MMA Global Member Directory

Member Directory

D D I RECTORY

Mobile Marketing Association Vol 2, No 1 www.mmaglobal.com

ABOUT THE MOBILE MARKETING ASSOCIATION (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the development of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. With more than 600 member companies, representing over forty-two countries, our members include agencies, advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The MMA is a global organization with regional branches in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); Latin America (LATAM); and North America (NA). About the MMA Member Directory The MMA Member Directory is the mobile marketing industrys foremost resource for information on leading companies in the mobile space. It includes MMA members at the global, regional, and national levels. An online version of the Directory is available at http://www.mmaglobal.com/memberdirectory.pdf. The Directory is published twice each year. The materials found in this document are owned, held, or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited. Any commercial use of the materials, without the written permission of the Mobile Marketing Association, is strictly prohibited. Updates contact [email protected].

Mobile Marketing Association Member Directory, Spring 2008 Mobile Marketing Association 1670 Broadway, Suite 850 Denver, CO 80202 USA Telephone: +1.303.415.2550 Fax: +1.303.499.0952 [email protected] *Updated as of 31 May, 2008 2008 Mobile Marketing Association

Table of Contents

Mobile Marketing Association Vol 2, No 1 www.mmaglobal.com Effective 5/31/08

Introduction & Member Benefits 01 Board of Directors 02 Guidelines & Policy 05 Global Committee Overview 06 Staff 09 Member Companies, by Industry Category 10 Member Companies, by Geographic Region 15 Member Company Profiles (Alphabetical) 21

MMA Information

Mobile Marketing Association Vol 2, No 1 www.mmaglobal.com Page 1 of 178 Effective 5/31/08

What is the MMA The Mobile Marketing Association (MMA) is the premier global non-profit association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and content providers. With more than 600 global member companies, representing over forty-two countries, membership includes agencies, advertisers, handheld device manufacturers, wireless operators, aggregators, technology enablers, market research firms and all companies focused on marketing via the mobile channel. The MMA is a global organization with regional chapters located in Asia Pacific (APAC), Europe, Middle East & Africa (EMEA), Latin America (LATAM) and North America (NA). The MMA also has national organizations in the UK, Spain, Ireland, Germany and Austria, all of whom collaborate with the regional and global chapters on establishing a sustainable industry for mobile marketing. One of the best means for our member companies to participate in the MMA is through our committees, task forces and special interest groups. The MMA has launched committees in each region and encourages participation in each from across the ecosystem. Industry contributions from MMA committees include guidelines and best practices (e.g. Consumer Best Practices), educational documents (e.g. Introduction to Mobile Search) as well as research (e.g. the MMA Annual Attitude & Usage Study). Today, the MMA offers over 20 different committees in the mobile marketing, mobile advertising and content and media arenas. For more information or to get involved, please visit www.mmaglobal.com Mobile Marketing Association 1670 Broadway, Suite 850 Denver, CO 80202 Phone: +1.303.415.2550 Member Benefits MMA membership provides an opportunity to participate in the premier global association for mobile marketing which strives to stimulate the growth of mobile marketing through an action-oriented approach that clears obstacles to market development, establishes standards and best practices for sustainable growth, and evangelizes the mobile channel for use by brands and third party content providers. Additional benefits for all members include:

Opportunity to network and meet potential customers and partners, as well as learn from the leaders in the space on how to better add mobile to your cross media marketing initiatives.

MMA regional chapters established in North America (NA), Europe, Middle East & Africa (EMEA), Asia and Pacific (APAC) and Latin

America (LATAM).

Ability to lead in the development and execution of guidelines and best practices.

Access to MMA conducted primary and secondary research that provides education and insight into the mobile channel and its use for marketing.

Discounts for industry events and research reports.

Sponsorship, programming and advertising opportunities.

Please contact [email protected] for more details. Join Us Today!

MMA Board of Directors


Global Board of Directors

Jimmy Poon, Managing Director,

Pca China APAC Chairman

Russell Buckley, Managing Director,

Europe, AdMob Inc., EMEA Chairman

Federico Pisani Massamormile,

CEO, HANZO LATAM Chairman

Tom Daly, Group Manager, Strategy

& Planning, Global Interactive Marketing, The Coca-Cola Company

NA Chairman

Matthias Kunze, Director, Mobile

Monetization, Yahoo! APAC Vice Chairman

Dan Rosen, AKQA, Group Head, UK

EMEA Vice Chairman

Omarson Costa, Senior Business

Development Manager - Latin America, Microsoft Corporation

LATAM Vice Chairman

Gene Keenan, Vice-President of

Mobile Services, Isobar NA Vice Chairman

John Maguire, Chief Commercial

Officer and General Manager, Asia-Pacific, CRE8

APAC Treasurer & Secretary

Xavier Perret, Orange Group, Vice

President, Digital Advertising Solutions

EMEA Treasurer

Eduardo Jacob, CEO, MobX- Mobile

Marketing LATAM Treasurer

Michael Bayle, Senior Director,

Global Mobile Monetization, Yahoo NA Treasurer

Mark Wchter, MMA Germany

(BVDW Section Mobile) EMEA Secretary

To Be Announced LATAM Secretary

Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive

NA Secretary

Rohit Dadwal, Director Mobile,

Platform and One Care, Microsoft Operations Pte. Ltd.

APAC Director at Large

Christian Hernandez Gallardo, Google, Strategic Partnerships

EMEA Director at Large

Ibrahim (Aby) Mcmillan, CEO Abril

Digital, Editora Abril SA LATAM Director at Large

Michael Becker, EVP, Business Development, iLoop Mobile, Inc.

NA Director at Large

Laura Marriott, President,

Mobile Marketing Association



Asia Pacific (APAC) Executive Committee

Chairman: Jimmy Poon, Managing Director, Pca China Vice Chairman: Matthias Kunze, Director, Mobile

Monetization, Yahoo! Treasurer & Secretary: John Maguire, Chief Commercial

Officer and General Manager, Asia-Pacific, CRE8 Director at Large: Rohit Dadwal, Director Mobile, Platform

and One Care, Microsoft Operations Pte. Ltd. President, Laura Marriott, Mobile Marketing Association

Board of Directors

Barney Loehnis, Network Director, Asia, Isobar Emmanuel Allix, Regional Technology Development

Director, GroupM Geoffrey Handley, Co-Founder, Director of New

Business, Asia Pacific - The Hyperfactory Joshua Maa, CEO, Madhouse Inc. Ken Mandel, VP and Managing Director, Yahoo!

Southeast Asia Krishna Durbha, Head-VAS, Business & Marketing,

Reliance Leonardo O'Grady, Integrated Marketing and

Communications Director, East, South Asia, and Pacific Rim, Coca-Cola

Linda Stanojevic, Regional Manager, Ericsson IPX Marco Gavin, Digital Marketing Manager, Procter &

Gamble Rajiv Hiranandani, Co-Founder & Global Head of

Revenues, Mobile2Win Pvt. Ltd. Sandy Agarwal, Director, Head Nokia Interactive APAC

& Chairman Emeritus, MMA & Chairman Emeritus, MMA Sean Rach, Managing Director, Hong Kong, OgilvyOne

Worldwide Vinchi Cuyegkeng, Manager, Mobile Advertising,

SMART Communications, Inc.

Europe, Middle & East, Africa (EMEA)

Executive Committee Chairman: Russell Buckley, AdMob Inc., Managing

Director, Europe Vice Chairman: Dan Rosen, AKQA, Group Head, UK Treasurer: Xavier Perret, Orange Group, Vice President,

Digital Advertising Solutions Secretary: Mark Wchter, MMA Germany (BVDW

Section Mobile) Director at Large: Christian Hernandez Gallardo,

Google, Strategic Partnerships MMA: Paul Berney, Managing Director, EMEA

Board of Directors

Anne-Lise Katle, Head of Mobile Content, Telenor Nordic Mobile

Arda Kertmelioglu, Co-Founder / Chief Business Development Officer, Mobilera B.V.

Charles Sword, Head of Mobile Advertising, Yahoo! Europe

David Barker, Head of Publishers and Partnerships, EMEA, Nokia

Eamon Hession, CEO & MMA Ireland Chairman M:Metrics Ltd, Herv Le Jouan, Managing Director

Europe, Pca Martin Peters, Head of Mobile Search & Advertising, T-

Mobile International Melis Turkmen, Mobile Marketing & Advertising Unit

Head, TURKCELL Prinz M. Pinakatt, Manager of Interactive Marketing

Europe, The Coca-Coca Company Richard Saggers, Head of Mobile Advertising & MMA

Chairman Emeritus EMEA, Vodafone Roland Tauchner, Managing Director, DIMOCO Direct

Mobile Communications & MMA Austria, Chairman Sixto Arias, Managing Director, Mobext (Havas Digital) &

Founder, MMA Spain and Salvador Carrillo, CEO, Mobile Dreams Factory & MMA Spain, President

Stefan Meyer-Spickenagel, Global Director Mobile, GroupM

Tanya Field, Head of Mobile Internet, O2/Telefonica



North America (NA) Executive Committee

Chairman: Tom Daly, Group Manager, Strategy & Planning, Global Interactive Marketing, The Coca-Cola Company

Vice Chairman: Gene Keenan, Vice-President of Mobile Services, Isobar

Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo!

Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive

Director at Large: Michael Becker, EVP, Business Development, iLoop Mobile, Inc.

President, Laura Marriott, Mobile Marketing Association Board of Directors

Amanda Richman, SVP, Director of Digital Services, MediaVest USA

Charles J. Meyers, Group President of Messaging and Mobile Media, VeriSign

Craig Kirkland, Director, Messaging & Voice Services, Alltel Wireless

Cyriac Roeding, Chairman Emeritus (NA), Mobile Marketing Association

David Oberholzer, Vice-President, Corporate Development, Limbo Inc.

