books, articles and papers in specialized media. He represented Uruguay before ITU, UNCITRAL, UNCTAD, OAS, CITEL, INTELSAT, FTAA and MERCOSUR on ICT issues, and

Electronic Services: The Use and Impact of ArtificialIntelligence on Traditional Industries

MODERATOR: Ricardo FischerDirector ASIPI and Partner atArent Fox LLPUSA

Ricardo is a partner in Arent Fox and the chair of the trademark group. A dual civil and common law trained lawyer , Ricardo has represented clients in a wide array of marketing , sponsorship and sports related campaigns . He is also a member of the firm's sport practice group representing teams from various of the largest sports leagues in the United States in naming right , sponsorship, acquisition and sales of sports franchises.

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SPEAKER: Theo MessererMoeller IPArgentina

Theo joined Moeller IP Advisors in 2016. After leading the digital transformation across our locations, which enabled Moeller’s IP

professionals to handle legal cases efficiently in a secure digital environment, he now works closely with IT and the professional departments in order to continuously improve case management and overall performance. Being the crossroad between the operational and technical fields, allow Theo to support the business development team with business intelligence in the form of data analysis and insights.Amongst his daily activities are the overseeing of the technology environment including several SaaS solutions, data analysis and visualization, which enables the firm strategy and supports it from a technology standpoint. Theo devotes most of his efforts in crafting the firm’s strategy and 5-year plan. Looking ahead, understanding industry trends, and translating them into actions is what creates the fertile ground for innovative intrapreneurial projects to be born. Overseeing these is amongst Theo’s responsibilities. Theo holds a Master’s in Science (M.Sc.) degree in Technology Management from Columbia University in New York City. In addition, he has undergone a Fintech Program at the University of Oxford and holds a Bachelor of Science (B.Sc.) degree in Corporate Communication from IE University (Spain). He is currently preparing himself to become an Argentine IndustrialProperty Agent (projected early 2020).

MODERATOR: Felipe ClaroClaro & Cia.Chile

Felipe Claro leads Claro & Cia.’s Intellectual Property Practice Group and has extensive experience in advising national and multinational clients on highly complex and often novel IP matters, many with significant implications for clients’ businesses and operations in Chile and at regional level. He has been Director (1996-2008), Vice-President (2006-2007) and Honorary Member (2020) of the Chilean Association of Industrial Property (ACHIPI); Chair of ASIPI’s Young Lawyers Committee (1999-2001); Chair of ASIPI’s Internet Committee (1999-2003); Chair of ASIPI’s Patent Committee (2004-2006); ASIPI Committees Coordinator (2006-2009); LEX MUNDI IP Practice Group Regional Vice-Chair (2001-2007 and 2018-2020); Alternate Delegate of ASIPI before the Intellectual Property Constituency, ICANN (1999-2003); Arbitrator of the Chilean Country Code Domain Registrar, NIC Chile, (1998-2013); WIPO Panelist; INTA Panel of Neutrals (2005-2008); AIPPI Statutes Committee Secretary (2007-2009); ACHIPI Patent Council Coordinator (2010-2013); LES CHILE President (2011-

participated in projects of the IDB, World Bank, EU, CAF, ECLAC and WIPO. He was part of the ITU GMPCS Expert Group, the FTAA Joint Government-Private Sector Committee of Experts in Electronic Commerce, and the UNCITRAL Electronic Commerce Working Group. He was elected Legal Expert of INTELSAT by the Roman Law countries.

Guillermo is partner of Carey and head of the Life Sciences group. Also, he is co-head of the firm’s Intellectual Property and Information Technology, and Venture Capital and Private Equity Groups. His practice specializes in intellectual property, life sciences, IP litigation, licensing, distribution and franchise agreement, data privacy, technology law, trademarks, patents, electronic commerce, technology transfer and data protection.Guillermo has advised high-impact Chilean technology companies on technology transfer, and its internationalization. He has also advised the Chilean Government on various issues related to IP and transfer of technology. He has been recognized in Intellectual Property and Pharmaceutical and Regulatory Law by numerous foreign publications such as Chambers Latin America, The Legal 500 and others, he was appointed as Lawyer of the Year in Intellectual Property by Best Lawyers in 2016, Best Individual Lawyer in Intellectual Property by the Client Choice Guide and won the AIPPI Medal of Merit.He is a member of the Inter-American Intellectual Property Association, the International Trademark Association and LES Chile. He is also Director and Former President of the Chilean- American Chamber of Commerce. Guillermo graduated from Universidad Catol ica de Chile.

