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Dave Martin Co-founder, Pocket Recruit

Blog: www.mobiledave.me Twitter: @mobile_dave

Contributors include:

What is #MobileInAction?

"Video interviews and articles sharing on what recruiters are doing with mobile." www.mobiledave.me

What do I mean by mobile?

Mobile = Tablet & Smartphone

Mobile is ever present! 68% of consumer mobile use takes place at home.

67% of people do not leave home without their device.

Many people look at their phone first thing while still in bed.

And last thing before going to sleep.

Mobile web is on track to be primary

Internet access

Mobile web usage will be #1 More than 422m active mobile web subscriptions in Europe. (q4 2012)

Young brits have a higher recall of mobile advertising

57% of EU5 population own a smartphone (q4 2013)

38% of UK tablet owners spend more time on their device than watching TV

Mobile web is bigger than desktop web in India and China

Candidates are ahead of the curve

EU & USA Recruitment sites typically experience 20% to 30% mobile traffic

Do candidates use mobile?

"About one third of all traffic is mobile", Simply Hired

"27% of traffic is mobile", LinkedIn

"28% of Jobsite traffic is from a mobile device", Jobsite

What devices do candidates use?

"60% is smartphone vs 40% tablet Nearly all tablet is iPad Smartphone is 50/50 Android vs iPhone", Simply Hired

"40% of traffic is from Apple, 29% of traffic is from Android", Jobsite

Candidates are ready but are recruiters?

Jobseeker expectation 80% of jobseekers would like to start their application from mobile.

Two thirds of jobseekers have tried to job search via mobile.

Around 10% of recruitment websites are actively supporting mobile

Mobile is already integrated throughout

companies

How are employers using mobile? •  Talent attraction, referral program, Application

tracking, onboarding •  Internal communications •  Contractor timekeeping •  Staff surveys •  Email on the move •  IT system access •  BYOD •  Collaboration •  Employee socializing •  Customer Relationship Management •  Sales tools •  Events

Why do people use their mobile

Why do people use their mobile

To accomplish To socialize To prepare

'For me' time To discover

Source: InsightsNow

Why do candidates use mobile?

Accomplish Apply for a new role Receive email invite to interview Receive job offer

Socialize Get career advice Share job (dis)satisfaction See what other people are doing Boast about interview or job offer

Prepare Research company in prep for interview

Me time Search for dream jobs or dream locations to work

Discover Search for next job Research companies

Supporting mobile improves talent

engagement

The question is not “why support mobile”

It is now “How to support mobile”

Online talent attraction

Social Media

SEO

Email

Advertising

At least 60% on mobile

Google desktop search declining

More personal email read on mobile / tablet

20% to 30% of recruitment web traffic on mobile

Research Company

Apply for job

Online talent attraction

Social Media

SEO

Email

Advertising

At least 60% on mobile

Google desktop search declining

More personal email read on mobile / tablet

20% to 30% of recruitment web traffic on mobile

How much talent is being leaked? Which area is biggest opportunity for you?

Context coupled with wide audience reach

generates better conversion

Contextual campaigns

Landing page should provide one tap to key related information.

Not the same for every vacancy / promotion.

Twitter.... "@AcmeJobs on campus in Bristol tonight bit.ly/aazs..." "@AcmeJobs senior technical project manager opportunity with worldwide travel bit.ly/aazz..."

Responsive web design is a “buzz word” that

means different things to different people

Responsive design is not free The development cost is typically increased to deliver responsive design. Responsive web design needs careful testing it will does always work on all devices. Fixing the issues and retesting (across all target devices again) costs more money and more time. Where quality matters, responsive web design can dramatically slow down future development eg adding new features etc. Responsive can limit what you offer to desktop users Sites built on platforms such as Wordpress benefit from the investment Responsive / Adaptive design investment made to the platform.

Test on multiple devices

Nokia WinPhone – missing video, looks broken

Not matter what your technology test on multiple devices. Screenshots taken from leading silicon valley responsive design product strikingly.com

New releases of device OS often causes problems – brand is invisible.

Blackberry Torch: white boxes should be skyscrapers, “powered by” should be at bottom of screen

Test on multiple devices

Nokia WinPhone – missing video, looks broken

Not matter what your technology test on multiple devices. Screenshots taken from leading silicon valley responsive design product strikingly.com

New releases of device OS often causes problems – brand is invisible.

Blackberry Torch: white boxes should be skyscrapers, “powered by” should be at bottom of screen

Broken pages look sh*t.