Diana Pouilot, Director of Mobile Advertising, Google, Inc. Glenn Myers, Director of Mobile Product Management,

Microsoft Advertiser & Publisher Solutions Emerging Media Team

Greg Clayman, EVP, Digital Distribution and Business Development, MTV Networks

Jeff Sellinger, EVP & General Manager, CBS Corp. Jeffrey Glass, Partner, Bain Capital Ventures Jeremy Wright, Global Director, Mobile Brand Strategy,

Nokia Jim Manis, President & CEO, 1024 Wireless Services Kevin Packingham, VP, Product Management, Sprint Jordan Berman, Executive Director of Media Innovation,

AT&T Mobility Louis Gump, Vice President, Mobile, The Weather Channel

Interactive Mitch Feinman, SVP, Fox Mobile Entertainment Nick MacIlveen, Director of Carrier Relations, OpenMarket

Inc. Ron Cuervo, Director Carrier Relations, SinglePoint Ryan Hughes, VP Digital Media Programming, Verizon Steve Livingston, Chief Marketing Officer, mBlox Venetia Espinoza, Group Manager, Mobile Applications

and Partner Programs, T-Mobile USA Webster Lewin, Director of Mobile Marketing, R/GA

Latin America (LATAM) Executive Committee

Chairman: Federico Pisani Massamormile, CEO, HANZO Vice-Chairman: Omarson Costa, Senior Business

Development Manager - Latin America, Microsoft Corporation

Treasurer: Eduardo Jacob, CEO, MobX- Mobile Marketing Director at Large: Ibrahim (Aby) Mcmillan, CEO Abril

Digital, Editora Abril SA Secretary: To be announced President, Laura Marriott, Mobile Marketing Association Managing Director, Terence Reis, Mobile Marketing

Association Board of Directors

Adriana Knackfuss, Interactive Marketing Manager, The Coca-Cola Company

Alexandre Manuel Madeira Fernandes, Director of Products & Services, Vivo S.A.

Ann Marie Williams, CEO, Okto Eugenio Velasco, Mobile Services Director, Televisa

Digital Ezequiel Abramzon, Digital Media Director, The Walt

Disney Company Latin America Ezequiel Jones, Media Director Southern Cone,

Unilever de Argentina S.A. Felipe Muoz, Sr. Director, Latin America, Yahoo! Inc. Guillermo Rivaben, Marketing Director, Telecom

Personal S.A. Marcelo Catelo , Mobile Marketing Director, F.biz Renato Ciuchini, Director for New Business and

Strategic Planning, TIM Brasil Roberto Vazquez Ferrero, Telecommunications

Market & Consumer Research Director for Latin America, The Nielsen Company Nielsen Mobile

Guidelines & Policy


Guidelines & Policy The Mobile Marketing Association has created Committees in order to actively establish industry-wide, national and international best practices and guidelines for mobile marketing. Each Committee has developed a set of action-oriented initiatives which they lead. Committee chairs and participants provide expertise and a wealth of hands-on experience and knowledge that helps to focus and clarify each initiative and achieve results. Committee participation is a key way that MMA members help to shape the future of mobile marketing. Initiatives, policies and education issued by the MMA include:

For additional information on the initiatives and policy please contact the MMA at [email protected].

GUIDELINES

Code of Conduct for Mobile Marketing (Global) http://mmaglobal.com/modules/content/index.php?id=5

Consumer Best Practices (United States) http://www.mmaglobal.com/bestpractices.pdf

Mobile Advertising Guidelines (Global) http://www.mmaglobal.com/mobileadvertising.pdf

GLOSSARY

Mobile Marketing Industry Glossary http://www.mmaglobal.com/glossary.pdf

ACADEMIC JOURNAL

International Journal of Mobile Marketing http://www.mmaglobal.com/modules/article/view.article.php/1420

MEMBER DIRECTORY

2008 Spring Member Directory http://www.mmaglobal.com/memberdirectory.pdf

EDUCATION

Mobile Advertising Overview http://mmaglobal.com/mobileadoverview.pdf

Understanding Mobile Marketing: Technology & Reach http://www.mmaglobal.com/uploads/MMAMobileMarketing102.pdf

Off Portal - An Introduction to the Market Opportunity http://www.mmaglobal.com/offportal.pdf

Mobile Marketing Sweepstakes & Promotions Guide http://www.mmaglobal.com/mobilepromotions.pdf

Mobile Search Use Cases http://www.mmaglobal.com/mobilesearchusecases.pdf

Introduction to Mobile Coupons http://www.mmaglobal.com/mobilecoupons.pdf

Introduction to Mobile Search http://www.mmaglobal.com/uploads/MMAMobileSearchIntro.pdf

Short Code Primer http://www.mmaglobal.com/shortcodeprimer.pdf

MMA Global Committee Overview



Mobile Marketing Association (MMA) committees are the best means to get involved in the Mobile Marketing Association and contribute to building a professional and sustainable mobile marketing industry for us all. Each Committee is chaired by your fellow members and comprised of member companies. Each member company is permitted to have one representative per committee, as desired. The key to a committee's success is the action orientation and collaboration of our membership to achieve deliverables which help shape our industry. The MMA Members Only site contains additional information on each of the committees and deliverables that each is pursuing -- as well as details on upcoming committee meetings and conference calls. Below is a current list of active committees and working groups: Academic Outreach Committee The Academic Outreach Committee is chartered with establishing a bridge between industry and academia. Scholars will provide industry participants with meaningful insights from theory and research, while industry participants will provide scholars with real-world experience and data. The committee will encourage an environment for the sharing of meaningful theory, methods and data to foster the growth of the industry. The committee is also responsible for production of the International Journal of Mobile Marketing. Consumer Best Practices Committee The Consumer Best Practices Committee leads the development of a cross-carrier code of conduct that adequately balances consumer/subscriber protection with the revenue opportunities available via the Premium SMS channel. The Committee will provide objective measure of acceptable/not acceptable practices for content providers/aggregators to follow. With the rapidly growing number of common short codes being implemented across the United States, there is a need for a monitoring and reporting function in the industry to ensure that the active short code campaigns remain in compliance with the best practices as set forth by the Mobile Marketing Association (MMA). The MMA Best Consumer Practices are designed to provide continuity of a positive user experience and accountable third party content offering across carriers in a self regulated environment.

Sub-committees have been created to contribute to key topics within the Consumer Best Practices Guidelines:

The Participation TV Sub-Committee works to establish a set of guidelines for all companies that provide services for the distinctive needs of the interactive/participation TV sector. The guidelines will protect the long term viability of the industry by setting standards across all key parts of the iTV supply chain. These standards will provide the best consumer experience and ensure public trust in the systems is upheld. They will also learn from other markets which are more mature in the interactive/Participation TV field and apply to the learning and practical implications in the US. The special committee will address the distinctive concerns that interactive/participation TV creates. Examples of such concerns are spiky traffic, lessened margin of error due to nature of live TV, and how applications are promoted. The Interactive Voice Response (IVR) Sub-Committee charter is to develop best practices, policies, guidelines and standards for the use of IVR technologies in the mobile marketplace. The goal of the committee will be to inform and encourage carriers, media, brands, service and content providers to offer IVR and Premium IVR services and to provide IVR access to existing services and content. The Marketing to Children Sub-Committee within the MMA will be focused on establishing a set of guidelines, within Consumer Best Practices, for all companies that provide services for the distinctive needs of the children. The sub-committee will also create a list of key issues as well as an action plan to how to address. The Mobile Promotions & Sweepstakes Sub-Committee will develop a guidelines document that will serve to assist promotional marketers seeking to extend their promotional programs to the mobile channel. The document will include the types of mobile promotions currently being executed and common mechanics of each. The Mobile Web Sub-Committee will provide strategic direction and tactical input to the Consumer Best Practices Guidelines for mobile web/WAP services. The sub-committee will also focus on evangelizing mobile web opportunities for marketers and raising the profile and promoting mobile web/WAP services to consumers. Content Leadership Steering Committee The Content Leadership Steering Committee will work with the MMA leadership to define new current and future content initiatives and focus areas for the industry and the MMA, and thereby actively shape the industry and help define the industry framework. Education Committee The Education Committees charter is to develop a tool kit to educate and evangelize on the role of mobile in a cross media mobile marketing and advertising campaign. The Committee works closely with MMA Staff to ensure effective outreach to brands, advertisers and agencies world-wide. Measurement Committee The Measurement Committees charter is to provide global leadership in the following areas: (1) Advertising Currency Definition & Quantification, (2) Mobile success definition as part of cross media marketing mix, and (3) White Paper/Education on importance of measurement to brand marketer engagement of mobile channel.



Metrics Committee The Metrics Committee is initially focused on developing a Metrics Study/Report (Mobile Marketing Attitude & Usage Study) which will establish a baseline for future metrics initiatives. The mission of the Metrics Committee is to develop a recommended set of guidelines to measure the effectiveness of mobile marketing programs. Mobile Advertising Committee The Mobile Advertising Committee is chartered with establishing a library of format and policy guidelines for advertising within content on mobile devices (Mobile Web, Java, Gaming, Music Applications etc.). The Committee will create the framework for operators, content providers, agencies, brands and vendors to adopt as industry approved standards. Sub-committees within the mobile advertising committee include: display, messaging and mobile video & television. Mobile Commerce Committee The Mobile Commerce Committee is chartered with developing best practices and guidelines in regards to mobile commerce initiatives. The ultimate goal of the committee is to, eventually, enable a simple, consistent and compatible consumer experiences across all carriers. The committee will establish balanced guidelines that encourage brand, retail and media adoption to drive consumption. The committee will also work to establish a consortium with the carriers to provide fair mobile commerce with high quality controls for all players in the ecosystem. Sub-committees within the Mobile Commerce Committee include: Mobile Banking and Mobile Couponing. Mobile Communities & User Generated Content Committee The Mobile Communities & User Generated Content Committee has the opportunity to contribute to the Mobile Communities Market Development by exploring, commenting on and developing Guidelines and Best Practices. Key issues to be considered and addressed include: reactions to legislation, content monitoring, location-based services, age verification, and digital rights management.

Mobile Program Mark Task Force The charter of the Mobile Program Mark Task Force for a mobile content industry logo is to create a consumer-facing symbol to protect the consumers interests and promote a healthy industry. The symbol/logo will indicate to the consumer at-a-glance that an advertisement is for a mobile campaign.

