Gender by Age Group

Top UPC Scan Categories

35 - 44

21%

25 - 34

55+

18 - 24Under 18

Yet another portrait has been painted of the continued growth of mobile engagement among global consumers. Our Q3 Mobile Trend Report delivers insights on 23 million engagements that gave mobile consumers instant access to product information, savings, video entertainment, mobile apps, and much more.

The ScanLife analytics engine continued to process engagements from all over the world with the United States, Spain, France, and Brazil leading the path. Mexico found its way into the top 5 active countries this quarter, showing signs of positive development in the market. A shift in trends showed engagements peaking mid-week with optimal times between 4pm and 7pm.

Along with a record number of engagements, this report reveals an average of 5 engagements per user—an all-time high. Android users closed the gap on iOS this quarter. Across all barcode types consumers seemed focused on scanning grocery items and electronics, uncovering a wealth of product information, pricing, and entertainment. Industries using mobile triggers like QR Codes mirrored the scan trends as expected.

Enjoy the rest of the below report to learn more about mobile engagement trends. We hope it inspires you to kick-off some new mobile marketing campaigns and relationships with consumers. We invite you to get started today.

Grocery

ScanLife Mobile App Top Interests

Top QR Code Content

Demographics

Gender

Females41%

Males59%

Age

27%45 - 54

20%

18%

9%5%

Under 18

35-44

18-24

45-54

25-34

55+

57%

40%

47%

40%

47%

32%

43%

60%

53%

60%

53%

68%

Male - Female

Top Consumer Interests

Technology & Gadgets

Food & Beverage

Product Info

Food & Beverage

Consumer Electronics

Lifestyle & Home

Coupons

Sports

Media

eCommerce

Health & Beauty

Home Improvement

Top Engaging Countries

Most Scanned QR Codes

Most Liked Products Scanned

Top Scanning US Malls

The information shared in this report comes from the advanced analytics and business intelligence engine available within the ScanLife Mobile Engagement Platform and Scanner App. If you would like access to your mobile intelligence, please contact us today at trends@scanlife.com or visit us at www.scanlife.com to learn more.

Other

Top Scanning Demographic

Male 35-44

49% 48%

3%

Scans Per User

5

iOS Interests

• Catalog Shoppers

• Value Shoppers

• Social Influencers

• Casual & Social Gamers

• News & Magazine Readers

Android Interests

• Value Shoppers

• Casual & Social Gamers

• Social Influencers

• Photo & Video Enthusiasts

• News & Magazine Readers

OS

Consumer Electronics

Book

Health & Beauty

Home & Outdoor

Going Out

Entertainment

Top QR Code Industry

App Download Video

Mexico

United States

Spain

France

Brazil

Citadel MallCharleston, SC

Oakway CenterEugene, OR

Gateway CenterBrooklyn, NYThe Gateway

Salt lake City, UT

Willow Brook Mall Houston, TX

Twin Cities Premium OutletsEagan, MN

Most Active Scan Time

4:00 - 7:00 PM

Scans by Day of Week

SM

T TWF S

#1 Wednesday

QR Code/UPC Comparison

QR Codes, Microsoft

Tags

UPC

83%

17%

iPhone 6

Top Scanning Mobile Devices

Samsung Galaxy Note 3

Mobile Trend ReportQ3 2015

23Million

Engagements