MMC5636IntroductiontoSocialMediaSummer2017NameRobinO’CallaghanPhoneNumberandEmailCel-507-450-3405ThebestwaytoreachmeistousetheCanvasemailsystem.OCallaghanRobin@gmail.comOnlyusethisaccounttosharedocumentswithmeviaGoogleDocs.SocialMediaHandles:ProfessorRobin-TwitterCourseWebsiteYourcourseisCanvas(UFe-Learning).Gotohttp://lss.at.ufl.edu.Clickthebluee-Learningbutton.LoginwithyourGatorLinkaccount.YourcoursewillbeintheCoursesmenuontheleftnavigation.YoumighthavetoclickAllCoursesatthebottomdependingonhowmanycoursesyouhavetakenatUF.ContactUFHelpdeskhttp://helpdesk.ufl.edu/(352)392-HELP(4357)ifyouhaveanytroublewithaccessingyourcourse.InstructorAvailabilityYoucanexpectallemailsresponsestobedonewithin24hoursMonday-Sunday.Feedbackonassignmentswillbegivenoneweekaftertheduedateunlessotherwisenoted.RequiredTextNone-readingscanbefoundinCanvas.CourseDescriptionThiscourseexposesstudentstovarioussocialmediachannelsandtheirapplicationincurrentmediaandbusiness.Thecourseexaminesthecurrenthabitsinsocialmedia,trends,andevolutioninsocialcommunicationtoprovideabetterunderstandingoftherelationshipbetweenthedifferentsocialchannelsandhowtheycanbeusedtoservetobuildbrands,andplayaroleinbusinessgrowth.Thecoursewillalsofocusoncontentcreationandhowtobuildcontentthatperformswellinsocialmedia,includingafocusonsocialanalyticsandviralcampaigns.Studentsareprovidedanopportunitytohaveafirst-handexperienceincreatingcontentontheirownsocialchannelandtestingthetheoriesandconceptspresentedinlecture.CourseLevelLearningObjectives

1. Definefundamentalsandelementsofsocialmedia(Week1).2. Compareandcontrastsocialmediaandtraditionalmedia(Week1)

3. Discusshowtointegratesocialmediawithtraditionalmedia(Week1)4. Describeandusedifferenttypesofsocialmediachannels(Week2)5. Compareandcontrastdifferentsocialmediachannels(Week2)6. Analyzeandinterpretsocialmediafeedback(Week3)7. Analyzeothersocialmediacompanies’presence(Week3)8. Discusshowjournalistsusesocialmediafornewsgathering,buildinga

personalbrand,findingnewssourcesandstoryideas(Week4)9. Discusshowsocialmediahaschangednewscoverage(Week4)10. Compareandcontrastnewscoverageonsocialmediachannelsand

traditionalmedia(Week4)11. Illustratorsocialmediaaudiences(Week5)12. Discusswaysbusinessusesocialmediaformarketingandaudience

engagement(Week6)13. Developaplantoengageaudiencesonsocialmediachannels(Week6)14. Developsocialmediacontentstrategy(Week7)15. Createandplansocialmediacontenttoengageanaudience(Week8and9)16. Defineanddescribebestpracticesforgathering,interpretingandusingdata

tomakedecisiononsocialmediacontentandchannels(Week10)17. DiscussKPIbasedonsocialmediaefforts(Week10)18. Discussdifferentcontentcreationandprojectmanagementtoolstosupport

socialmediaefforts(Week11and12)

CoursePurpose&ExpectationsAttendanceoronlineengagementiskeytothesuccessofanycourse.Youwillwanttologintothecoursesiteatleast4outof7daysoftheweek.Iwouldrecommenddailybutthebenefitofanonlinecourseisflexibility.Youwillbespendingatleast15hoursaweekonthecoursematerialsandassignments.OwnershipEducationAsgraduatestudents,youarenotpassiveparticipantsinthiscourse.AllstudentsinthisProgramhaveabackgroundinmarketing,advertising,publicrelations,journalism,orsimilarfields.Thisclassallowsyoutonotonlytakeownershipofyoureducationalexperiencebuttoalsoprovideyourexpertiseandknowledgeinhelpingyourfellowclassmates.TheCanvasshellwillhaveanopenQ&Athreadwhereyoushouldposequestionstoyourclassmateswhenyouhaveaquestionasitrelatestoanassignmentoranissuethathascomeupatwork.Yourclassmatesalongwithyourinstructorwillbeabletorespondtothesequestionsandprovidefeedbackandhelp.Thisalsoallowseveryonetogainthesameknowledgeinonelocationratherthantheinstructorrespondingbacktojustonestudent,whichlimitstherestoftheclassfromgainingthisknowledge.RequiredTextThereisnorequiredtextbookforthiscourse.AllreadingsandlecturesarepostedinCanvas.