Mobile Search Committee The Mobile Search Committee is designed to establish guidelines for a search marketing ecosystem. The Mobile Search Committee will help operators maximize value as well as provide an efficient search ecosystem for advertisers and content providers in the mobile space. Privacy Committee The Privacy Committee works to codify a set of best practice standards around wireless consumer privacy and develop those standards into a certification program, in conjunction with CTIA. The committee's initial step will be to harmonize existing standards so that MMA members that choose to demonstrate their adherence to consumer privacy best practices will have the opportunity to do so. Proximity Committee The Proximity Committee will establish guidelines around proximity services to ensure a consistent and positive consumer experience that will make proximity services a viable communications channel for brands and media owners. The scope of proximity currently includes bluetooth, NFC, WiFi and location services. Urban Special Interest Group The Urban Special Interest Group (USIG) will foster urban and mobile ecosystem collaboration through networking, education and policy. As a centralized forum, the USIG will facilitate mobile adoption for urban content owners, mobile service providers, technologists, vendors and strategic partners to help enable urban business synergies and development in the mobile market. Women in Wireless Committee The Women in Wireless committee will establish a forum for female industry leaders in the mobile media community and to increase the industry awareness around the success of female executives in our industry. Committee members must be director level and above and employed at an MMA member company. They must also be active in the mobile media industry.

MMA Internal Committees Audit Committee The Audit Committee is responsible for providing oversight on the association financials. The Audit Committee reviews and approves the Association financial results, annually, as prepared by the Associations accounting firm. The Audit Committee is chaired by the MMA Treasurer and convenes as required. Awards Selection Committee The Awards Selection Committee provides leadership, review and selection for the MMA Annual Awards Program. The Awards Selection Committee will also assist in the definition of program for the 2007 program. The Awards Selection Committee is chaired by Laura Marriott, Mobile Marketing Association. Governance Committee The Governance Committee is responsible for the MMA bylaws and all governance procedures for the association. The Committee reviews, develops and recommends enhancements to the association governance structure. The Governance Committee is chaired by Laura Marriott, Mobile Marketing Association.



Nominations Committee The Nomination Committee convenes around annual elections to ratify ballot and appoint additional nominees, as required. The Nominations Committee is chaired by Laura Marriott, Mobile Marketing Association.

MMA Committee Chairs

Committee Name Chair(s) Committee Name Chair(s) Academic Outreach

Michael Becker, iLoop Mobile Michael Hanley, Ball State University

Mobile Advertising

Joshua Maa, Madhouse, Inc. (APAC) Markus Mnkler, Vodafone Group Services Ltd. (EMEA) Jana Eisenstein, ScreenTonic (EMEA) Christine Loredo, Yahoo! (NA) Stephanie Bauer Marshall, Verizon Wireless (NA)

Code of Conduct & Consumer Best Practices, APAC Chapter

Chair to be determined

Display Sub-Committee (Downloadables & Mobile Web)

Erica Chriss, Greystripe Inc. Juan Anonio Muoz-Gallego, Unkasoft Advergaming Stephanie Bauer Marshall, Verizon Wireless Jana Eisenstein, ScreenTonic

Code of Conduct & Consumer Best Practices, EMEA Chapter

Chair to be determined

Messaging Sub-Committee

Kirsten McMullen, 4INFO, Inc. Eran Hertzmann, Mobixell Networks (Europe) Ltd.

Consumer Best Practices, US Chapter

David Oberholzer, Limbo, Inc. Co-chair to be determined

Mobile Video & TV Sub-Committee

Stephen Upstone, Ad Infuse, Inc. Ken Gierl, MediaFLO USA, Inc.

Participation TV Sub-Committee

Katrina Moran, Granada USA Troy Sample, Telescope, Inc.

Mobile Commerce Eswar Priyadarshan, Quattro Wireless Mark Kaplan, ICAP

Interactive Voice Response (IVR) Sub-Committee

George Rogerson, Cellfish Media Sid Methner, Teligence

Mobile Banking Sub-Committee

John Mavraides, VeriSign, Inc. Sean Moshir, CellTrust Corp.

Marketing to Children Sub-Committee

Janet Borelli, MTV Networks Trish Halamandaris, The Walt Disney Company

Mobile Couponing Sub-Committee

Alberto Benbunan Garzn, Mobile Dreams Factory Dwight Moore, Cellfire

Mobile Web Sub-Committee

Anil Malhotra, Bango

Mobile Communities & User Generated Content

Andrew Osmak, Lavalife Fred Ghahramani, AirG

Content Leadership Jon Vlassopulos, Endemol Larry Shapiro, The Walt Disney Company

Mobile Search Neal Karasic, JumpTap Jay McClary, AOL LLC

Education Jason Spero, AdMob, Inc. Webster Lewin, R/GA

Privacy Alan Chapell, Chapell & Associates

Mobile Program Mark, NA Chapter Jim Ingolia, I-Mobile Marketing Rick Carlson, AT&T Mobility

Proximity Daniel Rosen, AKQA Alberto Benbunan Garzn, Mobile Dreams Factory

Measurement Michael Bayle, Yahoo ! (Board Sponsor)

Urban

Metrics (APAC, EMEA, LATAM, NA)

MMA led initiative

Women in Wireless Connie Wong, Vidiator Laura Marriott, MMA

MMA Staff


Laura Marriott

President

Abbie Weiss Marketing Communications

Coordinator

Denise Ocampo Executive Assistant

Dinara Orazova E-Marketing Manager

Jeremy Zimmerman Committee Coordinator

Lisa Harris Senior Marketing Communications

Manager

Michael Hogan VP, Finance & Operations

Paul Berney Managing Director, EMEA

Stacey Sayer Membership Manager

Terence Reis Managing Director, LATAM

Theresa Pizzo Bookkeeper

Tonia Meyer Director, Committee Initiatives

Member Companies, by Industry Categories


ACADEMIC INSTITUTION Ball State University Center for Media Design Icare Research Institute Northeastern University ADVERTISING SALES & MARKETING TV10s AGENCY 12snap AG 21 Communications 3C Interactive 5th Finger ADObjects Aerodeon Turkey AKQA Mobile Ansible Mobile Arnold Worldwide Arvato Mobile GmbH Avenue A | Razorfish Inc. BSPCo Carlson Mobile Catapult Marketing Catchwind Cellit Cellnet S.A. CODEC letiim ve Danmanlk Hizmetleri Ltd. ti. Come&Stay CPX Interactive DAEM Interactive Dataport Bilgi Islem Cozumleri San. ve Tlc. Ltd. Sti. DeNA Global,Inc. diamond:dogs group Edelman EkoBuzz Inc. EL2 Electric Agency F.biz Figensoft Future Mobile Interatividades Digitais LTDA FuturLink g8wave Global Network Solutions Europe Ltd. G-nius Mobile Intelligence Gold Mobile Golden Gekko GroupM Hemisphere No Brainer Hill | Holliday Hiwave GmbH iCrossing I-Mobile Marketing, LLC Incentivated Inside Mobile Integmo Iletiim A.S. IntegraClick Inc. I-Pop Networks Private Limited ipsh! Isobar Global Kahkaha Kom Internet Bilgi ve Reklam

Kikucall Kona Interactive LOVO Lifestyle Service GmbH Madhouse Inc. Media Contacts Mediavivence MindMatics, LLC MO7 Mobile Interactive Media Mobext Mobiento Mobile Marketing Mobile2win MobileDreams Factory MOBILERA Mobisix MobiTX Inc. MobX Mobile Marketing 360 S/A MoviDream mVentix, Inc. Net Think Iberia Nokia OgilvyInteractive Out There Media Pharos Consulting Pliq pontomobi interactive Project House Proteus (a 2ergo company) Publicidad Interactiva 2006 Publicis Groupe, North America Quigley-Simpson Interactive R/GA Radius-ED Sdn Bhd Resource Interactive Rip Road, Inc. RUN THE RED Servicos em Telecomunicacoes Ltda. SmartReply sms.at mobile internet services gmbh Split P Media Studiocom TEKNOmart TeriMobile The Concept Studio, LLC TMP Directional Marketing Turatel Mobil Medya letiim ve Biliim Hiz. Ltd. ti. Universal McCann Upstream S.A. VML Wieden+Kennedy Wunderman Network Zed digital AGGREGATOR 21 Communications ADObjects Airborne Mobile Inc. Arbinet Digital Media Arvato Mobile GmbH Atlas Interactive North America (Silverback Media) BINBIT BSG Clearing Solutions Catchwind CellTrust Corporation

CommerceTel Cross Country Automotive Services Dada Entertainment LLC Echovox, Inc. Editora Abril SA EL2 Ericsson Handmark Inc. Hook Mobile, Inc. Impact Mobile Inc. I-Pop Networks Private Limited ipsh! LSN, Inc. M Cashback mBlox Mediavivence m-invent Mobile Messenger Mobile2win MobX Mobile Marketing 360 S/A Motricity MX Telecom Myxer NeoMedia Technologies, Inc. New Motion, Inc. News Over Wireless Numobiq, Inc. Okto OpenMarket Inc. Playboy Entertainment Group PlayPhone Inc. Proteus (a 2ergo company) Pca Qmobile, Inc. Radius-ED Sdn Bhd Real Content Group, LLC Single Touch Interactive SinglePoint SmartReply sms.at mobile internet services gmbh Sports.comm Ltd. Sybase 365 TakeNet Terra Networks The Hyperfactory The Walt Disney Company uLocate Communications, Inc. uVuMobile Velti VeriSign, Inc. Verve Wireless, Inc Vibes Media Vocel Wireless Idea Corp./DBA Pure Mobile Solutions Yavox Latin America S/A ANALYTICS PROVIDER AdMob APPLICATION PROVIDER 12snap AG 21 Communications 3C Interactive



3rd Dimension Inc. 4INFO 5th Finger Acision Action Engine AdHere Mobile Ltd. Advanced Interactive Sciences Aegis Mobile, LLC Air2Web Airborne Mobile Inc. AirG Airwide Solutions Alcatel - Lucent AOL LLC Aradiom Arvato Mobile GmbH Atlas Interactive North America (Silverback Media) Azuki Systems (formerly Peermeta) Bango Bercut Ltd. Blackbetty Mobilmedia GmbH BSPCo Buzzd, Inc. Catchwind Cellfire Inc. Cellit Celltick Converge Technologies Crisp Wireless DAEM Interactive Dataport Bilgi Islem Cozumleri San. ve Tlc. Ltd. Sti. diamond:dogs group digital SIDEBAR DIMOCO - Direct Mobile Communications GmbH Distributive Networks Dynetic Mobile Solutions Echovox, Inc. edioma, Inc. EkoBuzz Inc. E-mobile Solutions Empowered Wireless, Inc. Entumovil.net Envio Networks, Inc. Ericsson F.biz Fidelity Investments First Data Corp. FoneMine Inc. FunMobility, Inc. FuturLink g8wave Gavitec, a NeoMedia Technologies Company GetLisa Information Services G-nius Mobile Intelligence Gold Mobile Golden Gekko Handmade Mobile Entertainment Handmark Inc. HANZO S/A iamota corporation Icare Research Institute IceBreaker, US. Inc.

