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Mobile augmented reality and beyond
Lester [email protected]
My AR Story
Augmented Reality?
• What is AR?• Depending on who you listen to, AR is:
– live direct or indirect view of a physical real-world environment whose elements are merged with computer generated imagery
What is mobile AR
• Browsers• Games• Visual search• Image/object recognition
Browsers • Visualisation of POIs in the
camera window• Discover objects around you
– Books– Flights– Shops– Bars– Restaurants– Etc
• GPS / Map accuracy
Landscape
• 207 applications use the camera to display POIs– 87 City guides– 41 Transport– 25 Local search
• Crowded market• Competing against free
Platforms
• 3 leading open platforms– junaio
• Natural feature tracking/image recognition• Indoor tracking
– Layar• 3D & proximity triggers
– Wikitude• POI visualisation
Demo
Games
• Camera feed used a the backdrop• Apple recently open camera API
– Feature tracking games (football)– Marker based games
• Geo-tagging location games– Accelerometer
Visual Search
• Beyond barcodes• Not considered <true> AR• Searching but no 3D• Enables mobile shopping solutions• One click to buy products like:
– Books– DVDs– Wine
Visual Search
• Google – Landmarks – Wine– Text– Art
• The future of AR Browsers– Identify anything and get context
Natural Feature Tracking
• Identical to visual search• Only what you do with the result differs
– Recognising wine label• Display purchase page - visual search• Display 3D video – augmented reality
Demo
Commercials
• The iPhone market
iPhone AR Apps By Publish Date
Price Points
Normalized categories
Augmented reality-ness
Questions
www.augmentedplanet.com