Upload
penelope-rich
View
217
Download
3
Tags:
Embed Size (px)
Citation preview
Mobile WiMAX(WiBro) in Korea
Jun. 15Jun. 15thth, 2010, 2010
Kunmuk ChoKunmuk Cho
Communication Convergence ForumCommunication Convergence ForumBetween Egypt and KoreaBetween Egypt and Korea
- 2 -
CONTENTSCONTENTS
I.I. KT WiBro Services in KoreaKT WiBro Services in Korea
II.II. KT Global WiBro BizKT Global WiBro Biz
III.III. KT WiBro SolutionsKT WiBro Solutions
- 3 -
I.I. KT WiBro Services In KoreaKT WiBro Services In Korea
- 4 -
Introduction of KT GroupIntroduction of KT Group
1981 KT Corporation established 1993 Telephone lines reached 20 million2002 Privatization completed
2007 Launched Commercial WiBro Service
1897 Started as a government agency
2004 Internet Service reached 6million
Korean Population: 47.8 M Korean Household: 15.3 M
KT Group
Global ICT Convergence Leader Global ICT Convergence Leader I. KT WiBro Services
31,500 16.8 Billion USD 17.6 Million 7.1 Million
Employees Revenue TelephoneSubscribers
BroadbandSubscribers
Year 2009 Year 2009
CellphoneSubscribers
2010. 1Q2010. 1Q
15.4 Million
2010. 1Q2010. 1Q 2010. 1Q2010. 1Q 2010. 1Q2010. 1Q
2009 Olleh KT, merged with KTF(Korea’s 2nd largest mobile operator)
- 5 -
What is WiBro?What is WiBro?
WiBro (Wireless + Broadband)
Mobile WiMAX Service in Korea
Mobility IP Broadband
Vehicle Speed (120km/h) Outstanding Performance
while on the Move
Internet Service Various Terminals
(PC/PMP/PDA/Phones, etc)
3Mbps per User High Uploading Capability
I. KT WiBro Services
- 6 -
WiBro Target CustomerWiBro Target Customer
Mass
Vertical
Global
Large-volumeInternet
Connection
WiFi
Small-size device
Large-size device
Broadband, large-volume Internet –centric Market
Voice/Video Phone/ Global Roaming, etc. Voice-centric Market
B2B salesmen
Web access
Students, Businessmen,Heavy data users
Students, Businessmen,Trendy mobile internet users
Smartphone
Enterprise solution
Roaming, RentalBusiness travelers
Target Customer
Voice/Video Phone
I. KT WiBro Services
- 7 -
Smartphone
WiBro Mobile DevicesWiBro Mobile Devices
ModemModem
TypeType
EmbeddedEmbedded
TypeType
USB dongle
PMPMID
Gameplayer
Laptop
UMPCNetbook
Consumer Electronics
M2M
EGGEGG
CPE
SmartphoneNavigator
I. KT WiBro Services
- 8 -
KT WIBRO Business PhaseKT WIBRO Business Phase
Core customer
value
Phase IIPhase II
Businessgoals
BM
Generalization
Matured stage
Phase ⅢPhase Ⅲ
•2M subscribers by 2012
•Change in frequency bandwidth
•Increase of system & device types(Netbook, MID, Embedded notebook)
2010 ~2010 ~
Phase IPhase I
Plain connection - Connection fees, application service fees
Relief
•Overcome the chasm •lead in mobile broadband data market
Initial stage2007. 2Q 2007. 2Q
~~
Convergence WINDOW: FMC, e-Book, Telematics
Personal Fun
•Widen the value with specialized service
Growing stage
2008.4Q ~2008.4Q ~
I. KT WiBro Services
- 9 -
Network Strategy- Rollout plan(2010)Network Strategy- Rollout plan(2010)Phase I
April2007
Oct.2008
Phase II
2211
5000~1000~5000500~1000200~500100~200
~100
Phase III Population density
(person/km2)
SHOW WIBRO will cover 83% of total population in Korea
2010~
Phase Ⅲ
33
Expand coverage to suburb from Seoul
Deploy the network in Seoul2
1