iLoop Mobile, Inc. Immersion Corp. Impact Mobile Inc. Incentivated Inside Mobile Interop Technologies I-Pop Networks Private Limited ipsh! Jingle Networks, Inc JNJ Mobile (Mocospace) Kahkaha Kom Internet Bilgi ve Reklam Kargo Kona Interactive Levendo Holdings, LLC Limbo Inc LiveWire Mobile LOC-AID Technologies LOVO Lifestyle Service GmbH M Cashback MangoMOBILE Media Layers Mediavivence Microsoft (MSN & Windows Live) MindMatics, LLC m-invent MLB Advanced Media, LP Mobile Accord, Inc. Mobile Complete Mobile Data Systems Mobile Messenger Mobile2win MobileDreams Factory MOBILERA Mobiltim Iletisim Kurumsal Hizmetler A.S. MobiTV, Inc. MobX Mobile Marketing 360 S/A Modiv Media Momail Motricity Movius Interactive Corporation Mozes, Inc. mSnap Inc. mVentix, Inc. MX Telecom Neighborhood America Neolane, Inc. Netomat, Inc. News Over Wireless Newsphone Hellas SA Nortel Networks Nuance Communications Numobiq, Inc. Okto ON2 Technologies, Inc. Payzy Corporation Pelago, Inc. Plutolife LLC Predicto Mobile LLC Proteus (a 2ergo company) Pca qode, a NeoMedia Technologies Company Quattro Wireless QuickPlay Media Radius-ED Sdn Bhd

RockeTalk, Inc. RuleSpace, LLC Salient Mobility LLC Scanbuy SendMe Mobile Sensei, Inc Shackleton ShoZu Silverpop SinglePoint Smarter Agent SmartReply SnapNow Snaptell, Inc. Spiral Solutions Split P Media Sports.comm Ltd. SUMOTEXT, Inc. Syniverse Technologies Tagit Pte Ltd TakeNet Tapioca Mobile Tedexis TeleCommunication Systems (TCS) Telenor Nordic Mobile Telescope, Inc. Tempos 21 TeriMobile The Concept Studio, LLC The Hyperfactory The Walt Disney Company The Weather Channel Thin Multimedia, Inc. Touchwork Transpera Twistbox Entertainment U Turn Media Group uLocate Communications, Inc. Unkasoft Advergaming Upstream S.A. Vantrix Vapor Mobile Velti Verve Wireless, Inc Vibes Media Vidiator Vindigo Vocel Washington State Employees Credit Union WeatherBug WIN plc Wireless Idea Corp./DBA Pure Mobile Solutions Yavox Latin America S/A Zipwhip Zoove Zumobi APPLICATION TESTING SOLUTION Mobile Complete BLUETOOTH BLIP Systems



Bluepod Media Ltd. BRAND 2waytraffic Mobile USA Inc. 4INFO A&E Television Networks AccuWeather, Inc. AdweekMedia Anheuser-Busch, Inc. AOL LLC AT&T Mobility Cellfire Inc. ChaCha Search Inc. CNET Networks Cond Net Dada Entertainment LLC DAEM Interactive Dennis Digital Deutsche Post AG Discovery Communications, LLC DUPONT (E.I. du Pont Nemours and Company) Editora Abril SA Fidelity Investments Guthy-Renker Corporation Helio, LLC. HipCricket Kona Interactive Lavalife Mobile, a division of Lavalife Corp. Limbo Inc MGM Grand Microsoft (MSN & Windows Live) m-invent MLB Advanced Media, LP Mobile ESPN Publishing MTV Networks NPR Playboy Entertainment Group Procter & Gamble RH Brands, LLC SendMe Mobile ShopText, Inc State Farm Insurance Target Corporation The Coca Cola Company The Walt Disney Company Toyota Motor Sales Unilever Univision Communications Verizon Wireless Visa USA Vocel Vodafone Group WeatherBug Yahoo! BROADCASTING ADVERTISING SOLUTION GoldSpot Media CHIPSET PROVIDER / WIRELESS TECHNOLOGY QUALCOMM CDMA Technologies

CONSULTING Alcatel - Lucent Catalist Group Limited Chapell & Associates Grupo Consultores Nova Ventus Consulting NPR ThunderHouse Univision Communications CONTENT PROVIDER 21 Communications 2waytraffic Mobile USA Inc. 4INFO 9 Squared, Inc. A&E Television Networks AccuWeather, Inc. AdHere Mobile Ltd. AdweekMedia Airborne Mobile Inc. AirG Arvato Mobile GmbH Blackbetty Mobilmedia GmbH BSPCo Buongiorno Catalyst Mobile, Inc. CBS Corporation Cellfire Inc. Cellfish Media LLC. CellTrust Corporation Cellufun, Inc. Charged Media CNET Networks Cond Net Cox Newspapers CPX Interactive CRE8 Cross Country Automotive Services Dada Entertainment LLC DeNA Global,Inc. Dennis Digital Discovery Communications, LLC Distributive Networks Echovox, Inc. edioma, Inc. Editora Abril SA Ellow E-mobile Solutions Fidelity Investments Flycell, Inc. Fox Interactive Media Fox Mobile Entertainment Funmobile Limited FunMobility, Inc. Gameloft Gannett Gavitec, a NeoMedia Technologies Company Global Network Solutions Europe Ltd. Globo Comunicacao e Participacoes S/A (Globo.com) Glomobi BV (R&D Media) go2 Media Granada America HipCricket iamota corporation

IceBreaker, US. Inc. Incentivated Interop Technologies Jamster JNJ Mobile (Mocospace) Kargo Kona Interactive Levendo Holdings, LLC LifeLock, Inc. Limbo Inc LimeLife, Inc. LOVO Lifestyle Service GmbH LSN, Inc. MarketTools MBmobileinteractive, LLC MGM Grand m-invent MLB Advanced Media, LP Mobile ESPN Publishing Mobile2win MobileDreams Factory MobX Mobile Marketing 360 S/A Motricity MTV Networks mVentix, Inc. mywaves inc. Myxer NBC Universal New Motion, Inc. New York Times Company Newsphone Hellas SA NPR Opera Interactive Technology Group Payzy Corporation Pelago, Inc. Ping Mobile Playboy Entertainment Group Pliq Qmobile, Inc. Real Content Group, LLC Reuters RH Brands, LLC Rhythm NewMedia RMG Connect Worldwide S View LLC Salient Mobility LLC SendMe Mobile Sensei, Inc Sharpcards Ltd. sms.at mobile internet services gmbh Split P Media Sports.comm Ltd. Televisa / Esmas Movil Teligence Terra Networks The Concept Studio, LLC The Phorsite Group The Walt Disney Company The Weather Channel Turner Broadcasting System, Inc. Twistbox Entertainment uLocate Communications, Inc. Universo Online S.A. (UOL) Univision Communications Vapor Mobile Vegas.com



VeriSign, Inc. Verizon Live Source Verve Wireless, Inc Vidiator Vindigo Vocel WAUMOVIL SA WeatherBug WIN plc Wireless Idea Corp./DBA Pure Mobile Solutions Wunderman Network Yahoo! D2C SUBSCRIPTION SERVICE Thumbplay Inc. DATA MANAGEMENT Acxiom Corporation DEVICE MANUFACTURER Gavitec, a NeoMedia Technologies Company Motorola Nokia DISTRIBUTION NETWORK Intera Group ENABLING TECHNOLOGY PROVIDER qode, a NeoMedia Technologies Company S View LLC END USER Fidelity Investments RH Donnelley IN-MARKET MONITORING Wireless Media Consulting INFORMATION SERVICES Experian INFRASTRUCTURE VENDOR 24/7 Real Media Acuity Mobile, Inc. Ad Infuse Airborne Mobile Inc. Airwide Solutions Alcatel - Lucent BLIP Systems Bytemobile, Inc. ClairMail Ericsson FoneMine Inc. GetLisa Information Services Greystripe, Inc.

HipCricket Interop Technologies iO global limited Jinny Software Ltd. Kona Interactive Media Layers m-invent MO7 Mobile Interactive Media Mobixell Networks (Europe) Ltd Neolane, Inc. NeoMedia Technologies, Inc. Nortel Networks Numobiq, Inc. Openwave Systems Ortiva Wireless, Inc. Pharos Consulting Proteus (a 2ergo company) QuickPlay Media Single Touch Interactive Syniverse Technologies Tagit Pte Ltd Tapioca Mobile TeriMobile Thin Multimedia, Inc. Unkasoft Advergaming Vantrix Verizon Live Source Wired Assets Data Corporation LEGAL Cobalt LLP Reed Smith LLP LOCATION SERVICES Acuity Mobile, Inc. Buzzd, Inc. Cellfire Inc. Cross Country Automotive Services Figensoft Google Handmark Inc. Hiwave GmbH Incentivated ipsh! Limbo Inc LOC-AID Technologies LOVO Lifestyle Service GmbH m-invent MO7 Mobile Interactive Media MobX Mobile Marketing 360 S/A Qwikker Smarter Agent TeleCommunication Systems (TCS) Telenor Nordic Mobile Tempos 21 TeriMobile The Concept Studio, LLC uLocate Communications, Inc. UnoMobi Useful Networks MANAGED SERVICES MOBILERA

