Mobile Monday – July 11th, 2005

Michael Li

6th Sense Communications

Presentation to France Telecom

September 21, 2005

6th Sense Communications

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What is 6th Sense?

6th Sense is a personal networking service that brings people together through their mobile phones

We connect people who share common interests, goals and who are in physical proximity to each other.

6th Sense Communications

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Company Background

Idea conceived in 2000

Company founded in 2004

Service launched in July 2005

Currently 5 employees

Cybiko PDA with IM/chat features

Erfolg Lovegety “Love Beeper”3 buttons: Talk, Karaoke, Get2

1998 2000 2002

TrepiaWiFi-based proximity networking software

The emergence of The emergence of Bluetooth-enabled Bluetooth-enabled

SmartphonesSmartphones

2002-2003

Our Vision: Using mobile devices to augment the ability to sense our surroundings

6th Sense Communications

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Features

Wearable Website Physical hyperlink to the world wide web

Sophisticated Matching Advanced criteria to find relevant results

Multiple Profiles Switch on the fly for different situations

Modular representation of user’s persona

Online Match History View and contact people who matched your criteria

6th Sense Communications

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How it Works

6th Sense Server

Client–Server architecture

6th Sense Client captures unique

Bluetooth IDs, and sends to server

Supported Platforms:• Series 60• Windows Mobile

6th Sense Server maintains a

complex real time graph of users

Matched profiles are

sent to phone

6th Sense Client

6th Sense Communications

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Differentiation

Advantages of 6th Sense

Network Triangulation SystemsCell Global Identity (CGI)Uplink Time of Arrival (TOA)Enhanced Observed Time Difference (E-OTD)

Better Accuracy Guaranteed Local Proximity Network agnostic.

Global Positioning Systems (GPS / A-GPS)

No dependence on: GPS enabled handsets Achieving line-of-sight with GPS satellites GPS enabled wireless networks

Absolute Positioning Solutions

6th Sense Communications

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Differentiation

Advantages of 6th Sense

SMS-based ServicesDodgeball, BuddyPing

Versatile Text Entry, Ease of Use Sophisticated matching Online match history

Peer to Peer Services

Nokia Sensor, Mobiluck, BEDD

Greater Scalability Thinner Clients (fewer software upgrades) Greater range with device hopping Better Security (no data transfer over Bluetooth)

Proximity Solutions

6th Sense Communications

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Demonstration

6th Sense Communications

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Client Screenshots

6th Sense Communications

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Website Screenshots

Online history of recent matches

6th Sense Communications

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Website Screenshots

More information about previous matches

6th Sense Communications

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Advantages for Orange

Increases data usage

Capture demographic data

Identity, time, location, habits, etc

Enhancing the Brand / Positioning

Associate the Orange brand to new innovative services

Provide services for targeted mobile marketing

Offer businesses the ability to extend their branding and promotions via the mobile phone

6th Sense Communications

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Promoting the service

Urban Treasure Hunts

Proximity-triggered clues attached to a location (or person).

Discoverable via the mobile phone

Can be linked to a promotion (e.g. New Movie Release)

Clues are chained together to engage users

Find people, get points

Points are redeemable for prizes

Encourages people to mingle, use 6th Sense, and increase virality

The value of 6The value of 6thth Sense increases with more users Sense increases with more users

Mingle Games

6th Sense Communications

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Commercial Opportunities

Proximity retail network Utilize Bluetooth beacons (“SensePoints”)

Similar to NTT DoCoMo’s RFID “Town Pocket” concept in Tokyo

Enables sophisticated targeted promotions

Sales promotions and product information customized to user preferences, location, time

Benefits to businesses

Expands the impulse-buying radius around stores

Instant access to qualified buyers

Benefits to users

Helps them find what they are looking for

6th Sense Communications

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Commercial Opportunities

True Presence Info within the Enterprise Enhances collaborations within large

enterprises

Augments the online / offline status from Presence services Identify local colleagues with desired domain

expertise

6th Sense Communications

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Next Steps

Seeking seed funding to:

Increase number of supported phones

Implement a Comments/Reputation system

Establish partnerships with online communities

Social networking sites, auction sites, etc

Summary

We are committed to our vision

We have a differentiated and scalable solution

We have proven our technology

6th Sense Communications

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www.sixsense.com

Michael Limike@sixsense-inc.com

Thank You