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Transfer money to family. Check and compare market prices. Download new music. Text family and friends
with directions. Email Dad a reminder to close up the shop and join everyone.
Around the world, people of all ages are using mobile phones to make plans, do business, and have fun.
In newer markets without pervasive fixed telecommunication infrastructures, mobile phones offer new
freedom in accessing the internet—and new opportunities for operators.
Across continents, there is wide interest in accessing the internet from mobile devices. A quick snapshot
of year-on-year growth in the mobile internet —133% in China and 200% in parts of Sub Saharan Africa,
with a 673% increase in downloadable browsers in Latin America—demonstrates the potential for operators
who can meet the demand for mobile
internet access with a rich yet cost-
effective experience.
For over a decade, Openwave Systems
has been a leader in mobile internet
infrastructure—with over 70 operator
deployments worldwide. Today,
Openwave is providing its most
relevant and popular mobile internet
products in a new single, lightweight,
low-footprint offering, with a highly
competitive “all-in-one” price designed
for growing markets. Introducing the
Mobile Internet Ready Set.
2100 Seaport BoulevardRedwood City, California 94063 U.S.A. Corporate +1 650 480 8000Europe +44 2890 416 200Asia +81 3 5909 6100 http://www.openwave.com
Integra also serves as a single management point
from which to control and observe all internet
services, resulting in collective efficiencies like
performing common tasks just once. Integra also
simplifies the gathering of business intelligence
by extracting it from a single source.
A user of a less capable feature phone coming in
over a 2G network requires different services than
a smartphone user coming in over a 3G network.
Integra's sophisticated, rules-based workflow engine
ensures that only relevant services are applied when
processing a mobile internet request. The workflow
engine looks at the mobile device, subscriber profile
(and associated data plan), network type, destination
URL, and other custom attributes before invoking
the necessary services. The 2G-feature phone user
may require Accelerator and OpenWeb and may
be restricted to certain web sites, while the 3G-
smartphone user may simply require Accelerator
and have no web site restrictions.
Accessing the internet through Integra simplifies
deployment and increases efficiency, allowing
operators to quickly capitalize on new, on-demand
services such as streaming content, targeted
promotions and analytics. Integra builds on
Openwave's experience in the WAP gateway market
by supporting multiple protocols such as WAP Push,
HTTP and RTSP.
A Solution that Grows As You Grow Mobile Internet Ready Set provides Openwave’s most
beneficial mobile internet products in one low-cost,
high-availability, pre-packaged and small footprint
bundle. Pre-set templates make for quick and easy
deployment and start up. Ready Set scales just as
easily. As your user base grows, simply add more
low-cost hardware nodes.
Ready Set is a platform that grows with the operator.
As more traffic moves from the PC internet to the
mobile internet, Ready Set provides the mobile
broadband platform to inexpensively and efficiently
manage multiple internet services.
Try Openwave’s Mobile Internet Ready Set Now…In summary, Openwave’s Mobile Internet Ready Set
enables smaller operators and operators in new
markets to become a “smarter pipe”—that is,
running a set of
smart services
through a single
mobile internet
platform for a
superior internet
experience on
existing mass-
market devices.
Mobile internet browsing becomes rich and fast—
with intelligent content adaptation, efficient—
utilizing the latest software to maximize existing
network infrastructure, convenient—with easy
discovery of new services, and valuable—through
the use of opportunistic service sign-up at the point
of interest.
For more information, please contact
[email protected] or visit www.openwave.com
Mobile Internet Ready Set
About OpenwaveOpenwave Systems Inc. (Nasdaq: OPWV) is one of the world’s leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.
As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, in an effort to increase the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave’s unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.
Openwave and the Openwave logo are registered trademarks of Openwave Systems Inc. in various jurisdictions. All other trademarks are the properties of their respective owners.
Copyright © 2009 Openwave Systems Inc. All rights reserved. May 2009.
Capturing the Mobile Internet Opportunity
0
50
100
150
200
250
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00
40,000.00
45,000.00
2008 2009 2010 2011 2012 2013
Mobile Internet Traffic
Mobile Internet Growth (China, India, ME & Africa, C. Europe)
Mobile Internet User Penetration
Source: Fierce Mobile Content, January 14, 2009, — Jason Ankeny, "Chinese Mobile Web Usuage Surges 133% in 2008"
System RequirementsSun T51x0
Linux Server X4150
Nortel 22xx Load Balancer
•
•
•
great mobile experience. Internet content from whatever
source must be able to display on the vast majority of
mass-market handsets, so that users are
not inconvenienced or forced to buy new devices.