MARKET RESEARCH FIRM Experian Grupo Consultores IAG Icare Research Institute InsightExpress ipsh! J.D. Power and Associates Kona Interactive Lightspeed Research Limbo Inc M:Metrics MarketTools mVentix, Inc. Nielsen Mobile Quigley-Simpson Interactive SmartReply sms.at mobile internet services gmbh The Concept Studio, LLC TNS Touchwork Wireless Media Consulting MEDIA COMPANY Advertising Age CBS Corporation Charged Media Cox Newspapers innerActive MTV Networks NBC Universal New York Times Company MEDIA NETWORK VoodooVox MEDIA TECHNOLOGY SOLUTION GoldSpot Media MOBILE AD NETWORK 5th Finger Ad Infuse AdMob Arbinet Digital Media DoubleClick Epic Advertising, Inc Incentivated JumpTap Millennial Media, Inc. Mobiento Mobile Marketing Mobile Posse, Inc. Nokia Out There Media Rhythm NewMedia Sennari Entertainment, Inc. Smaato Inc. MOBILE AD PLATFORM Action Engine Amobee Media Systems



Crisp Wireless Dynetic Mobile Solutions Greystripe, Inc. Tedexis Zumobi MOBILE COMMERCE Infinian Corporation Modiv Media ShopText, Inc Valista MOBILE SEARCH 24/7 Real Media 4INFO Bytemobile, Inc. Carlson Mobile ChaCha Search Inc. Cross Country Automotive Services Frucall Inc. go2 Media Google Handmark Inc. iCrossing Incentivated Ingenio Jingle Networks, Inc JumpTap LOVO Lifestyle Service GmbH Medio Systems, Inc. mInfo Information Technology Co., Ltd. Mobile Data Systems MobX Mobile Marketing 360 S/A RH Donnelley Smarter Agent SmartReply sms.at mobile internet services gmbh SnapNow SPH Search Pte. Ltd. TMP Directional Marketing V-Enable Verve Wireless, Inc Vocel

Yahoo! MOBILE SOLUTIONS PROVIDER Ping Mobile MOBILE WEB 5th Finger dotMobi (mTLD Top Level Domain Ltd.) MULTIMEDIA SERVICE PROVIDER Hook Mobile, Inc. Vidiator MVNO / MVNE OPERATOR Progressive Concepts, Inc. PAYMENT SERVICES PROVIDER BSG Clearing Solutions PLATFORM & MEDIA SERVER MANUFACTURER Movius Interactive Corporation REGISTRY OPERATOR NeuStar, Inc SECURITY LifeLock, Inc. SERVICE PROVIDER Momail SOCIAL NETWORKING Handmade Mobile Entertainment ShoZu

SOFTWARE Openwave Systems TEST & MONITORING EQUIPMENT NexPerience VENTURE SERVICES 1024 Wireless Servcies Catalist Group Limited Levendo Holdings, LLC WIRELESS OPERATOR Acqua Mobile Alltel AT&T Mobility Cincinnati Bell Wireless Cricket Communications Helio, LLC. Hutchison 3G Austria GmbH kajeet, Inc. O2 Orange NSM Reliance Communications Smart Communications, Inc. (SMART) SMS Arena S.L. Sprint Nextel Telecom Italia SpA Telecom Personal S.A. Telefonica Moviles Telenor Nordic Mobile TMN - Telecomunicacoes Mviles Nancionais T-Mobile Austria T-Mobile USA Turkcell U.S. Cellular Corp Verizon Wireless Virgin Mobile USA Vodafone Group

Member Companies, by Geographic Region


GLOBAL MEMBERS 9 Squared, Inc. Acision Action Engine Ad Infuse, Inc. AdMob Inc. Adweek Media Air2Web Airwide Solutions AKQA Mobile Alcatel-Lucent Amdocs Management Limited Amobee Media Systems AOL LLC. BANGO Bluepod Media Ltd. Buongiorno Carlson Marketing Worldwide Catalist Group Charged Media Comverse CRE8 Dada Entertainment, Inc. Dennis Digital Deutsche Post AG DoubleClick Dynetic Mobile Solutions, Inc. Edelman Ericsson AB FOX Mobile Entertainment, Twentieth Century FOX/News Corp. Funmobile Limited g8wave Gavitec, a NeoMedia Technologies Company Glomobi BV GoldSpot Media Google, Inc. GroupM Guthy-Renker iCrossing iLoop Mobile, Inc. iO global limited Isobar JumpTap Kargo M Cashback Ltd. M:Metrics Markettools Media Contacts Medio Systems, Inc. Microsoft (MSN and Windows Live) MindMatics, LLC. m-invent inc. Mobile Dreams Factory, SL. Motorola Motricity Movius Interactive Corporation mTLD Top Level Domain, LLC (.mobi) MTV Networks MX Telecom NeoMedia Technologies, Inc. Neustar, Inc. Newsphone Hellas SA NexPerience Nielsen Mobile

Nokia Corporation Nortel, Inc. OgilvyInteractive Openwave Opera Interactive Technology Group Playboy Enterprises PlayPhone, Inc. Procter & Gamble Proteus a 2ergo company Pca Technologies qode, a NeoMedia Technolgies Company Qualcomm R/GA Reliance Communication Reuters Rhythm NewMedia S View, LLC Scanbuy ShopText, Inc. ShoZu SnapNow Sybase 365 Telecom Italia SpA TeriMobile The Coca-Cola Company The Concept Studio The Hyperfactory The Walt Disney Company The Weather Channel Interactive Turkcell Iletisim Hizmetleri A.S. Twistbox, Inc. Unkasoft Advergaming Velti PLC VeriSign, Inc. Vidiator Vodafone Group Services Ltd. Wieden+Kennedy Wunderman Yahoo! APAC REGIONAL MEMBERS 21 Communications Acision AKQA Mobile Amdocs Management Limited Bluepod Media Ltd. Buongiorno Carlson Marketing Worldwide Catalist Group Catalyst Mobile, Inc. Charged Media Comverse Converge Technologies CRE8 David Krynauw Edelman Ericsson AB Funmobile Limited Glomobi BV G-nius Mobile Intelligence Pty Ltd Google, Inc. GroupM i-Pop Networks Private Limited Isobar

Madhouse Inc. Markettools M Cashback Ltd. Microsoft (MSN and Windows Live) mInfo Information Technology Co., Ltd. Mobile2Win Mobile Messenger Motorola Movius Interactive Corporation mTLD Top Level Domain, LLC (.mobi) NexPerience Nielsen Mobile Nokia Corporation OgilvyInteractive Openwave Peter Yeh Playboy Enterprises Procter & Gamble Pca Technologies Radius-ED Sdn Bhd Reliance Communication Reuters Rhythm NewMedia Scanbuy SMART Communications, Inc. SPH Search Pte. Ltd. S View, LLC Tagit Pte Ltd The Coca-Cola Company The Hyperfactory The Walt Disney Company The Weather Channel Interactive Vidiator Wieden+Kennedy Wunderman Yahoo! EMEA REGIONAL MEMBERS 12snap AG Acision Action Engine AdHere Mobile, Ltd. AdMob Inc. Aerodeon Turkey Airwide Solutions AKQA Mobile Alcatel-Lucent Amdocs Management Limited Amit Bose Amobee Media Systems AOL LLC. Aradiom Inc. Arvato Mobile GmbH BANGO Bercut Ltd BLIP Systems A/S Bluepod Media Ltd. BSPCo Bundesverband Digitale Wirtschaft (BVDW) e.V. Buongiorno Carlson Marketing Worldwide Celltick CODEC 0leti_im ve Dan1_manl1k Hizmetleri Ltd. ^ti.



Comverse CRE8 Dada Entertainment, Inc. Dataport Bilgi Islem Cozumleri San. ve Tlc. Ltd. Sti. Dennis Digital Deutsche Post AG DIMOCO - Direct Mobile Communications GmbH DoubleClick Dynetic Mobile Solutions, Inc. Edelman EL2 Electric Agency Ericsson AB Figen Yaz1l1m Evi Tic. Ltd. ^ti. (Figensoft) FUTURLINK Gavitec, a NeoMedia Technologies Company Global Network Solutions Europe Ltd. Glomobi BV Golden Gekko Ltd. Google, Inc. GroupM Handmade Mobile Entertainment Heikki Karjaluoto Hiwave GmbH Icare Research Institute iCrossing iLoop Mobile, Inc. Incentivated Limited innerActive Inside Mobile Integmo Ileti_im A.S. iO global limited Isobar Jinny Software Limited JumpTap Kahkaha Kom Internet Bilgi ve Reklam Kargo M:Metrics Markettools Media Layers Medio Systems, Inc. Microsoft (MSN and Windows Live) m-invent inc. Mobiento AB Mobile Dreams Factory, SL. MOBILERA Mobiltim Iletisim Kurumsal Hizmetler A.S. Mobise (A T.A. Telecom Business Unit) Mobixell Networks (Europe) Ltd MOMAIL Motorola Motricity MoviDream MoviDream Movius Interactive Corporation mTLD Top Level Domain, LLC (.mobi) MTV Networks Neustar, Inc. Newsphone Hellas SA NexPerience Nielsen Mobile Nokia Corporation

Nortel, Inc. Nova Ventus Consulting SL O2 Openwave Opera Interactive Technology Group Out There Media Holding GmbH Panagiotis Chatziathanasion Pharos Consulting Playboy Enterprises PlayPhone, Inc. Procter & Gamble Project House Pca Technologies Qualcomm R/GA Reliance Communication Reuters Rhythm NewMedia Shaun Rosen ShoZu Spiral Solutions Sports.comm Ltd S View, LLC Sybase 365 Tamer Serag el Din TEKNOmart Telecom Italia SpA Telenor Nordic Mobile TeriMobile The Coca-Cola Company The Walt Disney Company The Weather Channel Interactive TMN - Telecomunicacoes Mviles Nancionais Turatel Mobil Medya 0leti_im ve Bili_im Hiz. Ltd. ^ti. Turkcell Iletisim Hizmetleri A.S. Twistbox, Inc. Unkasoft Advergaming Upstream S.A. Velti PLC VeriSign, Inc. Vodafone Group Services Ltd. Wieden+Kennedy WIN plc Wunderman Yahoo! LATAM REGIONAL MEMBERS Acision Air2Web Amdocs Management Limited BINBIT Buongiorno Cellnet S.A. Comverse CRE8 Dada Entertainment, Inc. Edelman Editora Abril SA. Editora Abril SA. Ericsson AB Fulano.com.br (F.Biz) Future Mobile Interatividades Digitais LTDA

