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Mobilization of Producer Groups, Producers Association & Establishment of FCSC in Yavatmal & Hingoli – Inception Report

© Wipro Confidential 1

Mobilization of Producer Groups, Producers Association & Formation of Farmer’s Common Service Centres in

Yavatmal & Hingoli – MACP-World Bank

Submitted by

Inception Report November 2012



Document Control

Document Title : Inception Report Document Status : Submission to FCSC Unit, MACP Abstract : This document details the key components of the projects which

include the introduction to the project, the scope of work, the approach and methodology followed, the team and governance structure of the project and key issues and way forward.

Submission Details

Date Author Version Remark

11/12/2012 Wipro 2.0 Report submitted after obtaining comments on the Inception report from MACP project officials.

Distribution

Version Name Date Location

1.0 MACP Office 07/11/2012 Pune

2.0 MACP Office 11/12/2012 Pune

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Acronyms

Term Definition

6E Methodology Wipro’s proprietary Consulting Methodology

ABPF Agri-Business Promotion Facility

ATMA Agriculture Technology Management Agency

CAIM Convergence of Agricultural Interventions in Maharashtra

CSO Civil Society Organization

FCSC Farmer’s Common Service Centre

FF&V Fresh Fruits & Vegetables

FGD Focus Group Discussion

GoM Government of Maharashtra

MACP Maharashtra Agriculture Competitiveness Project

MoU Memorandum of Understanding

MSAMB Maharashtra State Agriculture & Marketing Board

MSHMPB Maharashtra State Horticulture & Medicinal Plants Board

NABARD National Bank for Agriculture & Rural Development

NGO Non Governmental Organization

NHM National Horticulture Mission

PA Producer Association

PG Producer Group

PRA Participatory Rural Appraisal

RFP Request for Proposal

SC Scheduled Caste

ST Scheduled Tribe

SFAC Small & Marginal Farmers Agribusiness Consortium

TNA Training Needs Assessment

ToR Terms of Reference

WCS Wipro Consulting Services



Contents

1. INTRODUCTION & OBJECTIVES OF THE PROJECT................................................................. 5

1.1 Maharashtra Agricultural Competitiveness Project (MACP) ...................................................... 6

2. PROJECT OBJECTIVES ..................................................................................................................... 7

3. PROJECT COMPONENTS & INTERVENTIONS ......................................................................... 7

3.1 Formation of Producer Groups (PGs), Producer Associations (PAs) & Establishment of

Farmer’s Common Service Centres (FCSCs) .................................................................................. 8

4. SCOPE OF THE ASSIGNMENT ...................................................................................................... 9

4.1 Specific Scope of Work .................................................................................................................... 10

4.1.1 Profile of the Districts Coverage under the Assignment ............................................................ 11

4.2 Specific Tasks under the Assignment ............................................................................................ 13

5. APPROACH & METHODOLOGY ................................................................................................ 13

5.1 Familiarization, Desk Review & Consultations ........................................................................... 16

5.2 Stakeholder Consultations & Baseline Survey ............................................................................. 16

5.2.1 Sampling Methodology ................................................................................................................... 18

5.3 Implementation & Monitoring of Extension Activities ............................................................... 20

5.3.1 Overall Project Management Framework ..................................................................................... 20

5.3.2 Key Implementation & Monitoring Activities ............................................................................. 21

6. PROJECT TEAM COMPOSITION ................................................................................................. 22

6.1 Contact Matrix .................................................................................................................................. 23

7. PROJECT IMPLEMENTATION PLAN – DELIVERABLES & MILESTONES ......................... 23

7.1 Milestones – Phase – I (Baseline Survey & Mobilization of Groups) ........................................ 23

7.2 Milestones – Phase – II (Farmers Group Activation & Capacity Building) .............................. 23

7.3 Milestones – Phase – III (Formation of PAs & Establishing FCSCs) ......................................... 24

7.4 Milestones – Phase – IV (Oversight, Operation & Maintenance) .............................................. 24

7.5 Deliverables under the Assignment .............................................................................................. 25

8. EXPECTATIONS, DEPENDENCIES & RISKS ............................................................................. 27

9. WAY FORWARD ............................................................................................................................. 28

ANNEXURES ..................................................................................................................................................... 29

Annexure I – Questionnaire for Collecting Farmer’s Baseline Information (Household) ....................... 30

Annexure II – Questionnaire for Collecting Village Information ............................................................... 35

Annexure III – Questionnaire for Market Baseline ....................................................................................... 40



1. INTRODUCTION & OBJECTIVES OF THE PROJECT

The Maharashtra State is spread over an area of 3.07 Lakh Sq. km. The total population of the State is 10.3 Crore (estimated 2004-05), out of which, 57.8 % population is dependent on agriculture. Agriculture plays an important role in the State’s economy. The total number of farmers in the State is 1.66 Crore, of which, 43 % and 27 % are small farmers and marginal farmers, respectively. The average land holding is 1.66 Ha. In the year 2008-09, the area under cultivation in the State was 22.66 Million Ha, which is 73.66 % out of the total physical area of 30.76 Million Ha. In the same year, the area under irrigation was 4.03 Million Ha, which is 17.78%. The food crops including cereals and pulses occupy 12.91 Million Ha (56.97%) area. The important Kharif crops are sorghum, millets, rice, pulses, soybean, groundnut, sunflower, sesame and cotton, while wheat, yellow gram, sunflower are grown in Rabi season. Sugarcane is also grown on a large area in the State. In the year 2008-09 the production of fruits, viz., grapes, mangoes, banana, oranges, sweet lime and pomegranate was 100.54 Lakh tonnes, and, the vegetable production had reached the level of 77.29 Lakh tonnes per annum.1 The ADB Sector Assessment summary on agriculture production and markets mentions that the contribution of agriculture to India’s national gross domestic product (GDP) declined from 56% in 1950 to 15.7% in 2008–2009. However, reliance on agriculture for income has not shifted significantly, as 58% of the workforce still depends on agriculture for their livelihood. Horticulture contributes around 28% of agricultural GDP and provides 37% of the total exports of agricultural commodities from 13% of the cultivated area, and offers higher returns to producers that diversify their crops. Food accounts for almost 53% of total household expenditure, and demand is rising by 8% annually. Consumer demand reflects more discretionary spending on higher-value fresh and processed horticultural products. The changing demand for food gives rural India an opportunity to capture the benefits of a high-growth economy that has mostly eluded it in the last decade. The sector was valued at $182 billion in 2005, and the processing subsector contributed $70 billion. By 2015, the food market is predicted to be worth $310 billion. Currently, food processing accounts for 9% of GDP, 19% of total industrial output, and 5% of total exports; the key subsectors are fresh fruits and vegetables, dairy, and fisheries. The output of the fresh fruits and vegetables subsector totaled 50 million tons and 90 million tons in 2007 and 2008. However, only 2% is being processed. While India accounts for 9% and 11% of global fruit and vegetable production, only 6% of this production is traded across its borders. Crops for which India is assessed to have comparative and competitive advantage are fruits, vegetables, and nuts. Despite this advantage, and the scale of production, India’s share of global trade remains low. However, its geographic location provides a significant trade opportunity for high-value crops (HVC) both to the east and west of India.2 The present scenario in Indian agriculture sector is constrained with outdated technologies and management, lack of investment in linking infrastructure (such as roads from production areas to collection points) and lack of private sector investment and management in modern marketing infrastructure (such as cold chains, controlled atmosphere storages, and automated grading). The key element of Maharashtra Government’s agriculture sector strategy is based on overall strategy of GoI relating to agriculture which stipulates 4% annual growth rate in this and allied sectors. To ensure better returns of produce to the farmers, agriculture marketing sector needs strengthening for which GoM has clear policy embodying long term vision for Agriculture Marketing. The GoM has the Vision: “To develop vibrant, transparent, competitive agricultural

1 Government of Maharashtra, “Maharashtra Agriculture Competitiveness Project, Project Implementation

Plan” August 2010. 2

Asian Development Bank, “Agribusiness Infrastructure Development Investment Program – Sector Assessment Summary on Agriculture Production & Marketing” – A Report



marketing system in Maharashtra by 2015, in which private sector will have very decisive role, and, the State acting as facilitator, resulting in better price to producers, non exploitation of the consumers, creating huge employment in the sectors allied to agriculture emerging out of backward and forwards linkages, which will help the economy to grow at faster pace”. The GoM’s policy envisages reduction in the number of commodities which can be regulated over a period of time. As on 31/3/2010 the number of commodities included in the schedule (Maharashtra Agriculture Produce Marketing (Development and Regulation), Act, 1963) which can be regulated is 138. Some of the major constraints in achieving better results in these sectors are:

1. Lack of coordination among concerned line departments; 2. No convergence of the schemes; 3. The schemes implementation is not integrated; 4. End to end approach is missing; 5. Inadequate availability of funds; 6. Inadequate infrastructure in agricultural marketing system; 7. Lack of adequate arrangements to carry the marketing information and marketing

intelligence to the 8. Producers; and 9. Inadequate risk mitigation measures, and (ix) Lack of alternate marketing system, coupled

with poor knowledge of agricultural marketing. The State Government has already amended the Maharashtra Agriculture Produce Marketing (Development and Regulation), Act, 1963 (APMC Act) on the lines of Model Act on Agricultural Marketing circulated by Government of India (GOI). The amended Act provides for various reforms like provision for contract farming, direct marketing, establishing private markets and farmer-consumer markets. 1.1 Maharashtra Agricultural Competitiveness Project (MACP)3

