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Prepared By:ANKIT WINDLASRoll No: 1502031

OverviewMondelez is an American multinational confectionery, food and beverage conglomerate.Employs around 107,000 people around the world.Key information:

Operates in over 80 countries and competes in ~165 countries around world

HeadquartersDeerfield, Illinois, USChairman & CEOIrene RosenfeldGlobal Net Revenues$ 34.2 billionOperating income$ 2.2 billionTotal Equity$ 27.8 billionTotal Assets$ 66.8 billionProfit$ 3.92 billion

MILESTONESFounded as National DairyProducts Corporation on December 10, 1923 by Thomas McInnerneySpin-Off of Kraft Foods, Inc.: name then changed to Mondelez International in October12Other Milestones (1980-1995)In 1988, Kraft merged with Philip Morris's General Foods unit to form Kraft General FoodsIn 1990, the company acquired Jacobs Suchard and Freia Marabou1930 National Dairy acquired Kraft-Phenix1969Company name changed to Kraftco and to Kraft, Inc. In 1980, Kraft merged with Dart to form Dart & Kraft1995Company name changed to Kraft Foods Inc2010Kraft acquired Cadbury for $ 11.5 billion3JOINT VENTURESIn 2014, Mondelez announced a merger of its coffee business with Dutch Firm Douwe Egberts

Mondelez will receive $ 5 billion cash and 49% equity stake for the deal

JACOBS DOUWE EGBERTS~ $ 7 Billion Net Revenue

TECHNOLOGY OFFEREDWarehouseOne of the biggest challenges in storing of chocolates is to maintain the integrity and the shape of the chocolate.Introduced the pallet storage system which uses pallets to store the chocolates which are light, strong and easy to move.

Visi CoolerUses a system of uniquely designed Vizi coolers which it supplies to every retailer to store its chocolates in lower temperature. The coolers come in various sizes from a large to ultra small size in which 20-30 chocolates can be stored Led to increased distribution and significantly boosted sales and market reach for Mondelez.

One of the biggest challenges in storing of chocolates is to maintain the integrity and the shape of the chocolate for which it is not just sufficient to have a refrigerated storage but should also have a strong storage technology which not only occupies lesser space and is lighter but should also be strong

Led to increased distribution as earlier the chocolates could not be maintained in Semi urban and rural areas due to lack of refrigeration. This method helped in boosting sales and market reach for Mondelez. 5GEOGRAPHICAL PRESENCE

Five consumer sectors:

Mondelez is a global snack powerhouse.PRODUCTS OFFERED

$ 34 Billion net revenues in 2014

7Power Brands

Mondelezs Power Brands, which represent almost 60 percent of total net revenues

FINANCIALSYear 2014Reported Net Revenuesvs PYOrganic Net Revenue GrowthPower Brand GrowthLatin America$5,153 -4.30%15.10%14.50%Asia Pacific4,605-7-2.8-2.2Eastern Europe, Middle East & Africa3,638-7.16.511.3Europe13,912-1-10.5North America6,936-0.80.82.2Mondelz International$34,244 -3.00%2.40%4.10%* All figures for Reported Net Revenue are in million dollarsOperating Income and Diluted EPSReportedFY (2014)vs PY (2013)Gross Profit$12,597 -3.90%Gross Profit Margin36.80%(0.3)ppOperating Income$3,242 -18.40%Operating Income Margin9.50%(1.7)ppNet Earnings7$2,184 -44.20%Diluted EPS$1.28 -41.60%* Values in $ is in millionsOrganic Net ReveueOrganic revenue growth is a useful measure used by the company. The difference between reported net revenue growth (the most comparable GAAP measure) and organic revenue growth (the non-GAAP measure) consists of the impact from foreign currency, acquisitions and divestitures, and other changes that do not reflect the underlying results and trends (for example, revenue reclassifications and changes to the fiscal year). Organic revenue growth is a useful measure of the companys performance because it excludes items that: i) are not completely under managements control, such as the impact of foreign currency exchange; or ii) do not reflect the underlying growth of the company, such as acquisition and divestiture activity. It is also a component of the companys compensation programs. The limitation of this measure is that it excludes items that have an impact on the companys revenue. This limitation is best addressed by using organic revenue growth in combination with the GAAP numbers. 9COMPANY NAMESEGMENTNAMEOFTOT.REV.MARKETSHAREMondelez International, Inc.Biscuits34.80%11.05%CONAGRA FOODS, INC.Total Consumer Foods47.34%7.51%CAMPBELL SOUP CO.Biscuits29.21%2.27%CAMPBELL SOUP CO.U.S. Simple Meals33.16%2.58%Dean Foods CompanyTotal100%8.39%GENERAL MILLS, INC.U.S. Retail60.95%10.85%HORMEL FOODS CORP.Grocery Products17.43%1.62%Hillshire Brands CompanyNorth American Retail71.99%3.13%HERSHEY FOODS CORPORATIONTotal100%7.93%Kellogg CompanyTotal100%14.54%Kellogg CompanyU.S. Morning Foods & Kashi21.82%3.17%Kellogg CompanyU.S. Snacks24.02%3.49%PepsiCo, Inc.Frito-Lay North America27.17%13.57%TYSON FOODS, INC.Prepared Foods18.65%7.65%MARKET SHAREBISCUITSMARKET SHARECOMPANY NAMESEGMENTNAMEOFTOT.REV.MARKETSHAREMondelez International, Inc.Beverages15.31%57.20%CAMPBELL SOUP CO.U.S. Beverages9.84%9%Hillshire Brands CompanyCoffee& Tea--Kraft Foods Inc.Beverages16.13%33.80%COMPANY NAMESEGMENTNAMEOFTOT.REV.MARKETSHAREMondelez International, Inc.Cheese & Grocery8.23%17.22%Dean Foods CompanyDairy Group100%55.28%Kraft Foods Inc.Cheese23.44%27.50%BEVERAGESCHEESE & GROCERYVOLUME/REVENUE OF PRODUCTS

Our segment net revenues and earnings

During 2014, our segments contributed to our net revenues in these product categories as follows:

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Within our product categories, the classes of products that contributed 10% or more to consolidated net revenues were:VOLUME/REVENUE OF PRODUCTS

FUTURE PLANSFUTURE PLANS

FUTURE PLANS

FUTURE PLANS

FUTURE PLANS

Stepping up Productivity Delivery

Comments on PAST GROWTH & STRATEGIESComments on PAST GROWTH & STRATEGIES

Comments on PAST GROWTH & STRATEGIESSUGGESTIONS FOR FUTURE GROWTH PLANSMarket Opportunity

Presently, Asia Pacific region accounts for 13.5% of Net Revenues.Need to establish a stronger base in India & China

Marketing Strategy

Company should look for ideas to harness smart phones for in-store marketing, impulse purchases and out of store applications. Ex: Mobiles futures platform can be utilized

Supply chain network

Supply chain is still very fragmented due to disinvestment of Kraft foodsNeed to improve the distribution network within and through countries.

Introduce brands like Jacobs, Bevita, Lacta etc in these markets

22THANK YOU