Nestle TeaMarketing management report

Submitted to: Sir Faizan Baloch

Submitted by: Shezar Saifee Rajput

Moazzam Nasir (1011255)

FarhanArshad ( 1146108)

Hammad Zafar ( 1146109)

Syed Mohd. Aneeq (1146130)

Sahar Fatima (1011194)

Table of Contents1. Executive Summary:....................................................................................................................................................... 4

2. Situational Analysis:....................................................................................................................................................... 5

2.1 Market needs:........................................................................................................................................................... 5

2.2 The Market:........................................................................................................................................................ 6

2.2.1 Market demographics...................................................................................................................................6

2.2.2 Market Growth Trends:...............................................................................................................................6

2.3 The Company:...........................................................................................................................................................6

2.3.1 Mission................................................................................................................................................................ 7

2.3.2 Product Offering............................................................................................................................................. 7

2.3.3 Positioning.........................................................................................................................................................7

2.3.4 SWOT Analysis:...............................................................................................................................................7

2.4 Competition...............................................................................................................................................................8

2.4.1 Competitor Analysis...........................................................................................................................................8

3 MARKETING STRATEGIES................................................................................................................................9

3.1Value Proposition:................................................................................................................................................... 9

3.2Critical issues:............................................................................................................................................................9

3.4 Marketing Objectives:...........................................................................................................................................9

3.5 Target Market Strategy:.......................................................................................................................................9

3.5.1 Positioning:....................................................................................................................................................... 9

3.7 Strategy Pyramids:..........................................................................................................................................10

4. MARKETING MIX:....................................................................................................................................................10

4.1 Product Marketing:................................................................................................................................................10

4.1.1 Marketing considerations........................................................................................................................10

4.2 Pricing........................................................................................................................................................................ 10

4.3 PROMOTION...........................................................................................................................................................12

4.4 Web Plan:................................................................................................................................................................. 12

4.4.1 Website Goals:...............................................................................................................................................12

4.4.2 Website Marketing Strategy:..................................................................................................................12

4.4.3 Development Requirements:..................................................................................................................13

Tell a Personal Story......................................................................................................................................13

Involve Your Customers:.............................................................................................................................13

Create Useful and Diverse Content:.........................................................................................................13

4.5 Service:...................................................................................................................................................................... 14

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4.6 Sales Plan:.................................................................................................................................................................15

4.6.1 Sales Strategy:...............................................................................................................................................15

4.6.2 Sales Process:................................................................................................................................................ 15

5 Financials:......................................................................................................................................................................... 16

6 Controls:.............................................................................................................................................................................18

6.1Implementation:....................................................................................................................................................... 18

6.3 Market Research:....................................................................................................................................................19

6.4 Contingency plan:.................................................................................................................................................. 20

6.5 CRM Plans:.............................................................................................................................................................. 20

7Appendixes.......................................................................................................................................................................21

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1. Executive Summary:Nestle has become a well established consumer brand. It has come up with a wide variety of

ambient dairy products that includes milk pack, Nido, Everyday etc. Keeping in mind that

Pakistani consumers are fond of tea “Chai”, Nestle can come up with a new product “Nestle

Tea” that will cater to the needs of consumers and also help the brand to grasp a large market

share. This tea will be launched in packaged form and tea bags. Nestle has always been a

perfect player in its distribution channels and it will make sure that our newly launched brand

i.e. Nestle Tea is available at all major retail chains and super markets. We are planning to

enter in the domestic market, and subsequently the international market, once the brand has

established its procurement base, production processes and generated enough financial

resources. Innovation, quality consistent and accessible tea reputations is the first and the

foremost priority. We believe in our customers because they are the once who are going to

judge the product on all the aspects whether its quality, taste, packaging etc. Market research

study shows that there is great opportunity for tea producers to enter in to the market and

cater to the increasing demand of tea. Nestle has already got a positive brand perception in

people’s mind, so it will be an additional benefit for its new brand.

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2. Situational Analysis:Nestle for the first time is going to launch a tea brand that will be available in ready to mix

form, both in family size package and tea bags. Its success depends on how effective is its

marketing strategy. It will have to face a tough competition from Lipton tea that is already

growing rapidly in the market. This product will be targeted to consumers who like strong tea

that keeps them healthy and fresh. The brand itself reflects the image of hygiene and nutrition

that will a differential factor for the success of its tea brand. There is a high demand of tea in

the domestic market and it will be a great opportunity for Nestle to come with its own tea

blend.