Broken pages will reduce candidate trust and impact

conversion

Responsive Screen size and UX

Speaking Page

Tapped Speaking

Many responsive sites fall into the trap of forgetting the experience on a device. Frequently the navigation will stack – and take over! Imagine if...

Home Page

Responsive Screen size and UX

Speaking Page

Tapped Speaking

Many responsive sites fall into the trap of forgetting the experience on a device. Frequently the navigation will stack – and take over! Imagine if...

Home Page

The user waits & waits & thinks its

broken

Responsive rocks but it is not a silver bullet!

None of these companies use the same responsive design for mobile and desktop

Responsive Web Design`

Responsive & speed

*simplified for slide, addition network hits include DNS look up etc.

Responsive & speed

After the device has downloaded big images or content that wont be shown then the browser runs the CSS and resizes the image, or hides content etc. RWD can impact slower web page load times!

Adaptive design = Responsive 2.0

Touch Responsive

Design (Smartphone

& tablet)

Click Responsive

Design (Desktop)

Device aware images

(HD images where

needed)

Text Only version for old phones

Device aware

features

Adaptive Design Device aware fixes

Adaptive design

Design for touch not just screen size!

Consider an adaptive design for devices with different capabilities.

Adaptive focuses on wide reach, experience and conversion.

Adaptive uses responsive web design and takes it to the next next level.

Responsive is not free if quality matters

Pure responsive matures into adaptive You build a pure responsive solution

Your CFO uses a Blackberry and you have to device detect to fix the issue. (Now adaptive)

Marketing complain the brand image is fuzzy on their latest iphone or Samsung phone, so you device detect and swap the image for retina.

The new iPhone and iOS gets released and your site looks broken – you device detect to fix it.

Mobile traffic grows and you want to increase download speed to increase conversion

Scope of testing on mobile

No matter what your technology is… Identify your target mobile OS, versions and most used devices. (available from Google Analytics)

Test on real hardware!

Typically test the latest on iOS, latest Android, most popular Android, Chrome on Android, Chrome on iOS, latest Blackberry OS, older Blackberry and iPad.

Consider testing on Nokia winphone, a small screen smartphone, a large screen smartphone, 7” Android tablet, bigger Android tablet, HD / retina devices

Scope of testing on mobile

No matter what your technology is… Identify your target mobile OS, versions and most used devices. (available from Google Analytics)

Test on real hardware!

Typically test the latest on iOS, latest Android, most popular Android, Chrome on Android, Chrome on iOS, latest Blackberry OS, older Blackberry and iPad.

Consider testing on Nokia winphone, a small screen smartphone, a large screen smartphone, 7” Android tablet, bigger Android tablet, HD / retina devices

With pure Responsive every change also

needs testing on all Windows, Mac – IE,

Firefox, Chrome, Safari

What to test?

Suggested test case… 1. Go to Google, search for your site, click it 2. Browse key content areas 3. Browse pages with video 4. Browse any interactive pages or animation 5. Browse any social sharing features 6. Search for a job 7. Apply for a job Do this on EVERY target test device / OS / browser

Learn what works best by trialing

in different talent segments

Mobile Apply Over Six Months:

Case Study: Fortune 500 retailer

Need: Simple online

application process with ability to save application.

Seamless ATS integration.

Solution: Used ATS integration

and knockout question

Powered by JIBE

6,939 Completed Applications

12,386 Viewed questions

19,965 Submitted resumes

40,223 Started applications

646,725 Unique visitors

Case Study: comparethemarket.com

BGL are extending mobile recruiting support beyond IT Roles at CompareTheMarket

Case Study: comparethemarket.com

Need: Attract skilled IT staff in

an area with a shortage.

Solution: Campaign focus

recruitment drive. IT focused employment

branding. Leave an extended

business card to apply

mSite Browser Split Traffic

Browser % of Total

Safari 60%

Chrome 20%

Android Browser 11%

Other 9%

Top viewed content: Home Page Discover Us IT Roles

Top Exit Page: Find Us Living Average visit duration: 7:01 mins

Mobile Apply Over Sixty Days

- smartphone only:

Case Study: Global Apparel Retailer

Need: Could see a lost

opportunity, mobile was leaking talent. Problem area was apply.

Solution: Taleo integration, mobile application. Powered by MoBolt

8092 Application

Started

5002 Applications Completed

Talent experience: 75% rated the apply process by mobile - Very easy. 21% rated the apply process by mobile - easy.

Both ATS integrated case studies had

hundreds of mobile applications

a week.

Free "Mobile insights pack"

New mobile insights pack, download for free.

- 10 mobile recruiting facts - Mobile and social media article - Mobile Web FAQ - Native App FAQ

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