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  • VB INSIGHTS MOBILE MARKETING BUNDLE:

    AN INSIDERS LOOK INTO MOBILE GAMING SUCCESSHIGHLIGHTS OF 3 MOBILE MARKETING REPORTS

    PUBLISHED FEBRUARY 16, 2015

    Mobile Marketing Bundle - Mobile Gaming Success_1.pdf for juanalverto@gmail.com(juanalverto@gmail.com). Not for public or external distribution.

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    CONTENTS PAGEMOBILE APP ANALYTICS: WHAT WINNING MOBILE DEVELOPERS USEExecutive SummaryWhat Weve Learned What Youll Get In This Report

    IntroductionGoogle Analytics: Android Monopoly? Flurry: Ios Dominance But ... 2 Out Of 3 Mobile Developers Use More Than One Analytics Tool

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    MOBILE GAMES MONETIZATION: WHAT SUCCESSFUL GAME DEVELOPERS DO DIFFERENTLYExecutive Summary

    IntroductionMost Effective Monetization Strategies And Companies Least Effective Monetization Strategies

    MOBILE USER ACQUISITION: HOW THE MOST SUCCESSFUL DEVELOPERS GET BETTER USERS FOR LESS MONEYExecutive Summary

    Introduction

    What Successful Developers Do DifferentlyDont Buy Cheap Users The Expensive Way The 5 Hidden Horsemen Of User Acquisition

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  • WANT TO LEARN MORE? DOWNLOAD THE FULL REPORTS BELOW:MOBILE APP ANALYTICS | MOBILE GAMES MONETIZATION | MOBILE USER ACQUISITION

    MOBILE APP ANALYTICS: WHAT WINNING MOBILE DEVELOPERS USE

    Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step three.

    But how can you engage and monetize when you dont know whats going on?

    App analytics solutions are the answer. Or, more accurately, the hundreds of answers ... since there are many, many options for mobile developers to consider. But which ones are going to deliver the kind of value that will allow you to properly engage the users you acquire, understand what theyre doing, provide the value theyre seeking, and enable you to monetize your app?

    EXECUTIVE SUMMARY

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    250 million users To answer this question, we asked 230 app developers with 250 million currently activeusers how they track app data, what works best for them, and what doesnt work.

    1.8 million apps We also partnered with MixRank to get access to SDK, ratings, and download data for over 1.8 million apps on Google Play and the iOS App Store.

    WHAT WEVE LEARNED

    Google Analytics is essentially a monopoly on Google Play ... but its the primaryanalytics solution for only 30% of developers

    Flurry owns iOS ... but has its own challenges

    Most developers use more than one analytics solution ... and the more successful they are, the more try that is

    Some solutions are studs on one platform, and duds on another

    Twitter is deep; Facebook is broad

    At a certain scale, some developers prefer to roll their own

    Some of the very best solutions are provided by the smallest competitors

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  • WANT TO LEARN MORE? DOWNLOAD THE FULL REPORTS BELOW:MOBILE APP ANALYTICS | MOBILE GAMES MONETIZATION | MOBILE USER ACQUISITION

    1. The top 15 analytics solutions ranked and rated on each platform

    market share

    ratings of apps using each solution

    big app market share

    a combination score that takes into account both user ratings and install/uninstall ratio

    2. Even more detail on the top 5 beside Google and Flurry on both iOS and Android: what we call the mighty mites

    3. The app analytics package that has .2% market share on Android, but is used by 7 of the top 20 grossing apps on Google Play and 8 of the top 20 grossing apps on iOS

    4. The best analytics solutions when you take out market share and only focus on ratings and install/uninstall ratios

    5. Analytics engines used by the top 20 apps on each platform

    WHAT YOULL GET IN THIS REPORT

    Mobile Marketing Bundle - Mobile Gaming Success_1.pdf for juanalverto@gmail.com(juanalverto@gmail.com). Not for public or external distribution.

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    6. Developer insights

    Most overlooked app analytics methods

    What developers want most from analytics

    The most important features of app analytics solutions

    Why some analytics solutions are churning and losing developer share

    Developers and data: yes, they care about privacy

    Speed matters ... and developers switch solutions for more of it!

    7. KPIs that matter, and KPIs that dont

    8. More importantly, which KPIs matter most to the most successful developers

    9. Most important features in analytics solutions

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    INTRODUCTION

    The mobile app ecosystem is the fastest-paced, most competitive marketplace in history. Millions of apps are competing for hundreds of millions of users, mostly monetizing via freemium offerings and advertising. The market shifts weekly, if not daily, and smart developers making the most money are both constantly updating their apps and constantly learning from their users to build engagement, increase retention, and kickstart monetization.

    One of the key tools in a publishers arsenal?

    A top-notch app analytics engine, which helps you know how many active users you have, what theyre doing, how long theyre spending with your app, what your retention rate is, and many other key pieces of data you need to manage your mobile business... including lifetime value of a user, and perhaps, even the reason why your users left.

    The problem is that there are literally scores of analytics solutions. This report will help you pick the right analytics solution for your apps... which in turn will help you increase engagement, increase retention, and increase monetization.

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    GOOGLE ANALYTICS: ANDROID MONOPOLY?

    Googles Mobile App Analytics is not just dominant in Google Play, its Godzilla to almost all the other Android analytics solutions. Out of our sample size of 1.6 million apps on Google Play that use app analytics,1.5 million use Google Analytics.

    ANALYTICS MARKET SHARE ANDROID

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    While on iOS there are four companies with double-digit market share and Apple didnt have the foresight (or the technology) to ensure that it was one of them only two solutions other than Googles have even single-digit share on Google Play.

    There are reasons for that, as competitor Peter Hamilton, CEO of Tune (used to be HasOffers) told VB Insight.

    Google Analytics IS damn good, he said in response to my question. In addition, he said that GA is a free and easy solution to get started quickly and it is obviously very in sync with both Android app development and Adwords.

    That share isnt an accident. Google does some really basic things extremely well. When we asked developers who use Google Analytics and they arent very hard to find they rated it significantly higher than other players in terms of pure analytics power.

    In fact, 65% of them said Google is either Very Good or Excellent at pure mobile analytics, while also rating it significantly lower at building user engagement, helping publishers monetize, enabling marketing integrations for user acquisition, and helping developers improve user experience

    That faith in Googles analytical ability ties in very nicely with the quantitative data that we studied, which shows that Googles install-versus-uninstall ratio is massive, especially on Android. For every 19.37 installs on

    google does some really basic things extremely well

    Mobile Marketing Bundle - Mobile Gaming Success_1.pdf for juanalverto@gmail.com(juanalverto@gmail.com). Not for public or external distribution.

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  • WANT TO LEARN MORE? DOWNLOAD THE FULL REPORTS BELOW:MOBILE APP ANALYTICS | MOBILE GAMES MONETIZATION | MOBILE USER ACQUI