SPEAKER: Guillermo CareyCareyChile

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Fintech, the Intersection of IP, Technology and Banking

Partner with Marval O’Farrell Mairal’s Intellectual Property, Information Technology and Privacy practice group. He worked as visiting foreign counsel with Foley & Lardner LLP in their Chicago Office, and was a member of the firm’s IT & Privacy Law Group and the Latin American Practice Group. He went on to earn an LL.M degree in IT & Privacy Law from the John Marshall Law School in Chicago in 2013, completed with honors. Diego is currently Board Member and Chair of the Latin America Committee of the International Technology Law Association (ITechLaw), co-Chair of the Buenos Aires KnowledgeNet Chapter of the International Association of Privacy Professionals (IAPP), and member of the Technology Committee of the International Bar Association (IBA).

SPEAKER: Diego FernándezITechLawArgentina

Lawyer, Blockchain Pioneer with 10 years in technology law. COO & Co. Founder of Koibanx. Vice President of the NGO Bitcoin Argentina. laBITconf Co-Organizer. He previously worked at MercadoLibre (NASDAQ: MELI) and Philip Morris International (NYSE: PMI).

SPEAKER: Leandro ElduayenKoibanxArgentina

2013); AIPPI International Vice-President (2012-2014), President (2014-2016) and Member of Honour (2017); he is also ranked as Leading Lawyer by Chambers & Partners. MODERATOR: Victoria Beckman

Frost Brown Todd LLCUSA

Victoria focuses her practice on privacy and information security and is the lead of Frost Brown Todd’s cybersecurity area. She is also the chair of the Latin America Desk and represents U.S. and foreign companies in intellectual property, business, and cross border litigation. Not only does she assist clients with state, federal, and international compliance of privacy laws, but also with preparing strategies for responding to data breaches and other security incidents. Her experience includes facilitating the resolution of cases involving ransomware, assisting multi-global companies with recovery of losses after a breach, proactively reviewing existing policies for domestic and foreign companies to minimize risk of potential litigation, and supervising the transfer of data as an asset in the enforcement of judgments.Prior to practicing law, Victoria was an industrial engineer in the technology and automotive sectors and a competitive figure skater in Colombia, her native country.

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A good Samaritan and social media

Javier is Uruguayan, president of the Connectus Medical Group, Emotional Skills & Intelligence (EMSI) and MobilCue Ltd. companies all based in Israel. As a patient with chronic renal failure and later, kidney transplant, he works for the MIT Solve program of the Massachusetts Institute of Technology seeking solutions for chronic diseases through machine learning and emotions. He is analytical, emotional and prospective; self-educated in communication as a construction and understanding tool. Convinced that creativity has to do with the exercise of the disruptive spirit and not with a granted gift, he is a generator of ideas focused on execution. In addition to being an innate negotiator and having an infinite capacity for wonder, he is actively stubborn, which led him to write the book “The Book Israel – Uruguay: The Legacy of the Entrepreneurs” supported by the Embassy of Israel in Uruguay and the House of Representatives of Uruguay. He has won awards such as: MIT Technology Review Award, Startup Nation Jerusalem Award, WSIS-UN special mention, Emprendo Award from the newspaper El Observador de Uruguay among others. He has collaborated in research for the OPP of Uruguay and the Karolinska and Soderton Universities of Sweden in reference to emotions in chronic diseases. Lecturer in innovation for the IDB, MIT, Karolinska Institute, Sodertorn University, Hebrew University of Jerusalem, Catholic University of Cordoba Argentina, Catholic University of Uruguay, Technological University of Honduras, University of Montevideo, ORT University of Uruguay and has participated in several TEDx, including the world’s largest TEDx Rosario. He has written articles in local and foreign scientific journals and newspapers. He has appeared in notes from the BBC in London and in The Jerusalem Post in Israel. He has been featured in conferences by the Nobel Prize in Economics Alvin Roth as an agent of change in the new collaborative economy. He is the author of the program: “The truth behind the truth” Micro expressions and facial coding, applied by security, civil and military organizations in Israel and other countries.

