Mobile Strategy

Michael Hostad and Jamie Ceman

Agenda

Introductions Roles in Mobile Development App versus Web Build versus Buy Management and Maintenance Take-aways and lessons learned

Why Mobile?

By 2014, mobile internet should take over desktop usage (Morgan Stanley, 2011)

Avoiding the mistakes of our past

We know now what we didn’t know then.

Mobile

Roles in Mobile Development

IT or Communications Requirements Gathering Campus involvement

Where to start?!

The basics

(news, events, safety, maps, directory)

Low hanging fruit

Buy versus Build

Perceptions of difficulty Long-term viability Market and maturity Cost versus Resources Functionality Integration

App versus Web

Define strategy and where it fits in your communication and IT plans

Is it one or the other, or both? Responsive Web

Responsive versus Mobile Web

Responsive Design: Notre Dame

Desktop

Tablet

Smartphone

Responsive versus Mobile Web

Mobile site

Resources

People Dollars Prioritization Maintenance and

Enhancements

Maintenance

Content development (What else goes in?)

UW Collaboration

UWO and UWM partnership

EduCore Appcelerator Titanium,

Open-Source Code sharing

Wrap-up

Jamie Ceman, Executive Director, Integrated Marketing Communications

UW Oshkosh – cemanj@uwosh.edu

Michael HostadDirector, Web and Mobile Services

UW-Milwaukee, mhostad@uwm.edu