The Maharashtra Agricultural Competitiveness Project (MACP) is proposed to address the issues mentioned above. Agriculture comprises of Crop Husbandry, Horticulture, Dairy, Animal Husbandry and Fisheries. The departments that are included in the Maharashtra Agriculture Competitiveness Project (MACP) are Agriculture, Animal Husbandry and Agricultural Marketing. In view of National Dairy Plan and National Fisheries Development Project being formulated at GoI, Sub-Components / activities pertaining to Dairy and fisheries have not been included in the project. Explanation: For this project Department of Agriculture means “Agriculture, Animal Husbandry, Dairy Development and Fisheries Department”, Animal Husbandry Department means “Agriculture, Animal Husbandry, Dairy Development and Fisheries Department”, and Cooperation & Marketing Department means “Cooperation, Marketing & Textiles Department”. Agriculture as an activity is subjected to serious risk of natural conditions & price risk. Studies in this sector and in dairy and fisheries sectors have been proposed in the project which will be undertaken by independent consultants under the technical oversight of Agri Business Promotion Facility (ABPF) and the Project. The results of these studies so conducted, will be reviewed during the First Mid Term Review (MTR) of the project at the end of 2nd year of the project. Based on the recommendations of studies decision whether to include activities relating to dairy, fisheries and agriculture insurance in the project for remaining four years would be taken.

3 Government of Maharashtra, “Maharashtra Agriculture Competitiveness Project, Project Implementation

Plan” August 2010.



The productivity improvement and production of improved quality of various agricultural produce is absolutely necessary to make agriculture viable. The thrust so far has been on increasing the productivity, and therefore, the extension machinery of the departments concerned was targeting to increase the production. Market led extension was totally lacking and this resulted in poor understanding of agricultural marketing by the concerned departmental agencies and the producers. Various national programmes like Rashtriya Krishi Vikas Yojana (RKVY), National Horticulture Mission (NHM), and National Food Security Mission (NFSM) are implemented in the State. The proposed MACP, with the assistance of the WB, is one of the many steps being taken by the GoM, to address the various issues and constraints in development of agriculture. The components and subcomponents under MACP are based on the ingredients of the overall strategy of the State mentioned above. MACP aims to enhance the productivity in agriculture and improvement of quality production through capacity building of producers with the help of ATMA programs. In order to enable farmer to fetch competitive price for the agriculture produce, various alternative channels of marketing are proposed to be developed, besides strengthening the present marketing structure, by way of modernization. 2. PROJECT OBJECTIVES

The overall objectives of the MACP project include the following.

1. Develop and establish commercially viable producer groups/ organizations in project area to undertake various activities such as bulk purchase of inputs and delivery to individual members; marketing of produce, grading and quality control and first level processing and linkages with market;

2. Develop business plan of these producer groups/organizations for the commercially viable activities identified by community;

3. Assist the producer groups/organizations to develop and strengthen the linkages for a. Knowledge and information; b. Banks & other commercial lending institutions; c. Insurance companies; and d. Logistics providers etc;

4. Building a database of resource persons and resource institutions for the producer groups/organizations, networking them and making these persons and institutions available as and when required;

5. Mentoring, backstopping and monitoring effectiveness of the producer groups/ organizations on regular basis and revising and adapting planning & implementation arrangement to respond to the emerging needs and demands on the ground.

3. PROJECT COMPONENTS & INTERVENTIONS

Specific interventions and components have been proposed under the project to ensure the following key derived objectives are achieved.

Increase in Productivity, Profitability and Market Access: Increase in productivity, profitability and market access for the farming community in Maharashtra is planned to be achieved under the project by providing farmers with necessary technical knowledge, market intelligence and market networks to support diversification and intensification of agriculture production aimed at responding to market demand.



Intensification and Diversification of Market-led Production: This is planned to be achieved by interventions like market led agriculture technology transfer to improve productivity and quality production, market information and marketing intelligence, provision of agribusiness opportunities through agribusiness development facilities and livestock improvement through livestock support services.

Improving Farmer Access to Markets: To ensure that farmers have greater access to markets promoting alternative markets and modernizing the existing APMCs is planned. In addition to this interventions like promoting alternative marketing systems involving farmers in the formation of producer groups, their associations, developing Farmers Common Service Centre (FCSC), introducing E-Marketing platform with the help of commodity exchanges, development in Rural Haats, besides modernization of selected APMCs & livestock markets.

Adopting Excellent Project Management Practices: This would help to ensure effective project management at the state and district levels, and support information and logistics, communications, project related consultancies and for overall project monitoring and evaluation.

3.1 Formation of Producer Groups (PGs), Producer Associations (PAs) & Establishment of

Farmer’s Common Service Centres (FCSCs)

Given the objectives of the project, above interventions would aim at achieving them in a systematic manner over a period of time. The key treatment planned to ensure that the farmers benefit from projects investments like the MACP, is through organized farmer’s groups and associations. Project aims to promote alternative markets for farmers and to link them to emerging agricultural marketing opportunities by organizing them into producer groups and enhancing their competitiveness by supporting group marketing activities. The alternative marketing channel proposed is product aggregation and sale through Producer Association. This would be done by organizing the producers into a cluster level Producer Association; develop their capacity and skills for marketing in order to access wider markets; and investment support to the Producer Associations (PA) for the establishment of Farmer’s Common Service Centres (FCSC). FCSC’s are conceived as small scale aggregation centres owned, managed and operated by PAs. The figure below shows how Producer Groups (PGs) would federate into producer associations and then establish FCSCs to gain access to markets. The project will finance productive demand driven investments on a grant basis to producer association for establishing FCSC and will be available on the basis of business plan prepared by them. These FCSC will undertake various activities such as bulk purchases of inputs for delivery to individual members, marketing of produce, grading and quality control. The benefits of FCSC’s are expected to be higher farmer prices through the combination of larger critical masses providing

PGs PGs PGs

PA

FCSC

PGs PGs PGs

PA

FCSC

PGs PGs PGs

PA

FCSC

Structure (Federation) of PGs & PAs to establish FCSCs



economies of scale, savings in transaction costs and strengthened negotiation positions, coupled with the added value achieved through primary grading and packing. Under the project, establishment of two types of FCSC would be supported.

1. FCSCs pertaining to cereals and pulses with cleaning, grading, and packing facilities for cereal and pulse producers; and

2. FCSC pertaining to fruits and vegetables with cleaning, grading, and packing services for fruits and vegetable farmers.

The size and scope of a particular producer association will not be predetermined but will follow a demand led process. Depending on the capacity, maturity and needs these producer associations would be formed. Each PA may be a group based federation of 15-20 PGs, with each PG consisting of about 15-20 farmers or a membership based federation consisting of about 300-350 farmers. Wherever possible the focus would be on forming existing commodity groups would be motivated to join the producer association. At critical stages these producer associations will be evaluated on appropriate indicators such as membership attendance, membership strength, record keeping, membership growth, retention of members, volume and value of marketed quantity to assess the group’s maturity. To ensure Farmers access to markets is driven through FCSCs, the MACP provides for the following financial support and arrangements. However such financial funding and support will only be made available to the PAs on submission of a viable business plan.

FCSCs (Grains & Pulses): 25% will be contributed by the members of FCSC & balance 75% will come from the project fund.

FCSCs (Fruits & Vegetables): 25% will be contributed by the members of FCSCs & balance 75% will come from the project fund.

Under the project approximately 200 Producer Associations with FCSCs (grains) facility will be developed in the catchment areas of the 40 Maharashtra State Warehousing Corporation (MSWC) godowns & 40 APMC godowns, where warehouse credit is available & 200 Producer Associations with FCSCs (FF&V) facility will be developed in areas with expanding production, increasing sales volumes & especially expanding marketable surpluses, in the State of Maharashtra. 4. SCOPE OF THE ASSIGNMENT

Based on the objectives of this assignment, mobilization of producer groups, producer association and establishment of FCSCs has been entrusted to Wipro Limited (Wipro Consultancy Services) for the Yavatmal-Hingoli Package. Based on the Terms of Reference (TOR) mentioned in the RFP Document the specific objectives identified for the assignment “Mobilization of Producer Groups, Producers Association & Formation of Farmer’s Common Service Centres in “Yavatmal & Hingoli” include the following.

1. Develop and establish commercially viable producer groups / organizations in project area to undertake various activities such as bulk purchase of inputs and delivery to individual members; marketing of produce, grading and quality control and first level processing and linkages with market;

2. Develop business plan of these producer groups/organizations for the commercially viable activities identified by community;



3. Assist the producer groups/organizations to develop and strengthen the linkages for: a. knowledge and information b. banks & other commercial lending institutions c. insurance companies d. logistics providers etc;

4. Building a database of resource persons and resource institutions for the producer groups/organizations, networking them and making these persons and institutions available as and when required;

5. Mentoring, backstopping and monitoring effectiveness of the producer groups/organizations on regular basis and revising and adapting planning & implementation arrangement to respond to the emerging needs and demands on the ground.

4.1 Specific Scope of Work

Based on the above specific objectives of the assignment, the Terms of Reference also details the specific scope of work to be undertaken as part of the assignment. The specific activities, tasks as part of the assignment are detailed below.