KEYNOTE SPEAKER:Javier Artigas HerreraConnectus Medical Group, Emotional Skills& Intelligence (EMSI) y MobilCue Ltd.Uruguay

Partner of the firm Vanrell PI Abogados (Uruguay). Former president of ASIPI. Member of the Board of Directors of INTA. Ambassador of the International Chamber of Commerce (ICC) for Uruguay on IP matters. Former President of the Uruguayan Association of Industrial Property Agents (AUDAPI)

MODERATOR: Juan VanrellVanrell Propiedad Intelectual andPast President of ASIPIUruguay

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SPEAKER: Manuel DesantesUniversity of AlicanteSpain

Holds a Professor’s Chair at the Faculty of Law of the University of Alicante since 1992. He has been Vice-President of the European Patent Office (Munich) from 2001 to 2008, Vice-Chancellor and Rector in acting of the University of Alicante from 1996 to 1998 and Member of the Legal Service of the European Commission between 1998 and 2001. In 1994 he founded the Magister Lvcentinvs (Master in Intellectual and Industrial Property) at the University of Alicante. He is currently member Of Counsel of ELZABURU, Vice-President of the Spanish Jury of Design, Member of the Foundation Eisenhower, Member of the Board of the UNICEF Committee for the Valencian Community, Member of the Board of Trustees of the Provincial Council of Alicante ADDA, Member of the Advisory Council of the Alberto Elzaburu Foundation, and Member of the Advisory Committee of FIDE, amongst others. He has published seven books and more than one hundred research papers, and has delivered a full course at The Hague Academy of International Law in July 2019.

The Lawyer of the Future, how to reinvent in the digital age

Tuesday, March 10

SPEAKER: Luis SchmidtOlivaresMexico

In OLIVARES since 1991 and partner since 1995. 35 years of legal experience. Performs his practice in copyright, as well as entertainment and culture law. He has represented the main Mexican and foreign companies in the music, film, television and publishing industry; as well as fine arts, design, folklore and software. Partner of the entertainment and culture group of the firm. In this virtue, it carries copyright issues, as well as advice in strategic business of film, television or music, including contracts, clearance, litigation, regulatory and consulting. Broadly speaking, his practice focuses on the development, financing and production of film and television. He directs a group of lawyers dedicated to the design and negotiation of productions or co-productions or the distribution of audiovisual or musical projects. They advise producers or media/platforms or authors or artists in the drafting of agreements or various transactions. The group is very active in civil, administrative and criminal litigation, related to intellectual property and related areas; with contracts-, defamation and freedom of expression; and counterfeiting and piracy, especially block websites. The team also handles alternative dispute resolution cases of the World Intellectual Property Organization (WIPO) and the Independent Film and Television Alliance, among others. The team also focuses on regulatory work before INDAUTOR and other agencies of federal and local governments, which specialize in cinematographic or cultural matters. They have extensive experience in matters related to collective management systems.

Over – the- Top (OTT) Media Services, Use and Managementof IP Rights

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Agustina is a Doctor at Law and Public Notary from the University of Montevideo, where she also serves as an assistant professor of the Intellectual Property Postgraduate Course. She is an Industrial Property Agent and is part of the Intellectual Property team of Fernández Secco & Asociados since 2008. Agustina is Treasurer of the Uruguayan Association of Intellectual Property Agents (AUDAPI), National Delegate of the Inter-American Association of Intellectual Property (ASIPI) and President of the Trademark and Environment Subcommittee of the International Trademark Association (INTA).She is also a member of the Organization of Business Women of Uruguay (OMEU) and has extensive experience in advising companies and social organizations in the development of joint policies with social impact, as she works as pro bono lawyer and notary of the ANIMA Technological Baccalaureate; an educational initiative formed by companies aimed at young people from less privileged contexts in Uruguay, which combines education and paid training practices.