2. Efficient use of network resources. Sophisticated
techniques, such as content caching and pre-fetching
of content, can reduce volume and cost of internet
backhaul. Similarly, content compression and TCP
optimizations can reduce over-the-air (OTA) traffic by
up to 70%. These techniques conserve valuable
bandwidth resources, while providing a much more
responsive user experience.
3. Ways to monetize the experience. Subscribers must
find services they want, while operators must develop
effective business models for monetizing those services
with easy payment methods.
4. A flexible platform at the heart of the solution. A low total-cost-of-ownership gateway platform,
which grows as the operator grows, should have a small
footprint but market-leading functionality. The platform
should be able to support compelling internet services
with real monetization opportunities.
Openwave’s Mobile Internet Ready Set more than meets
these requirements.
Openwave Integra provides a single platform
with a small footprint from which a whole suite
of smart services may be deployed. As the evolution
of Openwave’s market leading WAP Gateway,
Integra provides an easy migration path for
upgrading infrastructure.
Openwave premium service enablers plug into
Integra, or can sit alongside an existing gateway,
and offer flexible and rapid deployment of new, high
revenue-services in weeks, rather than months.
Openwave’s OpenWeb, Accelerator, and Passport provide
dedicated services for internet content adaptation,
optimization, service discovery, monetization, and more.
Any Website, Any Phone OpenWeb enables operators to significantly
increase their data revenues by enabling
subscribers to access the vast majority of the Web on their
mobile phones in a mobile-compatible format. OpenWeb
dynamically intercepts requests for standard web sites and
converts the web pages into highly optimized, functional
mobile phone-compliant WAP2 pages, resulting in an
excellent mobile browsing experience.
•
•
The Foundation of the Mobile Internet Experience Due to the personal nature of the mobile device,
subscribers have high standards for their mobile
internet experience.
User-Friendly Experience: Mobile phone users
accessing the mobile internet expect a superior user
experience—approaching that of a personal computer.
If the mobile operator cannot deliver this experience,
subscribers will find someone who can.
Speed and efficiency: No subscriber wants to wait for
downloads or, worse, lose service. But at the same time,
operators must optimize bandwidth usage that may be
based on 2G or 2.5G mobile networks. Even on 3G
networks, a very small number of data-intensive users
can easily cause network congestion. Costly internet
backhaul links over satellite also can lead to further
bandwidth restriction.
Discovery of services: In a market dominated by
difficult-to-reach, pre-pay subscribers, facilitating content
and service discovery is essential for operator success
and subscriber satisfaction.
Keeping costs down for everyone: Mobile phone users
are attracted to great services that don’t cost too much.
Operators must reduce capital and operating expenses
to be able to offer attractive, cutting-edge services at
competitive prices. Operators cannot afford to deploy
a chain of proxy machines—one for each new mobile
internet service.
www—Open For Business!
Requirements for a Mobile Internet Solution: Small footprint, low cost platform.
Let’s take a look at how Openwave addresses the four
requirements listed above.
1. Any website on any phone. A prerequisite for a
OpenWeb allows consumers to use their existing
phones unchanged. There is no need to install
any applications or new software, or modify
individual websites.
OpenWeb provides the richest, user experience across more handset types, more websites, and more content types than any comparable solution.
More Speed, Less BandwidthAccelerator provides truly market-
leading compression and caching of over-
the-air web content. In like-for-like tests, Accelerator
has demonstrated reductions of 40 to 70% in actual
data transmitted. For non-3G mobile networks, this
performance results in a service that is efficient, as
opposed to one that is virtually unusable. In addition
to bandwidth savings in the mobile network,
Accelerator provides substantially more efficient use
of internet backhaul links, whether these are provided
by cable or, as is commonly the case in newer markets,
by satellite.Accelerator thus improves the browsing
experience by speeding the loading times of mobile
web pages and content downloads, while maintaining
visual quality. Accelerator also brings popular content
closer to subscribers. Wherever possible, content is
cached post OpenWeb adaptation, which results in
the double benefit of optimized and adapted content.