1. Mobilizing the farmers and formation of Producers Group/Producers Association (PG/PA); a. Undertake baseline survey of the potential areas in the districts where such

Producers organization can be established. Collect qualitative information using social mapping and other PRA tools;

b. Awareness campaigning through individual contact and small group meetings, organizing mass meetings, community envisioning and vision validation;

c. Identification of affinity members and concert them into groups; d. Identification and training of community resource persons and book keepers; e. Assisting and facilitating the groups in preparation of bye-laws, selection of group

representative, naming of group, identification of group activities with particular emphasis on group marketing;

f. Assisting and facilitating the group on finance transactions; g. Identification and launching of group activities like bulking of produce for

marketing, grading, packing, labeling, marketing etc; h. Capacity building in identified activities for PAs; i. Establishment of accountability system for PAs; j. Establishing partnership and linkages with private sector;

2. Initiate and identify avenues and establish contacts for backward and forward linkage under mutually agreed and accepted legal framework with trade and industry;

a. Identification of products for marketing, both agriculture inputs and agriculture outputs;

b. Identification of marketing agencies on behalf of producer organizations and establishment of contact;

c. Assistance in development of commercialization plan and business plan for the producer organization;

d. Facilitating financial linkage between producer organizations and formal financial institutions; and

e. Support and facilitate establishment of Farmer Common Service Centers. 3. Provide necessary human recourses to the PG/PA as expert advisors during the

handholding period with an aim to make these organizations self-sustaining and commercially viable enterprises;



4. Assessment of the producer’s organization’s maturity using appropriate indicators including, among others, membership attendance, membership strength, record keeping, membership growth, retention of members, volume and value of marketed quantity;

5. Development of viable, bankable proposals for starting the activities of the project participants;

6. Facilitate financial support through/from other government schemes, donor agencies etc; 7. Document the entire proposal and results thereof. Develop sharing and dissemination

strategy with all key stakeholders; 8. Registration of PA under companies Act as producers Company or any other suitable act; 9. Operational and Management support to PAs.

4.1.1 Profile of the Districts Coverage under the Assignment

The geographical coverage of the assignment covers two districts of Maharashtra namely Yavatmal and Hingoli which have been identified to be covered as part of Phase 1 of the MACP. Yavatmal District Yavatmal district has lies in the South Western part of Wardha. It is surrounded by Amravati and Wardha district to the North Chandrapur district to the East Andhra Pradesh state and Nanded district to the South and Parbhani and Akola district to the West. The district has an area of 13582 Sq. Km (4.41%) of the state. According to the Krishi Vigyan Kendra, Yavatmal, the total geographical spread of the district is around 13,51,900 hectares. The net sown area under agriculture is around 8,57,900 hectares and area sown more than once in the district is around 79,000 in hectares. The overall gross cropped area is approximately 9,36,900 hectares. In terms of horticulture around 60,800 hectares is used for miscellaneous tree crops. More than 75% rainfall in this zone is received in Kharif season, hence Kharif cropping system Predominates in the zone. The district economy is predominantly agro based. A number of Ginning and pressing units and cotton oil mills are working in the district Four co-operative sugar industries and spinning mills are also there in the district. The district is industrially backward and there is no major industrial production unit working in the district through the forest and Agriculture products are available in the district as a material basic industry utilizing the same is not established till now. There are two fertilizer units in private sector. Seven Biofertilizer & Biocontrol units are working in the district. Two seed processing units are working in private sector. Cotton and Soyabean are two major crops grown in the district. However, Yavatmal as a district has similar issues pertaining to access to agriculture facilities, infrastructure as well as greater awareness on agriculture and horticulture. It is perceived by the State Government that immediate focus in laid on the district as part of MACP in the first phase given the recent farmers issues that have come to



light in Yavatmal. The Table below shows the blocks and panchayats are covered in Yavatmal District as part of the current assignment.

Blocks Covered under Yavatmal District

District APMC Blocks MSWC Blocks

LSM Blocks

Rural Haat

Blocks Gram Panchayat

Yavatmal

Ghatanji

Pusad

Ralegaon

Vani

Aarni

Pusad

Umerkhed Pusad

Pusad Sewal Pimpri

Bellora

Umerkhed

Bitargaon Bk.

Vidul

Dhanaki

Kalamb Kalamb

Arni Arni

Maregaon Maregaon

Zari Zhamnai Mukutban

Source: Information provided after discussions with MACP officials

Hingoli District

Hingoli is situated at the northern part of Marathwada in Maharashtra. Borders of Hingoli are surrounded by Akola and Yevotmal in northern side, Parbhani in western side and Nanded at south-eastern side. The geographical spread of the district is around 4,66,100 hectares of which the gross cropped area is 5218 hectares. The culturable & cropping intensity in the district is 4,00,700 hectares and 15,800 hectares respectively. According to the information provided by the Department of Agriculture, Government of Maharashtra, of land use in the

district it can be seen that the net sown area is around 3,29,500 hectares. Around 1,92,300 hectares constitutes the extent of land where sowing is done more than once. The existence of horticulture crops is virtually nil in the district. The figure alongside gives the details of cropping and land use in the district. The two major crops grown in the district include soyabean (1,29,300 hectares) and cotton (71,300 hectares). Similar to that of Yavatmal, Hingoli district also has similar issues including cropping patterns. The Table below shows blocks & panchayats covered in Hingoli District as part of the current assignment.

Blocks Covered under Hingoli District

District APMC Blocks MSWC Blocks

LSM Blocks

Rural Haat

Blocks Gram Panchayat

Hingoli - Hingoli Malharwadi

-

Kalamnuri Akhada

Balapur

Sengaon Sengaon

Jawala Bajar

Basmat Girgaon

Kurunda

Source: Information provided after discussions with MACP officials



It also needs to be noted that the catchment and coverage of villages and blocks to be covered by the PAs and FCSCs under the Yavatmal-Hingoli package focuses on the ability of the existing markets and haats that can capture the produce to benefit the farmers. The formation of PGs, PAs and FCSCs will be under the catchment of the APMC Markets, Warehousing Corporation Godowns, Livestock Yards and Rural Haats identified under the above mentioned blocks and villages. 4.2 Specific Tasks under the Assignment

Based on the specific scope of work the following tasks have been identified as part of the specific scope of work.

1. Baseline Survey a. Preparation of a sampling & survey design; b. Undertaking the actual survey; c. Data entry & analysis;

2. Implementation & Monitoring a. Awareness generation & capacity building support; b. Support formation of farmer’s groups & producer Associations; c. Support in establishing Farmer’s Common Service Centres; d. Facilitate linkages with various stakeholders like, banks, financial institutions, donor

agencies, buyers and private players, markets etc. e. Operation & Maintenance of FCSCs

Based on the above scope the approach and methodology for the assignment has been developed which is discussed in the following section. 5. APPROACH & METHODOLOGY

The study will be completed in four phases. These phases will each have specific tasks and activities. Each task will further involve undertaking specific activities and each such activity aims at delivering an output. The details of phases, tasks and the necessary activities, inputs and outputs in each phase are elaborated in Table A in the following page.



Table A: Phase-Wise Tasks, Inputs and Outputs under the Assignment

Phase Task Input Output

Phase I Baseline Survey &

Mobilization of Stakeholders

Task I Project Initiation and understanding the project in the defined context of the project.

Project Concept Document (PCD)

Terms of Reference (ToR)

Secondary literature and reports

Interactions with project officers

Project Kickoff Meeting

Team Deployment Plan

Agreed approach/methodology/work plan

Inception Report

Task II Sampling & Survey Preparation

Identified villages/locations

Information of Farmers & crops

Develop field mobility plan;

Develop sampling frame;

Final Sampling Design

Final Survey Design

Pre-testing & finalize Survey tools

Task III Undertake actual survey in selected locations covering all the spokes

Sampling & Survey Design

Survey Team Deployment

Survey Team Training

Survey implementation

Data collection

Participatory Rural Appraisal for qualitative data

Task IV Baseline survey report generation

Data collected through survey

Entry of data collected from field

Analysis of data for the report

Complete documentation of baseline survey report

Generate Baseline Survey Report

Task V Mobilization & Formation of Producer Groups

Baseline Survey Report

Participatory Rural Appraisal

Support from MACP officials

Identify villages that have potential for forming PGs;

Identified farmers who would be part of PGs;

Form PGs based common & commodity interests;

Each PG to consist around 15-20 members, based on principles of self-help & willingness to work together;

Phase II Institutionalizing, Capacity Building & Handholding Support to PGs

Task VI Nurturing & Capacity Building of PGs (Support)

Key Stakeholder Interactions

Training Needs Assessment

Best practices & Case Studies

Handhold and support to farmers

Plan for capacity building through mass awareness campaigns, farmers’ exposure and trainings, cultural events;

Support to strengthen & mainstream production and post harvest innovation systems;

Task VII Institutionalize Transparent & Accountable Governance System

Key Stakeholder Interactions

Interactions with Farmers

Establish simple records and reporting systems;

Establish transparent and accountable governance& financial management systems.

Develop M&E Capacity indicators for evaluating progress with necessary planning & milestones tracking;

Inputs for mid course corrections in response to dynamic market & agro economic conditions.