MODERATOR: Agustina FernándezFernández Secco & AsociadosUruguay

SPEAKER: Fernando EpsteinProducerUruguay

25 Watts was his first feature film experience as executive producer and editor. Together with Rebella and Stoll he founded CONTROL Z FILMS to distribute 25 Watts and develop long and short film projects such as Whiskey and Gigante. In 2011 he created with Agustina Chiarino MUTANTE CINE, a new platform with flexibility to produce feature films, documentaries, content in general as well as generate instances of Audiovisual Training. As of 2012, each year MUTANTE CINE co-organizes, together with EAVE (Europan Audiovisual Entrepreneurs), the workshop PUENTES INTERNACIONAL, mainly financed by the Creative Europe program that is being developed in the city of Montevideo in parallel with the workshop PUENTES URUGUAY, specifically aimed at the training of executive producers. For INTERNATIONAL BRIDGES, he also serves as a Group Leader for the two instances of the workshop (Montevideo in November and Locarno Festival in August).

SPEAKER: Moises ChiverProducerMexico

Producer, Nosotros Los Nombres (2013), Club de Cuervos (2015)- First original series of Netflix

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She obtained the title of lawyer and postgraduate course of training of Magistrates in CEJU of the Judiciary of Uruguay in 1988. She served as Legal Secretary in the Judiciary. Ms. Fernández entered the Public and Prosecutor’s Office in Civil and Criminal charges. She completed a Training Course for Criminal Procedure Reform at the Center for Judicial Studies of the Americas. She worked in the Specialized Prosecutor’s Office of Organized Crime of Second Shift and worked in the area of implementation of the FGN Accusatory Criminal Procedure. Currently she serves as Deputy Prosecutor of the Montevideo Prosecutor’s Office of Narcotic Drugs First Shift, in charge of Ms. Mónica Ferrero.

Technology as a tool for defending IP rights

SPEAKER: Gabriela Fernández Criminal Prosecutor's Office of Montevideoof Narcotic Drugs Uruguay

Partner at Cervieri, Monsuárez & Asociados. Doctor in Law and Social Sciences, University of the Republic. Industrial Property Agent.Post-Graduate Course in Intellectual Property, University of the Republic.Membership:Uruguayan Association of Industrial Property Agents (AUDAPI), INTA, AIPPI, ASIPI, ASPI.Training Courses and Seminars:Speaker in several training courses at the Uruguayan Chamber of Industries, Design Schools and Commercial Centers in Uruguay. Speaker in several Seminars related with the protection and defense of Intellectual Property rights:2016: International Seminar “Intellectual Property 2.0: Changes and Applications in the Digital Era” at Hotel Sofitel Casino Carrasco-

MODERATOR: Natalia PaladinoCervieri Monsuarez & Asociados Uruguay

Cervieri Monsuárez & Associates.2017: International Seminar “Intellectual Property 2.0” at Hotel Conrad – Cervieri Monsuárez & Associates.2018: International Seminar “Intellectual Property in Modern Times” at Hilton Hotel – Cervieri Monsuárez & Associates.2019: International Seminar: “New Challenges”- Cervieri Monsuárez & Associates

