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Mobile Health Design:Sensors and Devices

June 24, 2013

Lisa Gualtieri, PhD, ScM, Course Director

Chinyere Amobi, Teaching Assistant

Thanks for accommodating Wed schedule

Saturday at noon at Panera

Agenda1. First impressions– 5 minutes each + 1 minute for questions/comments

2. Last class – 30 minutes for presentations + 5 mins for questions– Preferred order?– Date to meet? Come for a cookout!

3. Phone calls – any time after noon on Tuesday4. Evaluations5. Amazon test drive6. Class project– Do devices interfere?

• WiFi at takeoff is in the news and the potential for electromagnetic interference– Croatian challenge

7. Sensors, devices, and an accelerator challenge

Croatian challenge

Accelerators and Incubators

• HealthBox• TheraVid (Kim)

Sensor and devices

• The newest “sensor” that transmits data– Smaller than a vitamin, easy to swallow– Used for space travel and my athletes, expanded uses– Ex: CorTemp Ingestible Core Body Temperature Sensor

• Don’t want people to overheat– Ex: Proteus Digital Health

• Body is power source – magnesium and copper on each side generates electricity from stomach acids - so no battery

• Used to monitor vital signs• FDA approved• Next…

Google Glass

Nike Fuelband

• Terabytes of data from wearers– Average run duration• 35 minutes

– Active cities• New Yorkers move more than Angelenos

“Fuel”

• How is Fuel calculated?• What are the advantages to a secret algorithm?

How can they…

• Increase use and loyalty with current owners?• Increase sales?• Compete with Fitbit, Jawbone, and newcomers?– What should Apple do?– What should Google do?

Nike Accelerator: 3 month “boot camp”

• $20K and mentorship to 10 startups• GeoPalz– Track kid’s efforts; points traded for gifts– CEO sold shoe charm business to Crocs

• GoRecess– Find nearby workout classes– Select based on Fuel

• My submissions1. Fuelband covers bundled: sequins for dancing2. Fueling classes to maximize Fuel (think spinning)

My challenge

• Up to 3 months• Up to $20,000 seed money for design +

development• What would you do?