Phase III Task VIII Formation of Producer Associations &

Farmer’s discussions & Commitments

Criteria for formation of groups & companies

Formation of 28 PAs in the identified districts with 14 PAs in each district;



Table A: Phase-Wise Tasks, Inputs and Outputs under the Assignment

Phase Task Input Output

Formation of PAs and FCSCs

Farmers common Service Centres Operational guidelines & bylaws

Legal & Administrative Framework

Project Concept Document

Formation of Farmer’s groups

Formation of Producer Companies

Task IX Diversification of Marketing Strategies

Previous experiences of production & marketing strategies;

Demand-Supply Analysis in the region;

Establishing farmer-buyer linkages;

Negotiations and discussions with stakeholders;

Marketing strategies developed with focus on improving quality of products, post harvesting processes, and collective bargaining etc.

Partnership & Business Modeling;

Standard agreements procedures and formats;

Task IX Linkages to Financial Products

Discussions and interactions with financial agencies

Specific stakeholder consultations

Financial support policies and documents

Increased access to PAs on ongoing Government Programs, Subsidies, Credit and Insurance etc;

Task X Strengthening Backward & Forward Linkages

Alternate marketing channels available;

Market intelligence & value addition Inputs;

Discussions with APMC, MSWC Centres, Rural Haats & Livestock Stock Markets;

Support for organize training and capacity building for PAs;

Marketing strategies, entrepreneurial skills, market/added value opportunities based on market requirements for PAs;

Establishing quality aspects, locations for sale, market intermediaries/large buyers, awareness, quality assurance etc.

Task XI Establishing FCSCs

Marketing information in collaboration with other agencies (linkages with wholesalers, national/international buyers, market intermediaries, consumer organizations and local government)

Information (government programs, subsidies, credit and insurance and other production & marketing related information)

28 Producer Companies registered

28 FCSCs established

Resources established (inputs, post harvesting infrastructure & marketing support)

Procurement services (aggregation, grading, value addition etc)

Phase IV Formation of PAs

and FCSCs

Stage XII Handholding & Support to FCSCs

Technical support on an ongoing basis

Capacity Building through Awareness Sustenance of the PAs, PGs and FCSCs;

Stage XII Project Closure

Project Repository

Structured knowledge transfer

Exit Plan

Project Closure



Some of the other activities identified as part of the approach and methodology that would be adopted for both the phases is detailed below. 5.1 Familiarization, Desk Review & Consultations

This phase intends to familiarize with the concerned and important stakeholders to identify and collect the available literature and to scope the activities. The agriculture profile of the state in general and issues such as production, land usage, irrigation, market linkage, technology usage in the farming, cropping patterns, etc… will be reviewed to understand the background of the project. This phase also contains consultations with various agencies and experts in the agriculture sector of the State. The following in specific will be reviewed:

Policy, legal and administrative documents pertaining to agriculture development in the state of Maharashtra;

Studies and earlier available reports;

Project documents;

Agriculture history of the state;

Literature on implementation primary and secondary stakeholders; and

Best practices and cases. This will enable to cross verify the issues identified in the literature review and further scope the issues for investigation. This activity will also help in testing the questionnaires prepared for the base line survey and drafting checklists and interview schedules for the Focus Group Discussions (FGDs) and key stakeholder consultations. Some of the key activities in this phase would include:

Understanding project locations;

Developing a questionnaire for the baseline survey;

Pre-testing and piloting the questionnaire;

Overall sampling design for the study;

Developing consultation checklists for interviews with secondary stakeholders & institutions;

Literature review for the present study;

Review of the organizational structures of the institutions responsible for service delivery; and

Study the existing schemes of the government for agriculture and horticulture development. 5.2 Stakeholder Consultations & Baseline Survey

This phase contains two parallel but interdependent activities; they are stakeholder consultations and baseline survey both which constitute primary survey component. This is the core activity for investigating the research questions and formulation of baseline report. Primary survey would be done using PRA tools, focus group discussions, structured/semi-structured questionnaire, interview schedules etc. The questionnaires/schedules would be separately designed for each group of respondents. Baseline information will be gathered from the primary stakeholders identified for the assessment and consultations would focus on enhancing the quantitative information gathered with qualitative inputs. The survey and consultations would help in identifying and assessing the as-is status of agriculture/horticulture farmers in the study area. This questionnaire will be administered to the



sampled population. The questionnaire is principally a schedule intended to capture the farmer’s perception on the prevailing scenario and anticipated benefits that can be accrued through the interventions planned as part of this assignment. The survey will also cover key social and demographic indicators of the beneficiaries in the identified villages in each region and the linkage to markets through distance and time to market variables and the extent that existing commodities are aggregated and how in terms of local coordination mechanism and their connectivity to market and supply chains. Some of the key stakeholders who will be consulted include:

Farmers growing the focus crops;

Researchers and extension officials from the State/Central Government;

Private input agencies;

Traders;

APMC Yards;

Livestock Yards;

Rural Haats;

State Warehousing Corporation Godowns

Community – Village profiling Consultations with the above listed stakeholders will help in enhancing the study qualitatively. Similarly the sampling design and selection for the baseline survey will also be finalized during the same phase after obtaining the inputs from the sampling design framework and pilot. A sample size spatially distributed across the study area with due emphasis on locations identified as part of the catchment for assessing change and impact will ensure accurate reporting. However, a broad sampling and survey sampling methodology has been proposed in the following section of this document. The baseline survey will consist of both quantitative and qualitative information. The stakeholder consultations are listed in the Table below.

S.No Category Survey methodology No. of respondents

1. Village Information & Profiling Participatory Rural Appraisal 14

3. Survey of Farmers (focus crop growers) Detailed Baseline

Structured/semi-structured interviews 350

4. Researchers & Agri. Development Practitioners Structured/semi-structured interviews 10

5. Extension officials (State/Centre) includes officials of APMC

Structured/semi-structured interviews 10

6. Private input agencies Structured/semi-structured interviews 5

7. Traders Structured/semi-structured interviews 5

8. Rural Haats Structured/semi-structured interviews 15

9. Warehouses & Cold Storages Structured/semi-structured interviews 3

10. LSM Yards FGD/ semi-structured interviews 1

The information collected through structured interviews and baseline survey questionnaires will be systematically coded, validated, analyzed and tabulated. Wherever required, the observations will also be supported from the information collected through desk research. Content analysis of discussions held during FGDs will supplement primary data. The study reports will be presented to the department and other identified for obtaining their feedback and to incorporate the same before embarking into the implementation activity. The stakeholder consultations will also include an institutional review and identification of various agencies responsible for undertaking the necessary capacity building and training activities. Active



consultation will be done with the cross section of groups regarding needs and risks and formulating new strategies. The consultations help in reorienting the project interventions and gives an intellectual back up which socially integrates and makes the programme sustainable. This activity will also help in the preparation of the awareness, information and consultation strategy and the capacity-building action plan. This phase will also include organizing workshops at the state-level. Workshops are planned as a research tool for two specific reasons, namely, to design a forum where all the stakeholders participate in the assessment process by way of voicing their concerns and to streamline the study by way of including stakeholder’s opinion in the assessment process to increase the applicability and acceptability of interventions proposed. Government officials of listed sectors, project consultants, location-specific community-representatives, farmers groups, cooperatives etc., will be invited. Thus stakeholders will be invited from across the cross-section of the region to represent and discuss their concerns in the presence of other key stakeholders thereby steering the study onto the practical viability process and giving the way forward. One such consultation will be planned for the project study. Some of the key activities in this phase are:

Finalization of sampling design; (Sampling design is discussed in detail in the following sub-section)

Undertaking the actual baseline survey and consultations;

Data entry, analysis and reporting; Appropriate statistical tools like SPSS will be used to drawing inferences from the date collected. End of the project survey on poverty impact assessment would be done with farmers both from beneficiaries and control population selected as part of the population;

Preparation of survey report;

Specific indicators for monitoring and evaluation of the impacts of the interventions;

Organizing Stakeholder Workshop

Preparation of final report after incorporating suggestions, inputs and observations from workshops.

5.2.1 Sampling Methodology

A purposive sampling method will be used for conducting a detailed baseline survey of the farmers listed as potential lead farmers based on the sampling frame developed. The key outcomes of this exercise would be as follows.

Developing a detailed questionnaire covering various components mentioned in the bidding document to identify the potential lead farmers. This would be done in consultation with the department after duly pre-testing the same.

The purposive sampling method will be followed to list the lead farmers based on the listing and ranking finalized as part of the sampling frame development;

Selection of Villages within the Study Area Profiling of villages will help in understanding the cropping pattern, soil types, irrigation sources, linkages to markets, social and cultural profiling of the area etc. The sample for the baseline will also be selected from the same villages. Given that the districts, blocks and gram panchayats are fixed at least in the case of rural haats the following method will be followed for selection of villages.