2.1 Market needs:Nestle Tea is catering to the needs of consumers by providing them with high quality tea.

Today in market, a variety of loose tea is sold that although fulfill the need but can be

dangerous to health as it contains the impure ingredients like caffeine etc. People mostly

consume tea for keeping them fresh and in countries like Pakistan it has now become a

necessity. Nestle will make sure that its tea ingredients are completely pure and suitable to

health by undergoing laboratory/ quality control tests. Nestle milk pack and its upcoming tea

brand provides a complete blend. It is one of the facts that tea is the world’s most favorite

beverage after water and its demand is all time high in the market. In the past few years, it

has been observed that people are becoming more health conscious and this is diverting them

from the consumption of loose tea to branded packaged tea. This is particularly seen in the

upper upper and upper lower (middle class) consumers. To fulfill this changing need and

demand, Nestle Tea is coming with a better focused target market and its ultimate goal is to

create value for their valued customers by providing products full of nutrition and hygiene.

2.2 The Market:

2.2.1 Market demographics

Pakistani consumers in SEC A and SEC B category

Both male and female

All age groups of people

Urban areas of the country

Usage of tea in household, offices, businesses and organizations.

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Want natural flavor and rich taste of tea

Who are health conscious

2.2.2 Market Growth Trends:We can see the increasing trend of tea consumption in Pakistan. A major chunk of tea is

imported from foreign countries particularly Kenya that shows that our market is still short of

tea production that results in to high prices of tea. It will help the new entrants like Nestle to

enter in to this market and target a large consumer base.

2.3 The Company:

2.3.1 Mission“To be at top among all the tea brands by providing excellent quality of tea. Our aim is to

satisfy our consumers by providing them rich taste and natural flavor of Nestle Tea. Nestle

has always assure good and hygiene and it’s a major factor in its success. We always keep

our customers before everything else and are committed to fulfill their needs and wants.

Further, we have gone through a detailed research and development (R&D) before coming

up with our new tea brand so that we can create value for our tea consumers.”

2.3.2 Product Offering Nestle Tea with rich taste and natural favor.

New coffee flavor tea

Easy to use tea sachets

family size tea package

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Nestle Tea bags

Available in hard pack, soft pack and transparent pack

2.3.3 PositioningNestle Tea will position itself as a value for money brand. Its appeal will be “Chai ho

tohaisi, Nestle Teajaise”.

Its USP is that Nestle Tea is at the top among all tea brands on the basis of quality, taste

and innovation.

2.3.4 SWOT Analysis:

2.3.4.1 Strengths1. Healthy and nutritional ingredients that reflect image of brand i.e., good food,

good life.

2. Natural flavor and rich taste of tea

3. Good packaging

4. Good brand perception

5. Strong distribution channels.

2.3.4.2 Weaknesses1. Low cost allocated for marketing activities.

2. Covering operating cost of plant/ machinery in limited budget

2.3.4.3 Opportunities1. To expand its product line.

2. Capturing huge market share by entering in to domestic market.

3. To fulfil the increasing demand of Pakistani consumers for tea

4. Attracting a large number of consumers through marketing activities

2.3.4.4 Threats1. Tough competition from Lipton and Tapal that are already growing in the

market.

2. Less strong financial projections ( budget)

3. Smuggling of tea from other countries and selling in local markets at a low price

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2.4 Competition

2.4.1 Competitor AnalysisThe main competitor of Nestle Tea is the Unilever Pakistan which has the 43% of market

share with its different brands as

· Lipton Yellow Label

· Supreme

· Tapal

· Vital tea

· A-1 karak

Yellow Label has the sale volume of almost 10000 per ton and its other brand Supreme with

the lead 16000 per ton. Its lead is due to more rural and small towns which this brand is

targeting. Overall the Unilever has the sale volume per ton of almost 34000. A-one karak is

also another brand targeted to the rural areas

2.4.1.1 Direct competitorsOur direct competitors are

· Tapal· Lipton Yellow Label

As they are also serving the same target market of urban areas

2.4.1.2 Indirect competitors· A-1 karak

· Vital tea

· Supreme

They are not serving the same target market as ours but they have the potential to enter

the urban market strongly especially supreme as it is well establish brand of rural areas

and consider as a symbol of happiness, as far as vital tea is concerned it’s a new brand

and can play a direct competitor in future.