PrerequisiteKnowledgeandSkills:Therearenoprerequisitecoursesforthiscourse.Prerequisiteskillsinclude:• MicrosoftWord,PowerPointandExcel• Email• AccesstoAdobeAcrobatorAdobeReadertoread.pdffiles(AdobeReadercan

bedownloadedfreeofchargeathttp://www.sparkpdf.com/reader/)• AccesstoWindowsMediaPlayer,QuickTime,oranotherprogramthatwillallow

youtoaccessandviewvideosforthiscourseLateAssignmentPolicy&Make-UpPolicy:Deadlinesarecriticaltothisclass.Allworkisdueonorbeforetheduedate.Extensionsfordeadlineswillonlybeforpreapprovedemergencies.Minorinconveniencessuchasfamilyvacationorminorillnessarenotvalidreasonsforextensions.Unlessexcused,worksubmittedwithin24hoursaftertheduedatewillautomaticallybedeductedby20%.Anyassignmentaftertwoweekslateormorewillresultinazero.Youmustcompleteallcourseworktopassthiscourse.LateAssignmentsDuetoTechnicalIssues:Anyrequestsformake-upsduetotechnicalissuesMUSTbeaccompaniedbytheticketnumberreceivedfromLSSwhentheproblemwasreportedtothem.Theticketnumberwilldocumentthetimeanddateoftheproblem.YouMUSTe-mailyourinstructorwithin24hoursofthetechnicaldifficultyifyouwishtorequestamake-up.ContactUFhelpdesk(352)392-HELP.DroppingtheCourse:StudentsMUSTinformtheiracademicadvisorbeforedroppingacourse,whetherformedicalornon-medicalreasons.Youradvisorwillassistwithnotifyingprofessorsandgooveroptionsforhowtoproceedwiththeirclasses.YouracademicadvisorisTiffanyRobbert,andshemaybereachedattrobbert@jou.ufl.edu.CourseworkPolicyandSubmission:Requirementsforclassattendanceandmake-upexams,assignments,andotherworkinthiscourseareconsistentwithuniversitypoliciesthatcanbefoundintheonlinecatalogueat:https://catalog.ufl.edu/ugrad/current/regulations/info/attendance.aspx

AllcourseworkshouldbesubmittedthroughCanvas.AllduedatescanbefoundinCanvas.Duedatetimeswillbe11:59EST.CourseTopicsbyWeeks Week TopicMay8Week1 WhatisSocialMediaMay15Week2 SocialMediaChannelsMay22Week3 SocialMediaFeedbackMay29Week4 SocialMediaandJournalismJune5Week5 TargetMarketJune12Week6 AudienceEngagementIdeaJune19Week7 AudienceEngagementIdeaJune26Week8 ContentStrategyandSEOJuly3Week9 EditorialCalendarsJuly10Week10 ROIandKPIJuly17Week11 ContentCreationandCollaborativeToolsJuly24Week12 ContentCreationandCollaborativeTools

WeeklyReadingsandLecturesAllreadings,recordedlecturesandvideoscanbefoundineachweekjustbelowthelearningobjectives.Youshouldwatch/readthemintheordertheyarelistedinonthispage.

SeeCanvasforthefollowing:Read:Thesearedocumentsmustbereadcompletelyastheyrelatetoassignmentsorwillbeassignmentinstructionsortemplates.Watch:Courserecordedlecturesandothervideosastheyrelatetotheweeklytopics.RecordedLectureswillbelabeledwithafterthetitle.PowerPointsfortherecordedlecturesarealsopostedinthecoursesitenexttoeachrecordedlecture.Grading&AssignmentsCurrentUFgradingpoliciesforassigninggradepoints:https://catalog.ufl.edu/ugrad/current/regulations/info/grades.aspx

GradingScaleA 100%to 93%A- <93%to 90%B+ <90%to 87%B <87%to 83%B- <83%to 80%C+ <80%to 77%C <77%to 73%C- <73%to 70%D+ <70%to 67%

D <67%to 63%D- <63%to 60%F <60%to 0%

Note:Todetermineyourgradepercentage,takethetotalpointsyouhaveearneddividedbythetotalpossiblepoints.Thefollowingassignmentsmaybecompletedwithapartneroryoucandothesealone.(Note:IfyoucompleteWeek5PinterestPersonaassignmentswithapartneryouwillmostlikelywanttodothesameforWeeks6-8).AllassignmentsinstructionscanbefoundinCanvasatthebottomofthe“WeeklyPage.”TotalPointsfortheCourse=300WeeklyDiscussionBoardsaretitled(DB)andWeeklyProjectswillbetitled(Projects)below.Week1