There are 14 blocks all together across the package covering both Yavatmal and Hingoli districts;

14 villages will be covered in 14 blocks covering the APMC & MSWC Godowns, Livestock Yards and Rural Haats. Given that the blocks selected more or less cover the entire districts in question, the villages will also be dispersed across the districts to provide representative and reportable baseline information on the districts;

1 village will be selected from each block to collect information from the farmers for the baseline information. Qualitative information will be collected using PRA tools to support the quantitative information collected through baseline farmers survey;

Selection of Farmers within the selected villages The distribution of farmers selected will be 25 for each village with a total of 350 farmers across 14 villages dispersed across the catchment area. This dispersal would allow the team to collect sufficient information on the agriculture, horticulture, livestock scenario in the select catchment and help conform to reporting for the catchment area at 95% confidence level. It is proposed that approximately 25 respondents (farmers) would be selected from each village based on purposive random sampling. The case is so as the catchment under the assignment has been identified based on the incidence of agriculture, horticulture and livestock development in the area. The survey would also confirm to selection of farmers based on the definition where small farmers are those with lesser than or equal to 2acres of land holding, medium farmers with greater than 2 acres and lesser than or equal to 5 acres of land, big farmers are those with more than 5 acres of land. Data Collection Data and information will be collected from the field using questionnaires and checklists prepared to address specific components. A baseline survey questionnaire will be prepared for to collect information from the farmers, a separate questionnaire has been developed to profile villages visited and a checklist has been developed to collect information from various stakeholders like Govt. extension officials, traders, private input agencies, processing units, storage houses etc. Draft questionnaires were prepared for the baseline survey as well as the stakeholder consultations. Once the questionnaires have been prepared the same were discussed in detail with the concerned

officials of the MACP and the project team proceeded for pilot testing. The questionnaires and checklists were pilot tested in Javalekalage Village Sangamner in Ahmed Nagar District. Necessary corrections were made to the survey instruments and other checklists and are attached to this report. The baseline survey questionnaire, the village profile questionnaire and the checklist for collecting information from other stakeholders are attached to this report as Annexure – I, Annexure – II and Annexure – III respectively. The project team also undertook transect walk with



farmers to assess the cropping layout, understand social and community layout, demark village boundaries, generate interest and awareness within the village etc. 5.3 Implementation & Monitoring of Extension Activities

The implementation strategy will involve important inputs from the baseline survey phase. Inputs from the pre-implementation phase will be used to design a clear approach implementation, monitor, support and facilitate various activities to be undertaken in the Phase – II, III & IV of the assignment. The following are some of the activities planned under phase – II, III & IV. 5.3.1 Overall Project Management Framework

The overall project management framework will be based on general principles of project management and execution. The Figure below shows the various stages of our project management approach. Wipro team will include the following project management processes for providing best of the project management services.

1. Project Management Process; 2. Time Management Process; 3. Cost Management Process; 4. Quality Management Process; 5. Change Management Process; 6. Risk Management Process; 7. Issue Management Process; 8. Acceptance Management Process; and 9. Communications Management Process.



5.3.2 Key Implementation & Monitoring Activities

Some of the key implementation and monitoring activities planned in various Phases under the assignment are shown in the figure below. A short description of key implementation and monitoring activities is described below.

Formation of Producer Groups: Identify production clusters to facilitate farmer selection and formation of farmer groups. Formation of farmer groups (suitable groups linked to product based producers) based on the inputs and analysis of the sample frame development exercise and identification of lead farmers from each group;

Formation of Producer Associations: Assist the farmers groups to federate into producer companies to help them strengthen their involvement in the integrated value chain. The team will also undertake preparation of the necessary document support activity to help the farmers’ producer companies to operate successfully and sustain. Well performing farmer groups will be selected to establish producer associations and register them as companies in the project area and assist them in building their awareness and support in their capacity building and formation of FCSCs.

Training & Awareness: Design of awareness campaigns for the farming community in the intervention areas. Awareness programmes could be in many forms like, meetings, discussions, exposure visits etc. The primary activity will be to ensure that sufficient support is provided to Agri-Business Promotion Facility (ABPF). A detailed training plan will be developed in collaboration with ABPF after undertaking a Training Needs Assessment (TNA). Experienced farmers and knowledgeable persons will be identified to help them develop their capacities as community resource persons.

Document Preparation: Developing necessary operational guidelines/bylaws for the farmer groups that lay out key milestones for the farmer groups with the time frame, scope, functions, responsibilities, activities, scale, structure, membership, and governance.

Demand Analysis: Demand and market analysis vis-à-vis the production levels of these small scale farmers to support design of specific interventions and to improve the capacity,

Phase 1 Phase 2 Phase 3 Phase 4

Project Implementation & Monitoring till closure

Inception and formation of PGs

• Project initiation and preparation of inception report

• Plan & undertake baseline survey

• Identify Affinity groups based on survey

• Form producer groups

Deliverables• Inception report• Baseline data / rpt• Producer groups formed

Handholding PGs

• Capacity building of PGs• Handholding PGs and

helping define operational guidelines and bye-laws

• Helping define a transparent accountability system

Deliverables• Ops guidelines, capacity

building & accountability system

Formation of PAs and FCSCs

• Performance tracking of PGs & assisting in formation of PAs

• Handholding PAs & developing business plans for setting up FCSCs

• Helping PAs to set up FCSCs & handhold them

Deliverables• Setting up PAs & FCSCs

and build linkages

O&M support

• Ongoing help to develop business plans & set up new FCSCs

• Handholding support to build capacities to sustain the project beyond 36 months

Deliverables• Final achievement rpt.• Baseline project

repository of all deliverables

0 to 4 Months 5 to 12 Months 13 to 24 Months 25 to 36 Months



quality and production thereof of these small scale /poor/vulnerable farmers in the identified villages and enhance their ability to cater to market demands thereby increasing their share in the supply market;

6. PROJECT TEAM COMPOSITION

The team proposed by the consultants to undertake the assignment is given on the table below. It details the proposed position, name, his/her qualification, his/her experience and the role played by each resource.

S.No Name of Staff Proposed Position

Task Assigned

1. Prashant Bhimanwar Team Leader

Project management, Monitoring and Evaluation, Socio-Economic Analysis, Agribusiness Development especially setting up robust and sustainable commercially viable FCSCs

2. Aarti Pankhraj CO-Social &Institutional

Conducting Survey, Social Mapping, Awareness Campaign, Mobilization of Farmers, Identification and Training of Community Resource Person, Group Formation, Facilitating Launching of Group Activities, Capacity Building in Governance & Accountability of FCSC, Agribusiness Development including credit access

3. Vijay Bharapatre CO-Agri-business

Identification of Viable and Sustainable Group Agro- enterprises, Capacity Building in Production and Post Harvest Practices for Commercialization. Identification of Markets, linkages to Markets and Private Sector Buyers., Development of a Bouquet of Products & Market of Private Sector Buyers

4. Srikrishna Jadokar PA Organizer Awareness Raising on potential of Group Agri-enterprises, Promotion of Viable and Sustainable Agribusiness Enterprises through formation of PAs, Capacity Building of FCSC’s and Capacity Building in Production and Post-Harvest Practices for Commercialization and mobilization of farmers groups

5. Gulamdastgir Haji Yousuf Tirandaj PA Organizer

6. Anil Golhar

7. Pravin Warkhad PA Organiser

8. Ashok Sopanrao Fasate PA Organiser

9. Mamta Shankarrao Balpande PA Organiser

The following table shows the engagement of the team members across the 34 month project period. The details are shown year-wise. S.No Designation Y1 (MMs) Y2 (MMs) Y3 (MMs)

1. Team Leader H 4.75 H 4.75 H 5

F 7.25 F 7.25 F 7

2. CO Social & Institution H 4.75 H 2.50 H 2

F 7.25 F 5.50 F 2

3. CO Agri-Business H 4.75 H 2.50 H 2

F 7.25 F 5.50 F 2

4. PA Organizers H 12 H 3 H 3

F 60 F 33 F 33



6.1 Contact Matrix

The following table describes the contact matrix under the project.

Levels Level I Level II Level III

Designation Engagement Manager, Wipro Regional Practice Head, West India General Manager, Wipro

Name Satyajit Rao Vagvala Nihar Ranjan Sahoo Ganesh Ramachandran

Phone 91-9676618383 91-9167170993 91-9987561688

Email [email protected] [email protected] [email protected]

7. PROJECT IMPLEMENTATION PLAN – DELIVERABLES & MILESTONES

The project is divided into two key phases namely, the baseline survey phase and the project implementation and monitoring phase. The details of the key deliverables and milestones are shown below. 7.1 Milestones – Phase – I (Baseline Survey & Mobilization of Groups)

The key deliverables and milestones under the baseline survey phase are shown in the table below.

Details of Deliverables & Milestones in Phase I – Baseline Survey

S.No Deliverables & Milestone Week (1-16)

1. Project Charter 1

2. Table of Contents for the Baseline Survey Report 3

3. Baseline Survey Toolkit 3

4. Debriefing & Training to Survey Staff 4

5. Survey Coverage Plan 4

6. Inception Report 4

7. Field Completion & Lessons Learnt Report 8

8. Submit Baseline Survey Report 10

9. Strategy to align affinity members into groups 11

10. Report on PGs formed 16

11. Detailed Work Plan for Phase - 2 16

7.2 Milestones – Phase – II (Farmers Group Activation & Capacity Building)

The activities and tasks under this phase are not successive but are over-lapping. This phase is for a period of 8 months, starting from 5th to 12th month of the assignment. The deliverables in the table below for this phase are shown month-wise.