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3 MARKETING STRATEGIES

3.1Value Proposition: Nestle Tea contains L-theanine, an amino acid whose consumption is strongly

associated with a calm but alert and focused, relatively productive mental state

in humans which is not found in other competitor products.

Easy to use 3 to 5 cup separate sachets which can instantly make tea

Also launching new coffee flavor tea that has not been launch by other brand.

3.2Critical issues:Nestle Tea claims as the high percentage of illiterate people does causes a problem for them

as these sorts of people does not know about the problems in the loose tea. A major portion of

the market which is a low level class goes for the loose tea as they do not know the low

quality of tea used in it which can be a threat for their health.

3.4 Marketing Objectives:The objective is to create consumer awareness about the new Nestle Tea product, as Nestle is

well reputed brand so it’s not difficult to create awareness about the new tea product because

Milk Pak is already a well establish brand of Nestle so Nestle Tea and Nestle milk pak is a

perfect blend. And also to establish a wide brand recognition through the capture of market

shares in the multi segment, and to become the top market leader in that particular segment

within the strong research and development.

3.5 Target Market Strategy:The target market for our brand Nestle Tea is the SEC A class and SEC B class. The target of

this brand is the urban areas of the country and along with the use in offices, business and

corporate level as well. Nestle Tea is basically the one to one competitor against Lipton

yellow label and Tapal. So in a gist we want to create brand personality as sophisticated

brand.

3.5.1 Positioning:To SEC A class and SEC B class for Nestle Tea.

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3.7 Strategy Pyramids:

4. MARKETING MIX:

4.1 Product Marketing:The core:

  Tea Beverage

Branding: Light blue color, aspect of refreshing mind, available in hard pack, soft pack, transparent pack, sachet, jars and tea bags.

  Trade name: Nestle Tea, a Nestleproduct

  Brand personality Freshness, Healthy, Innovative etc.

Brand equity: Nestle Tea provides a quality, consistent, innovative and accessible tea reputation.

4.1.1 Marketing considerationsProduct life cycle: Nestle Tea is a product at its beginning stage so they are finding some multiple segments to differentiate themselves.

4.2 PricingThe pricing strategy that we are following for Nestle is as same as our competitors as we are not dealing price cut strategy.

STOCK KEEPING UNITS

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Strategy( launching Nestle Tea which contain L-theanine)

Tactics(Media and channels)

Programs(Events,advertising and celeberity endorsement)

3 cup sachet in PKR 7

5 cup sachet PKR 12

100 tea bags in hard pack PKR 220

240 grams Nestle Tea Hard Pack PKR 155

195 grams Nestle Tea soft Pack PKR 115

195 grams Nestle Tea coffee flavour in transparent pack PKR 130

490 grams Nestle Tea in soft pack PKR 265

1000 grams Nestle Tea in jar PKR 530

So its price we can say that varies according to cost and even in high quality which they are claiming their price is slightly higher as compared to other tea brands.

4. xCHANNELS OF DISTRIBUTION

Manufacturer ------à Distributor---------à Retailer --------à Consumer

The channel of distributions according to this brand Nestle Tea is simply as shown by the diagram as manufacturer to distributors who vary according to geographical dispersion and then to retailer to final consumer. Nestle has a great channel of distribution not only to this brand but also all other brands that vary geographically according to consumer needs.

Nestle has 5 main warehouses in Pakistan which are located in the following cities.

North Zone

Islamabad and north outstations Peshawar Jhelum

Central Zone

Lahore Faisalabad Gujranwala Multan Sahiwal

South Zone

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Karachi Hyderabad Quetta Sukker

Nestle will play on strong distribution strategy as they already have it with other products.

4.3 PROMOTIONTo make the brand visible to the consumer as much as it could be.

Our promotion strategy will be different from others as we will utilize 3D images of our brand displayed on busy flyovers. The 3D image will be a cup of tea with the name of Nestle Tea and it will be displayed in the middle of flyover and the people will pass through it. From far it will look like that the cup of tea has been put in the middle of the bridge but in reality it will be a 3D image.

Nestle Tea is using both BTL and ATL for the purpose of promotion. Through BTL Nestle is focusing on display racks, digital sign boards etc. mainly

placed to different retailers for heavy promotion against their competitors. Through ATL Nestle Teais focusing on broadcast and print media promotion by

placing ads on T.V and placing newspapers ads as well.

