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Mobilising Your Council Website David MannHead of Innovation
“Innovate delivers cost savings and improved services to users and government by rapidly and effectively prototyping and deploying digital technology“
“..not having a mobile presence nowadays is a bit like not having a web presence circa 1999/2000”
Thomas Husson, Senior Analyst, Forrester March 2009
“..whatever you do, don’t lose sight of the rewards that the mass market will bring by thinking that the iPhone is the only game in town.”
Ray Anderson, CEO, Bango
Projected Mobile Internet Use
Source: Morgan Stanley 2010
Source: Taptu
Mobile Internet Audience
Source: Incentivated 2010
Why do you need a mobile site?
Why do you need a mobile site?
Why do you need a mobile site?
How do you do it?
• Recognise your user!• Match the user-agent string in the HTTP
request• CSS – serve different stylesheets for different
devices• Use what’s already there - feed your data into
an established mobile platform
Does it cost?
• Not necessarily…
• WURFL is an open source handset detection API
• Used by Directgov, BBC, Vodafone and many others
• See http://wurfl.sourceforge.net
Localisation
Localisation
• Nearly one in three smartphone owners called or went into a local business they searched for on their mobile
• 33% of Twitter users only use smartphones to tweet and read
• 66% of Facebook users read news feeds, 60% post status updates, 59% read or reply to private messages and 44% post photos
Source: Q1 2010 Smartphone Intelligence Survey, Compete
App case study – job search
Text JOBS to 83377
Job search
Thank You!