Details of Deliverables & Milestones in Phase II – Farmers Group Activation & Capacity Building

S.No Deliverables & Milestones Months (5-12)

1. Operational Guidelines, Bylaws (PGs) 7

2. Performance Report Card Template (PGs) 7

3. Mentoring Procedures 7

4. Governance & Accountability System 9, 12

mailto:[email protected]





Details of Deliverables & Milestones in Phase II – Farmers Group Activation & Capacity Building


5. Capacity Building & Awareness 5 to 12

6. Strategy for establishing Farmer-Buyer Linkages 11

7. Finalization of Agreements for (PGs) 12

8. Lessons Learnt & Good Practices 12

9. Detailed Work Plan for Phase 3 12

7.3 Milestones – Phase – III (Formation of PAs & Establishing FCSCs)

Similar to the activities in the previous phase tasks under this phase are not successive but are over-lapping. This phase is for a period of 12 months, starting from 13th to 24th month of the assignment. The deliverables and milestones in the table below for this phase are shown month-wise.

Details of Deliverables & Milestones in Phase III – Formation of PAs & Establishing FCSCs


1. Model Business Plan for PAs 13

2. Approach Paper for formation of PAs & FCSCs 13

3. Producer Associations Constituted 18

4. Setting up of FCSCs 22, 23, 24

5. Support & Interactions with ABPF in TNA & Preparation of Business Plans by PAs 24

6. Good Practice & Lessons Learnt Report 24

7. Consolidated rollup progress report card for each PA & FCSC 24

8. Create a database of all market participants, financial interfaces, CRPs and other grassroots functionaries

24

9. Activity Closure Report 24

10. detailed work plan for Phase 4 24

7.4 Milestones – Phase – IV (Oversight, Operation & Maintenance)

This is the last phase of the assignment which primarily involve oversight, handholding, support in the operation and maintenance of PGs, PAs and FCSCs. This phase also involves project closure and knowledge transfer before the final closure of the project. This phase is for a period of 12 months, starting from the 25th to 36th month of the assignment. The deliverables & milestones in the table below for this phase are shown month-wise.

Details of Deliverables & Milestones in Phase IV – Oversight, Operation & Maintenance


1. Consolidated rollup progress report card for each PA & FCSC & (Reporting) 27 (30, 33, 36)

2. Final report on the overall project achievements and also the achievements regarding developing commercially viable and successful FCSCs.

36

3. Operations and Maintenance / Sustainability manual 34

4. MACP enabled to operationalise the O&M plan for sustaining the project. 34, 35, 36

5. Final Achievement Report 36

6. Project Repository & Project Closure 36



The detailed project plan along with timelines and various other activities and tasks under each phase are shown in the Figure in the following page. The figure clearly shows the project timeline across the 36 months tenure. 7.5 Deliverables under the Assignment

Across the 36 months tenure of the project, a number of deliverables will be submitted which would help assess the progress of the assignment. The deliverables listed in the table below also concur to the payment milestones to the consultants implementing the assignment.

S.No Deliverable Phase Month

1. Report on PGs formed Phase – I 4

2. Capacity Building & Awareness (TNA & Support for TNA) Phase – II 12

3. Establishment of Accountability System for PA/PG Phase – II 12

4. Model Business Plan for PAs Phase – III 13

5. Registration of PA & Formation & Establishment of FCSCs Phase – III 24

6. Hand holding support for development of business plan by PAs Phase – III 24

7. Consolidated rollup progress report card for each PA & FCSC with Oversight report on O&M of Business Plan

Phase – III 27

8. Final Achievement Report Phase – IV 36



Project Charter – MACP

S.No Task/Activity PhaseType of Activity

Months

Phase - I Phase - II Phase - III Phase - IV

1 2 3 45 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

1 Project Charter Phase - I Milestone

2 Table of Contents for the Baseline Survey Report Phase - I Meeting

3 Baseline Survey Toolkit Phase - I Milestone

4 Survey Coverage Plan Phase - I Milestone

5 Debriefing & Training to Survey Staff Phase - I Training

6 Inception Report Phase - I Milestone

7 Field Completion & Lessons Learnt Report Phase - I Milestone

8 Share physical and electronic data records Phase - I Milestone

9 Submit Baseline Survey Assessment Report Phase - I Milestone

10 Strategy to align affinity members into groups Phase - I Review

11 Report on PGs formed Phase - IPayment Milestone

12 Detailed Work Plan for Phase - 2 Phase - I Milestone

13 Operational Guidelines, Bylaws (PGs) Phase - II Milestone

14 Performance Report Card Template (PGs) Phase - II Milestone

15 Mentoring Procedures Phase - II Meeting

16 Capacity Building & Awareness (TNA & Support for TNA) Phase - IIPayment Milestone

17 Establishment of Accountability System for PA/PG Phase - IIPayment Milestone

18 Strategy for establishing Farmer-Buyer Linkages Phase - II Meeting

19 Finalization of Agreements for (PGs) Phase - II Meeting

20 Lessons Learnt & Good Practices Phase - II Milestone

21 Detailed Work Plan for Phase 3 Phase - II Milestone

22 Model Business Plan for PAs Phase - III Milestone

23 Approach Paper for formation of PAs & FCSCs Phase - III Milestone

24 Producer Associations Constituted Phase - III Milestone

25 Regisdtration of PA & Formation & Establishment of FCSCs Phase - IIIPayment Milestone

26 Support & Interactions with ABPF in TNA Phase - III Meeting

27 Good Practice & Lessons Learnt Report Phase - III Milestone

28Hand holding support for development of business plan by PAs

Phase - IIIPayment Milestone

29Consolidated rollup progress report card for each PA & FCSC with Oversight report on O&M of Business Plan

Phase - IIIPayment Milestone

30 Create a database of all participants & Stakeholders Phase - III Review

31 Activity Closure Report Phase - III Milestone

32 Detailed work plan for Phase 4 Phase - III Milestone

33 Consolidated rollup progress report card for each PA & FCSC Phase - IV Review

34 Final report on overall project achievements & Viable FCSCs Phase - IV Milestone

35 Operations and Maintenance / Sustainability manual Phase - IV Milestone

36 MACP enabled on O&M plan for sustaining the project Phase - IV Milestone

37 Final Achievement Report Phase - IVPayment Milestone

38 Project Repository & Project Closure Phase - IV Review



8. EXPECTATIONS, DEPENDENCIES & RISKS

The following are some of the expectations that are expected from the GIU team to help ensure smooth implementation of the project.

Timely review and feedback on documents submitted;

Facilitation and Coordination for organizing stakeholder consultations when necessary (CAIM, MACP, NABARD, MSHMPB, ATMA, SFAC etc.

Appointment of a nodal officer by MACP to oversee the assignment modalities

Sharing relevant information & necessary documents that may be useful for project delivery

Provide for discussions and consultations whenever necessary

Coordination between Government departments, Institutes and agencies, where necessary

Swift processing of payments and project milestone sign off Activity wise timeline with project milestones are described in the previous section. However, they are subject to the following dependencies:

Timely conduct of project advisory support and prompt decision making by MACP

Timely review & approval of deliverables

Retention of project champions throughout the project lifecycle (MACP)

Ready availability of key stakeholders for interviews, surveys, workshops etc.

Timely availability of supporting evidence & relevant documents The following are some of the anticipated project risks include the following.

1. Given the existing levels of awareness amongst farmers, formation of farmers groups and federating them into producer associations can pose a challenge. Every support in terms of their capacity building and convergence with stakeholders is of utmost importance;

2. Interventions and support from the agriculture and horticulture department officials at the field level and also role of the political representatives in each village;

3. Challenges in ensuring convergence between various programmes & departments associated with farmers and their networks;

4. Challenges in reducing cycle time, eliminating dependencies on uncontrollable factors, & defining benchmarks for components.

At any point of time if there are any risks or issues foreseen, then the project team will immediately communicate the same to the MACP. Such risks and issues may have to be addressed by the MACP officials from time to time. The consultant’s team will provide its full support to ensure that such issues and risks are mitigated. The risks & issues will be communicated in the formats given below.



9. WAY FORWARD

Subsequent to submission of Inception Report, The baseline survey planning and implementation will start an objective to collect the necessary baseline data to help deliver the implementation and other support activities in the Phase – II, III and IV of the project. All the field level staff will be sensitized on the project aim and objectives and the baseline survey in particular through a formal training programme. The baseline survey activity will also involve wider consultation with various stakeholders who will provide the necessary qualitative inputs into the project. Regular updates and project progress will be posted with sharing of field reports, minutes of meetings, important documents and facts captured. In Phase – II, III & IV of the project where the project implementation and monitoring activities will take priority, would include a number of activities planned for training, capacity building, awareness generation of the farmers as well as the farming community in general in the project locations and areas.



