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MME Databases Overview

Includes databases Ruby, Cpt, YCRM,

Archdb, Farmdb, Gentcl, Revstat etc

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MME Architecture

Introduction:

These are down stream databases that pull data from RUBY, JOUK and

PRDYCRM.

Ruby: Ruby US enables Sales Ops to manage campaigns, and provisions

contract data to the Ad Serving engine. (twiki for more info

http://twiki.corp.yahoo.com/view/SDSDBA/Ruby

Application Overview Twiki :

http://twiki.corp.yahoo.com/view/GDSALESOps/WebHome )

Usually Ruby us ads are served to Entire Asian countries which includes

USA , Canada, Mexico, Argentina, Brazil .

http://twiki.corp.yahoo.com/view/SDSDBA/Rubyhttp://twiki.corp.yahoo.com/view/GDSALESOps/WebHomehttp://twiki.corp.yahoo.com/view/GDSALESOps/WebHomehttp://twiki.corp.yahoo.com/view/SDSDBA/Rubyhttp://twiki.corp.yahoo.com/view/SDSDBA/Ruby

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MME Architecture

Jouk : JOUK (Ruby UK) enables Sales Ops to manage

campaigns and creatives, and provisions contract

data to the Ad Serving engine for Europe region.

(twiki for more infohttp://twiki.corp.yahoo.com/view/SDSDBA/Ruby) .

Ruby UK ads are served to all European Countries

which include UK, France, Germany .

http://twiki.corp.yahoo.com/view/SDSDBA/Rubyhttp://twiki.corp.yahoo.com/view/SDSDBA/Ruby

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MME Architecture

FP(www.yahoo.

com) ADS

FAC(Federated

ad client)

GD1( Gets Datafrom Ruby)

GD2 (Gets Datafrom APT)

Becan

Servers &

Aggregat

ors

FilerStats

Loaders(Loder.pl)

Archdb

Farmdb

OFA

Quota

Servers

http://www.yahoo.com/http://www.yahoo.com/http://www.yahoo.com/http://www.yahoo.com/

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MME Architecture

GD1 and GD2 are AD serversThey have all intelligent algorithms on what todisplay on front page . It will have millions of ads and GD servers makes aquick decision and picks ad . It also has intelligence to display based onwhich area the page is getting displayed .

There will be several types of ads Class 1 and Class 2 Ads . Class 1 are highpriority ads who pay more money to Yahoo. Once Class 1 ads are displayed

Ad server compares the class 2 ads and picks high payee ad to display.Becan Servers : Becan Servers collect all information on exact

impressions/clicks

Aggregators : Collects & calculates information for every 5 minutes and putsin flat files. All these files are mounted on dl-stat machines also known asstats loaders and load data into archdb and farmdb . All the loader jobs

run every 3 minutes.file formats example -- /cscdata/us/2012/08/10 and gets loaded into

Adddata_hourly , Adddata_montly, line_lifetime, line_iotime

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MME Architecture

Archdb: On Archdb there will be month end jobswhich calculate number of impressions and clicksand sends info to OFA .

Farmdb: Farmdb send info to reporting team onImpression countMainly used for reporting .

Quota serversQuota servers will add x thresholdto exact impression limit and compare the Withcurrent impression count and let gd servers knowif the max limit is reached. To remove ad fromdisplay.

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MME Architecture

CPT YCRM

RUBY

OFA

REVSTAT JOUK

Gentcl IMS

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MME Architecture

CPTCampaign planning Toolproposal planning is done and it will created

in ycrm with compaign id .Usually it has initial yahoo agent and advertiser

meeting inventory .

YCRMPRDYCRM is Yahoo!'s version of Siebel Sales for Yahoo Media .It is a

single database that stores all information relating to companies, contacts,

opportunities, and forecasts. It also facilitates the quote and order

creation process through integration with IMS (Inventory Management

Systems) and Ruby. In other words it has all customer / Advertiser , initialrate , order ,quote information . Once order is ready it will be sent to ruby

via tibco application and gets inserted into insertion_order and then once

its approved in RUBY it will be sent back to YCRM via API .

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MME Architecture

Eample order on ycrm side :

Toyota Rajani Yahoo -REP Newaccount

01-01-2012

01-01-2015$1 million

Book US

Only from 9 am to 12 pm

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MME Architecture

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