3Constructing metro zonesConstructing metro zones
Change Frequency bandwidth from 8.75MHz to 10MHz
I. KT WiBro Services
- 10 -
3W Business strategy 3W Business strategy ((WWIBRO + IBRO + WWCDMA + CDMA + WWiFi)iFi)
Seamless wireless services across different networks
``````
Nation-Wide
(WCDMA)
Nation-Wide
(WCDMA)
AP
Country
Metro Zone
(MobileWiMAX)
Metro Zone
(MobileWiMAX)
Hot Zone(WiFi)
Hot Zone(WiFi)
City Indoor
WIFI Zone
3G Voice/Data
InternetPhone /WiFi Data
InternetPhone/WiFi Data Nespot
FMCFMC
I. KT WiBro Services
- 11 -
3W PLAN (WiBro+WCDMA+WiFi)3W PLAN (WiBro+WCDMA+WiFi)I. KT WiBro Services
- 12 -
II.II. KT WiBro Global BizKT WiBro Global Biz
- 13 -
Mobile WiMAX Global TrendsMobile WiMAX Global TrendsII. Global WiBro Biz
WiMAX(802.16d/e) service is remarkably expanding.
WiMAX Deployments Map(Feb,2010)http://www.wimaxmaps.org
WiMAX Deployments Map(Feb,2010)http://www.wimaxmaps.org
- 14 -
Global adoptionGlobal adoption
WOA : The global alliance for mobile WiMAX operators
• Network deployment in developed & developing countries• Market expansion through global roaming
II. Global WiBro Biz
- 15 -
Vast experience in Mobile-WiMAX fields Broadband Internet Business
Consulting - Rwanda, Stanford University
(USA) - Tunisia, Sudan, Japan, Malaysia,
Saudi Arabia, etc. WiMAX Forum Board Member
and Working Group activity Deployment - Super-iMAX in Uzbekistan in 2008 - NTC in Vladivostok, Russia in 2008
First Mobile WiMAX operator in the world
Know-How
- Planning
- Deployment
- Operation Commercial Service Experience
Consulting Experience
First WiMAXOperator
CustomizedSolutions
KT’s WiMAX Solutions
- WiMAX Systems
(Femto BS, Pico BS, Micro BS,
Macro BS, Various MS..)
- Cell Planning Tool(CellTREK)
- AAA,BSS(Billing Support System)
- Applications Service Platform
(Mobile IPTV, Mobile VoIP,
Mobile CCTV, W-Navigation..)
Competitiveness of KT WIBRO Competitiveness of KT WIBRO II. Global WiBro Biz
- 16 -
III.III. KT WiBroKT WiBro SolutionsSolutions(Product and Service)(Product and Service)
- 17 -
W-OfficeW-OfficeIII. KT WiBro Solutions
Corporate employees can access its intranet from anywhere in the company through wireless devices
- 18 -
Mobile OfficeMobile OfficeIII. KT WiBro Solutions
Mobile Office users with smart phones can work outside of their working places by connecting to their servers through KT mobile office platform and mobile G/W via wireless network (WCDMA, Wi-Fi, Wi-MAX)
- 19 -
U-CityU-City
Space
U-office
U-space
Hotspot ITS
Informationappliances
U-education
U-traffics
U-government
e-local council
All in one network
U-healthe-diagnosis
HumanGoods
U-home
III. KT WiBro Solutions
• U-City enables residents to enjoy the convenient life and benefits of state-of-the-art ICT technologies• U-City Solutions are available for businesses, education, shopping, health, transportation, sports & leisure, and cultural events
- 20 -
• Mobile CCTV delivers live images, free from most geographical restrictions. • Real time monitoring is available on the PC, Web and Mobile phones.
Mobile CCTVMobile CCTVIII. KT WiBro Solutions
- 21 -
Mobile IPTV & Cell PlanningMobile IPTV & Cell PlanningIII. KT WiBro Solutions
Mobile IPTVMobile IPTV
- 22 -
www.kt.comwww.kt.com
Thank youThank you