4.4 Web Plan:

4.4.1 Website Goals:As more and more marketers become familiar with the Web’s direct response capabilities, it’s

important to remember that since the dawn of advertising, branding has also been a key driver

of results. Nestlé has its own website which is giving the information about the different

brand of the company. It also has online communities to spread the word.

4.4.2 Website Marketing Strategy:Online Reach and Contextual Website ad placements will impact the target audience

differently, and at various stages of the purchase funnel.

Reach Websites will expose the ads to an audience less familiar with Nestle Tea and

consequently generate more Awareness for Nestle and the Nestle Tea line among this

group.

Contextual Websites will enhance consumers’ ability to correctly associate the Brand

Message with Nestle Tea.

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4.4.3 Development Requirements: The tea business is competitive and it’s hard to separate your tea from hundreds of similar

brands. Several tea companies have taken advantage of social media and content marketing to

sell a product that’s not really suited for online transactions. You can’t smell or taste the tea

through your screen, so how do you know you want to buy it?

It’s not enough just to sell tea because so many other companies are doing the same. Fancy

names and great packaging can only do so much. The companies that are winning are the

ones who realize that there is a whole community of tea aficionados who devour information

about tea, and want to engage with others like them. This approach is not specific to the tea

business. You can sell any product, service, or idea as long as you can attract that audience of

committed fans and deliver great content to them. Here’s how.

Tell a Personal StoryThe “About” section of the site for Verdant Tea is not a dry, corporate description,

but a detailed account of how they started and how they source their teas. It tells the

story of how one person’s interest in tea turned into a business. Adagio Teas created

their Roots Campaign to put the spotlight on the farmers that they work with. It’s

fascinating to get the perspective of farmers who have been picking and brewing tea

their whole lives. Reading about their work makes you immediately want to buy the

tea.Nestle is a big brand and will be doing much better than its local and foreign

competitors both in the tea market.

Involve Your Customers:Nestle Tea will be having thousands of reviews on their site, the good and bad. You

can earn “tea points” by writing a review and posting it on Facebook. Then, you can

use the points toward your next purchase. Nestle Tea will allow you to create your

own tea blends and make the label. Nestle Tea shall in future create a series of blends

based on the zodiac and turn them into one of their own products. There will be a

page showing the whole collection . The advantage of involving your customers is that

they do the work of promoting your brand to a degree you could never do by

yourself.

Create Useful and Diverse Content:Nestle Tea will have some of the best articles, videos, and podcasts on tea. It’s

obvious that a lot of time, experience, and effort will be gone into creating all this

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content, but it will be heaven for tea lovers. The Nestle Tea TV series of videos will

show how to brew different kinds of tea and use traditional utensils. The Tea

Discovery section will have podcasts and detailed articles about the stories behind the

tea making process. They focus on the history and folklore of tea ritual and have a

mix of basic and more specialized information. This kind of commitment to high-

quality content will set Nestle Tea apart as a trustworthy authority on everything

related to tea.

4.5 Service:

For Every product there is customer service department. This is head office based department

i.e. every head office has its own department.

In this department, customer’s complaints are collected which are gathered through the sales

force or directly submitted by the customers. Then batch number is assigned to these

complaints and is transferred to the Marketing Department. If Marketing Department can’t be

able to solve the problem then these complaints moved to the Quality Assurance Department,

which is working in the Factory.

Nestlé believe in maintaining regular contact with their consumers. This applies both to how

it presents its products and to how it addresses its consumers' questions and concerns. When

Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the

packages so people would know where to go if they had questions. Today, Nestlé’s

Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same

commitment.

This is why Nestlé have a worldwide Nestlé Consumer Services network devoted to caring

for consumers. The employees have expertise in a wide range of areas such as nutrition, food

science, food safety and culinary expertise. They provide the prompt, efficient and high

quality service that consumers expect from Nestlé. In addition, employees are taught to talk

with consumers and above all, to listen. Listening helps to understand what people want.

Nestlé uses the insights gained from relationships with consumers to drive product

development.

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Nestlé cares for its consumers because its success depends on meeting their needs and

expectations. Through listening and understanding, it can make products that they will want

to use all through their lives.

4.6 Sales Plan:

4.6.1 Sales Strategy:Sales department is a primary source of getting the information about the market. Sales

Strategy makers actually visit the market and find out that who are the competitors, and what

strategies they are adopting. They also collect the complaints of the customers and make sure

the availability of the product in the markets.

