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2013Mobile Breakfast

presented by

#thinkMobile

MEDIA WILL NEVER BE THE SAME ADJUST NOW

“Mobile Marketing Too Large For Brands To Ignore”

“More Shoppers Reach for Mobile to Browse, Buy” Dramatic increases in mobile shoppers and buyers predicted

“Mobile Showrooming Leads To In-Store Sales”

“Tablets, Smartphones Drive Mobile Commerce to Record Heights” January 9, 2013

Jan 21, 2013

“Majority of Marketers Plan to Increase Mobile Budgets in 2013” Jul 05, 2012

“Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising?” 1/17/2013

9/20/12

MOBILE IS NOT DIGITALPLAN ACCORDINGLY

What Is Mobile Then?

IT’S A PERSONAL CONNECTION

MORE ENGAGEMENT

BIGGEST SHIFTS IN MOBILE

DO BRANDS NEED A MOBILE STRATEGY?

MOBILE IS NOT A CHECKBOX

THIS IS NOT MOBILE

BRAND XYZ – CLICK HERE FOR SAVINGS

THIS IS MOBILE SMS

MOBILE SITES

DISPLAYSOCIAL

APPS

NFC

GPS

QR

AUGREAL

VIDEO

SEARCH

RETAIL OOH

BUT DISPLAY DOES WORK

MOBILE IS UNIQUE - ENGAGE

THE MOBILE STRATEGY PATHWAY

IS THE appORTUNITY RIGHT FOR THE BRAND?

42 APPS ONAVERAGE

CAN THE BRAND BREAK THE CLUTTER?

IMPACT THE REVENUE, USE PROXIMITY

36% OF MOBILE CAMPAIGNS IN 2012 USED SOME FORM OFPROXIMITY [UP FROM 17% IN 2011]

GEO-AWARE TARGETING

PLACE BASED TARGETING

GEO FENCED TARGETING

ACTIVATE INNOVATIONBUT MAKE IT SUSTAINABLE

MOBILE IS GOOD FOR THE BRAND

Phablets

Reality Improved

AND PLEASE BUILD PROPER CREATIVE!

ONE LAST THING• ADOPT EARLY

• TEST OFTEN

• MEASURE SUCCESS

• UNDERSTAND THAT MOBILE IS NOT DESKTOP

• BREAK THE PLANNING CYCLE

• DISTRIBUTE CONTENT

• SUSTAIN. SUSTAIN. SUSTAIN AND SUSTAIN

NEXT MOST OVER USED EXPRESSIONIN MOBILE MARKETING:

“BIG DATA”