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Modström Look Book Summer 2011
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er 2011 look book
T-SHIRT – STYlE: RAW GIVE IT | kNIT – STYlE: RECoRD | SHoRTS – STYlE: REASoN 01
S u m m E R 2 0 1 1
02 DRESS – STYlE: RESoRT | NECklACE – STYlE: NECklACE 55 ToP (WIll bE mADE AS A DRESS) – STYlE: REbECCA | kNIT – STYlE: RANGE | PANT – STYlE: REACH 03
T-SHIRT – STYlE: RED HEART RIVET | SHoRTS – STYlE: RISE 05 04 DRESS – STYlE: REFINE | kNIT – STYlE: RACk
06 DRESS – STYlE: RElIVE | NECklACE – STYlE: NECklACE 55 ToP – STYlE: RITA | SkIRT – STYlE: RAmA | bRACElETS – STYlE: bRACElET 91 07
08 T-SHIRT – STYlE: RoYAl CHIFFoN | PANT – STYlE: REPEAT | bAG – STYlE: RYAN ToP – STYlE: REbEl | kNIT – STYlE: TIllE SHoRT | SHoRTS – STYlE: RISE | SCARF – STYlE: RIVAl 09
10 SHIRT – STYlE: RomAN | SHoRTS – STYlE: REFRESH | SCARF uSED AS bElT – STYlE: TRIbE T-SHIRT – STYlE: RAW CHIFFoN | PANT – STYlE: REACH 11
12 T-SHIRT – STYlE: RoYAl NEW | blAZER – STYlE: RooSTER | SHoRTS – STYlE: REASoN T-SHIRT – STYlE: RoYAl lACE | kNIT – STYlE: TIllE SHoRT | SHoRTS – STYlE: RISE 13
14 DRESS – STYlE: RACHEl | SCARF – STYlE: TRIbE GRAPHIC DRESS – STYlE: RASPbERRY | NECklACE - STYlE: NECklACE 55 15
16 T-SHIRT – STYlE: RoCk | PANT – STYlE: RuSH | bRACElETS – STYlE: bRACElET 91 SWEAT SHIRT – STYlE: RIVER ZIP | SHoRTS – STYlE: RISE | SCARF – STYlE: TRIbE 17
18 DRESS – STYlE: REmIND | kNIT – STYlE: TIllE SHoRT | NECklACE – STYlE: NECklACE 72 ToP – STYlE: RuTHlESS | SkIRT – STYlE: RubbER 19
20 ToP – STYlE: RoSANNA | kNIT – STYlE: TIllE SHoRT | SHoRTS – STYlE: REFRESH T-SHIRT – STYlE: RED lADY | blAZER – STYlE: REFoRm | PANT – STYlE: REACH 21
22 ToP – STYlE: REGINA | SHoRTS – STYlE: RISE | bAG - STYlE: RYAN SHIRT DRESS – STYlE: RHYTHm | NECklACE – STYlE: NECklACE 55 23
24 T-SHIRT – STYlE: RoCk | kNIT – STYlE: TIllE SHoRT STRIPE | SHoRTS – STYlE: RISE SHIRT – STYlE: RAmoNA | SCARF – STYlE: TRIbE GRAPHIC 25
26 SWEAT SHIRT – STYlE: RIVER buTToN | PANT - STYlE: REPEAT T-SHIRT – STYlE: RoYAl bEAuTY FACE | PANT – STYlE: RuSH | kNIT – STYlE: RACk 27
DRESS – STYlE: RESPoNSE | kNIT - STYlE: RECoRD | NECklACE – STYlE: NECklACE 55 2928 DRESS – STYlE: RAZE | SCARF – STYlE: TRIbE
ToP (WIll bE mADE AS A DRESS) – STYlE: REbECCA | kNIT – STYlE: TIllE SHoRT DoT | SkIRT – STYlE: RubbER 3130 SkIRT uSED AS A DRESS – STYlE: RAmA bIG FloWER | SWEAT SHIRT blAZER – STYlE: RAIN
32 DRESS – STYlE: RASPbERRY
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bEHINDmoDSTRÖm WAS FouNDED IN 2004 AND HAS NoW ACHIEVED GREAT SuCCESS oN THE DANISH AND oN THE INTERNATIoNAl FASHIoN SCENE WITH 6 YEARlY CollECTIoNS.
WE ARE A TEAm oF YouNG FASHIoNISTAS WITH bACkGRouNDS IN RETAIl, SAlES, bRANDING AND DESIGN. WE AIm To bE INNoVATIVE, ImPulSIVE AND DIFFERENTIAT-ING. ouR CoNCEPT oF moRE AND SHoRTER TERmED CollECTIoNS IS bEING CAREFullY PREPARED WITH INTENT To bE GRouNDbREAkING WHIlST CoNTINuouSlY ADDING THE FASHIoN INDuSTRY WITH SomETHING NEW THRouGH ouR 6 YEARlY mAIN CollECTIoNS. uNDERlINING THE FouNDATIoN oF moDSTRÖm AlWAYS AImING To bE INNoVATIVE, ouR EXPRESS DIFFuSIoN RANGE NAmED X-lINE HAS bEEN INTRoDuCED oN WEEklY bASIS To SPICE uP THE mAIN CollECTIoNS bY REPRESENTING moDERN CommERCIAl ITEmS WITH REASoNAblE, ATTRACTIVE PRICES. AlREADY THIS IS PRoVING To bE SuCCESSFul AmoNG ouR RETAIlERS AND THE TREND AWARE CoNSumERS.