Optimization is performed at the protocol level (for
example, TCP optimization) and at the content level
(for example, compression and caching). Popular
content can be pre-fetched before the user actually
requests it.
Original Image Size:118.67 KB (121522 bytes)
Optimized High:57.25 KB (58627 bytes)
Saving: 51.8%
Accelerator conserves bandwidth, improving the subscriber experience.
Capturing Revenue from Every User Passport addresses a long-standing
challenge—service discovery. Passport
enables operators to capture incremental revenue by
offering subscribers pay-as-you-go browsing access
and personalized service promotions for content and
services they might otherwise miss.
This “few-cents-a-day,” no-commitment, time-based
access is known to capture data revenues from the
casual or roaming mobile web user. In addition, the
flexibility to offer personalized promotions at the
natural point of interest drives new service adoption—
for example, premium news or sports services, gaming,
try-before-you-buy, and advertising subsidized
services. And the purchase of these services is
intuitive and easy to use, resulting in a “one click”
purchase. Passport is a proven solution, already
delivering new data revenues to operators today.
Passport encourages users to try and sample—with no commitment to buy.
A Next Generation Mobile Internet Platform
Integra—the heart of Openwave’s
bundled internet solution—provides a low-cost, pre-
packaged platform that serves as a central point of
control for all mobile internet services. With low-cost
hardware and standard deployment options, it is ideal
for smaller operators and newer markets.
The flexibility to introduce new services without
having to overhaul infrastructure is critical to
launching new services in a cost-effective manner.
Integra eliminates the need to chain proxies every
time a new service is launched. Its plug-in framework
and open APIs simplify the launch of all internet
services whether operator-owned or third-party.
Mobile Internet Ready Set
great mobile experience. Internet content from whatever
source must be able to display on the vast majority of
mass-market handsets, so that users are
not inconvenienced or forced to buy new devices.
2. Efficient use of network resources. Sophisticated
techniques, such as content caching and pre-fetching
of content, can reduce volume and cost of internet
backhaul. Similarly, content compression and TCP
optimizations can reduce over-the-air (OTA) traffic by
up to 70%. These techniques conserve valuable
bandwidth resources, while providing a much more
responsive user experience.
3. Ways to monetize the experience. Subscribers must
find services they want, while operators must develop
effective business models for monetizing those services
with easy payment methods.
4. A flexible platform at the heart of the solution. A low total-cost-of-ownership gateway platform,
which grows as the operator grows, should have a small
footprint but market-leading functionality. The platform
should be able to support compelling internet services
with real monetization opportunities.
Openwave’s Mobile Internet Ready Set more than meets
these requirements.
Openwave Integra provides a single platform
with a small footprint from which a whole suite
of smart services may be deployed. As the evolution
of Openwave’s market leading WAP Gateway,
Integra provides an easy migration path for
upgrading infrastructure.
Openwave premium service enablers plug into
Integra, or can sit alongside an existing gateway,
and offer flexible and rapid deployment of new, high
revenue-services in weeks, rather than months.
Openwave’s OpenWeb, Accelerator, and Passport provide
dedicated services for internet content adaptation,
optimization, service discovery, monetization, and more.
Any Website, Any Phone OpenWeb enables operators to significantly
increase their data revenues by enabling
subscribers to access the vast majority of the Web on their
mobile phones in a mobile-compatible format. OpenWeb
dynamically intercepts requests for standard web sites and
converts the web pages into highly optimized, functional
mobile phone-compliant WAP2 pages, resulting in an
excellent mobile browsing experience.
•
•
The Foundation of the Mobile Internet Experience Due to the personal nature of the mobile device,
subscribers have high standards for their mobile
internet experience.
User-Friendly Experience: Mobile phone users
accessing the mobile internet expect a superior user
experience—approaching that of a personal computer.
If the mobile operator cannot deliver this experience,
subscribers will find someone who can.
Speed and efficiency: No subscriber wants to wait for
downloads or, worse, lose service. But at the same time,
operators must optimize bandwidth usage that may be
based on 2G or 2.5G mobile networks. Even on 3G
networks, a very small number of data-intensive users
can easily cause network congestion. Costly internet
backhaul links over satellite also can lead to further
bandwidth restriction.
