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Monetization of Wi-Fi
@Ferney_Munoz
Wireless LAN Professionals
Copyright © 2019 | Wireless Broadband Alliance Ltd. All rights reserved
1. PUBLIC WI-FI: TRAFFIC AND MONETIZATION
17%
21%
22%
19%
27%
28%
37%
42%
46%
46%
47%
Data Streaming services
Streaming video
Offload wholesale (MNO)
Bars, cafes, restaurants
Public Squares
Hotels
Wide-area outdoor hotzones
Stadiums / event venues
Corporate offices / enterprises
Train stations & airports
Shopping malls / retail
Source: WBA Industry Survey 2019
Urban areas with highest traffic growth
17%
21%
22%
25%
27%
28%
31%
32%
34%
39%
40%
Data Streaming services
Streaming video
Offload wholesale (MNO)
Wi-Fi Calling and Wi-Fi-First OTT…
Public access
Enterprise services
Location-based services
Advertising
Marketing and analytics
Offload (Wi-Fi Service Provider)
Roaming
Monetization strategies for Wi-FiSource: WBA Industry Survey 2019
Copyright © 2019 | Wireless Broadband Alliance Ltd. All rights reserved
2. CONNECTED CITIES: DATA POINTS
Smart cities add digital intelligence to existing urban systems, making it possible to do more with less.
Top services for City Wi-Fi DeploymentsSource: WBA Industry Report, 2019
Top challenges in public Wi-Fi deploymentsSource: WBA Industry Report, 2019
17%
21%
22%
19%
12%
13%
29%
31%
67%
79%
83%
Data Streaming services
Streaming video
Offload wholesale (MNO)
Bars, cafes, restaurants
Lack of internal expertise
Technologies to use
Privacy and security
Public expectations
Cost of operations & maintenance…
Cost of network deployment (CAPEX)
Business model and monetization
32%
38%
40%
55%
57%
87%
Traffic movement flow
Location-based services
Big data analytics
Provide offload to carriers
Support city services
Provide internet access to users
Copyright © 2019 | Wireless Broadband Alliance Ltd. All rights reserved
INDUSTRY EMBLEMATIC PROJECTS: WIFI4EU & LINKNYC
WiFi4EU promotes free access to Wi-Fi in public spaces, parks, buildings, libraries, health centers, museums.
Municipalities can apply to receive €15.000 to deploy Wi-Fi equipment over the city to provide the service.
LinkNYC Kiosks is an ultra fast public Wi-Fi initiative in the New York City paid by third party sponsors
Kiosks and app offers city services, maps, directions, allowing as well free phone calls for US, and charging the cellphone.
Thanks