THE look SIGNAlS FEmININITY buT WITH A RAW TouCH, AlSo SHoWING CoNTEmPo-RARY EDGE. THE STYlE REFlECTS DYNAmICS AND ACCuRATE FASHIoN oF HIGH QuAlITY. A bRAND THAT SHoWS A FlAIR AND AN uNuSuAl SENSE FoR DESIGN VARYING IN look AND STYlE ADAPTING To A CoNSTANTlY CHANGING FASHIoN INDuSTRY AS WEll AS To THE NEED FoR RENEWAl IN THE mARkET.
ouR TARGET IS THE YouNG CoNSumER WHo IS ImPulSIVE IN HER CoNSTANT SEARCH FoR NEW TRENDS. THE WEll-DESIGNED PRoDuCTS PRoVIDE A PRESTIGIouS look CombINED WITH “mAINSTREAm” IN ITS AFFoRDAblE SENSE. FoR moDSTRÖm IT IS All AbouT FIND-ING A WAY oF bEING CoNVENTIoNAl STIll SHoWING A moDERN AND INFluENTIAl STYlE THAT AlToGETHER IS To SEPARATE uS FRom THE CRoWD.
ouR PHIloSoPHY IS To CREATE NEW STYlES bY CoNSTANTlY PRESENTING SEASoN SPECIFIC CollECTIoNS. moDSTRÖm IS boRN To FulFIll THE CuRRENT NEED FoR NEW EX-PRESS FASHIoN. WITH THE SHoRT-TERmED DElIVERY WE GET CloSER To THE FASHIoN TRENDS oF THE FuTuRE. THIS ENCouRAGES A CloSE CooPERATIoN WITH THE RETAIlERS AND PRoVIDES THEm WITH ImPRoVED CASH FloW DuE THE SPEEDY PRoDuCT TuRN-ARouND TImE WHICH THE CoNCEPT ENAblES.
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SAlES CoNTACTsALes mANAGerClAuS NoRDVICEll: + 45 24 94 45 12EmAIl: [email protected]
INTerNATIONAL sALesmARIE-louISE THoRuPCEll: + 45 20 53 50 61EmAIl: [email protected]
sALes DeNmArKmIA HEmDRuP SØRENSENCEll: +45 25 56 27 06EmAIl: [email protected]
sALes ICeLANDRuN NEIlDVERSluN EHF.ElIN GuÖmuNDSDoTTIRCEll: +354 86 31 900EmAIl: [email protected]
sALes sWeDeNlINDFoRS FASHIoN AGENCYSuSANNE J lINDFoRS CEll: +46 73 420 13 39EmAIl: [email protected]
sALes NOrWAYmARIE-louISE THoRuPCEll: + 45 20 53 50 61EmAIl: [email protected]
sALes NeTHerLANDsNEW mARkETSANNE WEGDAmCEll: +31 62 48 85 499EmAIl: [email protected]
sALes GermANY sOuTH/ WesTINTuNE GmbHmElISA JAkuPoVICCEll: +49 173 1973 488EmAIl: [email protected]
sALes GermANY NOrTH/ eAsTSIlkE buDDECEll: +49 15 140 00 31 06 EmAIl: [email protected]
sALes FINLANDGRIFFIN & Co. oYmETTE mARIA HANSENCEll: +358 (0)45 128 2028EmAIl: [email protected]
PR CoNTACTPress moDSTRÖm | mARIA DYHRbERH HolmPHoNE: +45 9870 4289EmAIl: [email protected]
Press GermANY sOuTH/WesTINTuNE GmbH | SVEND HERlITZIuSPHoNE: +49 6122 53 3109EmAIl: [email protected]
Press GermANY NOrTH/eAsTSIlkE buDDEPHoNE: +49 15 140 00 31 06 EmAIl: [email protected]
Press NeTHerLANDsGANbARoo PR | SImoNE SASSmANNSHAuSENPHoNE: +31 20 68 48 111EmAIl: [email protected]
Press FINLANDGRIFFIN & Co. oY mETTE mARIA HANSENPHoNE: +358 9 252 262 00EmAIl: [email protected]
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STYLE PAGEBRACELET 91 7, 16NECKLACE 48 11, 28NECKLACE 55 2, 6, 15, 23, 29NECKLACE 72 18RACHEL 14 RACK 4, 27RAIN 30RAMA 7RAMA BIG FLOWER 30RAMONA 25RANGE 3, 30RASPBERRY 15, 32RAW CHIFFON 11RAW GIVE IT 1RAZE 28REACH 3, 11, 21REASON 1, 12REBECCA 3, 31REBEL 9RECORD 1, 29 RED HEART RIVET 5RED LADY 21REFINE 4REFORM 21REFRESH 10, 20REGINA 22RELIVE 6
STYLE PAGEREMIND 18REPEAT 8, 26RESORT 2RESPONSE 29RHYTHM 23RISE 5, 9, 13, 17, 22, 24 RITA 7RIVAL 9RIVER BUTTON 26RIVER ZIP 17ROCK 16, 24ROMAN 10ROOSTER 12ROSANNA 20ROYAL BEAUTY FACE 27ROYAL CHIFFON 8ROYAL LACE 13ROYAL NEW 12RUBBER 19, 31RUSH 16, 27RUTHLESS 19RYAN 8, 16, 22TILLE SHORT 9, 13, 18, 20TILLE SHORT STRIPE 24 TILLE SHORT DOT 31TRIBE 9, 10, 17, 22, 28TRIBE GRAPHIC 14, 25
INDEX
