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Mobilizing the Internet. Craig Carroll National Director-Higher Education Segment Sprint Business. Two Mega Trends are Driving Growth. Growth Coming from Wireless. - PowerPoint PPT Presentation
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Mobilizing the Internet
Craig CarrollNational Director-Higher Education SegmentSprint Business
Xohm Overview2
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Two Mega Trends are Driving Growth
2003 2004 2005 2006E 2007E 2008E 2009E 2010E
Bro
adb
and
Dri
vin
g G
row
thB
road
ban
d D
rivi
ng
Gro
wth
Traditional Wireline
Voice Minutes
Wir
eles
s D
rivi
ng
Gro
wth
Wir
eles
s D
rivi
ng
Gro
wth
Broadband
Subscribers
Narrowband
Subscribers
The Wireless Broadband service will not only capture a portion of these
Broadband subscribers, it will expand the current revenue opportunity
1992 -> 2008 3x Growth
In Total Usage
Wireless Voice Minutes
GrowthComing from Wireless
1992 - 2008 2003 - 2010
Xohm Overview3
Cellular
Voice +
• Pictures
• Music
• Business Apps
The mobile phone functions as the “Swiss Army Knife of Devices”
The mobile phone functions as the “Swiss Army Knife of Devices”
Broadband IP Connectivity(Internet)
High throughput, always-on access to
content rich applications and
services
High throughput, always-on access to
content rich applications and
services
Evolution centered around VOICE
Fixed Broadband Evolution Centered Around
THE INTERNETTHE INTERNET
Dial-Up
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
Traditional Wireline
Voice Minutes
GrowthComing from Wireless
Wireless Driving GrowthWireless Driving Growth
1992 -> 2008 3x Growth
I n Total Usage
Wireless Voice Minutes
2003 2004 2005 2006E 2007E 2008E 2009E 2010E
Broadband Driving GrowthBroadband Driving Growth
Broadband
Subscribers
Narrowband
Subscribers
Next Evolution of Internet Access
1G 2G 3G
Mobile
Internet
Xohm Overview4
More Capacity at Less Cost
• 2.5 GHz provides a balance between coverage and capacity• Sprint’s spectrum holdings allow deployment of large
10 or 20MHz channels without the inefficiencies of guardbands and multiple smaller channels• Flatter architecture, IP network
and Internet cost model provides lower-cost hardware•More than a 10X cost/performance savings
Xohm Overview5
Speed AND Capacity Define PerformanceTraditional Wireless Broadband Networks
Optimized for Voice and Narrowband Data
Next Generation Wireless Broadband Networks
Enabling Wide Range of Applications
Xohm Overview6
1. Sprint’s 2.5 GHz licenses allow for higher throughput and capacity2. Two to three times as many sites required for initial coverage at 2.5 GHz compared to 700 MHz3. 10 to 15 sites required at 700 MHz for the same capacity as one Sprint site at 2.5 GHz4. FDD at 700 MHz is not finalized in any standard and product availability is unlikely before 20105. Low cost WiMAX 2.5 GHz chipsets expected in 20086. International roaming expected at 2.5 GHz; 700 MHz roaming uncertain
Interference occurs between these co-
channel cells
Lower reuse
Interference increases as distance between co-channel
cells decreases
Higher reuse
700 MHz vs. 2.5 GHz
Xohm Overview7
•The device is the customer•The carrier subsidizes the device and manages the supply chain•Contracts and cancellation penalties are required to recoup the subsidy
Mobile Internet
Embedded Model: Changing the Subsidy Paradigm
Traditional Wireless•Embedded mobile broadband•Device optimized on a particular use•Customer buys the devices from their retail store at non-subsidized retail prices•Freedom to purchase a subscription, ad hoc usage, or a particular service
Xohm Overview8
Top U.S. Markets by end of 2008
Early 2008BaltimoreWashington DCChicago
2009 - 2010MadisonMilwaukeeOrlandoCape CoralWest Palm BeachMiami
TucsonOklahoma CityTulsaWichitaLansingColumbusRichmondVirginia BeachToledo
2008BostonProvidenceNew YorkPhiladelphiaPittsburghClevelandCincinnatiDetroitSt. LouisKansas City
DallasAustinSan AntonioPhoenixLas VegasLos AngelesSan DiegoTampa
States in blue have at least one Sprint launch metro area
• Map represents only the main metro areas and is not a complete depiction of the coverage. The plan is subject to change.