Globo Comunicacao e Participacoes S/A (Globo.com) HANZO S/A M Cashback Ltd. Media Contacts MEDIAVIVENCE Microsoft (MSN and Windows Live) Mobile Computing S.A. Mobile Dreams Factory, SL. MobX - Mobile Marketing 360 S/A Motorola Nielsen Mobile Nokia Corporation Okto Tecnologia E Servicos De Informtica Ltd. PlayPhone, Inc. pontomobi interactive Procter & Gamble Proteus a 2ergo company Reliance Communication Ricardo Mrquez Uribe RUN THE RED Servicos em Telecomunicacoes Ltda. S View, LLC Sybase 365 TakeNET (CURUPIRA SA) Tedexis Telecom Italia SpA (TIM Brasil) Telecom Personal S.A. Televisa / Esmas Movil Terra Networks The Coca-Cola Company The Walt Disney Company The Weather Channel Interactive TIM Celular S.A. Unilever Universo Online S.A. (UOL) Unkasoft Advergaming VeriSign, Inc. WAUMOVIL SA Wieden+Kennedy Wunderman Yahoo! Yavox Latin America S/A NA REGIONAL MEMBERS 1024 Wireless Services, LLC 24/7 Real Media 2waytraffic Mobile USA, Inc. 3C Interactive 3rd Dimension Inc. 4INFO, Inc. 5th Finger 9 Squared, Inc. A&E Television Networks AccuWeather, Inc. Acision Action Engine Acuity Mobile, Inc. Acxiom Corporation Ad Infuse, Inc. AdMob Inc. ADObjects Inc. Advanced Interactive Sciences, LLC Advertising Age



Adweek Media Aegis Mobile, LLC Air2Web Airborne Mobile AirG Airwide Solutions AKQA Mobile Alcatel-Lucent Alltel Wireless Amdocs Management Limited Amobee Media Systems Anheuser-Busch, Inc. Ansible Mobile Anthony Johnson AOL LLC. Arbinet Arnold AT&T Mobility Avenue A | Razorfish Azita Arvani Azuki Systems (formerly Peermeta) Ball State University BANGO Bhavuk Kaul Bluepod Media Ltd. Brand in Hand BSG Clearing Solutions Buongiorno Buzzd Bytemobile, Inc. Carlson Marketing Worldwide Carmen Corrada Catapult Marketing Catchwind CBS Corp. Cellfire Cellfish Media LLC. Cellit, LLC CellTrust Corporation Cellufun, Inc. Center for Media Design Cha Cha Search, Inc. Chapell & Associates Cincinnati Bell ClairMail CNET Networks Cobalt LLP Come&Stay CommerceTel Comverse Conde Net, Conde Nast Cox Newspapers CPX Interactive CRE8 Cricket Communications Crisp Wireless Inc. Cross Country Automotive Services Dada Entertainment, Inc. Damon Miller DeNA Global, Inc. Dennis Digital Didier Jaubert Digital Sidebar, Inc. Discovery Communications, LLC Distributive Networks DoubleClick

Douglas Schumann Dr. Jeff W. Totten DUPONT (E.I. du Pont Nemours and Company) Dynetic Mobile Solutions, Inc. Echovox, Inc. Edelman edioma, Inc. Ed Jennings EkoBuzz Inc. Ellow E-mobile Solutions Empowered Wireless, Inc. Envio Networks, Inc. Epic Advertising, Inc. Eric Lazar Ericsson AB Executive Resource Group, Inc. Experian Fidelity Investments First Data Corp. Flycell FoneMine Inc. Fox Interactive Media FOX Mobile Entertainment, Twentieth Century FOX/News Corp. Frank Chindamo Frucall Inc. Funmobile Limited FunMobility g8wave Gameloft Gannett Digital GetLisa go2 Media Gold Mobile GoldSpot Media Google, Inc. Granada America Greystripe Incorporated GroupM Gwyneth Anderson Handmark Inc. Helio LLC Hemisphere No Brainer Hill Holliday HipCricket Hook Mobile IAG Research Iamota Corporation IceBreaker iCrossing iLoop Mobile, Inc. Immersion Corp. I-Mobile Marketing, LLC Impact Mobile Inc. Infinian Corporation Ingenio InsightExpress IntegraClick, Inc. Intera Group, Inc. Interop Technologies iO global limited ipsh! Isobar J.D. Power and Associates

Jane Satree Jim Brown Jingle Networks JNJ Mobile Joao Gonzaga John Fitzwater Joshua Chastain JumpTap kajeet, Inc. Karen Manross Kargo Karla Allen Kona Interactive LLC Lavalife Mobile, a division of Lavalife Corp. Leon Samuel Levendo Holdings, LLC LifeLock Lightspeed Research Limbo, Inc. Limelife, Inc. LiveWire Mobile Loc-Aid Technologies LSN, Inc. M:Metrics Major League Baseball Advanced Media, L.P. MangoMOBILE Mark Beccue Consulting, Inc. Markettools Mark Kaplan Matt Booth mBlox, Inc. MBmobile interactive, LLC M Cashback Ltd. Media Contacts Medio Systems, Inc. MGM Grand Michael Marchese Microsoft (MSN and Windows Live) Millennial Media, Inc. MindMatics, LLC. m-invent inc. MMCast Inc. MO7 Mobile Interactive Media Mobile Accord, Inc. Mobile Complete Mobile Data Systems Mobile Dreams Factory, SL. Mobile ESPN Publishing Mobile Marketing Association Mobile Messenger Mobile Posse Mobisix MobiTV, Inc. MobiTX, Inc. Modiv Media Moira Tamayo Motorola Motricity Motricity Movius Interactive Corporation Mozes Inc. mSnap Inc. mTLD Top Level Domain, LLC (.mobi) MTV Networks



mVentix, Inc. MX Telecom MyThum mywaves inc. Myxer Inc. NBC Universal Neighborhood America Neolane Inc NeoMedia Technologies, Inc. Netomat, Inc. Neustar, Inc. New Motion Inc. News Over Wireless New York Times Company NexPerience Nielsen Mobile Noam Samson Nokia Corporation Nokia Corporation Nortel, Inc. Northeastern University NPR (National Public Radio) Nuance Communications Numobiq Inc. OgilvyInteractive ON2 Technologies, Inc. OpenMarket Openwave Opera Interactive Technology Group Ortiva Wireless, Inc. Payzy Corporation Pelago, Inc. Ping Mobile Playboy Enterprises PlayPhone, Inc. Pliq LLC Plutolife LLC Predicto Mobile LLC Procter & Gamble Progressive Concepts, Inc. Promotions.com Proteus a 2ergo company Publicis NA (Denuo Group, Leo Burnett & Starcom) Qmobile Inc. Qualcomm Quattro Wireless Quickplay Media Quigley-Simpson Qwikker R/GA Rafael Salaberry Real Content Group Reed Smith LLP Reliance Communication Resource Interactive Reuters RH Brands, LLC RH Donnelley Rhythm NewMedia Richard Bennett Ringleader Digital Rip Road, Inc. RMG Connect Worldwide RockeTalk, Inc. RuleSpace, LLC

Safecount Salient Mobility LLC Scanbuy Send Me, Inc. Sennari Entertainment, Inc. Sensei, Inc. Shabnum Norling SHARPCARDS ShoZu Silverback Media Silverpop SinglePoint Smaato Inc. Smarter Agent SmartReply SMS.AC, Inc. SnapNow SnapTell, Inc. Sophia Sheikh Split P Media Sprint-Nextel State Farm Insurance Street Savings Studiocom SUMOTEXT, Inc. Susan Finch - Web Developer/Consultant S View, LLC Sybase 365 Syniverse Technologies Tapioca Mobile Tara O'Doherty Consulting Target Corporation Telecom Italia SpA TeleCommunication Systems, Inc. (TCS) Telescope, Inc. Teligence The Coca-Cola Company The Concept Studio The Hyperfactory The Phorsite Group The Walt Disney Company The Weather Channel Interactive Thin Multimedia Thumbplay Inc. ThunderHouse LLC T-Mobile USA TMP Directional Marketing TNS Touchwork Toyota Motor Sales USA, Inc. Transpera Turner Broadcasting System, Inc. TV10s Twistbox, Inc. U.S. Cellular Corp uLocate Communications, Inc. Unilever Univision Online, Inc. Unkasoft Advergaming UnoMobi (formerly Reward Phone Inc) Useful Networks, Inc. U-Turn Media uVuMobile Valista Vantrix Corporation

Vapor Mobile VEGAS.com V-ENABLE VeriSign, Inc. Verizon Live Source Verizon Wireless Verve Wireless, Inc. Vibes Media Vidiator Vindigo Virgin Mobile USA VISA USA VML Vocel, Inc. VoodooVox Washington State Employees Credit Union WeatherBug Wieden+Kennedy Wired Assets Data Corporation Wireless Idea Corp/DBA Pure Mobile Solutions Wireless Media Consulting Wunderman Yahoo! Zipwhip Zoove Zumobi MMA AUSTRIA MEMBERS (ONLY) Blackbetty Mobilmedia Gmbh creative media multimedia- und Informations. GmbH diamond dogs webconsulting GmbH Evolaris Privatstiftung Hutchison 3G Austria GmbH Kleine Zeitung Online-Service GmbH & Co KG Laola1.at Multimedia GmbH LOVO Lifestyle Service GmbH MobileMarketing.at mobilkom Austria AG & CoKG MOWIS GmbH- Mobile World Information Systems ORF-Enterprise GmbH & Co KG Roman Brandl / co SUN Microsystems GmbH sms.at mobile internet services gmbh Styria Media AG T-Mobile Austria YOC MMA SPAIN MEMBERS (ONLY) ACQUA MOBILE Arista Mobile ASOCIACIN ESPAOLA DE COMUNICACIONES MVILES Daem Interactive Entumovil.net Full Contact Grupo Consultores de Publicidad, S.A. Iceberg Media Ingenieros y Profesionales Especializados, S.L



Jet Multimedia Mobext Mobile One2One NETSIZE Netthink Iberia, SL Orange NSM PDM - Digital Marketing Iberia S.L Publicidad Interactiva 2006 Shackleton SIT Mobile SMS Arena S.L. Telefnica Moviles Telefnica Publicidad e Informacin Tempos 21 The Digital Door Ubiqua Instant Response S.L Universal McCann Yell Publicidad Zed digital

Member Companies, 123


1024 Wireless Services, LLC

12snap is an expert in developing and implementing innovative marketing and customer loyalty solutions as well as entertainment and utility applications for mobile phones. Founded in 1999, 12snap utilizes the creative and technological opportunities inherent in mobile phones to create award-winning campaigns and marketing programs. Being one of the pioneers and leading European providers of mobile marketing, 12snap serves clients like adidas, Coca-Cola, Ferrero, Lufthansa, McDonalds and Vodafone. The company is headquartered in Munich with branches in Germany, the United Kingdom, Italy and Sweden.

