Mobile Marketing via Integrated Mobile Platform

8/14/2019 Mobile Marketing via Integrated Mobile Platform

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Copyright 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Mobile Marketing ,Loyalty & Analytics

ViaINTEGRATED MOBILE

PLATFORM

Feb 10, 2010


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The Opportunity

Symbiouns platform is modular to helpyou to engage your customers

continuously

Symbioun can provide integration andcustom development services

Participate in the Megatrend ofConvergence Media, Device,

Functionality, Infrastructure (4G, Cloud)(News Paper, Radio, Internet, Broadcasting-TV, PC, NoteNetebooks, PDAs, Smart phones,- Talk, Sms, Email, Music, Tv,Store, Retrieve) Copyright 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

Feb 10, 2010 2


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About Symbioun

Incorporated in 1993 Symbioun has 120 +employees and is growing

Consulting Coestablished in USA

Offshore DevelopmentCenter established in

India

Start of Mobile Divisionwith a Product / Solutionfocus

2008Europe &MiddleEast


Feb 10, 2010 3


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Technology Expertise

Microsoft.Net

ASP.NET Ajax, NHibernate, LinQ, SSIS, XMPP, Web Services, Bluetooth Stack,MSMQ, Windows Workflow, DNN, Natural Language Proc

Java/J2EE

Struts, Tapestry, GWT, SpringMVC, Spring, Hibernate, iBatis, EJB 3.0, JMS, WebServices, Liferay, JCA, JMS, Swing, JWS, Drools

LAMP

Rich Internet Applications

Ajax, Flex, Ruby, Perl

SOA/Web Services

Proprietary Mobile Applications

Business Intelligence


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Domain Expertise


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Social Media & Mobile Marketing Applications

Learning & Knowledge Management Systems

Mobilization Of Enterprise

E-development & Cloud Computing

Data Mining & Reporting

Modernization Of Legacy Systems

Staffing Solutions


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Gartner: Mobile To DominateInternet Marketing at Risk

3 Major Conclusions (World Wide)

1. Mobile phones will be the dominant Web access device by

2013

2. An installed base of 1.82 billion enhanced phones withbrowser three years from now, compared with 1.78 billioncomputers in use

3. Warned that companies neglecting to optimize their sitesand marketing programs for mobile devices may be at acompetitive disadvantage.

Story posted by: Christopher Hosford :

January 15, 2010 Copyright 2005-2010 Symbioun Technologies, Inc. All Rights Reserved

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Mobile andSocial Media arethe 2 long term

trends that willaffect marketing.

Facts as of Nov2009 byNielsen

223 million U.S. mobile phoneusers >13 yrs.Expected to grow to 300M in 2011

Number of mobile Web users60.7M (up 33% from 2008)Expected to grow to 120 m in 2011

Top 5 Mobile Web SitesGoogle Search

Yahoo! MailGmailWeather ChannelFacebook

Top Social Networks on MobilePhones

Facebook

MySpaceTwitter


Feb 10, 2010 7

195M Active U.S. Internetusers

Facebook reaches 56% of

the active U.S. Internetuniverse with an averageusage of 6 hrs a month peruser

Facebook is the #3 sitevisited by users 65 and

older Twitter grew 500% year-

over-year

Time spent on socialnetworking sites in the U.S.

increased 277% The average U.S. workerSource: The Nielsen Company, November 2009

InternetMobile


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Non Voice CommunicationHeavy Users of the net

48.2 % sent or received more than 10 text (SMS) messagesper week

21 % had more than 10 Internet accesses per week

20 % sent or received more than 10 e-mails per week


Feb 10, 2010


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Mobile Digital Coupons On theRise

In the first half of 2009, nearly 10 million digital couponswere redeemed, a 25 percent increase over the amountredeemed during the same period in 2008.

-Inmar, a coupon-processing company Source: NY Times August28th 2009 Technology Section

Young Homemakers are active online buyers (83%), theygo online to find coupons (71%), and their use of socialnetworking sites is increasing faster than any other subgroup.

The key is building opt-in relationships and deliveringcoupons and promotions that help these consumers managetheir households.

