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TARGET SEGMENTTHE DOCTOR- REFRESHING CITRUS
FLAVOURMEGA MONSTER- OPEN BY ONE HANDMONSTER ULTRA- ZERO CALORIE,
ZERO SUGARMONSTER REHAB- TEA & LEMONADE
HIGH ACHIEVER MILIEU
MOVERS AND SHAKERS MILIEU
ADAPTIVE PRAGMATIST MILIEU
NEW MIDDLE-CLASS MILIEU
SOCIO-ECOLOGICAL MILIEU
SIZE OF THE MARKETMORE THAN114 COUNTRIES
COLABORATION WITH COCA-COLA
USE OF DISTRIBUTION NETWORK
2ND BIGGEST COMPANY IN ENERGY DRINK MARKET
SWOT ANANLYSISSTRENGTHS STRONG BRAND NAME FINANCIALY STRONG 2ND BIGGEST ENERGY DRINK BRAND INNOVATIVE ATTRACTIVE PACKAGE DESIGN
WEAKNESSES LESS ADVERTISEMENT LETHAL IF CONSUMED HEAVILY
OPPORTUNITIES ACHIEVING 1ST POSITION IN GLOBAL MARKET EXPANSION
THREATS COMPETITION PRICE GOVERNMENT REGULATIONS ON ENERGY DRINKSTRATEGIESSTRONG CAMPAIGNING SUBSTITUTES FOR INGREDIENTSPRICE
TENDENCY OF MARKET GROWTH YEAR ENDED
DEC. 31ST 2015SHARE PRICE HIGH ($)
SHARE PRICE LOW ($)
FIRST QUARTER
143.90 106.77
FOURTH QUARTER
160.50 127.34
YEAR ENDED DEC 31ST 2014
SHARE PRICEHIGH ($)
SHARE PRICE LOW ($)
FIRST QUARTER
75.63 66.31
FOURTH QUARTER
113.50 89.56
MARKET IMAGEWHAT COMPANY THINKS
YOUNG GENERATION, SPORTS ENTHUSIASTS
SLOGAN
IMPROVES PHYSICAL AND MENTAL PERFORMANCE
ACTUAL IMAGE
DEATHS DUE TO CAFFEINE
LEGAL ACTIONS
MARKETING CAMPAIGNSADVENTURE SPORTS
OFFICIAL PARTNER OF BMX
ATHELETE SUPPORT PROGRAM
SCOPE FOR MORE CAMPAIGN MOBILE APPICATIONS FOR SMARTPHONES CAMPAIGN DURING OTHER EVENTS
COLLABORATIONS