Discovery of services: In a market dominated by
difficult-to-reach, pre-pay subscribers, facilitating content
and service discovery is essential for operator success
and subscriber satisfaction.
Keeping costs down for everyone: Mobile phone users
are attracted to great services that don’t cost too much.
Operators must reduce capital and operating expenses
to be able to offer attractive, cutting-edge services at
competitive prices. Operators cannot afford to deploy
a chain of proxy machines—one for each new mobile
internet service.
www—Open For Business!
Requirements for a Mobile Internet Solution: Small footprint, low cost platform.
Let’s take a look at how Openwave addresses the four
requirements listed above.
1. Any website on any phone. A prerequisite for a
OpenWeb allows consumers to use their existing
phones unchanged. There is no need to install
any applications or new software, or modify
individual websites.
OpenWeb provides the richest, user experience across more handset types, more websites, and more content types than any comparable solution.
More Speed, Less BandwidthAccelerator provides truly market-
leading compression and caching of over-
the-air web content. In like-for-like tests, Accelerator
has demonstrated reductions of 40 to 70% in actual
data transmitted. For non-3G mobile networks, this
performance results in a service that is efficient, as
opposed to one that is virtually unusable. In addition
to bandwidth savings in the mobile network,
Accelerator provides substantially more efficient use
of internet backhaul links, whether these are provided
by cable or, as is commonly the case in newer markets,
by satellite.Accelerator thus improves the browsing
experience by speeding the loading times of mobile
web pages and content downloads, while maintaining
visual quality. Accelerator also brings popular content
closer to subscribers. Wherever possible, content is
cached post OpenWeb adaptation, which results in
the double benefit of optimized and adapted content.
Optimization is performed at the protocol level (for
example, TCP optimization) and at the content level
(for example, compression and caching). Popular
content can be pre-fetched before the user actually
requests it.
Original Image Size:118.67 KB (121522 bytes)
Optimized High:57.25 KB (58627 bytes)
Saving: 51.8%
Accelerator conserves bandwidth, improving the subscriber experience.
Capturing Revenue from Every User Passport addresses a long-standing
challenge—service discovery. Passport
enables operators to capture incremental revenue by
offering subscribers pay-as-you-go browsing access
and personalized service promotions for content and
services they might otherwise miss.
This “few-cents-a-day,” no-commitment, time-based
access is known to capture data revenues from the
casual or roaming mobile web user. In addition, the
flexibility to offer personalized promotions at the
natural point of interest drives new service adoption—
for example, premium news or sports services, gaming,
try-before-you-buy, and advertising subsidized
services. And the purchase of these services is
intuitive and easy to use, resulting in a “one click”
purchase. Passport is a proven solution, already
delivering new data revenues to operators today.
Passport encourages users to try and sample—with no commitment to buy.
A Next Generation Mobile Internet Platform
Integra—the heart of Openwave’s
bundled internet solution—provides a low-cost, pre-
packaged platform that serves as a central point of
control for all mobile internet services. With low-cost
hardware and standard deployment options, it is ideal
for smaller operators and newer markets.
The flexibility to introduce new services without
having to overhaul infrastructure is critical to
launching new services in a cost-effective manner.
Integra eliminates the need to chain proxies every
time a new service is launched. Its plug-in framework
and open APIs simplify the launch of all internet
services whether operator-owned or third-party.
Mobile Internet Ready Set
Transfer money to family. Check and compare market prices. Download new music. Text family and friends
with directions. Email Dad a reminder to close up the shop and join everyone.
Around the world, people of all ages are using mobile phones to make plans, do business, and have fun.
In newer markets without pervasive fixed telecommunication infrastructures, mobile phones offer new
freedom in accessing the internet—and new opportunities for operators.
Across continents, there is wide interest in accessing the internet from mobile devices. A quick snapshot
of year-on-year growth in the mobile internet —133% in China and 200% in parts of Sub Saharan Africa,
with a 673% increase in downloadable browsers in Latin America—demonstrates the potential for operators
who can meet the demand for mobile
internet access with a rich yet cost-
effective experience.