Morgan Stewart is Director, Research & Strategy, at ExactTargetMedia Post Jan 22 2010


Feb 10, 2010


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Mobile Local Advertising &Commerce

Mobile Market view indicates use of mobile devices for commercialsearches increased across the board in 2009 in the USA. Of particularinterest, searches for local products or services now exceed out-of-market searches by a wide margin. Among consumers using mobile

devices:

18.5 percent searched the Internet for local products or services 15.9 percent obtained information about movies or otherentertainment 13.3 percent obtained information about restaurants or bars

11.1 percent searched the Internet for products or services outsidetheir local

area 4 percent purchased a physical item that needed to be shipped(e.g., a book) 3 percent used a coupon from their mobile phone


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Business Overview


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Symbioun Mobile extends Marketing, Loyalty and Paymentsolutions to enable new levels ofReach, Influence, and

Personalization

Ability to deliver Personalized Marketing Content to the

Right Person, at the Right Time, with the Right Incentive

Mobile Payments

Mobile Wallet

Personalized Promotions

Mobile CouponManagement

Mobile PromotionExchange

Employees/ConsumersManufacturers/Distributors

Enhanced Promotion

Distribution

One-to-One MobileMarketing

Advanced MarketingAnalytics

Improved Business Loyalty

Increased Productivity

Enhanced Promotion

Awareness

Personalized Promotions

Mobile PromotionRedemption

Mobile Rewards

Management

Improved Productivity

Operators/Merchants


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Our Platform Design


Feb 10, 2010 12

Mobile Commerce Integration Platform

Systems Alerts& Messages

PromotionFulfillment

Mobile BankingMerchantInterfaceeReceipts

UserManagement

CouponManagement

WalletManagement

ConsumerAnalytics

IntegrationBus

IntegrationBus

Adapters

Data Data Data Data

Adapters

Adapters Adapters Adapters Adapters

Adapters Adapters

Pos

Integration


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Bringing It All Together


Feb 10, 2010 13

Leverage Existing Systems

MobileMarketi

ng

MobileReward

Analyze&

Influence

Mobile Delivery

Platform

UnifiedAnalytics

MobileStrateg

y

KioskPOS WebBack-Office

Coupons LoyaltyCards

ExistingData

bases

Improve User Engagement &

Experience using Mobile
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The New Triple Play Social Networks, Social Media & Mobile


Feb 10, 2010 14

All brands are very conscious of the need to integratesocial media, social networks, mobile application alongwith their existing backbone of online and other mediapresence.

Mobile plays at the center of convergence so the ROI inMobile is predicted to be far superior than previousinvestments.

Brands that jump onto this new platform ofconvergence will win and meet the objectives of :

1. Brand Preservation2. Customer Loyalty

3. New Sales Channel


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Mobile Marketing Integratedwith Web


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Influence the

Prospects and loyal

owners

Send leads to the

Dealer

Marketing DatabaseIntegrate with data collected online

Deliver Personalized MarketingContent to the Right Person, atthe Right Time, with the Right

Incentive


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Mobile Account Management Integrated with Web


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Find dealers, Bill

Pay, Repair

records

Dealer to share

their data

Rewards/ Finance/Maintenance Database

Deliver Personalized MarketingContent to the Right Person, atthe Right Time, with the Right

Incentive


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Coop Mobile Marketing


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X

Manufacturers

Web Portal

Promotions

Easy To Use, Easy To Set Up And Easy ToTrack

Technicians in

the field with

mobile phones


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Integrated Mobility(Program Enrollment)


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Integrated Mobility(Promotion Management)


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Promotion DistributionOptions

Operator

Manufacturer

Distributor

Consumer

Manufacturer

Operator

Manufacturer

Consumer

Consumer

Operator

Promotions

MobileMarketing &

Rewards Portal

Promotion Distribution1

Loyalty-RewardsManagement

System

Corporate

PromotionManagement and

Redemption

2

Social Network

PromotionExchange

3
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to.com.tw/Images/KTO%20MANUFACTURER.JPG&imgrefurl=http://www.kto.com.tw/Main91main.ASP&usg=__Bl8RHa8_t3EvhYLehgQI6OCQMto=&h=461&w=615&sz=113&hl=en&start=7&tbnid=qScTNo0MTaF7vM:&tbnh=102&tbnw=136&prev=/images?q=manufacturer&gbv=2&hl=enhttp://www.bloomberg.com/apps/data?pid=avimage&iid=idNlEK8J6aSk


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Integrated Mobility(Business & Consumer Analytics)


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MarketingActivity

Operator

Manufacturer

Distributor

MobileMarketing &

Rewards Portal Promotions

Loyalty-RewardsManagement

System

Promotions Sent

PromotionsDeleted

PromotionsSelected

Promotions

1

Redemption s byConsumer

Redemptions byOperators

2

MobileMarketing &

Rewards Portal

BusinessManagement

3
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Revenue Generation

Leverage existing client base

Follow current web based pricing

Participate in mobile induced revenue Own the consumers by offering proprietary

rewards program

Cross sell the list and capability to other

merchants

Feb 10, 2010 21

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Mobile Marketing via Integrated Mobile Platform