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Presentation on mobile ministry given to Scripture Engagement staff in April, 2013. Includes notes for many of the slides.
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Every minute we’re together…
71 babies will be born
406 people will get a new mobile phone
account
2011
2013
77
BillionBillion
Nine Unique Benefits of Mobile
1. Mobile is the first personal mass media2.Mobile is permanently carried3.Mobile is always on4.Mobile has a built-in payment mechanism5.Mobile is available at the point of creative
inspiration6.Mobile has the most accurate audience
measurement7.Mobile captures the social context of media
consumption8.Mobile allows augmented reality to be used in
media9.Mobile offers a digital interface to the real world
Nine Unique Benefits of Mobile
1. Mobile is the first personal mass media
2.Mobile is permanently carried3.Mobile is always on4.Mobile has a built-in payment mechanism
5.Mobile is available at the point of creative inspiration [as well as questioning or needing to explain]
6.Mobile
Physical Attachment
Personal/Emotional Attachment
Take Home Message:
• We have entered a new era of constantly connected/media enabled humanity and we can either “cry foul” or leverage the fact
• The Message crosses into an very personal/ intimate arena when it comes onto a mobile!
Tomi Ahonen Phone Almanac, 2013
Take Home Message
Internet outreach among the
unreached must be mobile first!
Visual Media Visual Media & TV Outreach& TV Outreach
Mobile Mobile MinistryMinistry
Bible Bible StoryingStorying
Ethno-Ethno-music-music-ologyology
Print Scripture Print Scripture & Tract & Tract DistributionDistribution
Internet Internet OutreachOutreach
Dialogue Dialogue & Debate& Debate
Audio Media Audio Media OutreachOutreach
Internet
Apps
Audio/Video Media Player
Voice
SMS/Texting
Internet
FM Radio
Apps
Audio/Video Media Player
Ringtone
Bluetooth
Camera
Memory Card
Sensors
USSD
Voice
Fruitful Practice
Fruitful workers disciple in locally appropriate and
reproducible ways.
“Phonesite” Outreach
Ringtone
SMS/Texting
SMS TEXT
MESSAGING3.8 trilion text messages
were sent in 2008!
6.8 Trillion Text Messages
were sent in 2011!!!
70-20-10 Coca Cola’s Mobile Equation
70% of funding for SMS (Texting)/MMS messaging based marketing
20% of funding for web based marketing
10% of funding for apps, QR codes, etc.
SMS TEXT MESSAGING
Weather Report with Verse
Prayer Chain
Daily Discipleship Verse
Memory Card
Fruitful Practice
Fruitful workers disciple others in
settings that fit thesituation.
The Bible at Your Fingertip
Audio/Video Media Player
Memory Card
Bluetooth
Unique Advantages
of Mobile Video
Advantage 1:
It’s Always It’s Always With You With You (and them)(and them)
Advantage 2:
It’s Easy to Give Away and Can Go Viral from Phone
to Phone
Purdue’s Twist-Top Bag Experiment
http://www.youtube.com/watch?v=y0Z4GtfHiX0
Fruitful Practice
Fruitful workers share the gospel using tools ormethods that can be locally reproduced.
Abu Mohammed
Camera
2004
100 Million Cameras of Any Type in the
World
1.5 Billion Phones with 1.5 Billion Phones with Cameras were sold in 2012 Cameras were sold in 2012
alone!!!alone!!!
Flow of Insight/Flow of Insight/
EnablementEnablement
Local Believer/ Media Expert Missionary
Professional Media Equipment
Production of
Media
Flow of Insight/Flow of Insight/
EnablementEnablement
Local Believer/Missionary Media
Expert Mobile Phone w/Camera
Web access and/or video editing app or freeware
Production of Media
Distribution of Media
http://www.twubs.com/mobmin
http://www.mobileadvance.org/index.php/how-to/179-mobile-ministry-easy-guide
http://www.mobileministryforum.org
http://www.mobileministrymagazine.com
