1. By Montecore Snack Co., Ltd.AN INTRODUCTION TO MONTECORE SNACKS CO.,LTD. AND HIGHLANDS JERKY

2. Section 1The Product 3. History Of JerkyOrigins of Jerky Comes from the Incanword Charquimeaning dried meat. Essential source ofnutrition for explorersof North America. Popular Americansnack.Photo property of Montecore Snacks Anan Sukumpanumet 4. Introduction to Highlands JerkyDefinition/AttributesNutrition jerky [jur-kee].meat, especially beef, that has been cutin strips and preserved by drying in thesun; jerked meat. Dictionary.com Product Category:RTE (Ready-To-Eat)-http://www.fsis.usda.gov/regulations/Compliance_Guides_Index/index.aspHighlands Jerky Attributes: A high protein snack. Oven-baked (dried), not fried. Low in carbohydrate. A good source of vitamin B. A low fat snack.Nutrition Fact for Montecore Jerky. Tested by ALSLaboratories 5. Highlands Jerky - The RecipeHighlands Jerky Recipe: Was originally developed by Krit Sukawat who latercollaborated with a 5-Star chef, Champ Sirote, of Grand Hyatt Hotel (Bangkok)producing a uniquely American taste while only using natural ingredients. This recipewas later tested (bacteria and shelf life) and its production process was improved bythe Food Science Center of Kasetsart University. The result is a meat snack with awater activity level under .69 that is naturally preserved to last well over six months. 6. PackagingPackaging Specifications :Packaging Design:-7 x 4 inch PET LL plastic pack.- Minimalist design with a hint of vintage.-Thickness- 100 microns.- Thai and English text.-Predominantly Texas Orange (burnt orange).-Full color print. 7. Product: Highlands Jerky First commercial beefjerky product to beproduced in a Thai FDAapproved facility. First commercial beefjerky product to besupported by the Boardof Investment ( B.O.I. ) Photo property of Montecore Snacks Krit Sukawat 8. Section 2MEAT SNACK MARKET 9. Meat Snacks Market in ThailandWeaknesses of meat snacks in current Thai Market Small RTE meat snackmarket. Mainly squid and pork. Short Shelf life. Mainly fried products. Products contain highlevels of fat. 10. Jerky Market - Insight Jerky has the largest market share inthe American meat snack market.Estimated at 80 percent. Big U.S. Jerky Brands are beginning toexpand into Asian markets. Jerky Giant, Jack Links can be foundin Europe, Japan, Singapore, HongKong, USA, Canada, MiddleEast, Korea. In Thailand , it is featured in TOPSsuper market since September 2012 atthe price of 120 baht per 50 gram bag. 11. American Jerky Market - InsightMarket Size Major BrandsAccording to the Agricultural MarketingResource Centers website: Retail sales of meat snacks in convenience stores reached $836million in 2008. Convenience storesaccount for more than 72% of sales while grocery stores account for about20%. The Nielsen Company estimates that the total sale of meat snacks hasgrown 65% since 2003 and has reached about $1.2 billion in 2008(http://www.agmrc.org/commodities__products/livestock/beef/dried_beef_industry_profile.cfm) 12. Future growth of Meat Snacks Meat snacks market willgrow with the presenceof Jerky. 75-80% of the US meatsnack market comprisesof Jerky. Jerky presence inThailand along withhealth conscious trendwill increase the size ofthe jerky market. 13. Section 3MARKETING STRATEGIES 14. Launch EventSoft Launch Event at Sonic Ekamai- July 19, 2012 15. Social Media MarketingSocial Media Marketing Through Facebook We will link our events to our social media activities, Within the first week of launching our fan page OurKeeping the Highlands Jerky experience close andposts have reached more than 17,600 people andpersonal with our customers. We currently have had more climbing. While almost a thousand people are talkingthan 360 likes on our page while our product has yet to about our brand. Others have voiced their anticipation ofreach the markets. ( Counterparts such as NK meat and seeing our products in stores through post on our fanproducts- producer of Mr. Capp, has roughly 50 likes) pages wall.August 11th 2012 16. Athletic Sponsorship By sponsoringathletes, we hope to tapinto one of our maintarget markets. Athletes sponsored byHighlands are all highlevel athletes thatcompete at theinternational level. 17. OutingsFairs and FestivalsWe set up our booths at musicfestivals which exposes thebrand to another one of ourtarget market; travelers. Sincejerky is very shelf stable, it is asource of protein that can beenjoyed anywhere.Highlands also joinsinternational school fairs, whichare often events full of peoplewho are familiar with thisproduct category. 18. Section 4The Company 19. THE COMPANY THAT BROUGHT YOU HIGHLANDS JERKY 20. Montecore Snacks Co., Ltd. Company ProfileMontecore Snacks Co., Ltd. is a Thai ownedand operated American-style beef and pork jerkymanufacturer. Our jerky is produced under the brandHighlands Jerky. We aim to bring to the market thelargest imaginable range of dried meats processed in manystyles and flavors. Our production facility, equipment, andproduction process is inspected and approved by the Foodand Drug Administration of Thailand ensuring that ourproduct is always processed in both a safe and hygienicmanner. Our meat is washed with carbon and UV filteredwater and is dehydrated to have a water activity level(aw)of less that .75 making it shelf stable for well over half ayear; satisfying the strictest of import requirements.Traditionally, Jerky is sliced into thick piecesof meat that produces a product that is tough and, as thename suggests, jerky. Our R&D however have found outthat thinner strips of beef are more friendly to customerswho may have trouble chewing, such as those over 65years of age. Our jerky therefore still retains the traditionwestern taste of jerky but is easier to consume. 21. Montecore Production Facility Location : 211/226 MuangThong 2/2 Pattanakarn soi 61, Pattanakarn road, Pravej, Bangkok , 10250. Inspected and approved by the Food and Drug Administration of Thailand via SGS Thailand. Assistance from BOI approved. 22. Corporate Identity 23. Montecore Snacks Co., Ltd.History- In 2011, 21 year-old Krit Sukawat, founderand captain of the ChulalongkornUniversity Rowing Team, was training histeam to compete in the 2012 ThailandUniversity Games. He wanted to create ahealthy snack that would not only re-energize the team during practice sessionsbut would also be a great source of proteinthat would help aid muscle growth. Hedeveloped a recipe for American-Stylebeef Jerky that became an instant hit withnot only his rowing team, but also hisfriends and family. Coming from a longline of entrepreneurs, Krit Sukawatdecided to produce his Jerkycommercially giving rise to HighlandsJerky. 24. Management Team Chief Executive Officer/ Product Manager: Krit Chief Financial Officer: Thierrawat (Gym)(Tone) Sukawat: Graduated with first class honorsJungprasert: Co-founder of the company and a lawfrom the Faculty of Communications Arts, Chulalongkorn student from the Faculty of Law, ChulalongkornUniversity. He is the creator of the Highlands Jerky University. His expertise in law and business systems isRecipe and co- founder of Montecore Snacks Co., Ltd. the main driving force of Montecore Snacks Co., Ltd. Chief Marketing Officer: Steven Avram: Graduated Chief Operations Officer: Anan (Junior) Sukumpanumet:from the Faculty of Communication Arts, ChulalongkornA student at the Faculty of CommunicationUniversity. With a multicultural background, StevenArts, Chulalongkorn University. He is the powerhouse ofAvram is an expert in people, languages and trends. He the management team. He is an expert in informationis the creative genius behind the unique Highlands organization and is the key player in the companysJerky Brand. business operations.