ANNEXURES



Annexure I – Questionnaire for Collecting Farmer’s Baseline Information (Household)

Schedule Code Name of the Surveyor

Date of the survey Location

1.1 Name of the farmer 1.8 Mobile

1.2 Name of the respondent 1.9 Land Line

1.3 Relationship with the farmer 1.10 eMail

1.4 Name of the village

1.5 Name of the panchayat

1.6 Name of the Taluk

1.7 Name of district

1.11 Household Particulars

1.11.1 1.11.2 1.11.3 1.11.4 1.11.5 1.11.6 1.11.7 1.11.8 1.11.9 1.11.10 1.11.11 1.11.12 1.11.13 1.11.14

Nam

e o

f th

e h

ead

of th

e

fam

ily

Sex: M

-1, F

-2

Ag

e

Relig

ion

#

Socia

l Gro

up *

No o

f lit

era

tes in

th

e fam

ily

Hig

hest le

vel o

f edu

catio

n in

the fam

ily

Family Size under various Age Groups

No o

f w

ork

ing p

eop

le in

the

fam

ily

Basic

Occup

atio

n o

f th

e

HH

H/k

ey fam

ily m

em

ber

$

To

tal I

ncom

e o

f th

e fam

ily

(ann

ual)

0-6

(yrs)

6-18 (yrs)

18-60 (yrs)

60> (yrs)

*General –1; BC – 2; SC-3; ST – 4

$ Business/shop keeping-1; Govt.service-2; Pvt. service-3; Professional (doctor, lawyer, etc)-4; Non agricultural labour-5; Agricultural labour-6; Farmer/cultivator–7; Others-8 (specify)______________________

# Hindu-1; Muslim-2; Christian-3; Others-4 Specify__________________________

1.12 What is the total size of the landholding? (in Acres)

1.13 Details of Land Holdings held by the household

S.No

Type of land Holding Extent in Acres/Hectares

1.13.1 1.13.2

1. Agricultural Land (Irrigated)

2. Agricultural Land (Un-irrigated)

3. Others, please specify

1.14 Please provide details of source of irrigation for the land held

S.No

Type of Water Source Areas Irrigated

1.14.1 1.14.2

1. Land irrigated through bore wells

2. Land irrigated through Lakes/Farm Ponds

3. Land irrigated through Canal

4. Land irrigated through Irrigation Wells

5. Land Irrigated through Lift Irrigation

5. Others, Please specify

1.13 Please provide details of crops cultivated in the last 2 Years

S.No Details 2010 – 2011

1.13.1 1.13.2 1.13.3 1.13.4 1.13.5

1. Name of the Crop

2. Season



3. Area Cultivated

3. Total Yield

4. Price (Price per Quintal)

5. Cost of Cultivation


1.13.6 1.13.7 1.13.8 1.13.9 1.13.10

1. Name of the Crop

2. Season

3. Area Cultivated

3. Total Yield

4. Price (Price per Quintal)

5. Cost of Cultivation

1.14 Please provide details of post-harvest facilities in and near the village

1. Pack House 2. Godown 3. Cold Storage 4. Ripening Chamber 5. Others

1.15 Please give details of the livestock owned

S.No

Type of Livestock Number

1.15.1 1.15.2

1. Cows

2. Buffaloes

3. Bullocks

4. Sheep

5. Goat


1.16 Please give details of the various assets

S.No

Type of Asset Number

1.16.1 1.16.2

1. Tractor (Big)

2. Tractor (Small)

3. Bullock Cart

4. Pickup Van

5. Four Wheeler

6. Power Tiller

7. Two Wheeler


1.17 Please provide details of accessing credit for agriculture.

S.No Credit Agency Rate the preference (1-Low & 5-High)

1.17.1 1.17.2

1. Money Lender 1. 2. 3. 4. 5.

2. Bank 1. 2. 3. 4. 5.

3. Cooperative Society 1. 2. 3. 4. 5.

4. Micro Finance 1. 2. 3. 4. 5.

5. Neighbours /Relatives 1. 2. 3. 4. 5.

6. Traders 1. 2. 3. 4. 5.

7. Others (Please specify) 1. 2. 3. 4. 5.

1.18 Please give details of the existing outstanding credit.

S.No Source of Credit Rate of Interest Outstanding Credit Purpose for which credit was taken

1.18.1 1.18.2 1.18.3 1.18.4



1.

2.

3.

1.19 Please indicate your knowledge on technical aspects of farming? (seeds/pesticides/fertilizers/farm machinery etc)

Fully Aware 1 2 3 4 5 Unaware

1.20 Please indicate your knowledge on pest & disease and deficiency identification?

Fully Aware 1 2 3 4 5 Unaware

1.21 Please provide details of Markets you access to sell your produce or buy agricultural inputs

S.No Credit Agency Distance (In Kms)

1.21.1 1.21.2

1. APMC Markey Yard

2. Private Market

3. Collection Centres

4. Auction (Farm)

5. Contract Farming

6. Others (Please specify)

1.22 Do you export your farm produce 1. Yes 2. No

1.23 If yes, how do you do it? 1. Private Agencies 2. Government Agencies 3. Farmer’s Cooperatives

1.24 Are there any value addition or processing unit in or near the village? 1. Yes 2. No

If yes, please specify type of unit

1.25 Please indicate various information sources you have on farming & agriculture?

1. Books & Journals 1. Yes 2. No

2. News Papers 1. Yes 2. No

3. Television 1. Yes 2. No

4. Radio 1. Yes 2. No

5. Internet 1. Yes 2. No

6. Agri. Call Centres 1. Yes 2. No

7. Govt. Extension Officers 1. Yes 2. No

8. Other farmers 1. Yes 2. No

9. SMS Services 1. Yes 2. No

10. Companies/Dealers/Input Agents 1. Yes 2. No

11. Universities/KVKs/Research Agencies 1. Yes 2. No

12. Exhibitions/Melas/Camps 1. Yes 2. No

13. Others (Please Specify)

1.26 What are the key training needs required to help you develop crop production practices & profits? Tick based on priority.

1.26.1 Agriculture inputs 1. High Priority 2. Medium Priority 3. Low Priority

1.26.2 Pests, diseases & control 1. High Priority 2. Medium Priority 3. Low Priority

1.26.3 Labour Management 1. High Priority 2. Medium Priority 3. Low Priority



1.26.4 Post Harvest practices 1. High Priority 2. Medium Priority 3. Low Priority

1.26.9 Value addition & Marketing 1. High Priority 2. Medium Priority 3. Low Priority

1.26.10 Unavailability of value-addition options 1. High Priority 2. Medium Priority 3. Low Priority

1.26.11 Groups & Collective Operations 1. High Priority 2. Medium Priority 3. Low Priority

1.26.12 Convergence & Linkages 1. High Priority 2. Medium Priority 3. Low Priority

1.27 Are you a member of any institution? 1. Yes 2. No

1.28 If yes, Please give the following details.

S.No

Type of Group Position Size of Group Nature of Operation

1.28.1 1.28.2 1.28.3 1.28.4

1.

2.

3.

1.29 Please specify the key benefits availed as part of any government schemes.

S.No

Name of the Scheme Benefit Availed

1.29.1 1.29.2

1.

2.

3.

4.

1.30 Please list the crops you sell for cash or credit

S.No

Type of Crop Sold Sold against Cash or Credit

(Cash-1 & Credit-2)

1.30.1 1.30.2

1.

2.

3.

4.

1.31 Do you grade the produce while selling? 1. Yes 2. No

1.32 Please give details of any specialized farming adopted by you.

1. Organic Certification 2. Global Gap 3. Participatory Guarantee System 4. Others

1.33 Do you get agriculture inputs on credit or Cash?

S.No

Farm Input Cash-1 or Credit-2

1.33.1 1.33.2

1. Seeds

2. Fertilizers

3. Pesticides

4. Others (Please Specify)

1.30 Who is the decision maker in the family on the following?

S.No

Decisions 1. Men or 2. Women 3. Joint

X X

1. Type of Crop

2. Credit

3. Cultivation Practices

4. Marketing the Produce



1.31 Are you willing to be part of any common interest group for produce marketing? 1. Yes 2. No

1.33 What according to you are some key issues related to quality management as per Indian and international standards?

1.34 What according to you are the constraints in production you are facing?

1.35 Please list 3 important crop management practices implemented by you.

1.

2.

3.



Annexure II – Questionnaire for Collecting Village Information



1.1 Name of the village

1.2 Name of the panchayat

1.3 Total no. of wards in the panchayat

1.4 Name of the Talik


1.6 Population details of the village

1.7

Male (Number) Female (Number) Total (Number)

1.7.1 1.7.2 1.7.3

1.8 Average size of the household in the village

1.9 Social groups in the village (No. of Households)

Schedules castes Schedule Tribes OBC General Women Headed HHs Total HHs

1.9.1 1.9.2 1.9.3 1.9.4 1.9.5 1.9.6

1.10 Religious Composition of the Village

S.No

Religion Number of Households

1.10.1 1.10.2

1. Hindu

2. Muslim

3. Christian


5. Total

1.11 Occupational Pattern in the Panchayat

S.No

Occupation Number of Households

1.11.1 1.11.2

1. Agriculture

2. Wage Labour

3. Government Job

4. Private Job

5. Petty Business


1.12 Classification of Land Holdings in the Panchayat

S.No

Details of land Holding Number of Households

1.12.1 1.12.2

1. Marginal farmers (2.5 acres)

2. Small farmers (2.5 to 5 acres)

3. Large farmers (More than 5 acres)

4. Landless Households

5. Total Farmers in the Village

1.13 Land use pattern in the panchayat

S.No Details of land Holding Extent in Acres/Hectares

1.13.1 1.13.2



1. Irrigated Land

2. Un-irrigated Land

3. Total Land

1.14 Please indicate the major sources of irrigation (Water Resources)

S.No

Type of Water Source Areas Irrigated

1.14.1 1.14.2

1. Rivers

2. Lakes/ Farm Ponds

3. Irrigation Canal

4. Bore-wells

5. Irrigation Wells

6. Others, Please specify

1.15 Please provide details of the soil types in the village (Black soils, red soils, sandy, loamy, Problematic soils (Acidic/Alkaline) etc.