• 100M POPs covered by YE 2008 include coverage by Sprint and Clearwire
Xohm Overview9
Product and Services Roadmap
2008
Presence
Optimized Visual
Content Delivery
Remote Office
Interactive, Integrated Comm.
Video Monitoring
Local Content
Gaming / Community
Stationary VoIP
Robust API’s
Video Chat
In-Car Entertainment
2009 & Beyond
Video Conferencing
Mobile/Location Advertising
Content
Security
Low Latency Device Mngt &
Rendering
Throughput
Advertising Engine
Devices
Campus Solutions, Healthcare, Real Estate
Location
Table Stakes Differentiators
Access Plans
Friend Finder
Xohm Overview10
The WiMAX Ecosystem
Subscriber Equipment
Network / Infrastructure
Services,
Applications & Content
Sales, Distribution, Care & Billing
WiMAX Ecosystem
Infrastructure: Motorola, Nokia, Samsung
Implementation: Alcatel Lucent, Ericsson
Providers: Sprint, IBM,
Samsung, Nokia, ZyXEL, ZTE, Intel, and PC
OEMs
Sprint Sales, Retail, OEMs,
others; Amdocs, IBM
Movies
Programming
Music Videos
GamingVideo Chat
& Blog
Home MonitoringVideo Conf
RemoteSurveillance
FieldApps
CorporateIntranet
Traditional ● UMPCs ● Laptops ● Cameras ●
Portable Music ● Gaming ● Inventory
Tracking ● Telematics ● Video Recorders ●
Navigation
Xohm Overview11
Affordable ServicePay as You Go, Pre-paid, or Monthly Subscription
3 Imperatives For Mobile Internet
1Innovation in Distribution:• Chipsets: Single chip WiFi + WiMAX
• Devices: Embed chipsets in mass market laptops and consumer electronic devices
• Distribution: Leverage consumer electronics sales distribution channels
2Innovation Multimedia SolutionsVisual Centric, Interactive, Personal Broadband
3
Xohm Overview12
WiMAX has Global Momentum
*Yankee Group, presented at WiMax Asia, April 2007
** Informa Telecoms & Media, March 2007
SprintSprint
InukshukInukshuk
OrbitelOrbitel
SK TelecomSK TelecomBeelineBeeline
MVSMVS
MovilnetMovilnet
TMNTMN
GloCommGloComm
Neo-SkyNeo-Sky
UnwiredUnwired
AUSTARAUSTAR
CTLCTL
SoftBankSoftBank
NTT DoCoMoNTT DoCoMo
KDDIKDDI
KTKT
RELIANCERELIANCE
Mobile-8Mobile-8
China unicomChina unicomBolloréBolloré
WATANIYAWATANIYA
BTBTPipexPipex
TelecomTelecom
TVATVA
TELECOM ItaliaTELECOM Italia
WorldmaxWorldmax
China MobileChina Mobile
BHARAT SANCHAR NIGAM LTD.
BHARAT SANCHAR NIGAM LTD.
MAXX onairMAXX onairClearwireClearwire
Xohm Overview13
The Mobile Internet Advantage
The customer gets more choice at lower cost and with greater ease-of-use
Enables mass market use of high bandwidth applications with a much better user experience
Access to applications and content when and where you need it
Embedded Devices
Performance
Mobility
Xohm Overview14
Higher Education Applications-In Development•Security applications-
› Remote IP based video surveillance› Security access badges
•Energy Management-Telemetry
•Automated Metering Systems
•Event Management-POS systems
•Library Systems
•Facility Maintenance
•Traffic Management
•Distance Learning
•Emergency Communication
