Mobile Phone and Tablet Advertising Opportunities

Text Messaging• Three things people don’t

leave home without:– Keys

– Wallet

– Cell phone

• 94% of all text messages are read….98% of those are read within 3 minutes!

• Trend in use of mobile phones– Text messages are beginning

to exceed voice calls

Los Angeles Newspaper Group Mobile Applications-iPhone & Droid

Application Name Content Free/Paid Sponsorship Ad Size Avail DatesLA.COM Local News FREE $700/mo 300 x 50 11/1/2010-12/31/2010Daily News Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Press Telegram Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Daily Breeze Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010San Gabriel Valley Tribune Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Whittier Daily News Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Pasadena Star News Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010San Bernardino Sun Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Inland Valley Daily Bulletin Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Redlands Daily Facts Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010

iPhone App: Sponsorship Packages

Droid App Sponsorship Packages:Application Name Content Free/Paid Sponsorship Ad Size Avail DatesLA.COM Local News FREE $700/mo 300 x 50 11/1/2010-12/31/2010Daily News Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Press Telegram Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Daily Breeze Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010San Gabriel Valley Tribune Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Whittier Daily News Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Pasadena Star News Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010San Bernardino Sun Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Inland Valley Daily Bulletin Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010Redlands Daily Facts Local News Paid $450/mo 300 x 50 11/1/2010-12/31/2010

LANG Vertical Content Applications For iPhone and iPad:

Online Classifieds SoCal Prep Sports

Application Name Sponsor Ad Size Avail Dates

SoCal2Go Classifieds $700/mo 300 x 50NOW-12/31/2010

So Cal Prep Sports $1500/mo 300 x 5010/1/2010-12/31/2010

iPhone Sponsor Packages

Application Name Sponsor Ad Size Avail Dates

SoCal2Go Classifieds $700/mo 728x 90NOW-12/31/2010

So Cal Prep Sports $1500/mo 728x9010/1/2010-12/31/2010

iPad Sponsor Packages

Target consumers on the go with LANG’s SoCal2Go Free Mobile Classifieds App and LANG’s SoCal Prep Sports App. Both Apps are currently available on the iPhone and iPad platforms.

LANG Vertical Content Applications For iPhone and iPad:

Online Classifieds SoCal Prep Sports

Application Name Sponsor Ad Size Avail Dates

SoCal2Go Classifieds $700/mo 300 x 50NOW-12/31/2010

So Cal Prep SportsSpecial Home Banner $1500/mo 320x84

10/1/201012/31/2010

Target consumers on the go with LANG’s SoCal2Go Free Mobile Classifieds App and LANG’s SoCal Prep Sports App. Both Apps are currently available on the iPhone and iPad platforms.

iPhone Sponsor Packages

Application Name Sponsor Ad Size Avail Dates

SoCal2Go Classifieds $700/mo 728x 90NOW-12/31/2010

So Cal Prep Sports AD Banner $1500/mo 728x90

10/1/2010-12/31/2010

So Cal Prep Sports Special Home Banner (Portrait) $1500/mo 768x180

10/1/2010-12/31/2010

So Cal Prep Sports Special Home Banner (Landscape) $1500/mo 1024x117

10/1/2010-12/31/2010

iPad Sponsor Packages