S.No

Type of Soil Total Acreage

1.15.1 1.15.2

1. Black Soil

2. Red Soil

3. Sandy Soil

4. Loamy Soil

5. Problematic Soil (Specify)

1.16 Please provide details of crops cultivated in the last 2 Years


1.16.1 1.16.2 1.16.3 1.16.4 1.16.5

1. Name of the Crop

2. Season

3. Area Cultivated


1.16.6 1.16.7 1.16.8 1.16.9 1.16.10

1. Name of the Crop

2. Season

3. Area Cultivated

1.17 Please provide details of cost of cultivation (Focus Group Discussion)

S.No Cost Component Type of Crop

1.17.1 1.17.2 1.17.3 1.17.4 1.17.5

1. Name of the Crop

2. Seed costs (Rs./acre)

3. Chemical/fertilizer (Rs./acre)

4. Pesticides (Rs./ acre)

5. Herbicides (Rs./acre)

6. Machinery (Rs./ acre)

7. Labour

8. Manure

9. Miscellaneous

10. TOTAL (Rs./acre)



1.18 Please provide details of post-harvest facilities in and near the village

S.No

Post-Harvest Facility Distance (In Kms) Key Services Provided

1.18.1 1.18.2 1.18.3

1. Pack House

2. Godown

3. Cold Storage

4. Ripening Chamber

5. Pre-cooling Unit

6. Radiation Unit

7. Drying Structures


1.19 Please give details of the livestock population in the village

S.No

Type of Livestock Number

1.19.1 1.19.2

1. Cows

2. Buffaloes

3. Bullocks

4. Sheep

5. Goat


1.20 Please provide details of credit access to the farmers in the village

S.No

Credit Agency Whether in Village (Yes/No)

If Yes, specify No. If not in village, specify distance to access (In Kms)

1.20.1 1.20.2 1.20.3 1.20.4

1. Money Lender

2. Bank

3. Cooperative Society

4. Micro Finance


1.21 Please provide details of Markets accessible to the farmers in the village

S.No Credit Agency

Whether in Village (Yes/No)

If Yes, specify No. If not in village, specify distance to access (In Kms)

1.21.1 1.21.2 1.21.3 1.21.4

1. APMC Markey Yard

2. Private Market

3. Collection Centres

4. Auction (Farm)


1.22 Are the markets well connected with road networks? 1. Yes 2. No

1.23 Is the village connected to Grid Power? 1. Yes 2. No

1.24 If yes, please provide the following details.

1.24.1 Power supply (No. of hours per day)

1.24.2 Quality of Power supply 1. Good 2. Average 3. Poor

1.24.3 Is the power subsidized/free for Irrigation? 1. Yes 2. No

1.24.4 No. of agriculture connections in the village?



1.24.5 No. of agriculture pump sets in the village?

1.25 Please indicate the various farmer related institutions in the village

S.No

Type of Organization Number in Village Number of Members Total

1.25.1 1.25.2 1.25.3 1.25.4

1. Cooperative Societies

2. Civil Society Organizations (CSOs)

3. Non-Governmental Organizations (NGOs)

4. Farmers’ Groups

5. Water Users’ Association

6. Welfare Associations

7. Joint Liability Groups

8. Others (Please, specify)

1.26 Are there any value addition or processing units in or near the village? 1. Yes 2. No

1.27 If yes, please give the details of the processing units.

1.

2.

3.

1.28 Please rank the constraints faced in agriculture/horticulture that need addressing based on priority.

1.28.1 Low quality & unavailability of inputs 1. High Priority 2. Medium Priority 3. Low Priority

1.28.2 Pest diseases in crop 1. High Priority 2. Medium Priority 3. Low Priority

1.28.3 High input prices 1. High Priority 2. Medium Priority 3. Low Priority

1.28.4 Unavailability of Labour 1. High Priority 2. Medium Priority 3. Low Priority

1.28.5 Lack of storage facilities 1. High Priority 2. Medium Priority 3. Low Priority

1.28.6 Lack of access to collection points 1. High Priority 2. Medium Priority 3. Low Priority

1.28.7 High post-harvest Losses 1. High Priority 2. Medium Priority 3. Low Priority

1.28.8 Low market price for produce 1. High Priority 2. Medium Priority 3. Low Priority

1.28.9 Price fluctuation for produce 1. High Priority 2. Medium Priority 3. Low Priority

1.28.10 Unavailability of value-addition options 1. High Priority 2. Medium Priority 3. Low Priority

1.28.11 Lack of access to formal & required credit 1. High Priority 2. Medium Priority 3. Low Priority

1.28.12 Poor public extension services 1. High Priority 2. Medium Priority 3. Low Priority

1.29 Have there been any climate related disasters in the village in the past 5 years? 1. Yes 2. No


S.No

Type of Disaster Number

1.30.1 1.30.2

1. Drought

2. Erratic Rainfall

3. Floods

4. Chills

5. Desiccating winds

6. Pest & Disease Outbreaks




1.31 Please provide details of some of the key sustainable development interventions for farmers taken up in the village.

S.No

Name of the Intervention Key activities taken up as part of the intervention

1.31.1 1.31.2

1.

2.

3.

4.

5.

1.32 Have there been any suicides in the village due to agrarian crisis? 1. Yes 2. No


S.No

Type of Agrarian Crisis Number of Suicides

1.33.1 1.33.2

1. Crop Failure

2. Debts

3. Natural Calamities




Annexure III – Questionnaire for Market Baseline



1.1 Name of the trader

1.2 Type of trader 1. Trader 2. Retailer 3. Wholesaler 4. Warehouse 5. Cold Storage

1.3 Name of the Owner/Operator

1.2 Name of the respondent

1.4 Location details (Address)

1.5 Name of the market where trader is located

1.6 Name of the block


1.9 Give details of the catchment of the market in which the trader is located

Number of Villages No. of crops procured Coverage Area

1.9.1 1.9.2 1.9.3

1.10 Please provide details of the seasonality of crops in the market (Please mention the volume in Quintals & price in rupees

Month Vol/Price Crop 1 Crop 2 Crop 3 Crop 4 Crop 5 Crop 6 Crop 7 Crop 8

1.10.1 1.10.2 1.10.3 1.10.4 1.10.5 1.10.6 1.10.7 1.10.8 1.10.9 1.10.10

Jan

Volume

Price

Feb

Volume

Price

Mar

Volume

Price

Apl

Volume

Price

May

Volume

Price

Jun

Volume

Price

Jul

Volume

Price

Aug

Volume

Price

Sep

Volume

Price

Oct

Volume

Price

Nov

Volume

Price

Dec

Volume

Price



1.11 Please provide the following details for the last financial year

S.No

Crop Name

Volume (KGs)

Purchase rate (Rs)

Selling rate (Rs)

Transport Cost (Rs)

Storage Cost (Rs)

Storage losses (Rs)

Procurement villages (No.)

1.11.1 1.11.2 1.11.3 1.11.4 1.11.5 1.11.6 1.11.7 1.11.8

1. Crop 1

2. Crop 2

3. Crop 3

4. Crop 4

5. Crop 5

6. Crop 6

7. Crop 7

8. Crop 8

1.12 What according to you are the key issues involved in marketing and distribution?

1.

2.

3.

4.

5.

1.13 Please indicate from how many villages and from how many farmers do you procure?

S.No

No. Of Villages No. Of farmers Procured from

1.13.1 1.13.2

1.

1.14 What according to you are the key issues that need addressing in procurement?

1.

2.

3.

4.

5.

1.15 Please indicate approximately the gross margins gained by you on each crop you deal or procure?

S.No Name of the Crop

Approx. Gross Expenditure

Approx. Gross Margin Earned

1.15.1 1.15.2 1.15.3

1.

2.

3.

4.

5.

6.

7.

8.

1.16 Mention three issues that need immediate attention of the government to be improved in your business?

1.

2.

3.

1.17 Is the produce you procure insured? 1. Yes 2. No

1.18 If yes, please give the following details.

S.No Type of Insurance What is Insured? Approx. Cost

1.18.1 1.18.2 1.18.3

1.

2.

1.19 Where do you store the procured produce? (Please provide details)



1.

2.

3.

4.

5.

1.20 Whether the storage space is own or hired? 1. Owned 2. Hired

1.21 If it is hired, please give the following details.

S.No Type of Storage Approx. cost of hiring

Distance of storage facility

1.21.1 1.21.2 1.21.3

1.

2.

3.

4.

5.

6.

7.

8.

1.22 Please give the details of the duration of storage for each crop

S.No Name of the Crop

Approx. Duration of storage (Days)

1.22.1 1.22.2

1.

2.

3.

4.

5.

6.

7.

8.

1.23 What according to you are the key issues involved in storage of far produce?

1.

2.

3.

4.

5.

1.24 Do you use own or hired transport for transporting produce? 1. Owned 2. Hired

1.25 If it is hired, what kind of transport do you use for procurement and storage of produce?

S.No Type of crop

Type of Transport used

Approx. Cost of transportation

1.25.1 1.25.2 1.25.3

1.

2.

3.

4.

5.

6.

7.

8.



1.26 Please give details of labour engagement for procurement, storage and handling (give component wise) and their charges?

S.No

Procurement Storage Handling

Labour required

Cost Labour required

Cost Labour required Cost

1.26.1 1.26.2 1.26.3 1.26.4 1.26.5 1.26.6

1.

2.

3.

4.

5.

6.

7.

8.

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