For over a decade, Openwave Systems
has been a leader in mobile internet
infrastructure—with over 70 operator
deployments worldwide. Today,
Openwave is providing its most
relevant and popular mobile internet
products in a new single, lightweight,
low-footprint offering, with a highly
competitive “all-in-one” price designed
for growing markets. Introducing the
Mobile Internet Ready Set.
2100 Seaport BoulevardRedwood City, California 94063 U.S.A. Corporate +1 650 480 8000Europe +44 2890 416 200Asia +81 3 5909 6100 http://www.openwave.com
Integra also serves as a single management point
from which to control and observe all internet
services, resulting in collective efficiencies like
performing common tasks just once. Integra also
simplifies the gathering of business intelligence
by extracting it from a single source.
A user of a less capable feature phone coming in
over a 2G network requires different services than
a smartphone user coming in over a 3G network.
Integra's sophisticated, rules-based workflow engine
ensures that only relevant services are applied when
processing a mobile internet request. The workflow
engine looks at the mobile device, subscriber profile
(and associated data plan), network type, destination
URL, and other custom attributes before invoking
the necessary services. The 2G-feature phone user
may require Accelerator and OpenWeb and may
be restricted to certain web sites, while the 3G-
smartphone user may simply require Accelerator
and have no web site restrictions.
Accessing the internet through Integra simplifies
deployment and increases efficiency, allowing
operators to quickly capitalize on new, on-demand
services such as streaming content, targeted
promotions and analytics. Integra builds on
Openwave's experience in the WAP gateway market
by supporting multiple protocols such as WAP Push,
HTTP and RTSP.
A Solution that Grows As You Grow Mobile Internet Ready Set provides Openwave’s most
beneficial mobile internet products in one low-cost,
high-availability, pre-packaged and small footprint
bundle. Pre-set templates make for quick and easy
deployment and start up. Ready Set scales just as
easily. As your user base grows, simply add more
low-cost hardware nodes.
Ready Set is a platform that grows with the operator.
As more traffic moves from the PC internet to the
mobile internet, Ready Set provides the mobile
broadband platform to inexpensively and efficiently
manage multiple internet services.
Try Openwave’s Mobile Internet Ready Set Now…In summary, Openwave’s Mobile Internet Ready Set
enables smaller operators and operators in new
markets to become a “smarter pipe”—that is,
running a set of
smart services
through a single
mobile internet
platform for a
superior internet
experience on
existing mass-
market devices.
Mobile internet browsing becomes rich and fast—
with intelligent content adaptation, efficient—
utilizing the latest software to maximize existing
network infrastructure, convenient—with easy
discovery of new services, and valuable—through
the use of opportunistic service sign-up at the point
of interest.
For more information, please contact
[email protected] or visit www.openwave.com
Mobile Internet Ready Set
About OpenwaveOpenwave Systems Inc. (Nasdaq: OPWV) is one of the world’s leading innovators of software applications and infrastructure designed to enable revenue-generating, personalized services, including mobile analytics, content adaptation, mobile and broadband advertising, and a suite of unified messaging solutions.
As the communications industry intersects with the Internet, Openwave software enables service providers to converge services, in an effort to increase the value of their networks by accelerating time to market and reducing the cost and complexity associated with new service deployment. Openwave’s unique product portfolio provides a complete range of mobile internet service management, messaging, and location based solutions. Openwave is a global company with a blue chip customer base spanning North America, Latin America, Australia and New Zealand, Asia, Africa, Europe, and the Middle East. Openwave is headquartered in Redwood City, California. For more information please visit www.openwave.com.
Openwave and the Openwave logo are registered trademarks of Openwave Systems Inc. in various jurisdictions. All other trademarks are the properties of their respective owners.
Copyright © 2009 Openwave Systems Inc. All rights reserved. May 2009.
Capturing the Mobile Internet Opportunity
0
50
100
150
200
250
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00
40,000.00
45,000.00
2008 2009 2010 2011 2012 2013
Mobile Internet Traffic
Mobile Internet Growth (China, India, ME & Africa, C. Europe)
Mobile Internet User Penetration
Source: Fierce Mobile Content, January 14, 2009, — Jason Ankeny, "Chinese Mobile Web Usuage Surges 133% in 2008"
System RequirementsSun T51x0
Linux Server X4150
Nortel 22xx Load Balancer
•
•
•