In Sales strategy, Nestle has adopted the strategy of non-price competition. It will be offering

one price for Nestle Tea to all cities of Pakistan. It also keeps and will keep the check on

distributors to maintain single price of Nestle Tea. It offers trade discounts to its distributors.

4.6.2 Sales Process:Sales Process is the very important and crucial element of marketing strategy as through it the

company establishes its image in the minds of the customers apart from just the revenues.

Nestle Tea will be promoted by using different ways of promotion. Advertisement of Nestle

Tea will be done through TV, radio, billboards, newspapers and magazines. Initially

advertising slogans will be Wakai! Tabdeeliaagaihai and JIYO! Kay yahi hay Zindagi.

Nestlé also conducts the tradeshows, concerts, events, sponsorships, and discounts for sales

promotion. For establishing public relations, Nestlé distributes its newsletters, annual reports,

calendars and diaries, lobbying, donation for charitable and civic events. For the victims of 8th

October 2005 earthquake, Nestlé has donated 90 trucks, which were containing different

foods items, and NestlePureLife was one of them which is around Rs. 2 Billion. The Nestle

organized its teams to distribute products to the affected areas and all employees contributed

from top to bottom (MD himself was involved personally to distribute products physically).

Through its effective marketing and a vast sales and distribution network throughout the

country, it ensures that its products are made available to consumers whenever, wherever and

however.

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5 Financials:Raw Material 3,000,000

Plant and Machinery 2,000,000

Total Packaging cost 700,000

Selling and distribution 2,500,000

Salaries expense 1,300,000

Utility expense 500,000

Total Operating Expense 10,000,000

Marketing BUDGET (all values in Rupees)

BTL Campaign ( free sampling) 1,000,000Bill boards 500,000digital bill boards 1,500,0003d images 1,500,000Commercial expense 2,500,000Newspapers ads 500,000On air expense 2,500,000Total Marketing Budget 10,000,000

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PRO FORMA INCOME STATEMENT (all values in Rupees)

August September October November December

Sales7,000,00

012,000,00

0 5,250,000 9,100,00032,000,00

0

less: COGS3,500,00

0 4,200,000 5,250,000 9,100,00010,500,00

0

Gross profit3,500,00

0 7,800,000 9,750,00016,900,00

021,500,00

0

Operating Expense          

utilities expense 83,000 83,000 83,000 83,000 83,000

Advertising1,000,00

0 1,000,000 1,500,000 1,000,000 500,000

selling expense 216,500 216,500 216,500 216,500 216,500

Total Expense1,299,50

0 1,299,500 1,799,500 1,299,500 799,500

Net income/loss2,200,50

0 6,500,500 7,950,50015,600,50

020,700,50

0

Contribution margin (For month of December)*:

CM= Sales – variable expenses

CM= 32000000 – (Raw material expense + utilities expense)

CM= 32000000- (3,000,000 + 500,000)

CM=32000000- 3500000

CM= 28500000

CM ratio= contribution margin + sales

CM ratio= 28500000 / 32000000

CM ratio= 89 %

Break even (In sales Rs.) = Total annual fixed costs

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----------------------------------- Contribution margin/ Total sales

Break even = 4,000,000 --------------- 28500000/32000000

Break even (In sales Rs.)=4494382 Rs.

6 Controls: First of all as we know that Lipton yellow label and Tapal come in our direct competitions we

need to be very careful about the Distribution of the product. The tea bags and other packs

needs to be available at all the retailing stores like Naheed, Motta’s, Imtiaz, Hyperstar and at

other areas retailing stores too. Our Research and development department needs to be very

good at their performance because this is another factor which is in your control that what

kind of tea people usually prefer and what is the taste of that particular tea because there are

many users of Lipton and Tapal. As “Nestle- Tea” will be a new product so they need to

make its positioning accordingly.

Where ever Nestle Juices, Nestle water and Nestle milk will be distributed, it is obvious that

“Nestle Tea” should be available there too. So that SEC A and B class can easily avail this

product.

There is another factor which we can control that our marketing needs to be very strong as

Lipton is our competitor and we can have Mahira Khan’s endorsement in our advertisement

because she has done so many ads with nestle as well as we have a claim that Nestle Tea is a

healthy tea so that customers can relate it.

