Overview:Modarri Online Presence

https://www.google.com/analytics/web/?hl=en%23report/trafficsources-overview/a57445477w91167611p94858345/?_u.date00=20141001&_u.date01=20150516/

https://www.google.com/analytics/web/?hl=en%23report/acquisition-channels/a57445477w91167611p94858345/?_u.date00=20141001&_u.date01=20150516&_r.drilldown=analytics.trafficChannel:Social/

What is happening between social sites and the website?

Blog Posts Review & Recommendations:

Structural• Feature picture of the car – no split before after/ or two different angles, pick

the best for that car, landscape shot, watch placement of text (stone age car)

• Suggestion to shop & link to shopping cart within each post – (Already discussed with Marcel

• Establish Protocol for Featured Artists and fan DIY posts

Content• Featured Designers• Fan DIY• STEM/Science of Play longer articles• Videos – stories, “ballet

Facebook Review & Recommendations:

Structural• Share Modarri blog posts as link instead of picture

• Share reviews mentioning Modarri to the page, or post articles

• Boosted posts – do not promote page, got dead body followers

Content• Users submitted cover photo of the month /week

Blog post w/DIY how to Featured as cover photo

• Add Curated Content (good content on Twitter) History of transportation/cars/ eg. – Egyptian chariots Innovation in cars happening now STEM articles Articles on science & importance of play Historical toy cars

Twitter Review & Recommendations

• Nice touch for #FF “Beeps to…”

• Good curated content – bring over to Facebook

• Establish protocol for engaging with bloggers posting reviews

• Establish protocol for tweeting Modarri blog posts

• Establish protocol for tweeting 3rd party articles

Update ProfileHeader Picture – custom cars lined up

Review Description: Tweeting about toy supercars, cars & tech! Modarri miniature toy cars can be rebuilt millions of ways. http://modarri.com #DIY #toys #cars #FeelTheRoad

Pinterest Review & Recommendations

Structural• Links with Issues

Lego PeopleSt. Patrick’s DayBlogger

• Logo as avatar• Revisit bio

Website Structure• Multiple shopping cart pictures – prodcut & lifestyle shots• Naming images• Rich Pins

Content• Sprinkle Modarri more links in other boards as appropriate • Join more community boards • Review boards – descriptions, merge, eliminate• Consider inviting Pinners to Modarri boars• Add birthday party board

Engaging with Bloggers & Journalists Recommendations

Helping Them Help Modarri• Protocol handbook to provide bloggers • Consider press/brand page for – provide images, branding info • Great example

Engagement with Published Articles• Thank You• Retweets• Rehsare their Facebook posts to Modarri FB page• Tweet their articles with mention• Post their articles to social sites• Follow engage with other posts as appropriate

Email Newsletter Recommendations

Structural• Identify lists – dealers, bloggers, customers etc.

Content• Varies with list –

New releases Holiday Feature articlesFeatured DIY carSpecial edition cars

Community Building Recommendations

• Handbook for dealers hosting events• Protocol for helping promote events• Events calendar on site?• Cultivate enthusiasts holding MeetUps• Featured Fan DIY – blog post, email newsletter, FB cover photo,

other social.

Content Recommendations• Geek Dad• STEM/play longer articles

Sales Recommendations• Design sales campaigns