Industry Category: Venture Catalyst Industry Categories: Agency, Application Provider

1024 Wireless Services, LLC 12snap AG 225 108th Avenue NE, Suite 570 Lazarettstr. 4 Bellevue, WA 98004 Munich D-80636 USA Germany +1.425.635.4602 www.12snap.com +1.425.635.4617 +4989 30 6666-0 +4989 30 6666-999

21 Communications enables consumer brands to deliver branded content and advertising to mobile phone users. With its proprietary technology and vast distribution resources, 21 Communications connects clients to China's vast telecommunications infrastructure and constantly expands their market share. 21 Communications is an official service provider (SP) of China Mobile and China Unicom. The company's profitability is rooted in its deep client base, including Johnson & Johnson, General Electric (GE), Electronic Arts (EA), the National Football League (NFL), Warner Brothers, Adidas and BMW. Visit www.cms.com.

24/7 Real Media, Inc. a WPP company (Nasdaq: WPPGY), is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science.

Additional Brands: Open AdStream, Decide DNA

Industry Categories: Agency, Aggregator, Application Provider, Content Provider

Industry Categories: Infrastructure Vendor, Mobile Search

21 Communications 24/7 Real Media 218 Xinle Road, 4/F 132 West 31st St., 9th Floor Shanghai, 200031 New York, NY 10001 China USA www.21cms.com www.247realmedia.com +86 (21) 5403-5000 +1.212.231.7100 +86 (21) 5405-1868 +1.212.760.1774



3cInteractive is a fully integrated mobile marketing agency and interactive application service provider. We provide products and services that enable businesses and content providers to implement technology to distribute and manage their marketing campaigns via SMS and PSMS. 3cI offers everything a company needs to launch and manage a breakthrough mobile campaign. Our easy-to-use software applications make it simple to manage campaigns, host and deliver content and add e-commerce functionality and more. 3cI combines our mobile service bureau capabilities with over 15 years experience in online, IVR and traditional pay-per-call technologies to provide the most comprehensive full service interactive service bureau in the US.

Industry Categories: Content Provider, Brand Industry Categories: Agency, Application Provider

2waytraffic Mobile USA Inc. 3C Interactive 55 Washington Street, Suite 822 301 NE 1st Street Brooklyn, NY 11201 Delray Beach, FL 33483 USA USA www.2waytraffic.com www.3cinteractive.com +1(212) 966-8600 +1.561.278.0998 +1(212) 966-8670 +1.561.278.4696

4INFO provides the means to search, discover, and receive relevant information on a cell phone. 4INFO's comprehensive suite of mobile services provides access to stock information, sports scores, weather, flight information, movie times, horoscopes, hotspot locations, news, stock quotes, hotel reservations, package tracking, mobile downloads, and more. Most services are available free of charge to users on all major U.S. carriers. 4INFO's comprehensive suite of mobile services provides answers for consumers, content mobilization for publishers, and a dynamic mobile media for advertisers. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson, and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif.

Industry Category: Application Provider Industry Categories: Mobile Search, Application Provider, Brand, Content

Provider

3rd Dimension Inc. 4INFO 201 West 52nd Street 2100 Geng Road, Suite 102 New York, NY 10019 Palo Alto, CA 94303 USA USA www.3rddimensiontech.com www.4info.net +1(212) 265-7260 +1.650.251.9122 +1.650.251.9833



5th Finger is the global authority in mobile marketing offering a highly evolved, innovative, and integrated approach to mobile marketing and mobile brand engagement. We provide agencies and brands strategic insight into award winning mobile strategy, media planning and creative support resulting in maximum reach and ROI from an integrated digital campaign.

5th Fingers industry-leading technology platform air-castTM provides the most advanced level of real-time reporting and analysis that enables brands to get a clear picture of the campaign, while measuring real impact and ROI across all digital marketing channels. This real-time reporting allows marketers to refine campaigns on-the-fly for maximum results.

The 5th Finger team delivers deep global expertise across many industry sectors, including FMCG/Beverages, Media/TV and Live Events. The company is a proven, trusted partner for North Americas leading interactive agencies and helps the worlds biggest brands leverage their integrated marketing spend across diverse media channels and geographic boundaries.

Industry Categories: Application Provider, Agency, Mobile Web, Mobile Advertising, Regional & Global

Industry Category: Content Provider

5th Finger Second Location 9 Squared, Inc. 2 Bryant Street, Suite 220 708 Third Avenue, Suite 1800 1999 Broadway, Suite 1250 San Francisco, CA 94105 New York, NY 10017 Denver, CO 80202 USA USA USA www.5thfinger.com www.9squared.com +1.505.514.0027 +1.720.889.0014 +1.720.889.0016

Member Companies, A


A&E Television Networks is home to some of the most recognized brands in television - A&E and The History Channel. Known for such ground-breaking shows as Criss Angel Mindfreak, Gene Simmons Family Jewels, Paranormal State, Ice Road Truckers, Ax Men, Intervention and others - our programs can been seen in virtually every home in the United States, and in many international locations as well.

AccuWeather, The World's Weather Authority, provides a portfolio of products and services through the airwaves, via the Internet, wireless, in print, and behind the scenes that benefit hundreds of millions of people worldwide. AccuWeather serves over 250,000 paying customers in media, business, government and institutions, and millions more through AccuWeather.com. AccuWeather also provides content onto more than 10,000 Internet sites including CNN Interactive, ABC's owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

Additional Websites: www.history.com; www.biotv.com Additional Brands: A&E, The History Channel, The Biography Channel, The History Channel en Espanol, Crime & Investigation Network, History International, Military History Channel

Industry Categories: Content Provider, Brand


A&E Television Networks AccuWeather, Inc. 235 East 45th Street 385 Science Park Road New York, NY 10028 State College, PA 16803 USA USA www.aetv.com www.accuweather.com +1.814.237.0309 +1.814.235.8504

Acqua Mobile

Acision is a global leader in telecoms for messaging, payments, and content management products, services and solutions. Its Next Generation messaging and payments solutions are deployed by 300 of the world's top network operators and service providers in over 130 countries. Acision has successfully deployed on five continents, across many different networks, serving more than 800 million active users. As the pioneer in Next Generation messaging, its systems process two out of every three text messages sent in the world. Through this continued technology leadership from Acision, network operators and service providers are set for Assuring Innovation in Next Generation telecoms. For further information visit: www.acision.com.

Industry Category: Application Provider Industry Category: Wireless Operator

Acision Acqua Mobile 6404 International Parkway, Suite 2048 C/ Darro, 13 Plano, TX 75093 Madrid, 28002 USA Spain www.acision.com +1.972.246.5400 +1.972.246.5401

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Action Engine, the On-Device Portal (ODP) Company, enables media companies and network operators to build, deploy, manage and monetize highly personalized and intuitive suites of mobile applications that deliver a superior user experience. Action Engines best-in-class ODP platform incorporates intelligent mobile advertising, support for mass market handsets and broad management capabilities to create downloadable portals that increase profitability, speed time to market, lower cost of ownership and drive brand-awareness. The Action Engine Mobile Advertising Xtension (MAX) platform enables mobile operators, device manufacturers and large developer networks to insert rotate and track advertisements in any device home screen or mobile application. As the acknowledged market leader in on-device portal and on-device advertising technology, Action Engines award-winning software has been successfully deployed by numerous companies including AOL, Dow Jones, Sports Illustrated.com, Golf.com, MSNBC.com, TiVo, Sprint, and Verizon Wireless. Additional information is available at +1(425) 498-1500, [email protected],and www.actionengine.com.

Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (EMAP) is a patented technology that enables Spot Relevance - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. EMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind EMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit www.acuitymobile.com.

Industry Categories: Application Provider, Mobile Advertising Serving Technology

Industry Categories: Infrastructure Vendor, Location Services

Action Engine Acuity Mobile, Inc. 2331 130th Ave NE 7852 Walker Drive Bellevue, WA 98005 Greenbelt, MD 20770 USA USA www.actionengine.com www.acuitymobile.com +1.425.498.1527 +1(301) 513-0111 +1.425.498.1550

Industry Categories: Data Management

Acxiom Corporation 601 East Third Street Little Rock, AR 72201 USA www.acxiom.com +1(601) 342-1000 +1(601) 262-1854

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Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse replaces mass communications with direct, brand-to-consumer relationships. Uniting carriers, brands, content providers and consumers, Ad Infuse creates a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers ad-serving technology solutions architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact consumer relationship. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer from intriguing user-generated content and games, to the latest news stories and pop culture videos.

Additional Website: www.mobileaddegree.com Additional Brand: Mobile Ad Degree

Industry Categories: Infrastructure Vendor, Mobile Ad Network

Industry Categories: Application Provider, Content Provider

Ad Infuse, US Headquarters Second Location AdHere Mobile Ltd. 550 Kearny Street Suite 630 1st Floor, Palladium House, Belodstrovskaya Stree, 22, Office 326 San Francisco, CA 94108 1-4 Argyll Street Saint-Petersburg, 197342 USA London W1F7TA Russia www.adinfuse.com UK www.adhere.ru +1.415.315.3400 +7 812 495 62 89 +1.415.449.6733 Third Location 230 Park Avenue, 10th Floor New York, NY 10169 USA

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AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 2.5 billion high quality mobile banner and text ads per month. Founded in January 2006, AdMob allows advertisers to reach their customers on the mobile web and enables publishers to increase the value of their mobile sites. AdMob offers both advertisers and publishers the ability to leverage targeted and personalized advertising in more than 160 countries. Sample AdMob customers include Coca Cola, P&G, Adidas, MSN, Paramount Pictures, Reuters, MTV and many more. AdMob serves ads for over 4000 mobile web sites including CBS, Weather Underground, Maxim and Peperonity.