Loreto Bresky took office as the Director General of the National Institute of Industrial Property of Chile (INAPI) on 24 June 2019. Loreto is a lawyer, graduated from Universidad de Chile and she holds a diploma in Capital Market and another in compliance. She has a vast experience in matters related to trademarks, advertising law, unfair competition, free competition and license agreements, and litigation before antitrust agencies. Prior to her appointment as INAPI´s Director General, she worked at Alessandri Abogados, where she was the first woman to become partner. Previously, she served as director of the Intellectual Property Department at Albagli Zaliasnik Law firm.She has been awarded by the Leading Lawyer as the Best Trademark Lawyer in Chile and she has received several international awards by Chambers & Partners, Intellectual Property Management, IP Stars Top 250 Women in IP and Leader League.Mrs. Bresky was an ambassador for the International Chamber of Commerce (IGC). Furthermore, she played an active role in the Chilean Intellectual Property Association (ACHIPI), acting as its Director from 2004 until June 2019. In addition, she has been a consultant to the Chile Mujeres Foundation and a member of the Women Committee of the Chilean Bar Association where she has also acted as Judge of Ethics

E PTO. Use of big data and technology platforms by WIPOand local PTO to improve access and affordability to and ofIP rights

SPEAKER: Loreto BreskyINAPI Chile

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Gustavo Fischer is Attorney at Law, and Patent and Trademark Attorney. He graduated from the School of Law of the University of the Republic of Uruguay, and was admitted to the Uruguayan Bar in 1986.Mr. Gustavo Fischer is a member of the Uruguayan Bar Association, Uruguayan Patent and Trademark Attorneys Association (AUDAPI), American Bar Association (ABA), Interamerican Association of Industrial Property (ASIPI), International Association for the Protection of Industrial Property (AIPPI), American Intellectual Property Law Association (AIPLA), International Trademark Association (INTA), Association des Practiciens de Droit des Marques et des Modéles (APRAM), Deutsch-Uruguayische Industrie und Handelskammer (AHK), International Association of Privacy Professionals (IAPP).Mr. Gustavo Fischer serves as a Judge of the Tribunal of the Inter American Intellectual Property Association (ASIPI).Member of the Data Protection Committee of ASIPI for periods 2016-2018 and 2019-2021.

MODERATOR: Gustavo Fischer Fischer Abogados Uruguay

Founding member of the Intellectual Property and the Administrative Law Groups of the University of Montevideo (UM). Professor of Public Law Litigation in the Master Programs on Economic Administrative Law (PMDAE) and on Corporate Law (PMDE) of the University of Montevideo (UM). Professor of Intellectual Property of the Uruguay Catholic University (UCUDAL). Mr. Fischer has also acted as Professor of the Post-Graduate Course in Intellectual Property, University of Montevideo (UM) and is a member of the Editorial Board of the Iberoamerican Intellectual Property Review. Member of the Commission for the Amendment of Trademark Law of Uruguay, established by the governmental authority Uruguayan Trademark Office.

Lawyer specialized in Technology, Privacy and Personal Data. Author of the book “Social Networks and Technologies 2.0” (Astrea 2014). Director of the Executive Program of Law and Digital Communication School of Politics, Government and International Relations of the Universidad Austral, Argentina. Director of the National Conference on Image, Communication and Social Networks, Buenos Aires University. Postgraduate Director in “New Technology Law, Digital Communication and Social Networks”, Buenos Aires University. Professor of the Department of Business Economic Law at Law School, Buenos Aires University. Professor of the Pre Master Austral University at Law School. Columnist of the “La Nación” newspaper. Consultant of the Senate of the Argentine Nation for Grooming, Digital Identity Theft and Internet Service Providers. Arbitrator of the Consumer Arbitration Courts. Member of the High Technology Commission of the Bar Association of the City of Buenos Aires and the Argentine Business Forum. Partner AFT Law Firm.

¿How are celebrity protecting their digital rights?

SPEAKER: Fernando TomeoAbieri Fracchia & Tomeo Abogados Argentina

SPEAKER: Ivo GagliuffiINDECOPIPeru

Lawyer graduated from the Faculty of Law and Political Science of the University of Lima, with more than 20 years of experience. Specialized in competition issues, consumer protection, commercial advertising, intellectual property, administrative law and public procurement. In addition, he has done extensive work in the areas of bankruptcy law, asset restructuring and elimination of bureaucratic barriers. He has completed postgraduate studies at the University Argentina de Derecho de la Empresa (UADE) and the University of Salamanca (Spain), as well as other studies developed at the University of Lima and the University of Applied Sciences. He is also the author of several academic publications carried out at the same time of his work as a professor in the aforementioned specialization subjects.