• IntroduceYourself(DB)–10pts• PitchtoYourBoss(DB)–20pts

Week2

• SocialMediaChannelBlogArticle(Project/DB)-25pts• HootSuiteSocialMediaMarketingCertificate(OnGoingProject)–25pts

Week3

• MonitoringtheSocialMediaFeedbackCycle(Project)–25ptsWeek4

• SocialMediaJournalismStoryCoverageor(Project)–20pts• SocialMediaandJournalismReflection(Project)–20pts

Note:Youonlyhavetocompleteoneoftheaboveassignments.Week5

• BuildPinterestPersona(Project)–20ptsWeek6and7

• SocialMediaEngagementIdea(Project)–25pts• SocialMediaEngagementIdea(DB)–10pts

Week8

• SocialMediaContentStrategyandSEOPlan(Project)–30pts

Week9

• EditorialCalendar(Project)–25ptsWeek10

• ROIandKPI(DB)–25pts

Week11and12• ContentCreationandTools(DB)–20ptsand10ptsforreactionpost

AllassignmentdirectionsanddetailscanbefoundunderAssignmentsorDiscussionBoardsonourcoursesite.DuedatescanbefoundunderSyllabusofourcoursesite.

YouwillalsofindaDiscussionBoardtitled#SocialSharing,thiscanbeusedtopostanyarticles,websitesorvideosyoumightrunacrosstosharewithyourpeers.Thisisnotrequired.

Asyouknow,socialmediachangessoquickly.So,inordertokeepup,Iwillpostrecentarticles,websites,orvideosatthebottomofeachweeklypage.Thesearenotrequiredreadings.

UniversityPolicies:UniversityPolicyonAccommodatingStudentswithDisabilities:StudentsrequestingaccommodationfordisabilitiesmustfirstregisterwiththeDeanofStudentsOffice(http://www.dso.ufl.edu/drc/).TheDeanofStudentsOfficewillprovidedocumentationtothestudentwhomustthenprovidethisdocumentationtotheinstructorwhenrequestingaccommodation.Youmustsubmitthisdocumentationpriortosubmittingassignmentsortakingthequizzesorexams.Accommodationsarenotretroactive,therefore,studentsshouldcontacttheofficeassoonaspossibleinthetermforwhichtheyareseekingaccommodations.StudentswithDisabilitieswhomayneedaccommodationsinthisclassareencouragedtonotifytheinstructorandcontacttheDisabilityResourceCenter

(DRC)sothatreasonableaccommodationsmaybeimplemented.DRCislocatedinroom001inReidHalloryoucancontactthembyphoneat352-392-8565.Universitycounselingservicesandmentalhealthservices:

CounselingandWellnessresources http://www.counseling.ufl.edu/cwc/Default.aspx

352-392-1575**Netiquette:CommunicationCourtesy:Allmembersoftheclassareexpectedtofollowrulesofcommoncourtesyinallemailmessages,threadeddiscussionsandchats.http://teach.ufl.edu/wp-content/uploads/2012/08/NetiquetteGuideforOnlineCourses.pdfClassDemeanor:Masteryinthisclassrequirespreparation,passion,andprofessionalism.Studentsareexpected,withintherequirementsallowedbyuniversitypolicy,toattendclass,beontime,andmeetalldeadlines.Workassignedinadvanceofclassshouldbecompletedasdirected.Fullparticipationinonlineandlivediscussions,groupprojects,andsmallgroupactivitiesisexpected.Myroleasinstructoristoidentifycriticalissuesrelatedtothecourse,directyoutoandteachrelevantinformation,assignappropriatelearningactivities,createopportunitiesforassessingyourperformance,andcommunicatetheoutcomesofsuchassessmentsinatimely,informative,andprofessionalway.Feedbackisessentialforyoutohaveconfidencethatyouhavemasteredthematerialandformetodeterminethatyouaremeetingallcourserequirements.Atalltimesitisexpectedthatyouwillwelcomeandrespondprofessionallytoassessmentfeedback,thatyouwilltreatyourfellowstudentsandmewithrespect,andthatyouwillcontributetothesuccessoftheclassasbestasyoucan.GettingHelp:ForissueswithtechnicaldifficultiesforE-learninginCanvas,pleasecontacttheUFHelpDeskat:● Learning-support@ufl.edu● (352)392-HELP-selectoption2● https://lss.at.ufl.edu/help.shtml**Anyrequestsformake-upsduetotechnicalissuesMUSTbeaccompaniedbytheticketnumberreceivedfromLSSwhentheproblemwasreportedtothem.Theticketnumberwilldocumentthetimeanddateoftheproblem.YouMUSTe-mailyourinstructorwithin24hoursofthetechnicaldifficultyifyouwishtorequestamake-up.Otherresourcesareavailableathttp://www.distance.ufl.edu/getting-helpfor:

