Model Komunikasi Ariestoteles

8/17/2019 Model Komunikasi Ariestoteles

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T H E R H E T

O R I C


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INTRODUCTION

• According to Aristotle ,social creature is zoon politicon which means

human being predetermined to live in a societ and interact with

each other!

• As social beings ,humans need other humans to survive and are

re"uired to wor# together!• In the process o$ interaction between people is created

communications!

• The %odel Communication used b Aristotle is basicall the most

classical communication model , this model is called model o$

rhetorical & Rhetorical model'


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(I)TOR* O+ RT(ORIC

• )cience o$ rhetoric was originall developed in -reece,

relating to the science o$ the Arts )pea#ing & Techne

Rhetori#e'

• Aristotle was the $irst to contributes to communication

public ,especiall rhetoric!

• Theor o$ rhetoric centered on thin#ing about rhetoric

mentioned b Aristotle as a tool persuasion!


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D+INITION O+ RT(ORIC

• The abilit o$ the spea#er to in$luence the audience !The

starting point is to tal# rhetoric that became one o$ the

special abilities in humans !


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.ublic )pea#ing.ublic )pea#ing / )pread o$ in$ormation $rom one person to

man people or a wide audience!There are three main ob0ective o$

public spea#ing /

1! To give the in$ormation

2! To ntertain3! To .ersuade

The main of public

speaking


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T( %AIN 4%NT ON

RT(ORIC


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A))U%.TION) T(OR* O+

R(TORIC

• a! .ublic spea#er or spea#ers who e$$ectivel need to

consider their audience !

• 5the concept o$ audience analsis & audience analsis'

• b ! .ublic spea#er or spea#ers e$$ectivel use some

evidence in his presentation !

• 5 The concept o$ ethos, pathos , and logos


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T(O), 4O-O), .AT(O)

• thos / character,intelligence,goodwill,spea#er!It can be

learned and $amiliarized

• .athos / related to the emotions generated on audiences

•

4ogos / use o$ arguments,rationalization,and thediscourse!


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)llogism 6 nthmeme

• )llogism / a group o$ propositions relate to each other

and draw a conclusion $rom the premises o$ ma0or and

minor!

• nthmeme / sllogism based on probabilit,signs,and

e7amples,which serves as a rhetorical persuasion!

8 The possibilit &probabilit '

8 %ar# & sign'

8 7ample


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9ANON RT(ORIC

• : things needed $or e$$ective speech

Discover / construction ; preparation o$ an argument that

is relevant to the purpose o$ a speech !

Consists o$ / a topic and civic space !The setting / the spea#er


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.UR.O) O+ RT(ORIC• 9onrad 4orenz once said ,= What was said by no means

was also heard, what is heard by no means well

understood , what is understood by no means was also

approved,what is approved by no means justified, what

is acceptable does not mean also lived,and what is

internalized does not mean also to change behavior >Rhetoric is important that what is said

can be heard , what is heard is understandable

, what is understood to be approved , approved

what is acceptable , what is acceptable can beinternalized , and internalized what can

change behavior !


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T*.) O+ R(TORIC•

+orensic rhetoric / a state when the spea#er encouragedthe emergence o$ guilt or innocence ! &in the court'

• pidei#ti# rhetoric / a discourse that relates to praise or

blame ! & ceremonial speech '!

• Deliberative rhetoric / while the spea#er must speci$ an

action to be ta#en , something that should or should not

be done ! & .olitical speech '


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CRITIC•

(eurisme(usband theor has been covering some hearts

subarea communications , such as $ear hearts

communicate and has been pushing The empirical

research as well as practical !

• 4ogical consistenc

1! Inconsistent

2! less organized

3! De$ining %issing Right


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T?4@ 4-A4 O+

R(TORIC1! lo"uence can be learned

2! Train oursel$ in the art to spea#

3! liminate an7iet b practicing

B! )pea#ing while thin#ing

:! )peech not read! +ormulate a theme with sharp

! Clear scheme Interesting and impressive initial end

E! I #now,I want ,I success$ull

F! Increase arguments and stand $acing ob0ections

1G!(app when speech11! )pea# clearl

12!*ou were born to be a winner

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Model Komunikasi Ariestoteles