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Partner at Dannemann Siemsen. Filipe has 24 years of experience in Intellectual Property Law and Technology legal issues. He is graduated in Law (Federal University of Rio de Janeiro – UFRJ), post-graduated in Intellectual Property (Catholic University of Rio de Janeiro) and holds a Master degree in Law (State University of Rio de Janeiro – UERJ). Filipe is a long time member of ASIPI and his paper “Cybertricks” was awarded 1st place in 2001 ASIPI International Contest of Dissertations. He has been recognized as a leading lawyer in Brazil by WTR 1000 (2018 e 2019), LACCA (2018 and 2019), Analise Advocacia 500 (2017 e 2018) and Who’s Who Legal (2017 e 2018).Filipe is a co-chair in Brazil for IAPP – International Association of Privacy Professionals (Rio de Janeiro KnowledgeNet chapter) and author of the book “Proteção de Dados Pessoais na Atividade Empresarial”, published by Lumen Juris.

SPEAKER: Filipe Cabral Dannemann SiemsenBrazil

Lawyer from the University of Chile and a graduate of the Berklee College of Music in Boston, USA. He is the managing partner of the technology and intellectual property area at Alessandri Attorneys at Law. He works in matters related to licenses, contracts, tax aspects and litigation concerning domain names, trademarks, patents, data protection, cybersecurity, software and internet. He created the entertainment area of the firm, which advises many celebrities, both from the music industry, as well as audiovisual, with prominent clients as the Latin Grammy singer and winner Ana Tijoux and the TV showman Don Francisco, among others. He also advises the Chilean Professional Soccer Team. Year after year he is highlighted by the prestigious legal guide Chambers & Partners in intellectual property and in technology, media and telecommunications. He is an active

SPEAKER: Rodrigo VelascoAlessandri AbogadosChile

member of the International Association of Privacy Practitioners (IAPP) and Vice-Chair of the Latin American Committee of the International Technology Law Association (iTechLAw). In 2011, he was included by the Minister of Culture, Arts and Heritage in the appointment of the first three arbitrators and mediators for collective management conflicts of copyright, of the National Council of Culture and Arts of Chile. He joined the Music Council of the same ministry until 2017, when he assumed as President of the Beethoven Foundation.

Alejandro Alterwain is a lawyer and member of the Intellectual Property practice group at Ferrere, particularly focused on intellectual property litigation and regulatory assessment in the high-tech, telecom and entertainment industries, as well as in competition law. He is also an industrial property agent.Alejandro is a professor of intellectual property law at Universidad ORT in Montevideo, for the biotechnology and design careers.He earned his lawyer degree at the Universidad de la República (Uruguay) and a master’s degree (LL.M.) at Columbia University, New York.

MODERATOR: Alejandro AlterwainFerrereUruguay

MONTEVIDEO2020

6 SOCIAL PROGRAM


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Saturday, March 7

Sunset Terraza 180Hotel Hyatt Centric6:30pm to 8:30pm

SOCIAL PROGRAM

Local Law Firms Cocktail “Asado (Barbecue) and Tannat”Viña Varela - Zarranz7:00pm to 11:00pm

Dress Code: Casual

Departure 1st bus: *5:15pm*Special departure for those who wish to tour the winery and its vineyards. Prior registration at the Secretariat of the event.Departure of the other buses: 6:15pmReturn 1st bus: 10:00pmReturn of the other buses: 11:00pm

Dress Code: Informal

Sunday, March 8

Opening CeremonyBallroom Hotel Hyatt Centric7:00pm to 8:00pm.

