Mobile Life Care Services

Ankit R. Chadha (10-809)Akhil Singh (09-845)

Madhur Chauhan (10-810)Pooja Yadav (09-857)

Under the Guidance ofDr. Saurabh Mehta

DEPARTMENT OF ELECTRONICS AND TELECOMMUNICATION2013-2014

Why do we need it?

• Rural areas in India are electrified non-uniformly, with richer states being able to provide a majority of the villages with power while poorer states still struggling to do so.

• Around 45% of the rural areas in India lack an electric connection whereas the other areas having connections have been facing frequent load-sheading.

• Mobile hospital is a large mobile medical unit that temporarily takes care of casualties on the site before they can be safely transported to hospitals .

• Here all necessary medical instruments are being assembled on a medium size vehicle

• Mobile hospitals to be assembled as per the requirement of local people.

• Mobile hospitals are assembled on large trucks to provide more space and so more facilities (Operation Theatres etc.).

• The most suitable market for this product is rural area, specifically remote villages where access to the clinic or hospital is very difficult.

Product Features

Major Unique Services

• Dental Unit• Ear & Nose Specialists• Gynecological or Blood Unit• OT / ICU Unit• X-Ray and Sonography

CURRENT SCENARIO [1]• The most stable market for this product is rural areas where access to the clinic or hospital is

very difficult.• Current Health Scenario in India :

Life expectancy at birth > male

66.87 years

Life expectancy at birth > female

71.9 years

Life expectancy at birth > Total population

69.25 years

Child Underweight Rate

18%

Infant mortality rate

57.92

HIV AIDS > Deaths, Adult prevalence rate

320,000

Tobacco > Cigarette consumption, Total Adult smoker

145

Some favorable condition in our targeted area of study-

Peoples Unawareness-• The family head of almost all the families is uneducated.• Most of the families are lower middle class.• Farming is the most common occupation among the people.• Lack of healthy habits.• People are unaware of the common facts about the health and life threatening diseases.• In the name of medical infrastructure there is only a small clinic which is not regularly visited

by doctors.• About 34% population may not visit hospital during general sickness like fever and cold. Health Insurance-• Due to unawareness, lack of education and less connectivity with outer world, it is worth less

to expect health insurance which is a favorable condition of mobile hospital.

Distance of nearest hospital-• The nearest government hospital is 6 to 7 kms away from the villages which takes almost half

an hour to reach hospital. Mobile hospital is a perfect solution for this problem which comes at doorstep.

Target of Services Service at doorstep [2]

Staff of Mobile Hospital• Doctors , compounder & driver.

Services for general diseases• Anti viral medicines, operation theater, cure for fractures, anti poison vaccines etc.

Accident response• Mobile Hospital will provide immediate access in large areas and number of death due

to late access of medication would be decreased.

If service provide in village

No of people % of people

Yes 69 86%

No 11 11%

Marketing Strategy

• Location- Well planned location cover in order to cover maximum targeted area.

• Cost - Routine Payment system : Monthly payment system. With scheme once patient will admit into the contract, it will become regular source of income.

• Awareness / Publicity - Awareness through : News papers Television Camps Local banners

1.

BACK DOOR

5.

WASH BASIN

9. FRONT DOOR

2.

X-RAY TUBE 6.

WATER TANK

10.

COMPOUNDERTABLE

3.

SHELF 7.

AIR CONDITIONER

4.

DOCTORS TABLE

8.

POWERGENERATOR

1. BACK DOOR 5. WASH BASIN 9. FRONT DOOR

2. X-RAY TUBE 6. WATER TANK 10.

COMPOUNDER TABLE

3. SHELF 7. AIR CONDITIONRER

4. DOCTORS TABLE 8. POWER GENERATOR

1. Operation Table

2. OT Light

3. Equipment bay

4. Lab Table

Equipment Name Cost

VENTILATOR RS 50,000

SONOGRAPHY MACHINE RS 30,000

MINI PATHOLOGY LAB SET UP RS 70,000

X-RAY MACHINE RS 1,00,000

GENERAL SURGGERY RS 150000

ENDOSCOPY RS 70,000

ECG MACHINE

OTHERS

RS 15,000

RS 50,000

Equipment Cost

COLLABORATION WITH A HOSPITAL

• Since establishing a new setup will be very cumbersome as far as investments and procedures are concerned.

• Our initial star-up plan is in collaborating with a Hospital on a fixed commission basis.

• 30% of the profit will be shared with the Hospital on an agreement basis.

• Equipment and processing will be provided by the Hospital.

Start-up Requirement (INR) :

Start-up Expenses• Legal licenses certification 0.5 lac rs.• Wages(per Year) 10 lac Rs.• Advertising 1 lac Rs.• Mobile Hospital Vehicle 8 lac Rs.• Other (Fuel, Maintenance) 5 lac Rs.

Total Start-up Expenses 24.5 lac Rs.

Investment

Legal Wages Advertising Vehicle Other0

1

2

3

4

5

6

7

8

9

10

Start up costs in Rs.(lakhs)

Graphical Representation of Investments

Revenues

Test/Procedure Regular Hospital(₹)

Mobile Life Services

Blood Test 200 260

Sonography 350 455

Urine Test 100 130

Stool Test 200 260

X-Ray 250 325

Anesthesia 1,500 1,950

Bandage 100 130

Cancer screening tests

1,000 1,700

Ventilator 50,000 500/hr

E.C.G. 300 390

Full time doctor (MD Medicine)

Commission basis 50% from consultation fee.

Graphical Profit Representation

• Average income per patient is considered as Rs. 350.• Considering Rs. 20 lakh (Development, Wages, Maintenance) expenditure after the

start-up year.• Profit is computed after handing over 30% to the Hospital.

2013 (10k) 2014 (15k) 2015 (20k) 2016 (25k)05

101520253035404550

Lakhs

Year (Patients)

REFERENCES

1. http://www.indiamart.com/hospitaldesigners/

2. http://en.wikipedia.org/wiki/108_(emergency_telephone_number).

3. http://www.siemens.com/sustainability/en/core-topics/corporate-citizenship/references/mobile-healthcare.htm?stc=inccc020021

4. http://www.ambulance.vic.gov.au