6.1Implementation:

As we have mentioned in our proposal that we are going to do ATL as well as BTL activities.

So in order to market our product initially we will do BTL activation at Dolmen City Mall-

Hyperstar. There we will be doing free sampling of tea so that people should try Nestle Tea.

People will definitely try Nestle Tea because Nestle has a very much positive Brand Image

and in this way we can increase the trials of product which is very necessary because our

consumers are very habitual of Tapal and Lipton so in order to make them try Nestle Tea we

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need had to do something like that. We will be placing our stall at park towers as well as in

Hyperstar. Our brand ambassadors will be there to guide customers and to entertain their

questions, they will be telling them about our promotional strategies too.

6.3 Market Research:For this project we have done research as well which is known as quantitative research

method in which we have made questionnaires for 100 sample size and we got these

questionnaire filled from different students and housewives as well.

We have asked questions like:

What is the first thing that comes in your mind when you hear about Nestle?

a)Nestle Water 40%b)Medicares 30%c)Juices 10%d)Raita/ Yougurt 20%

How regularly you buy Nestle products?

a)Daily 10%b)Weekly 64%c)Monthly 22%d)Never 4%

What comes in your mind when you see Nestle products?• 20 mark Satisfaction• 24 mark Cheaper• 16 mark It will good• 30 mark Need • 4 mark Want to buy • 4 mark Healthy • 2 mark Zero side effects

How would you feel if Nestle launches “Nestle Tea”?

a)Great 70%b)Good 8%c)Satisfactory 16%d)Bad 6%

How much tea do you consume per day?

a) 1 to 2 cups a day 76%b)3 cups a day 10%c)4 cups a day 0%d)not at all 14%

If Nestle launches Nestle Tea, will you buy it?

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a)yes 84%b)Maybe 0%c)No 16%

If Yes, why?

a)Nestle is reliable 72%b)For the sake of trying it 6%c)You like nestle products 22%d)Other (Please specify) 0%

What is the maximum price will you pay for Nestle Tea (490gms)?

a)265 60%b)270 30%c)280 0%d)300 0%e)No Idea 30%

6.4 Contingency plan:

We have planned our contingency plan in a way that if any of our marketing strategy fails

then what we will do. We have very strong positioning of this Nestle brand and we will be

focusing on Promotional activities too. Like for example in market nestle "Everyday" packs

are easily available. what we can do is we will give a pack of "Nestle Tea Bag" in which we

will be giving 4-5 teabags for free just for promotion so that people will buy it. Nestle

everyday is one of the most well known brand and if customers will get Nestle tea with

Nestle EveryDay then they will definitely buy it. Other than that we've planned that Our ATL

marketing would be very strong so that woen should know that there is a new product in the

town.

6.5 CRM Plans:We have made our promotions strategies in a way that we can easily capture our target

market and we can easily build relationship with customers. Although Tapal and Lipton

comes in our direct competitors but still Positioning of Nestle brand is very strong and that’s

the reason people will buy this product. The target market for our brand nestle tea is the SEC

A class and SEC B class and there are frequent users of Nestle Milk so it’s very easy for us to

make a strong connection between customers.

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7 Appendixes:

QUESTIONNAIREThank you for taking the time to complete this survey. Your feedback is important to us in order to determine consumers’ interest in tea by Nestle.This survey should only take about 3 to 4 minutes of your time. Your answers will be completely anonymous.

1. What is the first thing that comes in your mind when you hear about Nestle?a. Nestle Waterb. Nestle Juicesc. Medicaresd. Nestle Raita/Yogurts e. Other(please specify) ___________

2. How regularly you buy Nestle products?a. Dailyb. Weeklyc. Monthlyd. Never

3. What comes in your mind when you see Nestle products?

____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4. How would you feel if Nestle launches “Nestle Tea”?a. Greatb. Goodc. Satisfactoryd. Bad

5. How much tea do you consume per day?a. 1 to 2 cups a dayb. 3 cups a dayc. 4 cups a dayd. Not at all

6. If Nestle launches Nestle Tea, will you buy it?a. Yesb. May bec. No

7. If Yes, why?a. Nestle is reliableb. For the sake of trying itc. You like Nestle productsd. Other (please specify) _____________________________

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8. What is the maximum price will you pay for Nestle Tea (490gms)?a. 265b. 270c. 280d. 300e. No idea

Thank you for your time.

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