Dress Code: Formal

Keynote Speaker: Alexis “Pulpo” Viera“Making Possible the Impossible”

Opening CocktailEchevarriarza Terrace - 3rd Floor, Hotel Hyatt Centric8:00pm to 10:00pm

Monday, March 9

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“Chivitos and Pizzas After Party”Hacienda Williman6:15pm to 9:15pm

Dress Code: Informal

Buses depart: 6.00pmBuses return: 9.00pm

Tuesday, March 10

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LOCAL LAW FIRMS COCKTAIL


MONTEVIDEO2020

7 WHERE TO GO


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The Uruguayan capital harmonically combines modernity and tradition. Ancient architectural treasures such as the Cabildo, the Main Church and the Citadel Gate, styles such as Art Nouveau and Art Deco and modern avant-garde constructions such as the Communications Tower, give the city a unique identity.

The capital Rambla, the access balcony to over 30 kilometers of coastline, is one of the main attributes of Montevideo and an unmissable promenade for its inhabitants who usually resort to it to take mate and take long walks. So are the amount of green spaces, parks and gardens that allow multiple outdoor options.

Montevideo also has a wide cultural movement. For instance, its theater billboard is strikingly extensive and varied, and encompasses both classic, modern and alternative shows. In its museums, cultural centers, cultural house and exhibition halls it is possible to appreciate the art of a wide range of artists of international scope such as Juan Manuel Blanes, Rafael Barradas, Pedro Figari, Joaquín Torres García, José Cúneo and Ignacio Iturria, among others.

ABOUT MONTEVIDEO

AIRWAYThe main airports are Carrasco International Airport (18 kilometers from downtown Montevideo) and Laguna del Sauce International Airport, in Punta del Este (Maldonado).

The new Carrasco International Airport was opened in 2009 and is considered one of the most modern and attractive in the world.

WATERWAYNumerosas frecuencias de buques y ferrys unen a Buenos Aires con Colonia, Carmelo y Montevideo e incluyen la posibilidad de traslado de automóviles. Las empresas Buquebus y Colonia Express llegan al puerto de Colonia y ofrecen paquetes con traslado en bus hasta Montevideo. Buquebus también llega a Montevideo en forma directa.

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PLACES TO VISITMATRIZ SQUARELocated in the Old City, between Pedestrian Sarandí and Juan Carlos Gómez streets, this square breathes history. The Iglesia Matriz, El Cabildo and other historic buildings are surrounded by its mythical fountain, one of the most beautiful monuments in the city.

INDEPENDENCE SQUAREThe Plaza Independencia is the most important square in the city of Montevideo. It is located in the center of the city, in the space occupied by the Citadel of Montevideo. It houses in its center the monument and mausoleum to Gral. José Gervasio Artigas.

PORT MARKETIt is one of the points of greatest congregation of tourists in the capital. Its cuisine represents the most rooted traditions of Uruguay. The asado (barbecue) is the predominant dish and most restaurants are grills but there are other options. Cultural shows and crafts are also protagonists in the surroundings.

CENTENARIO STADIUMLocated in the area of Parque Batlle, it is the main sports arena in the country, with an impressive infrastructure capable of holding up to 80,000 spectators. It is possible to coordinate guided tours and learn about the milestones that have made soccer the greatest passion of Uruguayans.

BOTANICAL GARDENLocated in the Prado, it houses a large collection of flora from different parts of the world across more than thirteen hectares. The environment is ideal for extensive picnic days and to connect with nature, without leaving the city. Access is free.

MUSEUMSTORRES GARCÍA MUSEUMThe Torres García Museum is located in the Pedestrian street Sarandí 683, Ciudad Vieja neighborhood in Montevideo, Uruguay. It houses part of the work of the teacher, writer and painter Joaquín Torres García, founder of constructive Universalism. It depends on the Torres García Foundation. Visiting hours are Monday through Saturday from 10:00 a.m. to 6:00 p.m. and on Sundays it is closed.