• CounselingandWellnessresources http://www.counseling.ufl.edu/cwc/Default.aspx

352-392-1575• Disabilityresources• Resourcesforhandlingstudentconcernsandcomplaints• LibraryHelpDesksupportShouldyouhaveanycomplaintswithyourexperienceinthiscoursepleasevisithttp://www.distance.ufl.edu/student-complaint-processtosubmitacomplaint.CourseEvaluation:Studentsareexpectedtoprovidefeedbackonthequalityofinstructioninthiscoursebasedon10criteria.Theseevaluationsareconductedonlineathttps://evaluations.ufl.eduEvaluationsaretypicallyopenduringthelasttwoorthreeweeksofthesemester,butstudentswillbegivenspecifictimeswhentheyareopen.Summaryresultsoftheseassessmentsareavailabletostudentsathttps://evaluations.ufl.edu/resultsUniversityPolicyonAcademicMisconduct:AcademichonestyandintegrityarefundamentalvaluesoftheUniversitycommunity.StudentsshouldbesurethattheyunderstandtheUFStudentHonorCodeathttp://www.dso.ufl.edu/students.phpTheUniversityofFloridaHonorCodewasvotedonandpassedbytheStudentBodyintheFall1995semester.TheHonorCodereadsasfollows:Preamble:InadoptingthisHonorCode,thestudentsoftheUniversityofFloridarecognizethatacademichonestyandintegrityarefundamentalvaluesoftheUniversitycommunity.StudentswhoenrollattheUniversitycommittoholdingthemselvesandtheirpeerstothehighstandardofhonorrequiredbytheHonorCode.AnyindividualwhobecomesawareofaviolationoftheHonorCodeisboundbyhonortotakecorrectiveaction.Astudent-runHonorCourtandfacultysupportarecrucialtothesuccessoftheHonorCode.ThequalityofaUniversityofFloridaeducationisdependentuponthecommunityacceptanceandenforcementoftheHonorCode.TheHonorCode:“We,themembersoftheUniversityofFloridacommunity,pledgetoholdourselvesandourpeerstothehigheststandardsofhonestyandintegrity.”OnallworksubmittedforcreditbystudentsattheUniversityofFlorida,thefollowingpledgeiseitherrequiredorimplied:"Onmyhonor,Ihaveneithergivennorreceivedunauthorizedaidindoingthisassignment."Formoreinformationaboutacademichonesty,contactStudentJudicialAffairs,P202PeabodyHall,352-392-1261.

ACADEMICHONESTYAllgraduatestudentsintheCollegeofJournalismandCommunicationsareexpectedtoconductthemselveswiththehighestdegreeofintegrity.Itisthestudents’responsibilitytoensurethattheyknowandunderstandtherequirementsofeveryassignment.Ataminimum,thisincludesavoidingthefollowing:Plagiarism:Plagiarismoccurswhenanindividualpresentstheideasorexpressionsofanotherashisorherown.Studentsmustalwayscreditothers’ideaswithaccuratecitationsandmustusequotationmarksandcitationswhenpresentingthewordsofothers.Athoroughunderstandingofplagiarismisapreconditionforadmittancetograduatestudiesinthecollege.Cheating:Cheatingoccurswhenastudentcircumventsorignorestherulesthatgovernanacademicassignmentsuchasanexamorclasspaper.Itcanincludeusingnotes,inphysicalorelectronicform,inanexam,submittingtheworkofanotherasone’sown,orreusingapaperastudenthascomposedforoneclassinanotherclass.Ifastudentisnotsureabouttherulesthatgovernanassignment,itisthestudent’sresponsibilitytoaskforclarificationfromhisinstructor.MisrepresentingResearchData:Theintegrityofdatainmasscommunicationresearchisaparamountissueforadvancingknowledgeandthecredibilityofourprofessions.Forthisreason,anyintentionalmisrepresentationofdata,ormisrepresentationoftheconditionsorcircumstancesofdatacollection,isconsideredaviolationofacademicintegrity.Misrepresentingdataisaclearviolationoftherulesandrequirementsofacademicintegrityandhonesty.Anyviolationoftheabovestatedconditionsisgroundsforimmediatedismissalfromtheprogramandwillresultinrevocationofthedegreeifthedegreepreviouslyhasbeenawarded.StudentsareexpectedtoadheretotheUniversityofFloridaCodeofConducthttps://www.dso.ufl.edu/sccr/process/student-conduct-honor-codeIfyouhaveadditionalquestions,pleaserefertotheOnlineGraduateProgramStudentHandbookyoureceivedwhenyouwereadmittedintotheProgram.