Additional Websites: analytics.admob.com, admob.com/metrics, taptap.com Additional Brands: Mobile Analytics, AdMob Mobile, Metrics Report AdMob, TapTap

Industry Categories: Mobile Ad Network, Analytics provider

Industry Categories: Agency, Aggregator

AdMob ADObjects 60 East Third Ave #400-601 W. Broadway San Mateo, CA 94401 Vancouver, BC V5Z4C2 USA Canada www.admob.com www.adostrategies.com +1.650.931.3956 +1(604) 267-7048

Advanced Interactive Sciences (AIS) delivers comprehensive direct response solutions that efficiently convert responders through any channel phone, web or mobile - into buyers. Our one-stop solution lets you coordinate all response channels through one company to enable your multi-channel marketing programs. The AIS solution blends the immediacy of mobile with the ease of a phone call for order completion. With mobile click-to-call capability, prospective customers don't even need to dial the phone. They simply click on the phone number on a mobile website, banner landing page or SMS and are directed to the AIS Speech platform for order completion. With years of experience in direct response customer acquisition, AIS is well positioned to help translate interested mobile prospects into buyers. By partnering with AIS, mobile marketing companies can following consumers through to completion of the transaction whether the results is an order, lead generation or appointment setting.

Additional Websites: www.mightyputty.com, www.benderball.tv, www.topsytree.com, www.pancakepuff.com

Industry Categories: Mobile Response Solution Provider, Application Provider

Advanced Interactive Sciences 1320 Old Chain Bridge Road, Suite 260 McLean, VA 22101 USA www.aisvoice.com +1(800) 995-3138 +1(703) 883-1149

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Advertising Age is the world's leading brand of news and information on advertising, marketing and media, delivered wherever and whenever busy marketing executives want to consume it. Ad Age platforms include the weekly newspaper and real-time Web site, as well as electronic newsletters; events and conferences; streaming video; audio podcasts; blogs and more. Our core audience is made up of top-level executives from Fortune 500 companies and their agency and media partners. Across all media platforms, Advertising Age has total audience contacts of 712,000+ advertising, marketing and media professionals.

AdweekMedia encompasses the publications, websites, digital products and events produced by Adweek, Brandweek and Mediaweek. Through this dynamic media network, each brand keeps the advertising, marketing and media communities competitive and connected by delivering the latest news and expert analysis most relevant to their specific needs. A combined audience of 804,122 unique website visitors deliver 3,184,653 page views each month online. Over 65,700 key decision-makers read the print editions every week, and AdweekMedia produces 11 daily and weekly e-newsletters serving opt-in recipients with breaking news and updates. In addition, our growing roster of webinars and custom video sites attract a steadily building audience of attendees and visitors.

Additional Brands: Creativity, adcritic.com , madison+vine.com, adagechina.com

Additional Websites: www.brandweek.com, www.mediaweek.com Additional Brands: Adweek, Brandweek, Mediaweek

Industry Category: Media Company


Advertising Age AdweekMedia 711 Third Avenue 770 Broadway New York, NY 10017 New York, NY 10003 USA USA www.adage.com www.adweek.com +1.212.210.0424 +1(800) 995-3138 +1.212.210.0440 +1(703) 883-1149

Aerodeon Mobile Marketing was established in London, in February 2000 with a conviction that mobile phones could help brands communicate with their consumers in ways that has never been imagined before. It is the first ever mobile marketing agency of UK, and the leading mobile marketing network of the world with its offices in London, Paris, New York and Istanbul. As Aerodeon Turkey, since 2002, weve worked with leading consumer brands to develop mobile strategy and big creative ideas that have generated leads, increased market share and shifted brand perception. So far, we have run more than 750 mobile marketing campaigns. Consumer insight is at the heart of our campaign development process. Through our understanding of consumers we translate our clients requirements into a well defined, consumer-oriented mobile marketing campaign. This understanding is founded on research, which we use to continuously refine our knowledge of what is working, and why. Aerodeon Turkey is the place where you will find people working at the forefront of the mobile revolution, who thrive on fresh ideas, hard work and a shared commitment to excellence.

Industry Category: Application Provider

Industry Categories: Agency

Aegis Mobile, LLC Aerodeon Turkey 9010 Heydon Hall Circle Abdi Ipekci Cd. Azer Is Merkezi No:44 K:1 Nisantasi Charlotte, NC 28210 Istanbul 34367 USA Turkey www.aegismobile.com www.aerodeon.com.tr +1.703.887.7265 +902122349654 +902123430875

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Air2Web is the leading provider of wireless applications and gateway services, with wireless deployments in over 140 countries on more than 470 carrier networks. Air2Web customers are protected from the complexities of writing multiple applications for multiple devices and networks and benefit from Air2Webs direct connections into carrier networks for creating and executing cross-carrier mobile marketing campaigns. Sample customers include UPS, ABN AMRO, CSX Intermodal, CitiBank, ICICI, InterContinental Hotels Group, and the Weather Channel. For more information see www.air2web.com.

Since 2000, Airborne Mobile has blazed a distinctive trail, helping to pioneer, build and establish the burgeoning mobile media space. Its reach is extensive. As a forward-thinking mobile marketer, Airborne is the go-to company, enabling ad agencies, consumer brands and retailers the ability to directly reach the palms and pockets of consumers. Airborne conceives, creates and distributes best-of-breed mobile programs well-suited to our partners needs. Whether its messaging products, graphics, video, ringtones, ringback tones, full-track downloads, games, applications or websites, we are driven by brand objectives and creativity, not technology. Our distribution network is vast, penetrating both on-deck and off-deck channels for all types of products, be they premium or promotional. As a partner, Airborne has created a broad product portfolio for top-of-mind brands like Family Guy, Maxim, SPEED TV, NHL, Food Network, Taco Bell and Marc Ecko Enterprises, and is the go-to choice for major wireless carriers for products, merchandising and new initiative launches. A subsidiary of CYBIRD Co., Ltd., Airborne can be explored deeper by visiting www.airbornemobile.com.

Industry Category: Application Provider

Industry Categories: Content Provider, Aggregator, Application Provider, Infrastructure Vendor

Air2Web Airborne Mobile Inc. Third Location Promenade II, 1230 Peachtree Street N.E., 12th Floor 3575 St. Laurent Blvd., Suite 750 800 Fifth Ave., Suite 4100

Atlanta, GA 30309 Montreal, Quebec H2X 2T7 Seattle, WA 98104 USA Canada USA www.air2web.com www.airbornemobile.com +1.404.942.5300 +1(514) 289-9111 Fourth Location +1.404.815.7708 +1(514) 289-9494 2 Inverness Drive East, Suite 203 Englewood, CO 80112 Second Location USA 415 Madison Avenue, 15th Floor New York, NY 10017 USA

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AirG is the global leader in powering mobile communities and wireless social networking. AirG's mobile community has more than 10 million unique users worldwide and is interconnected to more than 85 mobile operators and media companies globally including Sprint Nextel, Cingular, Rogers, TELUS, Virgin Mobile, Orange, Boost Mobile, Vodafone and MTV Asia. With more than 2 billion users worldwide, the mobile phone has proven to be a viable platform for bringing mobile users together in interactive social networking communities, and with multiple access points including voice, SMS, MMS, WAP, Java, BREW and i-mode, AirG's community products are commercially available across every wireless technology.

Airwide Solutions is the leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions. Its products help more than 120 wireless operators worldwide drive mobile messaging usage and revenues and enables them to leverage multiple delivery channels and next-generation infrastructure in new and more powerful ways. With a history of industry firsts including the first text message ever sent, the introduction of the first SMS router, the first A2P MMS push gateway and mobile service control which enables mobile context, personalization and profiling the company continues to pioneer new technologies. Airwides open, tiered Fusion architecture offers mobile operators advanced revenue options, a practical pathway to Mobile Messaging 2.0 and a foundation to bridge mobile messaging and mobile internet. Airwide Solutions operates globally with offices in Europe, the Americas, Asia Pacific and Africa. For more information about Airwide Solutions, please visit www.airwidesolutions.com.

Additional Websites: www.mobilemessaging2.com

Industry Categories: Application Provider, Content Provider

Industry Categories: Infrastructure Vendor, Application Provider

AirG Airwide Solutions Second Location Ste. 706-1155 Robson St. 20 Mall Road 20-22 Queens Road Vancouver, BC V6E 1B5 Burlington, MA 01803 Reading, Berkshire RG1 4AU Canada USA UK www.airg.com www.airwidesolutions.com +1.604.408.2228 +1(781) 685-2976 +1.866.874.8136 +1(781) 685-4772

AKQA Mobile is a division of AKQA dedicated to Mobile Marketing/Advertising campaigns.

Alcatel-Lucent (Euronext Paris and NYSE: ALU) provides solutions that enable service providers, enterprises and governments worldwide, to deliver voice, data and video communication services to end-users. As a leader in fixed, mobile and converged broadband networking, IP technologies, applications, and services, Alcatel-Lucent offers the end-to-end solutions that enable compelling communications services for people at home, at work and on the move. With 79,000 employees and operations in more than 130 countries, Alcatel-Lucent is a local partner with global reach. The company has the most experienced global services team in the industry, and one of the largest research, technology and innovation organizations in the telecommunications industry.

Industry Category: Agency

Industry Categories: Infrastructure Vendor, Application Provider, Consulting

AKQA Mobile Second Location Alcatel - Lucent Second Location 118 King Street, 6th Floor 1 St John's Lane 54 Rue La Boetie 600-700 Mountain Avenue San Francisco, CA 94111 London EC1M 4BL Paris, 75008 Murray Hill, NJ 07974 USA UK France USA www.akqa.com +44 207 780 4856 www.alcatel-lucent.com +44 (0)20 7780 4787

Member Companies, A


Alltel, headquartered in Little Rock, Ark., owns and operates the nation's largest wireless network. Alltel's wireless footprint covers over one-half of the total landmass of the continental United States. Alltel serves more than 11 million customers in 35 states.

Industry Category: Wireless Operator

One Allied Drive Amdocs Management Limited Little Rock, AR 72202 Seventh Floor, 90 High Holborn USA London, WC1 6XX www.all

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