NATIONAL MUSEUM OF VISUAL ARTSThe National Museum of Visual Arts houses the largest public collection of paintings and sculptures in Uruguay, as well as an outstanding selection of foreign art. Dependent on the Ministry of Education and Culture, its mission is the dissemination, preservation, research and promotion of art and its history. It has a permanent exhibition of a selection of Uruguayan art masters?? and temporarily holds exhibitions of its collection. It periodically receives important international traveling exhibitions, exhibits the selections and awards of national salons, as well as current projects of active artists.

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MAPI / MUSEUM OF PRE-COLUMBIAN AND INDIGENOUS ARTThe Museum of Pre-Columbian and Indigenous Art is located on street 25 de Mayo 279, in the Ciudad Vieja neighborhood, Montevideo. It contains valuable archaeological and ethnographic heritage of the original peoples of America. It exhibits and preserves cultural expressions of beliefs and technology of these peoples. It is a mixed cultural undertaking in which the Municipality of Montevideo and civil society are associated, in which the parties contribute values, heritage and resources from a shared vision.

GURVICH MUSEUMThe Gurvich Museum is a cultural institution located on street Sarandí 524. It was created by the Gurvich Foundation in 2005 in order to promote the work and life of the Uruguayan artist José Gurvich. It operated privately until December 2018, when it was purchased by the Uruguayan state and became dependent on the Ministry of Education and Culture of Uruguay, being managed by the Gurvich Foundation. The museum's collection consists of books, catalogs, plates and cards, as well as the usufruct of a permanent collection of oil paintings, drawings, watercolors, murals, sculptures and objects. The collection has 266 pieces. Among other functions, it has to do with the certification of the legitimacy of José Gurvich's work and the management of copyright.

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8 SPONSORS

MINTUR Uruguay

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SPONSORS

Media:

MINTUR Uruguay

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9 USEFULL INFORMATION


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USEFUL INFORMATION

SIMULTANEOUS INTERPRETATIONThe plenary sessions will feature English- Spanish translation.Remember to withdraw your receiver upon entering the room, by presenting an ID.

COMMERCIAL AREAYou can visit the Sponsors in the Foyer of the Ballroom.

COFFEE BREAKSThere will be a permanent coffee service.

LUNCHESLunches will be served in the Delmira and Juana Rooms. 3rd floor.

WEATHERUruguay's weather is temperate because it is located south of the Tropic of Capricorn and north Antarctic polar circle and semi humid due to the influence from the Atlantic Ocean and the Río de la Plata.

In March in Montevideo, Uruguay, daily temperatures are 25 °C to 23 °C and rarely fall below 19 °C or exceed 29 °C.

CURRENCYThe Uruguayan peso is the legal currency used for all types of commercial transactions. The US dollar is generally accepted in stores, supermarkets and restaurants. In turn, there are many exchange houses accessible throughout the country with similar quotes. The most frequent accepted credit cards are VISA and MasterCard.

In Uruguay the exchange rate regime is free. The exchange rate is determined in the market according to supply and demand. There are many exchange houses distributed throughout the country, so the tourist will not have problems to make transactions. Most of them are open from Monday to Friday from 1:00 p.m. to 6:00 p.m., but it is also possible to find exchange houses in large shopping centers that open every day from 10:00 a.m. to 10:00 p.m.

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HOW TO MOVE IN MONTEVIDEOTo get around Montevideo, you can get on a bus or a taxi. The Uber application is also available.

ELECTRICITYIn Uruguay the common voltage is 220 V. The frequency is 50 Hz. The plugs and sockets are type C / F / I / L.

Type F:Valid for C plugs

Type C:Valid for E and F plugs

Type I Type L:Valid for C plugs

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RETIRO CONTRATAPA

ANTIGUA

MARCH 14 TO 16

SEMINAR OF THE INTER-AMERICANASSOCIATION OF INTELLECTUAL PROPERTY

asipi.org/montevideo2020

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Documents

MONTEVIDEO 20 ASIPI SEMINAR€¦ · Welcome to ASIPI Montevideo! March 8 to 10 ASIPI SEMINAR DIGITAL BUSINESS, THE NEW FRONTIER MONTEVIDEO20 20 The year 2020 takes us to the beginning