Mobile Computing

Why You Should Care:

• Mobile phones will outstrip PC's by 2013

• 50% of US mobile phone users have smartphones

• Over half of Facebook's 850 million users access the site through its mobile app

Why You Should Care:

eBay: Top Mobile Retailer in the US

• 2009 Sales: 900 mill

• 2011 Sales: 5 bill

• sells something via a mobile phone every two seconds

• 14 mobile apps

Mobile Computing Supplementing the Business Model

• Gather data about customers

o GPS, transaction history, web activity etc.

• Utility/Accessibility

o Delivering product or service more efficiently/real-time

• Credit/Debit Card transactions

o Square

• NFC (Near Field Communication)

o Google wallet, exchanging info

• Engaging Consumers

o Pizza Hut App

How companies are making money/revamping business models:

• App Purchase

• Advertising

• Subscription

• Easy Access to Online Store

• Bringing Customers into Store

Potential Drawbacks

which should you choose?

OR

startup cost

$99per year

$25one time fee

X

average development cost

$25k $30kX

number of users

365milliondevices

500milliondevices

X

average application revenue

$3693per month

$2735per monthX

the choice?

paid apps

internal productivity

apps

customer engagement

or content delivery

apps

Any questions?

Sources• http://www.mobilemarketingwatch.com/ebay-sees-5-billion-in-mobile-sales-in-2011-via-mobile-apps-smartphones-19473/

• http://techcrunch.com/2011/01/06/ebay-mobile-sales-2010/

• http://www.intomobile.com/2010/07/22/amazon-raking-in-over-1-billion-in-sales-via-mobile/

• http://appmuse.com/appmusing/how-much-does-it-cost-to-develop-a-mobile-app/

• http://www.cloudtweaks.com/web/content//Comic-Image.jpg